Rebekah Keat Grows Coaching Business by Marketing to Beginner Triathlete Buyer Persona

Gosh I love when somebody takes my ideas and runs with them (pun alert) to grow their business. I recently caught up with Rebekah (Bek) Keat of Team Sirius Tri Club to learn about how she uses online content and social media to reach beginner and weekend warrior triathletes who want to know basic information. This approach to marketing by targeting a specific buyer persona has led to Team Sirius Tri Club growing from just 4 athletes to 240 in just under two years. Related posts: Rewriting the Beginner’s Guide to SEO, Chapter 3: Keyword Research 4 Things to Do When Your Team Grows Faster Than Your Business SPI 212: Inside a Coaching Call with Pat—Redesigning USA Weightlifting SPI 302: Coaching vs. Teaching—What I’ve Learned Since Investing in the Art of Coaching A Beginner’s Guide to Predictable Marketing Funnels How to Develop a Customer Persona That Improves Conversion Rates SPI […]

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Eliminate Television And You Can Do Anything!

Last week I posted NOW Is The Time To Begin and several people reached out to me to say they would like to start a new project, but they don’t have enough time. That’s nonsense; we can all find the time to do what’s important. Whenever I hear people say they don’t have enough time for something, I suggest that simply eliminating television will do the trick for most of us. Related posts: NOW Is The Time To Begin How to Eliminate Excess Inventory Why Podcasting Isn’t as Easy as It Looks – SPI TV Ep. 51 8 Communication Tactics to Eliminate Wasting Time at Work This AI Tool Helps Companies Eliminate Hiring Bias in the Name of Productivity How to Deal With Entrepreneurial Debt 7 Signs That You’re Not Busy; You’re Just ‘Busy Bragging’ Thanksgiving Thanks! – SPI TV, Ep. 35

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NOW Is The Time To Begin

Last week, I enjoyed presenting on New Marketing Mastery at the Tony Robbins Business Mastery event in Las Vegas. The energy in the room was remarkable! While everything shared from the stage by Tony and me and the other great speakers such as Scott Harris has potential for massive business change, the key execution. You must start. Now. Related posts: Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million My Book and Baby Are Due the Same Day! Follow Along on My Journey. Episode 10: Let the Revisions Begin. Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to begin) How to Get an A in Content Marketing Free Ebook Generates Millions of Dollars in New Business This Marketing Maven Makes Connections Through Creative Experiences Few Professionals Are Happy With Social Networks Optimizing Annual Conference […]

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How Creative Commons Helped Spread My Ideas To Millions Of People!

I’m a huge fan of Creative Commons, a nonprofit organization that makes it easy for people to both share their original work with the world and build upon the work of others. My choice to license my newsjacking graphics under a CC license was absolutely essential to allow the ideas of newsjacking to spread and the result was tons of new business for me. Related posts: How To Write A Free Ebook To Grow Your Business How To Create Word Of Mouth For Your Company, Product, Or Idea This Work-Life Balance Strategy Helped This Entrepreneur Create a Business That Reaches Millions of Business Owners Across the World 5 Ways to Tap into an Endless Wellspring of Creative Content Ideas Creative Content Foundations: A New Copyblogger Course Free Ebook Generates Millions of Dollars in New Business Matt Risinger Shows How a YouTube Channel Helped Grow Business from Zero to $20 Million […]

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Free Ebook Generates Millions of Dollars in New Business

Last week I posted about the value of free content vs putting a gate that requires an email address and other personal information to get the content. Many people commented about my strategy of totally free content on my post Really, Truly, Actually Free Content and on social media. Today, I am sharing the results of one free content offer, an ebook that has generated millions of dollars in new business for the author. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook This Graffiti Artist Makes Millions of Dollars Selling His Work Really, Truly, Actually Free Content How To Create a Money Making eBook Finding the Extra Million Dollars Hidden in Your Business How Creative Commons Helped Spread My Ideas To Millions Of People! How to Create an About Us Page That Generates Leads

