8 Books Every Entrepreneur Should Read About Dismantling Racism in Business

June 5, 2020 5 min read As Americans continue to reckon with the tragic deaths of George Floyd, Breonna Taylor and Ahmaud Arbery and confront the country’s longstanding racial inequality, many turn to reading as a first step toward understanding and taking action. Doing the work of dismantling systems of privilege and bias is a layered process, but self-education is a start. As entrepreneurs, we often look through the lens of work to understand our world. It’s what we know; it’s who we are. And your business can be an incredibly impactful place to bring healing and equality to your community. Here are eight books every entrepreneur should read to begin doing the work of dismantling racism. So You Want to Talk About Race by Ijeoma Oluo Image Credit: Seal Press Uncomfortable conversations with yourself and those around you are going to happen. So You Want to Talk About Race introduces and explains […]

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Ready for Summer? Here are 8 Beachy Business Reads.

May 25, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. With warmer weather and vacations on the horizon, it’s time to think about which books you’ll be reading at the beach or by the pool this summer. The slower pace and long days offer a great opportunity for entrepreneurs to get ahead and gain an advantage on competitors.  Nearly all experts agree that the most successful entrepreneurs never stop learning. When asked how he learned to build rockets, Elon Musk simply replied, “I read books.” Warren Buffett offered a more detailed response when he said, “Read 500 pages… every day. That’s how knowledge works. It builds up, like compound interest. All of you can do it, but I guarantee not many of you will do it.” Want to learn something new this summer? Here’s a list, in no particular order, of the top eight books that every […]

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Seventh Edition of The New Rules of Marketing and PR Releases Today!

I’m super excited that the brand spanking new seventh edition of my book The New Rules of Marketing and PR is out! When I was researching and writing the first edition way back in 2004 through 2006, I never could have imagined that it would still be selling strongly thirteen years after initial publication and it would be available in 29 languages from Albanian to Vietnamese. Related posts: The New Rules of Marketing and PR 6th Edition Audiobook Out Now Old Rules of Marketing vs New Rules of Marketing Yes, Seventh Generation Kills COVID-19. And the Eco-Friendly Company Is Cleaning Up. Why You Must Follow These 6 Basic Marketing Rules The Unwritten Rules of Naming Your Business Here’s why modern marketing began in 2007 Hold That Door! 7 Rules for an Elevator Pitch. Are You Creating Marketing Assets or Just Generating Marketing Expenses?

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How to Take Your Book Tour Online

I had big plans to hit the road to promote my new novel. And then the world completely changed. April 7, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. My second novel, Raphael, Painter in Rome, comes out on April 7, 2020, and yes, I’ve had to cancel my book tour because of the COVID-19 outbreak. A book tour is an invaluable promotional tool, where authors get to engage with fans and inspire people to read. Related: How to Write a Book (and Actually Finish It) in 5 Steps So, what’s an author to do without a book tour? Over the past couple of weeks, I’ve tried to answer that question by talking to marketing, PR and publishing experts. Since I’m not the only one with a publication date in the middle of a global pandemic, I wanted to share what I’ve learned so you, too, can transition from an in-person […]

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Storytelling in business: how to use it to grow your brand

Storytelling has forever been a core piece in the way humans communicate. It’s universal and powerful, and as marketers, it’s something that is at the core of our skillset. Still, storytelling in business wasn’t something I really thought about too much when I was starting out. I heard it mentioned a lot, but I never really read anything very practical about how to do it. I figured it was a bit of a wanky buzzword and moved on to other sensible marketing strategies like yellow pages ads. I did, however, start telling my story naturally. I enjoyed writing about my journey and I got good feedback from others. But I didn’t realize how powerful it was as a way to spread the message. I also didn’t really know exactly how to do it, or more importantly how not to do it. That was until Kyle, who worked for me at […]

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How to build a 6 figure side business by self publishing books

4 years ago I was broke, looking for a job after 7 failed years as an entrepreneur. Things have changed since, which is great but perhaps the most surprising is the business I’ve built through self publishing books. In the last 2 years I’ve written 4 books and turned them into a stand alone 6-figure side business. I never considered for a second that I would be a writer / author so it feels pretty wild. I was recently asked to talk at the Dynamite Circle event in Bangkok on the topic of self-publishing (The 6-figure self publishing side hustle), and I thought I’d share the lessons here also, as well as my slides (available at the end of this post). Here are all the topics covered in this post, you can click on the topic to go down the page to the content. Getting ideas for your book When I think […]

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11 (mostly) free self publishing tools for your next best seller

