Your Employees Are Your Best Asset

Creating fandom around your business is something you can do right now. The excitement and energy fans bring serves as rocket fuel for any business. Just look at Trader Joe’s and Southwest Airlines, two companies that have beaten the competition through investing in fandom. Related posts: How to Turn Fans into Customers and Customers into Fans How to Bring True Diversity to Your Marketing by Eliminating Tokenism What is Fanocracy? How Company Values Can Help Your Employees Work Smarter and More Efficiently 5 Reasons Why Your Employees Are Quitting 10 Proven Ways Good Leaders Build Trust With Their Employees (Infographic) A Gift from Nantucket UPS Store Builds Fanocracy The One Person All New Employees Should Get to Know During Their First Week on the Job

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How to Effectively Use Q&As after Keynote Speeches

The keynote speaker at your event just delivered a fabulous talk. Attendees offer sustained applause and perhaps a standing ovation. As an event planner, you’re thrilled! But now what? Should the keynote speaker have a Q&A session? Or not? Related posts: Want to Speak at MozCon 2018? Here’s Your Chance – Pitch to Be a Community Speaker! 6 Ways to Grow Your Public Speaking Business Step into the Spotlight as a Community Speaker at MozCon 2019 I Went From Unknown Speaker to Charging More Than $10,000 Per Gig — and You Can, Too Top 10 Ways to Facilitate a Fascinating Discussion How to Convert Your Social Media Followers Into Customers Effectively ‘Tonight, We Stand Here, and It Feels Like We’re Finally Winning,’ Say Sexual Abuse Survivors in Inspiring Speeches at ESPY Awards All the Important Stuff From Apple’s WWDC Keynote

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When a Trademark Is a Bad Idea

I’m just back from the HubSpot #Inbound19 conference. This year 25,000 people convened in Boston to learn about inbound marketing, sales, and customer support. A Google search returns more than 50 million hits for the term “inbound marketing” coined by HubSpot, but not trademarked. Would millions of people be talking about inbound marketing if HubSpot had claimed this phrase as their own with a trademark and not let others freely use the term? Related posts: How Creative Commons Helped Spread My Ideas To Millions Of People! Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs What Does It Take to Turn a Good Idea Into a Successful Business? Proctor & Gamble Wants to Trademark WTF and LOL Dr. Dre Loses a Trademark Battle With a […]

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The Portfolio Theory of Diversification Applied to Career Planning

An important fundamental of investing and financial security is diversification. Spreading your money among different types of assets such as stocks, bonds, real estate, and collectables means you’re balancing risk and reward. Over time, this approach is much more likely to grow compared to investing in just one asset class. In my experience, the same thing is true about a career. Having a diversified set of income streams is likely to be better over time than working for one company and one industry. Related posts: 10 Steps to Help Get Your Career Back on Track Are You Looking to Make a Career Switch? 16 Best Career Decisions to Make When the Stock Market Is Seesawing Amazon Workers Are Planning a Strike for One of Its Busiest Shopping Days of the Year How to Jump in During a Career Transition 7 Marketing Hacks That Can Be Applied to a Business at […]

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How to Bring True Diversity to Your Marketing by Eliminating Tokenism

I sat down with my daughter Reiko for a short video discussion about diversity in marketing. Reiko is a half-Japanese Millennial and my co-author of our new book Fanocracy: How to Turn Fans into Customers and Customers into Fans which will release January 7, 2020 from the Portfolio division of Penguin Random House. Related posts: How to Turn Fans into Customers and Customers into Fans What is Elizabeth Warren a Passionate Fan of? What is Fanocracy? What is Beto O’Rourke a Passionate Fan of? How to Cultivate True Fans (FS294) 3 No-Cost Marketing Tactics You Can Use Right Now to Bring in More Sales Money Might Not Bring You Happiness, But It Can Bring You Freedom People Buy From People: Five examples of how to bring the humanity back to marketing

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Use Humor To Make Your Email Marketing Stand Out

Most email newsletters are terribly boring, especially those from B2B technology companies. And political candidates. And nonprofits. Well, most organizations send boring email newsletters. One way to stand out from the swamp of sameness is to use humor. Related posts: What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging What is Elizabeth Warren a Passionate Fan of? What is Presidential Candidate Jay Inslee a Passionate Fan of? What Are The U.S. Presidential Candidates Passionate Fans Of? How Digital Marketing Changed the 2016 Presidential Race and Will Change 2020’s. Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in

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What Marketers Can Learn From 2020 Presidential Candidates’ Text Messaging

