Are You Creating Marketing Assets or Just Generating Marketing Expenses?

A modification in how you think of your marketing, simply changing your thinking from an expense to an asset, is a powerful reminder to build marketing that will help your business grow. In accounting terms, an asset – such as equipment, furniture, real estate, and inventory – is a resource that belongs to your business and has value over time. Related posts: 7 Ways to Make Sure Your Variable Expenses Don’t Sink Your Budget How to Get The Most Out of Your Digital Marketing Investment 4 Apps and Platforms That Will Help You Get Your Business Expenses Under Control 4 Huge Expenses That Can Bankrupt Unprepared Startups Create and Get Started Blogging Online Part 11 – Generating Content Ideas Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diversify Your Marketing Portfolio With These Digital Assets Creating A New Internet Marketing Product

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NASA Administrator Jim Bridenstine Discusses Space Fandom With Me!

NASA is a rare government agency with a massive fan base! After a recent presentation at NASA headquarters in Washington, DC, I had the honor of discussing the amazing NASA fanocracy with NASA Administrator Jim Bridenstine. We discussed the Apollo lunar program, robotic missions to Mars, how we might get back to the moon, and much more. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” How NASA Sold the Science and Glamour of Space Travel 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 What You Need to Know About the Japanese Billionaire Going to Space With SpaceX PBS American Experience Film I Served as Consulting Producer Premieres Today! NASA’s Furthest-Ever Space Mission, Google’s FCC Green Light and Airline Mistake Fares. (60-Second Video) The Cast of ‘Madam Secretary’ Discusses […]

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How NASA Sold the Science and Glamour of Space Travel

NASA used marketing strategies to gain support for its space missions, leading up to the moment Apollo 11 astronauts landed on the moon on July 20, 1969 (50 years ago today). But soon after, the American people’s doubts returned. I’m featured in this really great (high production value) mini-documentary by Retro Report. I hope you will take 6 minutes to check it out. I believe the marketing aspects of the Apollo missions were as important as the spacecraft and what better day to learn about this than the 50th. Related posts: IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content Jack King, the voice of Apollo “liftoff! we have liftoff!” My Apollo 11 Press Kits Now Digitized PBS American Experience Film I Served as Consulting Producer Premieres Today! 25 Unforgettable Moments in Space Exploration to Celebrate the 50th Anniversary of Apollo 11 NASA’s Furthest-Ever Space Mission, Google’s […]

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IBM, Omega, and Hasselblad Celebrate Apollo 11 fiftieth Anniversary with Exclusive Content

Apollo 11, the first lunar landing, was fifty years ago this month. It was the most audacious adventure humans have ever accomplished and deserves celebration. I’m particularly interested in how the contractors who worked on the project in the 1960s are marking the milestone, so we will look at three companies: IBM, Hasselblad, and Omega. Related posts: PBS American Experience Film I Served as Consulting Producer Premieres Today! SpaceX Launches the First Private Moon Lander on Israel’s Behalf SpaceX Launches the First Private Moon Lander on Israel’s Behalf Jeff Bezos Reveals His ‘Blue Moon’ Lunar Lander Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 Apple and Tesla Stocks Get Hit, China Lands on the Dark Side of the Moon, and Time to Ditch Your Smartphone? (60-Second Video) My Apollo 11 Press Kits Now Digitized We Celebrate National Dab Day and Cynthia Nixon Raffles Off a Bong

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Here’s How to Manage Your Bosses

If I may be so bold as to boil down into a single word the thousands of conversations I’ve had about marketing over the past several decades, as well as my more than a dozen years’ worth of blogging and the contents of my books, it would be this: attention. Entrepreneurs, CEOs, and business owners want people to pay attention to their company. Marketers, PR pros, advertisers, and salespeople are on the payroll to generate attention. Related posts: How Learning to ‘Manage Sideways’ Can Totally Transform Your Career Efficiently Manage Projects and Get More Done with This Useful Tool How to Manage Stress, Anxiety and Burnout How to Effectively Manage Engagement for Stronger Influence How to Manage Stress and Anxiety as an Entrepreneur How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle The Voice of Authority? When the Salesperson Was the Expert No Bosses, […]

