How My Site and Blog Redesign Resulted in 350 Percent Increase in Traffic

My recent site redesign and blog optimization project has resulted in a 359 percent increase in traffic to my main site as well as ranking for 3,240 brand new keywords. Now that the project is complete, I wanted to share what I did, how I did it, a hiccup along the way, and the excellent results we’ve seen so far. Related posts: How to Use Google Analytics to Boost Traffic to your Site Is Content the Only Thing Needed to Increase Traffic? 5 No-Brainer Solutions to Increase Organic Traffic to Your Website Increase Your Website Traffic – High Paying Affiliate Programs Increase Your Website Traffic – High Paying Affiliate Programs Subfolders, Subdirectories and Subdomains: The URL difference that can drive a major increase in organic traffic Why Your Blog Isn’t Getting Traffic (and How to Change That) How to Drive More Traffic to Your Website with These 11 Types of […]

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Create Exclusive Experiences for your Most Passionate Customers

On January 17, 1979 I saw my first Grateful Dead show. I was a 17-year-old high school kid borrowing my mother’s massive Ford LTD Country Squire Station Wagon, traveling with a group of my then closest friends to New Haven, CT. Exactly forty years later on January 17, 2019 a group of my now closest friends were in Mexico for three nights of Dead & Company, the latest iteration of the Grateful Dead featuring three of the four core living Grateful Dead members. Related posts: How to Tap Into Community and Drive Engagement With Live Experiences How to Provide Consistent and Extraordinary Customer Experiences How You Can Cultivate the One Thing Customers Truly Want How To Create A More Likeable Brand And Attract More Customers Get Exclusive Access to Silicon Valley Trailblazers for Less Than $10 Exclusive Offer: Get 50% Off For This Premium Masterclass On Influence And Persuasion Exclusive […]

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From Products to Relationships in 2019 and Beyond

In a world of easy digital engagement, way too many businesses rely on digital gimmickry to sell products and services. We’ve got tidal waves of unwanted email messages, junk “news” with click-bait headlines, and social networking serving up ads instead of friends. This transactional approach doesn’t work so well these days. Instead, in 2019 and beyond, we’ve got to focus on building relationships. Related posts: 5 Online Professionals Chime in on 2019 3 Major Marketing Trends to Look Out for in 2019 Chobani to Introduce Non-Dairy Products, Capitalizing on a Growing Market SPI 253: How to Build Relationships with Influencers with Selena Soo How to Better Understand Your Products to Improve Customer Value 3 Communication Tips for Better Relationships 3 Powerful Strategies for Pain-Free Client Relationships Office Relationships Work a Lot Like Those With Friends and Family

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Mixing Business with your Personal Life on Social Networks

Social networks like Facebook, Twitter, and Instagram are great places to engage both your professional network as well as your personal. However, most people separate business and personal on social media and I think that’s a mistake. A fun aspect of social media is getting to know a bit about the personal lives of those we do business with. Related posts: The Smarp Way to Effectively Use Social Networking to Grow Your Business 5 Life Lessons Essential for Business Success Few Professionals Are Happy With Social Networks Top 20 Social Networks for Doctors and Healthcare Professionals Why Marketers Need to Take Control Back From Social Networks Are Social Networks Killing the Goose That Laid the Golden Egg? 6 Niche Social Media Networks Changing the Ways We Connect, Collaborate and Discover New Opportunities This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the […]

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Your Story vs Your Product

When I speak or write about successful marketing, I frequently use the word “stories” when I describe the content that people are eager to consume. With content creation, it’s important to think of stories rather than simple product pitches. People love to share stories! Product information? Not so much. Related posts: How to Tell a Brand Story Through Blog Content How to Leverage Your Brand’s Story to Drive Sales Validating a Product and the Story of SumoJerky with Noah Kagan – SPI TV, Ep. 38 My Company Realized We Had No Idea How to Explain Our Product. So We Learned to Tell a Story. How to Leverage Your Brand’s Story to Drive Sales Prospects Will Ignore You Reciting a List of Product Features but They Like a Good Story Conditionally Removing the Featured Product Image & Styling Gap from a WooCommerce Product Detail Page Physical Product Experiment [PPE #5] – […]

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12 Ways to Make Your Webinar Presentations WAY More Effective

