Amazon Is Hosting a Two-Day Music Festival in Las Vegas

October 17, 2019 2 min read This story originally appeared on Engadget Amazon has been aggressively pushing into the music business. It’s already promoted its Music streaming service by holding a concert for Prime Day and appealing to audiophiles by offering lossless streaming with its HD plan. So when you hear the company is hosting a music festival, you might expect that service to be the host. But no, the new Intersect festival is being put on by cloud computing subsidiary Amazon Web Services. The two-day festival will be headlined by Dave Grohl’s Foo Fighters and singer-songwriter Kacey Musgraves. Other artists include Beck, Anderson .Paak, Brandi Carlile, Chvrches and Leon Bridges. Related: Amazon Announces Prime Day Concert With Taylor Swift In addition to the music acts, Amazon promises fun and games including a massive ball pit, a video arcade and a “post-apocalyptic dodgeball stadium.” There will also be food and cocktails, plus art installations like […]

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An Author Changed the Cover of His Book on Amazon Into a Message Urging Amazon Workers to Unionize

A self-published author added a message to his book’s front cover to speak directly to Amazon workers. October 10, 2019 3 min read This story originally appeared on Business Insider Mike Monteiro believes Amazon workers should unionize. Last week, the self-published author realized he could get Amazon to print and distribute unionization materials to its own workers — all he had to do was print them on the front of his book. Monteiro’s book, Ruined by Design, is for sale on Amazon, which provides a platform for authors to easily self-publish books by printing as many copies as users order online.   Every time you buy my book from Amazon, a warehouse worker has to pull it off the shelf. From now on, this is what that worker will see. At least until Amazon shitcans the whole thing. Hurry up. https://t.co/l5jxdz1azW pic.twitter.com/DqWZT5MI9q — Mike Monteiro (@monteiro) October 4, 2019   Related: Jeff […]

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The History of Affiliate Marketing for Those Who Care

Scientists conceived of the internet long before it existed. In the 1930’s, people like Vannevar Bush and Paul Otlet theorized mechanical systems for information search not unlike Google’s index. The internet as a computerized network of data storage machines didn’t show up until the early 1960s. And even then, the first network, ARPANET, was government system funded by the U.S. Department of Defense. We wouldn’t see a workable commercial internet until the late 1980s. The Internet Is Young The internet is still a young technology. And anything we do on the internet today, we’ve not been doing for very long in the grand scheme of history. Take books, for example. We’ve been printing on paper and binding them up since the second century A.D. That’s 1800 years or so. What’s great about old technology, however, is that it’s still useful. We can use it to enhance newer technology. For example, […]

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The Amazon Prime Day Strike Could be a Turning Point for Workers’ Rights

Amazon employees are confronting issues like job security and safety. July 15, 2019 11 min read This story originally appeared on Engadget Today, Amazon will start its fifth annual Prime Day, which has been expanded to 48 hours this year. Designed to enlist (and keep) Prime members, it is the company’s biggest shopping event of the year — on the same level as Black Friday — with extensive discounts and deals across the entire site. At a time when Amazon would likely prefer that all its employees hunker down to meet increased demand, a group of warehouse workers in Shakopee, Minnesota are going on strike. It isn’t the first time the workers in Shakopee have raised their concerns. But it will be the first major work stoppage event for Amazon in the US and could be a harbinger of things to come. In 2016, the fulfillment center in Shakopee opened and Amazon […]

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Amazon to Invest $700 Million to Retrain 100,000 Workers for New Jobs

‘There is a greater need for technical skills in the workplace than ever before. Amazon is no exception,’ the company said. July 11, 2019 3 min read This story originally appeared on PCMag With automation looming, Amazon is investing $700 million to retrain 100,000 U.S.-based workers for new jobs. The goal is to shift one-third of Amazon’s workforce by 2025 into in-demand jobs at the company that focus on software engineering, data sciences, robotics, and coordinating logistics to ship products. Still, the company says its free retraining programs will help employees get “highly skilled roles within or outside of Amazon.” “The American workforce is changing. There is a greater need for technical skills in the workplace than ever before. Amazon is no exception,” the company said in the announcement. The investment comes as the e-commerce giant is increasingly relying on robots to help fulfill orders, including experimenting with delivery drones. The coming […]

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The Secret Weapon That Targets Your Customers Whether They’re on Amazon or Not

Find out how to use Amazon’s demand-side platform to target your customers wherever they are online. July 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books One of the most significant opportunities to extend your advertising reach on and off Amazon is to participate in Amazon’s demand-side platform, Amazon DSP. With Amazon DSP, brands can target shoppers in real time as they browse the internet. This approach allows brands to reach customers on and off Amazon through programmatic display advertisements. Through Amazon DSP, Amazon can partner with third-party sites to place ads across the internet. Because these ads can show on Amazon and on other sites, brands can exponentially increase their reach through Amazon DSP. These ads can […]

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Amazon Workers Are Planning a Strike for One of Its Busiest Shopping Days of the Year