If you’ve got the creative urge to put out a book, there’s a bunch of (mostly) free self publishing tools and resources to help get you out there as a self-made author. My latest book, Create Or Hate, launched last week. It’s my fourth foray into the world of self publishing. Back before my first book, The 7 Day Startup, I never even considered myself a writer, let alone a published author. Since then my books have been ordered 55,000 times on Amazon and translated into 9 languages. Here’s what I used to get my books out into the wild without a book deal.  No need to wait 17 years for a book deal like renowned author Steven Pressfield did! Dribbble First impressions count – make sure your front cover doesn’t create a bad or indifferent one. With Create Or Hate I spent a lot of time on the front cover […]

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Be more grateful, be more creative

My latest book, Create or Hate, is not too far away from launching. In it I talk about the self-imposed internal barriers, which I choose to call ‘Hate’, that can hold us back from achieving our true creative potential. There are a number of strategies that can move you along the road to becoming a Creator and not a Hater. One of those is building empathy, which I talked about recently on the blog. Another way you can get there is by being more grateful for the things that occur in your life and towards the people you interact with. So let’s find out how being more grateful will make you less hateful and therefore more creative. What is gratitude? Put simply, gratitude is about being thankful for the people and things currently in your life. It’s about counting your blessings and giving praise to the simple things, no matter […]

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This Company Will Write And Design Your Story In An Impressive Coffee Table Book

February 19, 2020 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. We all have stories that are worth preserving. A wedding, a significant travel experience, founding your company — life is full of beautiful stories that should be documented. The problem is that few of us have the time or ability to write an autobiography, let alone turn it into an awesome coffee table book. That’s why Forevernote has created a convenient, affordable way to turn your memories into keepsake books. Just hop on the phone with a Forvernote biographer to discuss the stories you want to tell, edit the call transcript to make sure you told your story the way you wanted to, and once you’re satisfied, […]

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Best Books of 2019 for Entrepreneurs

The Entrepreneur staff share their favorite books of the year. December 19, 2019 5 min read Here are some of the best books that kept our staffers informed and entertained this year. If you’re looking for a new way to think about business — or an escape from thinking about business! — here are some great recommendations. ‘Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life’ by Rory Sutherland Rory Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read for entrepreneurs who are hoping to connect with an audience. — Andrea Hardalo, Social Media Editor ‘Very Modern Mantras: Daily Affirmations for Daily Aggravations’ by Dan Zevin If other people’s fabulous Instagram accounts kind […]

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Bill Gates’s Top 5 Books of 2019

Here’s the Microsoft co-founder’s year-end list of books to read and gift, spanning from a one-volume U.S. history to an investigation into why humans sleep. December 10, 2019 5 min read It’s been nearly a decade since Bill Gates launched his personal blog, a place to share his thoughts on health, education and, above all, his favorite books. In leaving 2019 behind and welcoming in the new decade, the Microsoft co-founder released his annual roundup of what to read and gift at year-end. Gates deemed five books “solid choices to help wrap up your 2019 or start 2020 on a good note, and they span from a deep-dive into the human sleep cycle to a one-volume history of the United States.  Here’s a rundown of Gates’s five must-reads.  These Truths (Jill Lepore) Thomas Jefferson opined that the American experiment rested on “three truths”: political equality, natural rights and the people’s sovereignty. In […]

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How to Market a Book (Hint: It Starts Before You Write!)

Over the past few years, I’ve collected a lot of knowledge about book marketing. Some of it has been based on my own experiences and the mistakes I’ve made, and some from the amazing guests I’ve had on my podcast. In this post, I wanted to create a directory of all the book marketing (and writing and publishing) knowledge here on SPI so that when you sit down to write your own book, you’ll have a head start. And a big thank you to everyone who supported the launch of my new book, Superfans, last week! It was a massive success. I’m so thankful for the launch team, and everyone on #TeamFlynn who not only purchased the book, but also posted about it on social and shared it with their friends, family, and followers. I appreciate you! The blog posts and podcast episodes below are organized according to a few […]

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Income Report: All the Numbers Behind My 2016 Bestseller, Will It Fly

In February 2016 I published my first business book, called Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money. Before that I’d published my first ever book, a memoir called Let Go. Will It Fly? has been very successful, and I hope it sets a baseline for what can be achieved with Superfans, my next book that’s coming out on August 13. In this blog post, I want to share all the numbers behind that success, through a detailed income report on the earnings for Will It Fly? since the book was launched. The Return of the Income Report It’s been three years and four months since Will It Fly? came out. Today, I’m going to share all the numbers we’ve tracked over that time, including ebook sales, paperback sales, audiobook sales, and audiobook bounty unit sales. (I’ll explain what that […]

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10 Business Audiobooks to Get You Through the Commute