Gosh, most webinars are dreadfully boring! The presenter drones on and on and we curse the moment we chose to tune in. Maybe we stay on because of the promise of some good information to come, but it is frustrating. It doesn’t have to be that bad! We can make webinars better! The key is to remember that when we present using virtual technology, we don’t have the same emotional cues as we do when we are face-to-face with our audience. Related posts: 5 Ways to Make More Money with Your Next Webinar Can You Hear Me? How to Connect with People in a Virtual World Can You Hear Me? How to Connect with People in a Virtual World Overcome Webinar Offer Anxiety and Get Your Audience to Buy Sign Up for Our Free Workshop on Persuasive Presentations 3 Tricks to Get People to Actually Listen to Your Presentations 3 […]

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5 Ways to Implement Business Casual Communications

When I first entered the workforce upon graduation from university, my Wall Street job meant that I wear a suit and tie with polished shoes every day. But gradually, over the several decades since, dress codes for men and women began to relax, first with casual Friday and later with casual every day. I’ve noticed a similar trend in communications over roughly the same time period. Thanks to social media, many people and organizations have gradually adopted a more casual approach to business communications. I think this is an important development. Related posts: 5 Ways to Implement Business Casual Communications Move Over, 'Business Casual.' There's Another Kid on the Block: 'Startup Casual.' 3 Ways to Scale and Grow Your Blog Business Faster 5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing 4 Easy Ways to Get Publicity for Your Business What Is Business Casual? Here […]

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Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content How to Develop a Customer Persona That Improves Conversion Rates 4 Things to Do When Your Team Grows Faster Than Your Business A Beginner’s Guide to Predictable Marketing Funnels How to Launch an Online Coaching Business SPI 302: Coaching vs. Teaching—What […]

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Eliminate Television And You Can Do Anything!

Last week I posted NOW Is The Time To Begin and several people reached out to me to say they would like to start a new project, but they don’t have enough time. That’s nonsense; we can all find the time to do what’s important. Whenever I hear people say they don’t have enough time for something, I suggest that simply eliminating television will do the trick for most of us. Related posts: Eliminate Television And You Can Do Anything! How to Eliminate Excess Inventory 7 Signs That You’re Not Busy; You’re Just ‘Busy Bragging’ This AI Tool Helps Companies Eliminate Hiring Bias in the Name of Productivity 8 Communication Tactics to Eliminate Wasting Time at Work Drake Broke Records and Tesla Met Its Goals. 3 Things to Know Today. Here’s the Trick to Writing Blog Posts People Genuinely Want to Read Is Work-Life Balance Even Possible? (Infographic)

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5 Ways to Implement Business Casual Communications

When I first entered the workforce upon graduation from university, my Wall Street job meant that I wear a suit and tie with polished shoes every day. But gradually, over the several decades since, dress codes for men and women began to relax, first with casual Friday and later with casual every day. I’ve noticed a similar trend in communications over roughly the same time period. Thanks to social media, many people and organizations have gradually adopted a more casual approach to business communications. I think this is an important development. Related posts: 5 Ways to Implement Business Casual Communications Move Over, 'Business Casual.' There's Another Kid on the Block: 'Startup Casual.' 3 Ways to Scale and Grow Your Blog Business Faster Implement These 4 Tactics to Grow Your Revenue 5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing 4 Easy Ways to Get Publicity […]

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Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content How to Develop a Customer Persona That Improves Conversion Rates 4 Things to Do When Your Team Grows Faster Than Your Business A Beginner’s Guide to Predictable Marketing Funnels How to Launch an Online Coaching Business SPI 302: Coaching vs. Teaching—What […]

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Eliminate Television And You Can Do Anything!

Last week I posted NOW Is The Time To Begin and several people reached out to me to say they would like to start a new project, but they don’t have enough time. That’s nonsense; we can all find the time to do what’s important. Whenever I hear people say they don’t have enough time for something, I suggest that simply eliminating television will do the trick for most of us. Related posts: Eliminate Television And You Can Do Anything! How to Eliminate Excess Inventory This AI Tool Helps Companies Eliminate Hiring Bias in the Name of Productivity 8 Communication Tactics to Eliminate Wasting Time at Work Why Podcasting Isn’t as Easy as It Looks – SPI TV Ep. 51 7 Signs That You’re Not Busy; You’re Just ‘Busy Bragging’ Thanksgiving Thanks! – SPI TV, Ep. 35 NOW Is The Time To Begin