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My Apollo 11 Press Kits Now Digitized

It’s taken me fifteen years of collecting to amass what I believe to be the most complete collection of Apollo 11 press kits in the world. Now, in honor of the 50th anniversary of the Apollo 11 mission in July 2019, I’ve digitized my collection to made it available to scholars, marketers, Apollo buffs, and fans of graphic design. It’s my gift to the world. Related posts: Take the Energy of NASA’s Record-Breaking Mission With You Into 2019 How To Setup Metrics to Optimize Your Digital PR Team’s Press Coverage 5 Tips on How to Get Press From Entrepreneur’s Editor in Chief The Rosinbomb Rocket Is a Panini Press for Weed Walmart Gets Into the Meal Kit Business Mars Lander Sends First Snapshots (60-Second Video) Public Relations Vs Media Relations Public Relations Vs Media Relations

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Gillette #MeToo Newsjacking Film Fails Because It Promotes Gillette Products

Several days ago, Gillette, the company known for men’s shaving products, released a short (a bit less than two minutes) film titled We Believe: The Best Men Can Be. The film is an interesting look at the #MeToo movement from the male perspective. I really, really wanted to like the film, and I mostly did except for two massive flaws. Related posts: Facebook Freakout, Tony Robbins Apologizes and Do You Have What It Takes to Make Coffee for Elon Musk? 3 Things to Know Today. How to Choose Affiliate Products Choosing Affiliate Products to Promote and How to Sell Them – SPI TV, Ep. 33 The Campaign Comeback: What to Do When Content Fails – Whiteboard Friday How to Better Understand Your Products to Improve Customer Value Super Producer and Tribeca Film Festival Co-Founder Jane Rosenthal Shares Why You Can Never Take No for an Answer The Problems #MeToo Can’t […]

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Your Story vs Your Product

When I speak or write about successful marketing, I frequently use the word “stories” when I describe the content that people are eager to consume. With content creation, it’s important to think of stories rather than simple product pitches. People love to share stories! Product information? Not so much. Related posts: Does Your Social Media Tell a Story? Validating a Product and the Story of SumoJerky with Noah Kagan – SPI TV, Ep. 38 My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. Prospects Will Ignore You Reciting a List of Product Features but They Like a Good Story a Quick and Dirty Guide to Instagram Story Ads How to Leverage Your Brand’s Story to Drive Sales How to Leverage Your Brand’s Story to Drive Sales Conditionally Removing the Featured Product Image & Styling Gap from a WooCommerce Product Detail […]

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Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content How to Develop a Customer Persona That Improves Conversion Rates 4 Things to Do When Your Team Grows Faster Than Your Business A Beginner’s Guide to Predictable Marketing Funnels How to Launch an Online Coaching Business SPI 302: Coaching vs. Teaching—What […]

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Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn. Faulty Update Bricks Nike ‘Self-Lacing’ Smart Shoes Nike High-Tops Split Open Mid-Game, Injuring Duke Basketball Superstar Zion Williamson (60-Second Video) 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times Nike Stokes Controversy With Kaepernick Just Do It Advertisement

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Public Relations Vs Media Relations

In todays world of real-time communications, there are tons of channels that organizations can use to reach their audience directly with valuable online content — videos, podcasts, ebooks, white papers, photos, infographics, and much more — and then have that information shared in social networks. Yet many organizations are still acting as if the only way to reach an audience is to use the media as a mouthpiece. Related posts: Public Relations Vs Media Relations How to Increase Your Brand Exposure in 2018 with Public Relations Public Shaming On Social Media. A Single Tweet Can Ruin Your Life. Public Shaming On Social Media. A Single Tweet Can Ruin Your Life. SPI 321: Earn More Media Exposure (At Any Level) with Christina Nicholson 5 Ways to Implement Business Casual Communications SPI 230: From Deathly Afraid to Cool and Confident: My 5-Year Public Speaking Journey Go Public or Stay Private? What’s The […]

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Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content How to Develop a Customer Persona That Improves Conversion Rates 4 Things to Do When Your Team Grows Faster Than Your Business A Beginner’s Guide to Predictable Marketing Funnels How to Launch an Online Coaching Business SPI 302: Coaching vs. Teaching—What […]