Invest in career growth as you’re going from home to the office. November 18, 2019 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For entrepreneurs, it’s crucial to stay atop of the business world by learning and reading as much as possible. Keeping up to date with the newest innovations, ideas, and strategies will help your business succeed in a constantly changing world. But what if you don’t have time to read? You listen. Audiobooks make it easy to consume books while in transit, at the gym, or just relaxing in your chair at home. Right now, industry leader Audible is offering a free audiobook so you can sign up and start “reading” as much as possible. Here […]

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In the Studio to Record our Audiobook of Fanocracy

My co-author (and daughter) Reiko and I were in the studio recently to record the audiobook of our new book Fanocracy: Turning Fans into Customers and Customers into Fans. It was fun to record the audio together! Related posts: How to Bring True Diversity to Your Marketing by Eliminating Tokenism How to Turn Fans into Customers and Customers into Fans What is Elizabeth Warren a Passionate Fan of? The New Rules of Marketing and PR 6th Edition Audiobook Out Now What is Fanocracy? A Gift from Nantucket UPS Store Builds Fanocracy Will It Fly Audiobook Now Available! (Sample) How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories

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How a Goat Farmer Leverages Funnels to Create Millions in Revenue

How writing a book is like hiring salespeople to work for you around the clock. August 26, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. In this interview at ClickFunnels’ annual Funnel Hacking Live conference, Emily Richett sits down with goat farmer and online entrepreneur Dana Derricks to learn why books are a key tool to scale a business. Derricks is a copywriter, author, marketing coach, and part-time goat farmer from Wisconsin who has mastered the art of book writing and using books as a marketing tool. Here are Derricks’ top three pieces of advice on publishing and using books to market your business: 1. Don’t let just anyone help you publish. Derricks warns against letting “fake people” help you publish a book. He says if someone hasn’t published a book themselves, you probably don’t want them telling you how to do it. The book writing process also shouldn’t […]

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How Books Increase Our Authority and Leadership with Azul Terronez

Pat Flynn: One thing I love to do in my business is to pull back the curtain and to share with you a lot of the behind the scenes, and the processes that I work through to accomplish some of the goals. Sometimes, it’s a win; sometimes, it is a fail; but every time, it’s going to be a lesson for you. That’s why I continue to do what I do, and why I continue to experiment, and try new things. Now, I’ve been writing books for a number of years now. Thank you to everybody who has supported my previous book, Will It Fly?, and helped it, as a self-published book, become a Wall Street Journal bestseller. In case you haven’t heard yet, my next book is finally coming out. It’s called Superfans, and it comes out in August of this year, by the time this episode publishes, about […]

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Fire Up Your Creative Courage and Reach Your Audacious Goals

It’s a funny thing — so many of the most gifted and capable people wrestle the hardest with impostor syndrome and self-doubt. And often, the biggest barrier between you and your ambitious goals is your own head. This week, we offered resources to get your confidence kickstarted and your creative brain humming. On Monday, Stefanie Flaxman explored why the hardest working, most professional writers aren’t always the ones who jump into freelancing. (If this is you, you might be a lot better at it than you imagine.) On Tuesday, Pamela Wilson shared eight effective ways to bring powerful visual elements to your content — even if you don’t think of yourself as a “visual person.” This is a great way to add polish and impact to your work, and it’s easier than you think. And on Wednesday, I announced our new book club selection — Austin Kleon’s Keep Going. If […]

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Copyblogger Book Club: Stay Creatively Productive (Even on Crappy Days)

I don’t know if you’ve noticed, but keeping your creative confidence going is hard. Our friend Austin Kleon has one of those creative practices we all envy — a robust, consistent work ethic that’s paid off in a New York Times bestselling book and the kind of audience that would be a “cult following” if it wasn’t so darned … huge. His latest book, Keep Going, is really good, and I was lucky enough to catch Austin at a book signing in April. I knew Keep Going would be perfect for the Copyblogger book club. The book isn’t about making the creative life easy. “Everything got better for me when I made peace with the fact that it might not ever get easier. The world is crazy. Creative work is hard. Life is short and art is long.” – Austin Kleon, Keep Going It’s about … well, keeping going, even […]

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The 5 Books I Read That Helped Me Build a Multi-Million Dollar Company

Even a book published in 1910 can teach us about avoiding negativity and disillusionment and about feeling grateful. April 18, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Mistakes will be made, money spent, time wasted and opportunities missed: That’s the life of any entrepreneur, considering that there is no blueprint for how to start a company. Related: 15 of the Best Time Management and Productivity Books of All Time Mistakes etc. are all part of the risk (and thrill) of starting your own company. Still, even the lack of a road map needn’t mean you have to go into the startup world completely blind. As someone who has helped thousands of founders and executives take their businesses to the next level, and built a multi-million dollar business along the way, I can tell you that some of my best education didn’t come from a formal education, but from […]

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