A GDPR Email That I Love!

We’ve all been getting a bunch of messages from the companies we do business with alerting us to the new privacy policy they’ve implemented as a result of the General Data Protection Regulation that goes into effect across the European Union on May 25. Related posts: GDPR Compliance – High Paying Affiliate Programs 10 Email Productivity Tools That Will Make You Fall in Love Again With Your Inbox GDPR: What it Means for Google Analytics & Online Marketing What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost Email Testing: 7 tips from your peers […]

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Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Related posts: How One Provocative LinkedIn Post Can Transform Your Career How to Use LinkedIn to Find Your Next Job You Can Use LinkedIn to Find Your Next Client The Salesperson Expert versus the Web-Educated Buyer How to Get the Most Out of Your LinkedIn Advertisements How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle Power up Your Lead Generation with Linkedin Maybe Your Sales VP Is The Problem

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In a World of Social Media, Content Is Even More King

I’ve been increasingly frustrated with the social networks I use regularly including Instagram, LinkedIn, and Facebook. The main issue is the damned algorithms aren’t showing me what I want to see anymore.  At the same time, my social networking posts aren’t seen be as many people as they used to be. Hundreds of people have told me they experience the same. Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog […]

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Blockchain Based Social Networking Can Learn From Estonian Healthcare

Several years ago, I delivered a presentation in Tallinn, Estonia and I distinctly remember how plugged in the society was at the time. I enjoyed lighting fast free WiFi that was way better than what I had in Boston and the business leaders I met with were focused on digital first. We can all learn from the Estonia example, especially the way the country has deployed blockchain to manage healthcare and other aspects of everyday life. Related posts: How Blockchain Technology Is Making Other Industries More Efficient How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals Blockchain Is Gaining Ground in Video-Streaming. Here’s Why. Blockchain Social Network To Replace Facebook A Long Way Off 4 Big Opportunities for Entrepreneurs to Help the U.S. Healthcare System Save Money Not Having These 8 Networking Skills Will Cost You 5 Unorthodox Networking Tips The Winners of the #ASE18 Networking Plus Passes

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Friendly Service Makes For Great Marketing

Friendly and enthusiastic staff is just one element of a restaurant but it is a powerful way to stand out. When you don’t have a celebrity chef or when you aren’t in the most crowded or most exclusive neighborhood, delivering an enjoyable personal experience is a great way to build a business. Related posts: 3 #ContentMarketing Tips for Your Service Business 10 Service Business Essentials: Win Clients with Confidence Is MaaS Really the Future of Digital Marketing? Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads You Built Great Culture, Now How Do You Leverage It for Great Work? Amazon’s Dog-Friendly Seattle Headquarters Is 6,000 Pups Strong Ron Howard Creates a Great Bit of Marketing by Combining ‘Stars Wars’ and ‘Arrested Development’ 13 Smart Ways to Use Social Media for Customer Service

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The Salesperson Expert versus the Web-Educated Buyer

Prior to the ability for consumers to research products, services, people, and companies on the web and social media, salespeople needed to be the expert. The buyer didn’t have the ability to go online and conduct independent research; an important aspect of the sales process was the buyer’s education by the seller. Related posts: How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve. Maybe Your Sales VP Is The Problem Expert Witnesses Find New Business By Newsjacking The 3 Steps to Create Your Expert Offer and Get Paid More 8 Keys to Coming Off as the Expert in Whatever You Sell Ten Expert Tips for Creating a Viral Content in 2018 11 Expert Tips on How to Successfully Grow and Scale Your Business

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My New American Express Business Platinum Card is METAL!

I received a new American Express Business Platinum Card and was delighted to find that it is made out of metal. It’s really substantial, sleek, and stylish. All of a sudden my other credit cards seem mundane. As I was geeking out about a seemingly simple bit of branding, I realized the new metal card is an interesting marketing move by Amex. Related posts: How to Qualify for a Business Startup Loan The Best Business Credit Card for Every Type of Spender How to Protect Your Business from eCommerce Credit Card Fraud How This Living Room Side Hustle Rapidly Expanded to a Multi-Million-Dollar Business 10 of the Most Successful African-American Entrepreneurs American Immigrants Are Twice as Likely to Become Entrepreneurs. Here’s Why. 5 Reasons Why Your Business Should Use Mobile Payments This Entrepreneur Maxed His Credit Card to Attend His Industry’s Biggest Trade Show. It Was Money Well Spent.

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Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement

It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes, you will get seen. But is it worth it? Here are a few marketing strategies to consider that are likely to be more effective to market your company: Related posts: Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads 13 Million-Dollar Businesses That Turned Down ‘Shark Tank’ Deals How to Invest the Passive Income You Earn from Business with Ryan Moran How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday How to Invest When the Stock Market Drops How to Write a Book: The Secret to a Super-Fast First Draft Super Producer and Tribeca Film Festival Co-Founder […]

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Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico

The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months. Related posts: How Entrepreneurship Is Helping to Save Puerto Rico Google Creates an AI That Sounds Human and Ford Suspends F-150 Production. 3 Things to Know Today. Don’t Underestimate the Power of Kylie Jenner How An Odd Macadamia Nut Milk Company Caught Walmart’s Attention Without Doing Any Marketing Expert Witnesses Find New Business By Newsjacking Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017 Make Money Online While Flying To Puerto Vallarta Fiesta Americana Puerto Vallarta Tour & Drone Video

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In 2018, Success Will Come From Telling The Truth

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always. Related posts: This Entrepreneur’s Leadership Success Secret Is Simpler Than You Think The Crazy Numbers Behind Netflix’s 20 Years of Success What’s Coming in Cloud Living Academy 2.0 + How to Make Your Website a Success in 2018 Winning the Negative Moment of Truth The Sad Truth about Your Half-Finished Projects To Keep Customers Loyal Trust That They Can Handle the Truth What You Can Learn From Steve Jobs About Distorting the Truth to Advance Your Vision This Successful Media Executive Shares a Surprising Truth About What You Must Do to Secure Your Place at the Top

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Optimizing Annual Conference And Event Websites

I notice that most event planners who have a site promoting their annual conference delete the prior year’s pages, only displaying the current year’s conference information. That’s a mistake for many reasons. Related posts: How to Promote Your Event Online Like a Pro Ask MarketingSherpa: Should I use geo-targeting for event emails? Flat Design Websites – High Paying Affiliate Programs FTC Releases 2017 Annual Highlights Can the Annual Review Be Replaced By an App? Moscow Affiliate Conference Recap 2018 Massive Affiliate ADdays – Eastern Europe conference. MozCon 2018: Making the Case for the Conference (& All the Snacks!)

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