Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

Read more

Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

Read more