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Really, Truly, Actually Free Content

I frequently talk about the value of free content as way to reach buyers. Offering valuable information at the moment that people are looking is a great way to showcase your expertise. But most “free” offers are not free at all. Related posts: How To Write A Free Ebook To Grow Your Business Transform Your Business Website Using Our Free ‘Design 101’ Ebook More Top Content Marketing Tools The Five Best Free Web Hosting Providers Revealed Content Marketing Changes to Keep an Eye On – Part 3 Free Workshop *Today* on an Awesome New Content Tool A New (Almost Free) Resource to Help You Massively Up Your Content Game Free Ebook Generates Millions of Dollars in New Business

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How I Know Instantly If A Hotel Has Great Service

I’m a light sleeper, so whenever I check into a hotel I ask for a quiet room. The way I am treated in this initial encounter with hotel staff is a remarkable predictor of the overall quality of customer service in the hotel. Related posts: Friendly Service Makes For Great Marketing Why Your Salespeople Need to Spend Time in Customer Service How to Deliver Excellent Customer Service The Top 7 Benefits of Hiring a Full-Service Digital Agency 7 Great Ways to Profit From Conferences How to Improve Your Customer Service with These 8 Ways to Get Feedback You Built Great Culture, Now How Do You Leverage It for Great Work? A Look Back at a Great 2017: 5 Major Moz Product Investments and a Sneak Peek Into 2018

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Old Rules of Marketing vs New Rules of Marketing

Many people have asked me to sum up the ideas of my international bestseller The New Rules of Marketing and PR into just a few words.  Related posts: Are You Marketing Like American Cheese? The Best Content Marketing Content This Week Here’s why modern marketing began in 2007 IHOP, #IHOb, And Lying To Your Fans As A Marketing Strategy The New Rules of Marketing and PR 6th Edition Audiobook Out Now Borrowing Marketing Strategies From Other Industries When The Boss Says “No!” To New Marketing 7 Rules for Shipping Internationally

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Join Me In Panama At The Nature of Business Executive Program 2019

Back in 2011, I visited Panama for the first time and it was a life changing adventure. Since then, I’ve been back every year. Not only that, I invested in an eco-preserve in order to protect over 10,000 acres of rainforest and I co-founded Geoversity and its annual conference called The Nature of Business. We’re hard at work planning the next installment of this annual conference and this is your opportunity to be first in line for consideration to join us as one of just a few dozen global leaders in Panama February 5 – 10, 2019. Related posts: My Income Results with The ClickFunnels Affiliate Program Join My Personal Book Club & Enter to Win! My Updated Income Results with The ClickFunnels Affiliate Program How a Top Bank Executive Left Finance to Start an Adventure Travel Company — and What He Learned About Success in Business How a Group […]

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When The Boss Says “No!” To New Marketing

I frequently get emails and social media inquires from people who tell me that they’ve learned the ideas in The New Rules of Marketing and PR or one of my other books and are eager to implement the strategies and tactics, but somebody higher up in the organization says “no”.  People ask: “What can I do to convince the bosses?” Related posts: Is MaaS Really the Future of Digital Marketing? Here’s why modern marketing began in 2007 Old Rules of Marketing vs New Rules of Marketing Don’t Be Your Own Boss. Be the CEO. How Many Does Your Boss Have? Which Country to Move to If You’re Young and Want to Be Your Own Boss What’s the Secret to Becoming a Leader? Stop Being a Boss. What Daughters Learn When Mom Is the Boss of the Family Business

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A GDPR Email That I Love!

We’ve all been getting a bunch of messages from the companies we do business with alerting us to the new privacy policy they’ve implemented as a result of the General Data Protection Regulation that goes into effect across the European Union on May 25. Related posts: Personalization and Privacy in a GDPR World What Google’s GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions 10 Email Productivity Tools That Will Make You Fall in Love Again With Your Inbox Email Open Rates: 9-point checklist to get more opens for your email marketing by reducing perceived cost Email Clickthrough Rate: 9-point checklist to get more clicks for your email marketing by reducing perceived cost Email Testing: 7 tips from your peers for email conversion optimization Optimizing Email Capture: 9-point checklist to grow your email marketing list by minimizing the perceived cost of opting in What Google AMP for Email Means […]

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Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve.

