How to Market a Book (Hint: It Starts Before You Write!)

Over the past few years, I’ve collected a lot of knowledge about book marketing. Some of it has been based on my own experiences and the mistakes I’ve made, and some from the amazing guests I’ve had on my podcast. In this post, I wanted to create a directory of all the book marketing (and writing and publishing) knowledge here on SPI so that when you sit down to write your own book, you’ll have a head start. And a big thank you to everyone who supported the launch of my new book, Superfans, last week! It was a massive success. I’m so thankful for the launch team, and everyone on #TeamFlynn who not only purchased the book, but also posted about it on social and shared it with their friends, family, and followers. I appreciate you! The blog posts and podcast episodes below are organized according to a few […]

Read more

Income Report: All the Numbers Behind My 2016 Bestseller, Will It Fly

In February 2016 I published my first business book, called Will It Fly? How to Test Your Next Business Idea So You Don’t Waste Your Time and Money. Before that I’d published my first ever book, a memoir called Let Go. Will It Fly? has been very successful, and I hope it sets a baseline for what can be achieved with Superfans, my next book that’s coming out on August 13. In this blog post, I want to share all the numbers behind that success, through a detailed income report on the earnings for Will It Fly? since the book was launched. The Return of the Income Report It’s been three years and four months since Will It Fly? came out. Today, I’m going to share all the numbers we’ve tracked over that time, including ebook sales, paperback sales, audiobook sales, and audiobook bounty unit sales. (I’ll explain what that […]

Read more

10 Business Audiobooks to Get You Through the Commute

Invest in career growth as you’re going from home to the office. November 18, 2019 3 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. For entrepreneurs, it’s crucial to stay atop of the business world by learning and reading as much as possible. Keeping up to date with the newest innovations, ideas, and strategies will help your business succeed in a constantly changing world. But what if you don’t have time to read? You listen. Audiobooks make it easy to consume books while in transit, at the gym, or just relaxing in your chair at home. Right now, industry leader Audible is offering a free audiobook so you can sign up and start “reading” as much as possible. Here […]

Read more

In the Studio to Record our Audiobook of Fanocracy

My co-author (and daughter) Reiko and I were in the studio recently to record the audiobook of our new book Fanocracy: Turning Fans into Customers and Customers into Fans. It was fun to record the audio together! Related posts: How to Bring True Diversity to Your Marketing by Eliminating Tokenism How to Turn Fans into Customers and Customers into Fans What is Elizabeth Warren a Passionate Fan of? The New Rules of Marketing and PR 6th Edition Audiobook Out Now What is Fanocracy? A Gift from Nantucket UPS Store Builds Fanocracy Will It Fly Audiobook Now Available! (Sample) How Surfing Influenced Presidential Candidate Tulsi Gabbard: Fanocracy Stories

Read more

How a Goat Farmer Leverages Funnels to Create Millions in Revenue

How writing a book is like hiring salespeople to work for you around the clock. August 26, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. In this interview at ClickFunnels’ annual Funnel Hacking Live conference, Emily Richett sits down with goat farmer and online entrepreneur Dana Derricks to learn why books are a key tool to scale a business. Derricks is a copywriter, author, marketing coach, and part-time goat farmer from Wisconsin who has mastered the art of book writing and using books as a marketing tool. Here are Derricks’ top three pieces of advice on publishing and using books to market your business: 1. Don’t let just anyone help you publish. Derricks warns against letting “fake people” help you publish a book. He says if someone hasn’t published a book themselves, you probably don’t want them telling you how to do it. The book writing process also shouldn’t […]

Read more

How Books Increase Our Authority and Leadership with Azul Terronez

Pat Flynn: One thing I love to do in my business is to pull back the curtain and to share with you a lot of the behind the scenes, and the processes that I work through to accomplish some of the goals. Sometimes, it’s a win; sometimes, it is a fail; but every time, it’s going to be a lesson for you. That’s why I continue to do what I do, and why I continue to experiment, and try new things. Now, I’ve been writing books for a number of years now. Thank you to everybody who has supported my previous book, Will It Fly?, and helped it, as a self-published book, become a Wall Street Journal bestseller. In case you haven’t heard yet, my next book is finally coming out. It’s called Superfans, and it comes out in August of this year, by the time this episode publishes, about […]

Read more

Fire Up Your Creative Courage and Reach Your Audacious Goals

It’s a funny thing — so many of the most gifted and capable people wrestle the hardest with impostor syndrome and self-doubt. And often, the biggest barrier between you and your ambitious goals is your own head. This week, we offered resources to get your confidence kickstarted and your creative brain humming. On Monday, Stefanie Flaxman explored why the hardest working, most professional writers aren’t always the ones who jump into freelancing. (If this is you, you might be a lot better at it than you imagine.) On Tuesday, Pamela Wilson shared eight effective ways to bring powerful visual elements to your content — even if you don’t think of yourself as a “visual person.” This is a great way to add polish and impact to your work, and it’s easier than you think. And on Wednesday, I announced our new book club selection — Austin Kleon’s Keep Going. If […]