I’m having a blast continuing my research into the marketing aspects of the US Presidential election cycle. I live only 20 miles from the New Hampshire border and drive to events in this first in the nation primary state. In this post we’ll take a look at how the candidates use text messaging platforms and what marketers can learn from the good and the bad. Related posts: Former Starbucks CEO Howard Schultz Says He’s Considering a 2020 Run ‘to Restore Dignity and Honor Back in the Oval Office’ Presidential Candidates Back Marijuana Justice Act, But What Would It Do? Democratic Presidential Candidates Not Using Digital Platforms to the Full Potential Booker, Harris Push Marijuana Legalization to Center Stage for 2020 Election What Internet Marketers Can Learn From Princess What Affiliate Marketers Can Learn From Reboots What Internet Marketers Can Learn from Snapchat Spectacles What Internet Marketers Can Learn From The […]

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The 5 Essential Skills Required for Building an Effective Website

Over the past decade I’ve analyzed and advised on hundreds of Websites, many as part of the coaching services I offer to participants in the Tony Robbins Business Mastery events I speak at where I offer my New Marketing Mastery online learning program. I’ve found that the best websites are built by a team of people who collectively have these skills: Graphic Design, Content Creation, Platform-Specific Developmental, and Search Engine Optimization. I’ve also learned almost nobody has all four of these skills, so a team approach is the best way to build an effective website. Related posts: SPI 229: Tips for Building a Simple and Effective Website and Brand with Jess Catorc 10 Essential Digital Marketing Tools Guaranteed to Grow Your Business 5 Possible Reasons Your Website Isn’t Converting Enhance Your Résumé with Essential Excel Skills for Less Than $40 4 Essential Tactics for Building a Lifestyle Business 5 Free […]

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Top 10 Ways to Facilitate a Fascinating Discussion

At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way! I’ve moderated dozens of panels and witnessed hundreds. Here are my top ten ways to make the next panel you moderate the highlight of the event. Related posts: How Come Every Tech Panel Is Always a Tech ‘Manel?’ 5 Ways to Implement Business Casual Communications 5 Timeless Ways to Earn Your Audience’s Time and Attention How to Turn One Idea into a Fascinating Four-Part Series Prepare Now or Perish: 5 Fascinating Jobs of the Future How Google Works – A Call for a Search Discussion SPI 224: Hack Teaching—A Discussion about Education and Getting Results with Mark Barnes 5 Ways Hemp Is a Boon for Health

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How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic

My recent site redesign and blog optimization project has resulted in a 359 percent increase in traffic to my main site as well as ranking for 3,240 brand new keywords. Now that the project is complete, I wanted to share what I did, how I did it, a hiccup along the way, and the excellent results we’ve seen so far. Related posts: How to Use Google Analytics to Boost Traffic to your Site Is Content the Only Thing Needed to Increase Traffic? 5 No-Brainer Solutions to Increase Organic Traffic to Your Website Increase Your Website Traffic – High Paying Affiliate Programs Increase Your Website Traffic – High Paying Affiliate Programs Subfolders, Subdirectories and Subdomains: The URL difference that can drive a major increase in organic traffic Why Your Blog Isn’t Getting Traffic (and How to Change That) How to Drive More Traffic to Your Website with These 11 Types of […]

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Create Exclusive Experiences for your Most Passionate Customers

On January 17, 1979 I saw my first Grateful Dead show. I was a 17-year-old high school kid borrowing my mother’s massive Ford LTD Country Squire Station Wagon, traveling with a group of my then closest friends to New Haven, CT. Exactly forty years later on January 17, 2019 a group of my now closest friends were in Mexico for three nights of Dead & Company, the latest iteration of the Grateful Dead featuring three of the four core living Grateful Dead members. Related posts: How to Turn Fans into Customers and Customers into Fans Use the data you collect from customers to help customers Building Better Customer Experiences – Whiteboard Friday How to Tap Into Community and Drive Engagement With Live Experiences Branding Strategies That Create Customers Who Spend 300% More How To Create A More Likeable Brand And Attract More Customers Get Exclusive Access to Silicon Valley Trailblazers […]

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From Products to Relationships in 2019 and Beyond

In a world of easy digital engagement, way too many businesses rely on digital gimmickry to sell products and services. We’ve got tidal waves of unwanted email messages, junk “news” with click-bait headlines, and social networking serving up ads instead of friends. This transactional approach doesn’t work so well these days. Instead, in 2019 and beyond, we’ve got to focus on building relationships. Related posts: 5 Online Professionals Chime in on 2019 3 Major Marketing Trends to Look Out for in 2019 Chobani to Introduce Non-Dairy Products, Capitalizing on a Growing Market SPI 253: How to Build Relationships with Influencers with Selena Soo 3 Communication Tips for Better Relationships How to Better Understand Your Products to Improve Customer Value Why Building Relationships Is the Marketing Secret No One’s Talking About Office Relationships Work a Lot Like Those With Friends and Family

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Mixing Business with your Personal Life on Social Networks

