Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen

Pat Flynn: Writing a book . . . probably one of the hardest things you could ever do in your life. I’ve written a few books, and I plan to write some more, but every time I think about the process it makes me want to throw up, because it is such a struggle. I’m so thankful that, for example with my book, Will It Fly?, I got connected with a guy named Azul who became my book coach. But writing is just part of it. What about the selling and the marketing, and the promotional aspects that should go along with the book-writing process too? There are so many ways that you can promote a book, and we’ve talked about a number of those ways in past episodes of the SPI Podcast. We’ll include links to all those shows from the past that talk about book marketing on the […]

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Amazon Boosts Minimum Wage to $15 Per Hour

All of Amazon’s U.S. workers will benefit from the minimum wage increase, which means more than 350,000 staff spread across all of Amazon’s business ventures (including Whole Foods) should be better off beginning in November. October 2, 2018 1 min read This story originally appeared on PCMag If you work for Amazon, there’s a good chance you’re waking up to some surprising and welcome news this morning. You’re getting a pay raise! Amazon today announced that over 250,000 of its employees along with an additional 100,000 or more seasonal workers will see their pay increased to $15 per hour from Nov. 1. The change applies to all “full-time, part-time, temporary (including those hired by agencies), and seasonal employees” who are based in the US. That also extends to all Amazon subsidiaries such as Whole Foods. Shared the new Amazon $15 minimum wage with the team here at LGB3 early this morning! Best […]

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Amazon Opens 4-Star Store in New York City

In case the name isn’t a big enough giveaway, the only products you’ll find in this brick-and-mortar store have a four star or higher rating on Amazon. It’s a clever way to fill shoppers with confidence that everything they buy won’t disappoint. September 27, 2018 2 min read This story originally appeared on PCMag If you happen to be in the New York neighborhood of SoHo today, on Spring Street between Crosby and Lafayette Streets, you’ll be able to visit the latest Amazon brick-and-mortar store concept. It’s called Amazon 4-Star. The idea of 4-Star is simple: create a physical store where customers will be offered a range of products which all have a four star or higher rating on Amazon.com, class as top-sellers and are new/latest models. The products available come from Amazon’s most popular shopping categories including Amazon’s own devices, consumer electronics, kitchen, home, toys, books and games. We’re used to seeing other […]

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A Recent Shift From Amazon Retail Has Brands Scrambling. What’s Next for Sellers?

Stop looking for love in all the wrong places on Amazon. Here’s how to proceed effectively with the Amazon channel. September 7, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Since the beginning of this year, Amazon Retail has notified thousands of small to medium-sized brands to inform them that it will no longer make available a Vendor Manager to interact with the brand. Now brands are expected to use the new Vendor Success Program (VSP), a self-service option where there is no opportunity to negotiate directly or discuss with someone at Amazon. This shift certainly leaves many brands scrambling to figure out how to proceed effectively with the Amazon channel. Related: If You Want to Sell More on Amazon, You Need to Rank on Google — Here’s How Each Vendor Manager today can have up to 200 brands to manage. With Amazon now actively reducing the […]

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What You Need to Know About Bernie Sanders and Amazon’s War of Words

The senator said the company’s wages and conditions need to improve. Amazon said Sanders is being ‘misleading’ in his claims. August 30, 2018 3 min read Sen. Bernie Sanders is taking a closer look at how big corporations treat their workers, especially ones overseen by billionaires such as Amazon and Walmart. Here is what you need to know about the conflict between Jeff Bezos’s ecommerce empire and the senator who has built his platform on issues of economic equality. Sanders’s inquiry The senator from Vermont recently posted a form on his website asking Amazon employees to share their experience of working for the company, particularly if they used public assistance programs. Sanders invoked Jeff Bezos in the explanation for why he was seeking these accounts, writing on his website, “Amazon is one of the wealthiest corporations in the world, and its owner, Jeff Bezos, is the richest man on the […]

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Branding Masterclass (and Selling Digital and Physical Products) with the Amazing Seller, Scott Voelker