Read more

Copyblogger Book Club: Stay Creatively Productive (Even on Crappy Days)

I don’t know if you’ve noticed, but keeping your creative confidence going is hard. Our friend Austin Kleon has one of those creative practices we all envy — a robust, consistent work ethic that’s paid off in a New York Times bestselling book and the kind of audience that would be a “cult following” if it wasn’t so darned … huge. His latest book, Keep Going, is really good, and I was lucky enough to catch Austin at a book signing in April. I knew Keep Going would be perfect for the Copyblogger book club. The book isn’t about making the creative life easy. “Everything got better for me when I made peace with the fact that it might not ever get easier. The world is crazy. Creative work is hard. Life is short and art is long.” – Austin Kleon, Keep Going It’s about … well, keeping going, even […]

Read more

The 5 Books I Read That Helped Me Build a Multi-Million Dollar Company

Even a book published in 1910 can teach us about avoiding negativity and disillusionment and about feeling grateful. April 18, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Mistakes will be made, money spent, time wasted and opportunities missed: That’s the life of any entrepreneur, considering that there is no blueprint for how to start a company. Related: 15 of the Best Time Management and Productivity Books of All Time Mistakes etc. are all part of the risk (and thrill) of starting your own company. Still, even the lack of a road map needn’t mean you have to go into the startup world completely blind. As someone who has helped thousands of founders and executives take their businesses to the next level, and built a multi-million dollar business along the way, I can tell you that some of my best education didn’t come from a formal education, but from […]

Read more

“The Chef” by James Patterson On Facebook Messenger and Instagram

James Patterson, one of the most successful authors ever, has always been clever with the way he markets his works. And that makes sense because early in his career he worked in advertising. For his new thriller The Chef Patterson cast actor Cory Tucker in the lead role of Detective Caleb Rooney for a social media reality experience available on Facebook Messenger and Instagram, blurring the lines between fiction and reality. Related posts: Celebrity Chef Anthony Bourdain Found Dead at 61 Celebrity Chef Anthony Bourdain Found Dead at 61. 3 Things to Know Today. Vegan Celebrity Chef Chloe Coscarelli Says Entrepreneurs Should Push for Change Even When No One Believes in Them Instagram Founders Quit Facebook! 3 Things to Know Today. Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs Vegan Celebrity Chef Chloe Coscarelli Says Entrepreneurs Should Push for Change Even When No One Believes […]

Read more

Tactics and Strategies that Help You Look (and Think) Like a Pro

This week, we’ve got a bunch of tips, tactics, and strategies to help you get more out of the work you do behind that keyboard. While the promise of the internet seems limitless, the reality is that you still have to make meaningful connections and help potential customers understand your worth — just like every brick-and-mortar business does. On Monday, Stefanie Flaxman outlined the process of going from idea to useful product or service and on to a viable business. She shows how to use content to experiment and test ideas, as well as to connect with the audience that will go on to become your most loyal customers. If you’re a freelancer or solopreneur, you know that expectation doesn’t always match reality. Expectation might be 9–5 and business casual, but freelancers know that some days it’s 5:00 p.m. before you have time to put on pants. Fortunately, whether or […]

Read more

Copyblogger Book Club: Master Content Strategy

You might have noticed that we tend to be pretty big on content marketing strategy around here. “Throw a ton of content onto the blog and hope someone likes it” is not a strategy. “Publish a bunch of listicles based on what we think our keywords probably are” is not a strategy. Even publishing tons of content that people love is not actually a strategy. (Although strategy is a good way to get there.) Many businesses, large and small, know that “content marketing is a thing,” so they bring on a writer to throw together some posts and wait for the magic results to happen. If you’ve tried this out, you know that it’s a long, long wait. Our one-time colleague Pamela Wilson knows a ton about solid content marketing — she even wrote a book about it. And her newest companion book is just as powerful. It’s called Master […]

Read more

These Are the Next 6 Books You Should Read If You’re Serious About Success

The people who have accomplished what you are working toward have written books to help you get there. February 3, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Reading is one of the most valuable activities for anyone, but especially for entrepreneurs who are breaking into new verticals that few have entered. It is important to read to challenge your perspective, gain knowledge from someone else’s experience and to help you through the inevitable challenging times you will face. These six books — some old, some new, but all relevant — can help every entrepreneur succeed.   Creativity, Inc. by Ed Catmull Creativity, Inc. is an essential book for entrepreneurs. Why? It focuses on building creative, out-of-the-box thinking teams, which is exactly what a startup needs to succeed. From Ed Catmull, co-founder (with Steve Jobs and John Lasseter) of Pixar Animation Studios, this book is a timeless dive into the difference between mediocre […]

Read more

How to Get a Book Published on Your Own Terms

Itching to get your manuscript in front of readers? These handful of tips will steer you in the right direction. January 28, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. In this video, Entrepreneur Network partner Brian Tracy talks about how to get your book into the hands of readers. Tracy notes that though it may be difficult to get in with traditional publishers, keep in mind these well-known companies can offer resources in terms of marketing and credibility. A literary agent can offer influence and connections, which can help get your book in front of other people.  Most likely, when a book does arrive on an editor’s desk, they are looking to see if a book is commercially viable. To make it past this first round, you may have to contend with some major edits from editors, warns Tracy. Some authors, Tracy notes, are willing to […]