These days, when a potential customer begins the buying journey, he or she usually wants to learn more about their sales representative and the first place they are likely to go is LinkedIn. What will they find? Related posts: The Salesperson Expert versus the Web-Educated Buyer How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle These Are the Industries With the Best and Worst LinkedIn Profile Pictures (Infographic) How One Provocative LinkedIn Post Can Transform Your Career Why Your Salespeople Need to Spend Time in Customer Service Do Salespeople Make Good Founders? Here’s What They Do (and Don’t) Bring to the Table. Are Electric Scooters Awesome or Terrible? A Look at the Pros and Cons. You’ll Cringe at These 10 Terrible Excuses for Why Companies Don’t Have Women on Their Boards of Directors

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In a World of Social Media, Content Is Even More King

I’ve been increasingly frustrated with the social networks I use regularly including Instagram, LinkedIn, and Facebook. The main issue is the damned algorithms aren’t showing me what I want to see anymore.  At the same time, my social networking posts aren’t seen be as many people as they used to be. Hundreds of people have told me they experience the same. Related posts: How Executives Can Avoid Becoming Just Another Social Media Fail The ROI of Social Media (Infographic) How to Repurpose Your Social Media Content How to Build a Social Media Community: Content and Collaboration Is Content Still ‘King’ in Voice Search SEO? Social Doubt: Beware the downside of social proof in social media marketing How to Avoid Stale Content with These 21 Ideas for Your Upcoming Social Media Posts Marketing 101: An intro to social listening, why you should become an undercover social media agent (and where to […]

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Blockchain Based Social Networking Can Learn From Estonian Healthcare

Several years ago, I delivered a presentation in Tallinn, Estonia and I distinctly remember how plugged in the society was at the time. I enjoyed lighting fast free WiFi that was way better than what I had in Boston and the business leaders I met with were focused on digital first. We can all learn from the Estonia example, especially the way the country has deployed blockchain to manage healthcare and other aspects of everyday life. Related posts: How Blockchain Technology Is Making Other Industries More Efficient Using Blockchain to Achieve Gender Equity Blockchain Is Gaining Ground in Video-Streaming. Here’s Why. 3 Industries Blockchain Entrepreneurs Will Change for the Better How Blockchain Will Help Small Businesses Challenge Even the Largest Rivals Top 20 Social Networks for Doctors and Healthcare Professionals Blockchain Social Network To Replace Facebook A Long Way Off How to Drive 4x ROI Through Chat-Based Social Media Contests

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Friendly Service Makes For Great Marketing

Friendly and enthusiastic staff is just one element of a restaurant but it is a powerful way to stand out. When you don’t have a celebrity chef or when you aren’t in the most crowded or most exclusive neighborhood, delivering an enjoyable personal experience is a great way to build a business. Related posts: How I Know Instantly If A Hotel Has Great Service 3 #ContentMarketing Tips for Your Service Business 10 Service Business Essentials: Win Clients with Confidence Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads This Marketing Maven Makes Connections Through Creative Experiences Internet Marketing Newsletter PLR Service $1 Trial You Built Great Culture, Now How Do You Leverage It for Great Work? It’s Bring Your Dog to Work Day! What You Need to Know to Make Your Office Pet-Friendly.

