How Creative Commons Helped Spread My Ideas To Millions Of People!

I’m a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me. Related posts: 5 Ways to Tap into an Endless Wellspring of Creative Content Ideas How To Write A Free Ebook To Grow Your Business Why Your Friend with a Creative Job Isn’t the Village Idiot Creative Content Foundations Is Open for Enrollment Creative Content Foundations: A New Copyblogger Course Finding the Balance Between Being Creative and Getting Sh*t Done How to Make Your Content Spread Like Wildfire With This Simple Strategy People Buy From People: Five examples of how to bring the humanity back to marketing

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Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook This Graffiti Artist Makes Millions of Dollars Selling His Work Really, Truly, Actually Free Content How To Create a Money Making eBook Finding the Extra Million Dollars Hidden in Your Business How Creative Commons Helped Spread My Ideas To Millions Of People! How to Create an About Us Page That Generates Leads

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Really, Truly, Actually Free Content

I frequently talk about the value of free content as way to reach buyers. Offering valuable information at the moment that people are looking is a great way to showcase your expertise. But most “free” offers are not free at all. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook Why You Should Avoid Content Marketing More Top Content Marketing Tools Content Marketing Changes to Keep an Eye On – Part 3 The Five Best Free Web Hosting Providers Revealed Free Workshop *Today* on an Awesome New Content Tool Free Ebook Generates Millions of Dollars in New Business

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How I Know Instantly If A Hotel Has Great Service

I’m a light sleeper, so whenever I check into a hotel I ask for a quiet room. The way I am treated in this initial encounter with hotel staff is a remarkable predictor of the overall quality of customer service in the hotel. Related posts: Friendly Service Makes For Great Marketing Why Your Salespeople Need to Spend Time in Customer Service How to Deliver Excellent Customer Service The Top 7 Benefits of Hiring a Full-Service Digital Agency 7 Great Ways to Profit From Conferences How to Improve Your Customer Service with These 8 Ways to Get Feedback You Built Great Culture, Now How Do You Leverage It for Great Work? A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

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Old Rules of Marketing vs New Rules of Marketing

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.  Related posts: Are You Marketing Like American Cheese? The Best Content Marketing Content This Week Here’s why modern marketing began in 2007 IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy The New Rules of Marketing and PR 6th Edition Audiobook Out Now How to Market on Reddit: an Anti-Marketing Social Platform When The Boss Says “No!” To New Marketing 7 Rules for Shipping Internationally

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Join Me In Panama At The Nature of Business Executive Program 2019

Back in 2011, I visited Panama for the first time and it was a life changing adventure. Since then, I’ve been back every year. Not only that, I invested in an eco-preserve in order to protect over 10,000 acres of rainforest and I co-founded Geoversity and its annual conference called The Nature of Business. We’re hard at work planning the next installment of this annual conference and this is your opportunity to be first in line for consideration to join us as one of just a few dozen global leaders in Panama February 5 – 10, 2019. Related posts: Optimizing Annual Conference And Event Websites How a Top Bank Executive Left Finance to Start an Adventure Travel Company — and What He Learned About Success in Business Join the 3-day Email Marketing Challenge! – SPI TV Ep. 58 How a Group Program Might be the Right Next Step for Your […]

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When The Boss Says “No!” To New Marketing

I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”.  People ask: “What can I do to convince the bosses?” Related posts: Is MaaS Really the Future of Digital Marketing? Here’s why modern marketing began in 2007 Old Rules of Marketing vs New Rules of Marketing Don’t Be Your Own Boss. Be the CEO. How Many Does Your Boss Have? Which Country to Move to If You’re Young and Want to Be Your Own Boss What’s the Secret to Becoming a Leader? Stop Being a Boss. What Daughters Learn When Mom Is the Boss of the Family Business

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A GDPR Email That I Love!

We’ve all been getting a bunch of messages from the companies we do business with alerting us to the new privacy policy they’ve implemented as a result of the General Data Protection Regulation that goes into effect across the European Union on May 25. Related posts: Personalization and Privacy in a GDPR World What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions GDPR-Style Consent – High Paying Affiliate Programs 10 Email Productivity Tools That Will Make You Fall in Love Again With Your Inbox Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost Email Testing: 7 tips from your peers for email conversion […]

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Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Related posts: How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle The Salesperson Expert versus the Web-Educated Buyer Power up Your Lead Generation with Linkedin Why Your Salespeople Need to Spend Time in Customer Service Do Salespeople Make Good Founders? Here’s What They Do (and Don’t) Bring to the Table. You’ll Cringe at These 10 Terrible Excuses for Why Companies Don’t Have Women on Their Boards of Directors Jack Dorsey Is Finally Realizing Twitter Is a Terrible Place How to Use LinkedIn to Find Your Next Job

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In a World of Social Media, Content Is Even More King

I’ve been increasingly frustrated with the social networks I use regularly including Instagram, LinkedIn, and Facebook. The main issue is the damned algorithms aren’t showing me what I want to see anymore.  At the same time, my social networking posts aren’t seen be as many people as they used to be. Hundreds of people have told me they experience the same. Related posts: The ROI of Social Media (Infographic) 5 Bad Habits that Will Tank Your Social Media Marketing How to Repurpose Your Social Media Content Is Content Still ‘King’ in Voice Search SEO? How to Build a Social Media Community: Content and Collaboration Social Doubt: Beware the downside of social proof in social media marketing Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) Behind the Scenes of the Will It Fly? Social Media Strategy