Amazon workers at one of its fulfillment centers in Minnesota are planning to strike for six hours during Amazon Prime Day. July 8, 2019 3 min read This story originally appeared on Business Insider A group of Amazon workers is planning to strike during one of its busiest shopping days. According to a new report from Bloomberg, employees at its fulfillment center in Shakopee, Minnesota, will be striking for six hours on July 15, the first day of Amazon’s annual Prime Day sales bonanza. This year sales will stretch over a 48-hour period. “Amazon is going to be telling one story about itself, which is they can ship a Kindle to your house in one day, isn’t that wonderful,” William Stolz, one of the Shakopee employees organizing the strike, told Bloomberg. He continued: “We want to take the opportunity to talk about what it takes to make that work happen and put […]

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Check Out the First Job Listing Jeff Bezos Ever Posted for Amazon 25 Years Ago

The position was for a computer programmer who could finish their work, ‘in about one-third the time that most competent people think possible.’ July 5, 2019 3 min read This story originally appeared on Business Insider In August 1994, a little-known entrepreneur posted a job listing to Usenet, a pre-web message board. He was looking for “extremely talented” software developers to “help pioneer commerce on the internet.” The entrepreneur in question was Jeff Bezos, who was taking his first steps towards building Amazon. Bezos is now the wealthiest man not only in the world, but in all of modern history, and Amazon has grown into such a dominant force the FTC has started questioning its rivals about whether they feel crushed by the company. BNN Bloomberg’s Jon Erlichman dug up the vintage job ad last year. It’s reproduced below in its entirety: Here’s the text: Well-capitalized start-up seeks extremely talented C/C++/Unix developers to help pioneer […]

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How Amazon Prime Day Can Bring in Prime Sales for Your Business

Get your products ready for one of the biggest online shopping days of the year with these four tips. July 3, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books Nothing indicates that a company is fully ingrained in ecommerce consumer culture and behavior quite like inventing a sales holiday in the dog days of summer that ends up raking in more than $4.1 billion in global sales in 2018 ($2.6 billion of that U.S.-driven) on a single day. Amazon has done just that with Prime Day. Created in 2015 to cel­ebrate their 20th anniversary as a company, Prime Day offers Amazon Prime subscribers very large discounts on a wide variety of Prime-eligible products. With the exception of 2015, […]

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5 Amazon Ad Settings You Shouldn’t Ignore

You can’t just set up your ad campaign and expect them to bring in customers day after day. Here are the five settings you should review and tweak as necessary to improve your sales. June 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books Auditing your advertising campaigns (in other words, conducting a critical examination of your campaign structures and settings) can help determine if they’re aligned with your business strategies and your goals for advertising on Amazon. It may seem daunting at first, but having a proper campaign structure in place will prove invaluable to your success in advertising on Amazon. Here are the most common issues to look for when performing a self-audit on your account. […]

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Buying and Reselling Items from Stores on Amazon (Revisited)

Jessica Larrew: We love the thrill of the hunt. We like looking for stuff that’s exciting, that we get big huge margins on. That people go, “Why would somebody pay sixty dollars for a bottle of cleaning stuff?” Pat Flynn: You’re listening to Jessica Larrew who’s also here on this episode with Cliff, her husband, and they’re back on the SPI Podcast coming from Episode 99. This was over five years ago and this is one of the most popular episodes. This is the one that I get a lot of emails about because a lot of people have taken what Jessica and Cliff shared in that episode, Episode 99, and have actually implemented it. Some people getting more money on the side and others even quitting their jobs to start this what’s called retail arbitrage business. It’s an interesting, different way of building a business and I wanted to […]

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5 Higher-Level Optimizations You Can Make to Drive Better Amazon Ad Performance

Learn how to tweak your campaigns to get the most out of your Amazon ad budget. June 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books Let’s cover five higher-level optimizations you can make to drive better performance out of your Amazon ad campaigns. Adjusting bids by placement Because bidding is an ongoing process where the competitive landscape is always changing, it can be difficult to ensure that your bids are high enough to get the top placement without overpaying for clicks and losing control of profitability. Amazon allows you to increase bids for certain placements. You can enable these advanced bidding strategies in the campaign settings of any manual Sponsored Products campaign. We recommend adjusting bids by […]

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The 4 Most Helpful Reports You Can Run Using Amazon Ad Data

Amazon collects data on almost everything happening on their site. Discover the data that will help you improve your ad results. June 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books To make optimizations in your Amazon Advertising account, you must first pull together the data you’ll need. The data in the Amazon interface is fragmented, so you’ll need to grab data from multiple reporting menus and compile it in a meaningful way before you can analyze it. Most reports available on Amazon tie back to Sponsored Products ads because they’re Amazon’s oldest and most established ad format. In addition, because Sponsored Products ads take shoppers to a single product detail page, reporting on product performance is much […]

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Amazon Shuts Down Its Restaurant Delivery Business in the U.S.