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NOW Is The Time To Begin

Last week, I enjoyed presenting on New Marketing Mastery at the Tony Robbins Business Mastery event in Las Vegas. The energy in the room was remarkable! While everything shared from the stage by Tony and me and the other great speakers such as Scott Harris has potential for massive business change, the key execution. You must start. Now. Related posts: Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million Life Happens for You, Not to You Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona To Receive More In Your Life, Begin to Give More Your Startup Is Already Big Enough to Begin Using Marketing Automation 4 Simple Steps to Begin Building an International Brand How to Stop Drowning in Data and Begin Using Your Metrics Wisely My Book and Baby Are Due the Same Day! Follow Along on My Journey. Episode […]

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How Creative Commons Helped Spread My Ideas To Millions Of People!

I’m a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me. Related posts: Free Ebook Generates Millions of Dollars in New Business 5 Ways to Tap into an Endless Wellspring of Creative Content Ideas This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million How to Think of Small Business Ideas How To Create Word Of Mouth For Your Company, Product, Or Idea I Once Gave Up $36,000 For Creative Freedom. Here’s Why […]

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Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook This Graffiti Artist Makes Millions of Dollars Selling His Work How To Create a Money Making eBook Is Podcasting the Best Place to Spend Marketing Dollars? Finding the Extra Million Dollars Hidden in Your Business This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World […]

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Really, Truly, Actually Free Content

I frequently talk about the value of free content as way to reach buyers. Offering valuable information at the moment that people are looking is a great way to showcase your expertise. But most “free” offers are not free at all. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook Should You Keep Your Credit Frozen Now That It’s Free? Content Marketing Changes to Keep an Eye On – Part 3 With This Company’s New Tool, You Can Run a Free Background Check on Yourself A New (Almost Free) Resource to Help You Massively Up Your Content Game Free Workshop *Today* on an Awesome New Content Tool Free Ebook Generates Millions of Dollars in New Business

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How I Know Instantly If A Hotel Has Great Service

I’m a light sleeper, so whenever I check into a hotel I ask for a quiet room. The way I am treated in this initial encounter with hotel staff is a remarkable predictor of the overall quality of customer service in the hotel. Related posts: Friendly Service Makes For Great Marketing Why Your Salespeople Need to Spend Time in Customer Service How to Deliver Excellent Customer Service The Top 7 Benefits of Hiring a Full-Service Digital Agency 7 Great Ways to Profit From Conferences How to Improve Your Customer Service with These 8 Ways to Get Feedback You Built Great Culture, Now How Do You Leverage It for Great Work? A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

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Old Rules of Marketing vs New Rules of Marketing

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.  Related posts: The New Rules of Marketing and PR 6th Edition Audiobook Out Now Why Setting Rules Can Help You Balance Your Work and Personal Lives Affiliate Marketing Strategies – How to Adapt to the Changing Times When The Boss Says “No!” To New Marketing 7 Rules for Shipping Internationally 4 Rules to Keep in Mind When Looking for a Mentor 3 Rules I Use to Stay Productive and Not Overwhelmed GDPR Rules, Fines and Compliance

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Join Me In Panama At The Nature of Business Executive Program 2019

Back in 2011, I visited Panama for the first time and it was a life changing adventure. Since then, I’ve been back every year. Not only that, I invested in an eco-preserve in order to protect over 10,000 acres of rainforest and I co-founded Geoversity and its annual conference called The Nature of Business. We’re hard at work planning the next installment of this annual conference and this is your opportunity to be first in line for consideration to join us as one of just a few dozen global leaders in Panama February 5 – 10, 2019. Related posts: Isn’t It Time to Be Your Own Boss? These Women-Founded Companies Want You to Join the Movement. How Much I Made with The ClickFunnels Affiliate Program Join My Personal Book Club & Enter to Win! 8 Surefire Ways to Grow Your Business in 2019 How a Top Bank Executive Left Finance […]

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When The Boss Says “No!” To New Marketing

I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”.  People ask: “What can I do to convince the bosses?” Related posts: Borrowing Marketing Strategies From Other Industries Here’s why modern marketing began in 2007 Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Old Rules of Marketing vs New Rules of Marketing Don’t Be Your Own Boss. Be the CEO. How Many Does Your Boss Have? Are You a Boss or a Leader? The Important Difference Between Being a Boss and Being a Leader

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