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Blockchain Based Social Networking Can Learn From Estonian Healthcare

Several years ago, I delivered a presentation in Tallinn, Estonia and I distinctly remember how plugged in the society was at the time. I enjoyed lighting fast free WiFi that was way better than what I had in Boston and the business leaders I met with were focused on digital first. We can all learn from the Estonia example, especially the way the country has deployed blockchain to manage healthcare and other aspects of everyday life. Related posts: How Blockchain Technology Is Making Other Industries More Efficient Using Blockchain to Achieve Gender Equity Blockchain Is Gaining Ground in Video-Streaming. Here’s Why. How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals Here’s the Real Reason You Should Embrace Blockchain Top 20 Social Networks for Doctors and Healthcare Professionals Blockchain Social Network To Replace Facebook A Long Way Off The Smarp Way to Effectively Use Social Networking to Grow Your […]

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Friendly Service Makes For Great Marketing

Friendly and enthusiastic staff is just one element of a restaurant but it is a powerful way to stand out. When you don’t have a celebrity chef or when you aren’t in the most crowded or most exclusive neighborhood, delivering an enjoyable personal experience is a great way to build a business. Related posts: How I Know Instantly If A Hotel Has Great Service Amazon’s Dog-Friendly Seattle Headquarters Is 6,000 Pups Strong #VideoMarketing for Service Businesses – new from #EntrepreneurBooks #DigitalMarketingHandbook 3 #ContentMarketing Tips for Your Service Business Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads This Marketing Maven Makes Connections Through Creative Experiences Internet Marketing Newsletter PLR Service $1 Trial Internet Marketing Newsletter PLR Service $1 Trial

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The Salesperson Expert versus the Web-Educated Buyer

Prior to the ability for consumers to research products, services, people, and companies on the web and social media, salespeople needed to be the expert. The buyer didn’t have the ability to go online and conduct independent research; an important aspect of the sales process was the buyer’s education by the seller. Related posts: How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve. Maybe Your Sales VP Is The Problem To Be a Better Salesperson, Master Your Ego and Bend Time Expert Witnesses Find New Business By Newsjacking How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content 8 Keys to Coming Off as the Expert in Whatever You Sell The 3 Steps to Create Your Expert Offer and Get Paid More

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My New American Express Business Platinum Card is METAL!

I received a new American Express Business Platinum Card and was delighted to find that it is made out of metal. It’s really substantial, sleek, and stylish. All of a sudden my other credit cards seem mundane. As I was geeking out about a seemingly simple bit of branding, I realized the new metal card is an interesting marketing move by Amex. Related posts: How to Qualify for a Business Startup Loan The Best Business Credit Card for Every Type of Spender How to Protect Your Business from eCommerce Credit Card Fraud Are You Marketing Like American Cheese? The Co-Founder of Panda Express Shares the Leadership Quality That Helps Her Keep the Brand Fresh American Immigrants Are Twice as Likely to Become Entrepreneurs. Here’s Why. 10 of the Most Successful African-American Entrepreneurs 63 Percent of American Voters Say It Should Be Legal

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Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement

It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes, you will get seen. But is it worth it? Here are a few marketing strategies to consider that are likely to be more effective to market your company: Related posts: Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads Finding the Extra Million Dollars Hidden in Your Business How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday 13 Million-Dollar Businesses That Turned Down ‘Shark Tank’ Deals Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million How To You Invest In Trends For The Future How to Invest When the Stock Market […]

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Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico

The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months. Related posts: How Entrepreneurship Is Helping to Save Puerto Rico Entrepreneurs in Puerto Rico Are Solving Problems in Hurricane Maria’s Aftermath These 2 Franchisees in Puerto Rico Survived Hurricane Maria and Lived to Tell What They Learned Google Creates an AI That Sounds Human and Ford Suspends F-150 Production. 3 Things to Know Today. Don’t Underestimate the Power of Kylie Jenner Expert Witnesses Find New Business By Newsjacking Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 FTC Brings First CRFA Cases

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In 2018, Success Will Come From Telling The Truth

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always. Related posts: This Entrepreneur’s Leadership Success Secret Is Simpler Than You Think 3 Branding Secrets for Ecommerce Success on Amazon What’s Coming in Cloud Living Academy 2.0 + How to Make Your Website a Success in 2018 In the Era of #MeToo, Telling Women to ‘Lean In’ Does More Harm Than Good Winning the Negative Moment of Truth The Sad Truth about Your Half-Finished Projects To Keep Customers Loyal Trust That They Can Handle the Truth What You Can Learn From Steve Jobs About Distorting the Truth to Advance Your Vision

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Optimizing Annual Conference And Event Websites

I notice that most event planners who have a site promoting their annual conference delete the prior year’s pages, only displaying the current year’s conference information. That’s a mistake for many reasons. Related posts: MozCon 2018: Making the Case for the Conference (& All the Snacks!) 5 Affiliate Marketing Conference Guides You Need to Follow How Alex Theuma Built the Biggest SaaS Conference in Europe FTC Releases 2017 Annual Highlights Can the Annual Review Be Replaced By an App? How to Promote Your Event Online Like a Pro Ask MarketingSherpa: Should I use geo-targeting for event emails? This Entrepreneur Is Creating a ‘TED-like’ Event for Meditators to Help People Become Conscious Leaders

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