Social networks like Facebook, Twitter, and Instagram are great places to engage both your professional network as well as your personal. However, most people separate business and personal on social media and I think that’s a mistake. A fun aspect of social media is getting to know a bit about the personal lives of those we do business with. Related posts: Social Media – Everything you need to know Social Media – Everything you need to know How Laughter Can Improve Your Business and Your Personal Life Few Professionals Are Happy With Social Networks 6 Niche Social Media Networks Changing the Ways We Connect, Collaborate and Discover New Opportunities Why Marketers Need to Take Control Back From Social Networks Are Social Networks Killing the Goose That Laid the Golden Egg? How to Translate Your Real-Life Social Network Into a Social Media Following

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Your Story vs Your Product

When I speak or write about successful marketing, I frequently use the word “stories” when I describe the content that people are eager to consume. With content creation, it’s important to think of stories rather than simple product pitches. People love to share stories! Product information? Not so much. Related posts: Does Your Social Media Tell a Story? Validating a Product and the Story of SumoJerky with Noah Kagan – SPI TV, Ep. 38 My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. Prospects Will Ignore You Reciting a List of Product Features but They Like a Good Story a Quick and Dirty Guide to Instagram Story Ads How to Leverage Your Brand’s Story to Drive Sales How to Leverage Your Brand’s Story to Drive Sales Conditionally Removing the Featured Product Image & Styling Gap from a WooCommerce Product Detail […]

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12 Ways to Make Your Webinar Presentations WAY More Effective

Gosh, most webinars are dreadfully boring! The presenter drones on and on and we curse the moment we chose to tune in. Maybe we stay on because of the promise of some good information to come, but it is frustrating. It doesn’t have to be that bad! We can make webinars better! The key is to remember that when we present using virtual technology, we don’t have the same emotional cues as we do when we are face-to-face with our audience. Related posts: 5 Ways to Make More Money with Your Next Webinar Can You Hear Me? How to Connect with People in a Virtual World Can You Hear Me? How to Connect with People in a Virtual World Overcome Webinar Offer Anxiety and Get Your Audience to Buy Sign Up for Our Free Workshop on Persuasive Presentations 3 Tricks to Get People to Actually Listen to Your Presentations 3 […]

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5 Ways to Implement Business Casual Communications

When I first entered the workforce upon graduation from university, my Wall Street job meant that I wear a suit and tie with polished shoes every day. But gradually, over the several decades since, dress codes for men and women began to relax, first with casual Friday and later with casual every day. I’ve noticed a similar trend in communications over roughly the same time period. Thanks to social media, many people and organizations have gradually adopted a more casual approach to business communications. I think this is an important development. Related posts: 5 Ways to Implement Business Casual Communications Move Over, 'Business Casual.' There's Another Kid on the Block: 'Startup Casual.' 3 Ways to Scale and Grow Your Blog Business Faster 5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing 4 Easy Ways to Get Publicity for Your Business How to Implement a Customer […]

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Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content How to Develop a Customer Persona That Improves Conversion Rates 4 Things to Do When Your Team Grows Faster Than Your Business A Beginner’s Guide to Predictable Marketing Funnels How to Launch an Online Coaching Business SPI 302: Coaching vs. Teaching—What […]

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Eliminate Television And You Can Do Anything!

Last week I posted NOW Is The Time To Begin and several people reached out to me to say they would like to start a new project, but they don’t have enough time. That’s nonsense; we can all find the time to do what’s important. Whenever I hear people say they don’t have enough time for something, I suggest that simply eliminating television will do the trick for most of us. Related posts: Eliminate Television And You Can Do Anything! How to Eliminate Excess Inventory 7 Signs That You’re Not Busy; You’re Just ‘Busy Bragging’ This AI Tool Helps Companies Eliminate Hiring Bias in the Name of Productivity 8 Communication Tactics to Eliminate Wasting Time at Work Drake Broke Records and Tesla Met Its Goals. 3 Things to Know Today. Here’s the Trick to Writing Blog Posts People Genuinely Want to Read Is Work-Life Balance Even Possible? (Infographic)

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5 Ways to Implement Business Casual Communications

When I first entered the workforce upon graduation from university, my Wall Street job meant that I wear a suit and tie with polished shoes every day. But gradually, over the several decades since, dress codes for men and women began to relax, first with casual Friday and later with casual every day. I’ve noticed a similar trend in communications over roughly the same time period. Thanks to social media, many people and organizations have gradually adopted a more casual approach to business communications. I think this is an important development. Related posts: 5 Ways to Implement Business Casual Communications Move Over, 'Business Casual.' There's Another Kid on the Block: 'Startup Casual.' 3 Ways to Scale and Grow Your Blog Business Faster 5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing Implement These 4 Tactics to Grow Your Revenue 4 Easy Ways to Get Publicity […]

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Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content How to Develop a Customer Persona That Improves Conversion Rates 4 Things to Do When Your Team Grows Faster Than Your Business A Beginner’s Guide to Predictable Marketing Funnels How to Launch an Online Coaching Business SPI 302: Coaching vs. Teaching—What […]

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