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Nike Video Featuring Women And Sport In Mexico: Unstoppable Together

I really like the recent short film by Nike Mexico called Juntas Imparables (“Unstoppable Together”). The film showcases women overcoming obstacles to achieve their goals in a fun and humorous way. As such is an interesting example of how to appeal to a specific buyer persona. Related posts: Nike Video Featuring Women And Sport In Mexico: Unstoppable Together Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn. Faulty Update Bricks Nike ‘Self-Lacing’ Smart Shoes Nike High-Tops Split Open Mid-Game, Injuring Duke Basketball Superstar Zion Williamson (60-Second Video) 15 Traits of Unstoppable People SPI 272: Starting and Running a Business as a Couple Featuring the Bakers Papa John’s Has Created a Social Media Ad Featuring Negative Customer Tweets That’s Been Watched 1.7 Million Times Nike Stokes Controversy With Kaepernick Just Do It Advertisement

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Public Relations Vs Media Relations

In todays world of real-time communications, there are tons of channels that organizations can use to reach their audience directly with valuable online content — videos, podcasts, ebooks, white papers, photos, infographics, and much more — and then have that information shared in social networks. Yet many organizations are still acting as if the only way to reach an audience is to use the media as a mouthpiece. Related posts: Public Relations Vs Media Relations How to Increase Your Brand Exposure in 2018 with Public Relations SPI 321: Earn More Media Exposure (At Any Level) with Christina Nicholson Public Shaming On Social Media. A Single Tweet Can Ruin Your Life. Public Shaming On Social Media. A Single Tweet Can Ruin Your Life. SPI 230: From Deathly Afraid to Cool and Confident: My 5-Year Public Speaking Journey 5 Ways to Implement Business Casual Communications Go Public or Stay Private? What’s The […]

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How Creative Commons Helped Spread My Ideas To Millions Of People!

I’m a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me. Related posts: Free Ebook Generates Millions of Dollars in New Business 5 Ways to Tap into an Endless Wellspring of Creative Content Ideas This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million How to Think of Small Business Ideas How To Create Word Of Mouth For Your Company, Product, Or Idea I Once Gave Up $36,000 For Creative Freedom. Here’s Why […]

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How To Write A Free Ebook To Grow Your Business

Free ebooks with no registration required are one of the most effective forms of new marketing. When done well, an ebook helps to solve problems and therefore buyers appreciate the content, branding the writer as someone worth doing business with. And because they have tremendous perceived value, people tend to pass ebooks on via social media and email to friends and colleagues. And perhaps best of all, ebooks lead to sales! Related posts: Free Ebook Generates Millions of Dollars in New Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook 4 Over-Hyped Tactics That Don’t Grow Your Business but Do Waste Your Time Create a Waterfall of Downloads for Your Ebook How to Write Blog Posts People Will Actually Read How to Start Using Instagram to Grow Your Small Business Online Business Success Tips to Quickly Grow your Business in 2019 Is SPI Better Than Business School? 9 […]

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Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook This Graffiti Artist Makes Millions of Dollars Selling His Work How To Create a Money Making eBook Is Podcasting the Best Place to Spend Marketing Dollars? Finding the Extra Million Dollars Hidden in Your Business This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World […]

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Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million

Twelve years ago Matt Risinger started a custom home building firm specializing in architect driven and fine craftsmanship work. Soon after, he also started a YouTube channel about building science, craftsmanship, and best practices for building and remodeling. Matt now has more than 130,000 subscribers to his channel and his construction firm has grown from zero to $20 million in annual revenue in just over a decade. At a recent Tony Robbins Business Mastery event we sat down to discuss how Matt uses YouTube to grow his business. Related posts: The Best Advice This YouTube Expert Gives Creators to Get to 1 Million Views A 7-Year-Old Boy Is Making $22 Million a Year on YouTube Reviewing Toys How to Grow Your YouTube Channel with These 12 Tools SPI 259: How to Set Up Your YouTube Channel to Win 3 Ways to Use YouTube to Grow Your Business & Make Money […]

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