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The Salesperson Expert versus the Web-Educated Buyer

Prior to the ability for consumers to research products, services, people, and companies on the web and social media, salespeople needed to be the expert. The buyer didn’t have the ability to go online and conduct independent research; an important aspect of the sales process was the buyer’s education by the seller. Related posts: How To Seal The Deal By Understanding The 3 Phases Of The Customer Buying Cycle Most Salespeople’s LinkedIn Profiles Are Terrible. Here’s How To Improve. Maybe Your Sales VP Is The Problem To Be a Better Salesperson, Master Your Ego and Bend Time Expert Witnesses Find New Business By Newsjacking How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content 8 Keys to Coming Off as the Expert in Whatever You Sell The 3 Steps to Create Your Expert Offer and Get Paid More

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My New American Express Business Platinum Card is METAL!

I received a new American Express Business Platinum Card and was delighted to find that it is made out of metal. It’s really substantial, sleek, and stylish. All of a sudden my other credit cards seem mundane. As I was geeking out about a seemingly simple bit of branding, I realized the new metal card is an interesting marketing move by Amex. Related posts: Your ‘Minimum Purchase’ Credit Card Policy Is Dumb How to Qualify for a Business Startup Loan What Did American Consumers Want From the Maker of Cup Noodles and Top Ramen? Hats and Shirts, Apparently. The Best Business Credit Card for Every Type of Spender How to Protect Your Business from eCommerce Credit Card Fraud The Co-Founder of Panda Express Shares the Leadership Quality That Helps Her Keep the Brand Fresh Are You Marketing Like American Cheese? 10 of the Most Successful African-American Entrepreneurs

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Here’s Where You Should Invest $7 Million Instead Of A Super Bowl TV Advertisement

It’s been reported that a 30-second 2018 Super Bowl television advertisement costs $5 million. Adding in a million dollars for production on top of that plus agencies and the internal resources dedicated to such advertising increases the cost to a minimum of $7 million. Yes, you will get seen. But is it worth it? Here are a few marketing strategies to consider that are likely to be more effective to market your company: Related posts: Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads Finding the Extra Million Dollars Hidden in Your Business Want a Billion-Dollar Brand? Invest in Quality Photography. How To Retire In Next 100 Days As A Super Affiliate How (and Whether) to Invest in and Structure Online Communities – Whiteboard Friday How to Invest the Passive Income You Earn from Business with Ryan Moran Nike Stokes Controversy With Kaepernick Just Do It […]

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Power Outage at CES Brings Irony, Newsjacking, and Attention to Puerto Rico

The massive Consumer Electronics Show in Las Vegas experienced a power outage. Crazy, right? All those gadgets and games gone dark! Ha. You can’t make this stuff up. This, of course, was fodder for real-time commentary, newsjacking, and powerful thoughts about the people in Puerto Rico who have been without power for months. Related posts: How Professionals Use Newsjacking To Generate Media Attention And Book Speaking Gigs How Entrepreneurship Is Helping to Save Puerto Rico Entrepreneurs in Puerto Rico Are Solving Problems in Hurricane Maria’s Aftermath These 2 Franchisees in Puerto Rico Survived Hurricane Maria and Lived to Tell What They Learned Google Creates an AI That Sounds Human and Ford Suspends F-150 Production. 3 Things to Know Today. Don’t Underestimate the Power of Kylie Jenner Expert Witnesses Find New Business By Newsjacking Oxford Dictionaries Shortlists ‘Newsjacking’ As Word Of The Year For 2017

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In 2018, Success Will Come From Telling The Truth

In a world of increasing scandal, with institutions playing fast and loose with the truth and people slapping “fake news” labels on content with increasing frequency, I predict success in 2018 will come from telling the truth. Always. Related posts: This Entrepreneur’s Leadership Success Secret Is Simpler Than You Think 3 Branding Secrets for Ecommerce Success on Amazon What’s Coming in Cloud Living Academy 2.0 + How to Make Your Website a Success in 2018 In the Era of #MeToo, Telling Women to ‘Lean In’ Does More Harm Than Good Winning the Negative Moment of Truth The Sad Truth about Your Half-Finished Projects To Keep Customers Loyal Trust That They Can Handle the Truth What You Can Learn From Steve Jobs About Distorting the Truth to Advance Your Vision

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