Read more

A Plan for Mindful Growth and Bringing Fun Back to Your Writing Process

This week on Copyblogger, we’ve been talking with writer, designer, and entrepreneur Paul Jarvis about mindful growth for our business projects and organizations. Paul’s new book, Company of One, explores how we can be more intentional when thinking about the size of our businesses. On Monday, Stefanie Flaxman reminded us that bringing more enjoyment to our writing processes can result in work that brings more joy to our readers. She looked at three game-changing (and satisfying!) steps that can put us in the right mindset to put the most care into our content. On Tuesday, Paul Jarvis showed up to offer some of the benefits of keeping your business or project small. He presented ways that larger businesses — like big predators — can become vulnerable within their ecosystems. Paul’s book is also our next choice for the Copyblogger book club! If you’d like some company and conversation while you […]

Read more

Our Book Club Selection for January: ‘Company of One’ by Paul Jarvis

It’s time for our first book club selection of the new year! Over in Copyblogger’s Killers and Poets Facebook Group, we get together and discuss useful books. It’s informal and a lot of fun, as we share insights and our favorite quotes or passages. This month, given our conversations this week with Paul Jarvis, it just made sense to make his new book Company of One our selection for January. (Or … January-ish. We like to keep things fluid.) 😉 “Staying small doesn’t have to be a stepping-stone to something else, or the result of a business failure — rather, it can be an end goal or a smart long-term strategy.”– Paul Jarvis Paul’s book is all about making more conscious choices around the size of our businesses. It’s so easy to get caught up in the notion that “bigger is always better,” but that isn’t always the case. Quoting […]

Read more

A Resource for Managing Holiday Stress While You Strengthen Your Marketing

It’s the start of the traditional winter holidays this week, and you know what that means. Stress, time crunches … and maybe a little bit of peace and family time, too. We’ll try to help with some tools to get the stress to manageable levels — and maybe also help you do some great things for yourself and your business. On Monday, Stefanie Flaxman shared a crucial insight if you’re ever in a position of having something to sell. (And we’re all in that position at times.) We often get nervous about putting people off because we’re marketing and selling … but Stefanie explains that it isn’t the marketing or selling that’s creating the disconnect. If selling is tricky for you, don’t miss this one. On Tuesday, guest writer Lacy Boggs made a case for why you might want to think carefully about your next “How-To” post. Now, don’t get […]

Read more

Bill Gates’s Top 5 Books to Read and Gift This Year

The Microsoft founder’s 2018 book roundup covers everything from meditation to autonomous weapons. December 4, 2018 3 min read It’s been almost nine years since Bill Gates launched his personal blog, Gates Notes, with his musings on topics like health, energy, education and — perhaps most popular — books. The Microsoft founder regularly releases a winter roundup of five books he loved reading over the past year, and his 2018 list — released Monday — spans everything from a how-to guide on meditation to an in-depth exploration of autonomous weapons. Whether you’re in need of a volume to read on the flight home, to use as an escape when extended family members bring up politics or to break your social media scrolling addiction, Gates recommended his top five titles to read and gift this year. Educated by Tara Westover “Tara never went to school or visited a doctor until she […]

Read more

Why Stress Might Be More Useful than You Think: December’s Selection for the Copyblogger Book Club

It’s book club time again! Over in Copyblogger’s Killers and Poets Facebook Group, we like to get together and discuss useful books. We keep things informal and a lot of fun, as we share insights and our favorite quotes or passages. This month, we’re going to be looking at Kelly McGonigal’s The Upside of Stress: Why Stress Is Good for You, and How to Get Good at It. Now you may have an immediate reaction to that title, along the lines of: “I don’t know who this McGonigal person is, but my stress is definitely not good for me.” And the book doesn’t claim that all stress is beneficial. But McGonigal looks across a body of research showing that stress is more complex than most of us realize, and it really can have upsides. Some of the insights I found most useful were: What we call a “stress response” can […]

Read more

This Is Marketing: You Can't Be Seen Until You Learn to See

Seth Godin’s new book releases today. I received an early copy and read it in two sittings. Yes, I am a Seth Godin fan having read all his books and every blog post he’s written since about 2004. This Is Marketing is Seth’s best book because it’s written for people who think they already know about marketing. It’s written for today’s era of polarization and spin. It’s written to help us all get back to basics. Read_more Related posts: Seth Godin on the Future of Marketing Learn to Drive More Traffic and Sales With This $29 Social Media Bootcamp These Are the Next 6 Books You Should Read If You’re Serious About Success How Two-Way Conversations Can Fix the Influencer Marketing Backlash Email Marketing: Why phishing emails (unfortunately) work … and what marketers can learn from them 13 Marketing Tips SEOs Can Learn From PPC Managers 4 Young Marketing Influencers […]

Read more
1 2 3 4