The food delivery service already closed in London last year. June 11, 2019 2 min read This story originally appeared on Engadget Amazon Restaurants’ closure in London might have just been the beginning of the service’s complete shutdown. According to GeekWire, the company’s food delivery offering will only be serving customers in the U.S. until later this month. A spokesperson told the publication that Amazon Restaurants, which started in Seattle before spreading to other cities in the country, will discontinue its business in the U.S. on June 24th. “Many of the small number of employees affected by this decision have already found new roles at Amazon, and others will be provided personalized support to find a new role within, or outside of, the company,” the spokesperson continued. In addition, GeekWire says Amazon is also shutting down Daily Dish, its two-year-old workplace lunch delivery service, on June 14th. While the e-commerce giant seems to be exiting […]

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Amazon’s New ‘Prime Air’ Drone Can Morph From Helicopter to Plane

The redesigned Prime Air drone is a ‘hybrid’ craft, which can take off and land like a helicopter, but also glide through the air like a plane. June 6, 2019 3 min read This story originally appeared on PCMag Amazon expects to start delivering packages via air-based drones “within months,” it said on Wednesday. But the upcoming Prime Air program will likely start off as a small-scale trial. At a company conference in Las Vegas, the tech giant unveiled its latest attempt to build a flying drone that can carry goods to Amazon customers. The new “hybrid” craft can take off and land like a helicopter and also glide through the air like a plane. “Our newest drone design includes advances in efficiency, stability and, most importantly, in safety,” the company said in a blog post, which also includes a video of the drone in action. As you can see, the craft transitions […]

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Using Amazon’s Sponsored Brand Advertising to Get Customers Interested in Your Brand

Find out how to increase brand awareness of your Amazon products. June 5, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books If you’re looking to increase your brand awareness and are eager to build marketing momentum, don’t miss the opportunity to use Sponsored Brands on Amazon. This banner-style ad allows you to express your brand message using logos, customiz­able ad copy, and featured products. The Sponsored Brands format is available to vendors and those sellers who are enrolled in Amazon’s Brand Registry. With Sponsored Brands, you pay only when a shopper clicks on your ad, but these ads tend to carry a much higher cost per click (CPC) than Sponsored Products ads because of the more prominent placement […]

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Everything You Need to Know

Prime Day is (probably) upon us. Ahead of Amazon’s annual Black Friday-like event, here’s what you need to know to snag the best Prime Day deals. May 24, 2019 3 min read This story originally appeared on PCMag Are you ready, deal hunters? No need to wait until Black Friday to save big; Amazon appears poised to once again hold its annual Prime Day this summer. What Day Is Prime Day? The company has not yet confirmed when Prime Day 2019 will be held, but in the last two years, the discount extravaganza has expanded into a two-day opportunity to give your credit card a workout. Prime Day 2018 started on Monday, July 16 at noon PT / 3 p.m. ET and lasted 36 hours. The year before that, it began at 9 p.m. ET on Monday, July 10, and ended at 3 a.m. ET on Wednesday, July 12. So we can probably […]

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Amazon Working on Human Emotion-Detecting Wearable

Internal documents reveal Amazon sees this as a health and wellness product that’s voice-activated and controlled via a smartphone app. May 23, 2019 2 min read This story originally appeared on PCMag It seems Amazon is preparing for a push into the wearable device market with a voice-activated gadget capable of detecting human emotions. As Bloomberg reports, the in-development wearable, which goes by the codename Dylan, was revealed by internal documents the publication has seen. While it’s unclear what type of wearable this will be, a fitness tracker-style device or smartwatch seems most likely. It will be equipped with microphones and require pairing with a smartphone app to function. The device is being developed by Lab126 and the Alexa software team internally. Lab126 is known for having developed the Kindle, Kindle Fire, Fire TV, Fire Phone, Echo smart speaker, Echo Dot, and Amazon Tap, so it certainly has the required experience to create an Alexa-using wearable (beyond Alexa Earbuds). Internal documents […]

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The 5 Biggest Mistakes You Don’t Want to Make in Amazon Product Listings and How to Fix Them

Sloppy mistakes in your sales listings equal low sales on Amazon. Find out what you can do to polish your product listings. May 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound It’s a haphazard world. If you insist on being sloppy, careless and inattentive to detail, you can usually get away with it. But people who settle for this spend much of their time being disappointed, frustrated and poorly compensated as a result. That’s as true on Amazon as it is in the real world, especially when it comes to product listings. The range of quality is vast: from product listings with a single, grainy photograph, a few vague bullet points and zero reviews to highly optimized, lengthy listings with professional photographs, extensive […]

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2 Quick Steps to Getting Started as an Amazon Seller

Once you’ve decided to begin selling your products on Amazon, you can jump in pretty quickly by following these two steps. May 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound There are many reasons to begin selling your brand’s products on Amazon, from the millions of active customers on the Amazon worldwide marketplace to the extremely high conversion rates many businesses experience. If you have a new brand, you can start selling on Ama­zon quickly without the need for a stand-alone website. Amazon offers two Selling Plans to get you started. The Individual Selling Plan carries a fee of $0.99 per item sold (plus other fees, which vary by category), and the Professional Selling Plan has a subscription fee of $39.99 […]

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