Scott Voelker: It’s a lot of work if you have to educate and you have to build the market, so I think finding a market that you know is either underserved or one that you think that you can add value to or your spin on. That doesn’t mean that you have to be the first, but I think that you have to make sure that there’s enough people in that market for you to be able to grow it and scale it. Pat Flynn: How do you determine if there’s enough people? Scott Voelker: There’s a few different ways, and I’m glad you asked that because I like talking about this. A lot of people don’t look at . . . Pat Flynn: That’s Scott Voelker, The Amazing Seller, who’s with us today to talk about branding, his story, how he got started from a little photography business. He […]

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Stay Ahead of the Competition With These Six E-Commerce Trends

The recent e-commerce growth is like bacteria. The more growth there is the more exponential the growth becomes. In only three years, the e-commerce market is set to double from $2.3 trillion to $4.5 trillion. Right now 67% of all buyers make their journey digitally. We’re going to see that number steadily rise over the next few years. It’s the best time to get into e-commerce. But if you’re not aware of the trends, you’ll cease to remain relevant. Here are a few e-commerce trends you absolutely need to know about. 1. Native Shopping Not to be confused with the abhorrent practice of buying and selling humans, native shopping simply means buying from places where we naturally abide on the internet. If you’re on Facebook, why couldn’t you buy your sneakers right there? While Zuckerberg might be wringing his hands in anticipation of my next words, I’m not going to suggest he build […]

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Amazon’s Biggest Prime Day Sale Starts on July 16

You’ve now got 36 whole hours to bag a bargain. July 3, 2018 2 min read This story originally appeared on Engadget If you’re in the market for an Alexa-enabled product, it’ll soon be the time to buy. Amazon says this year’s Prime Day, starting on July 16, is its biggest ever, with double the deals on its own devices and $100 off Echo Show. There will be more than 1 million other deals up for grabs, too — so many that Amazon has extended the sale to 36 hours (compared to last year’s 30). Expect the usual deep discounts on Amazon brands, up to 50 percent off movies and TV shows on digital, DVD and Blu-Ray, plus free games on Twitch. The company is also slashing the costs of its media subscription services to entice new customers. Prime members that haven’t tried Amazon Music Unlimited can get four months for just $0.99, […]

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Amazon’s Program for Underperforming Employees Includes a Courtroom-Style Videoconference With a Jury of Peers

While experts agree it’s innovative, they’re split on whether it works. July 2, 2018 4 min read This story originally appeared on Business Insider Last year, Amazon launched a program called “Pivot,” designed to help underperforming employees improve their work. It’s been 18 months since Pivot was introduced and, as Bloomberg’s Spencer Soper and Business Insider’s Prachi Bhardwaj reported, some employees are protesting that the hearing process isn’t fair. Under the Pivot program, employees who are put on a performance-improvement plan have three options, Bhardwaj reported: 1. Quit and receive severance pay. 2. Spend the next couple of months proving their worth by meeting certain performance goals set by the manager. 3. Face a panel of peers in a courtroom-style videoconference, in which the employee and his or her boss present arguments about whether the employee should stay in the Pivot program. An Amazon spokesperson confirmed the panel is made up of global co-workers who […]

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Cashierless Amazon Go Stores to Open in Chicago and San Francisco

Here’s what we learned about Amazon Go when the first location opened in Seattle in January. May 15, 2018 6 min read Update, May 15, 2018: Based on job listings for store managers in Chicago and San Francisco, an Amazon spokesperson has confirmed to The Seattle Times that the company plans to open Amazon Go locations in both cities but did not specify when they are slated to open. Here’s what Entrepreneur learned about Amazon Go when the store opened its doors in Seattle earlier this year. The original story, published Jan. 22, 2018, follows. After five years of development and 14 months of testing by Amazon employees, Amazon Go, a convenience store without cashiers that automatically charges customers for items, opened its doors to the public this morning. Located on the ground floor of Amazon’s downtown Seattle headquarters, the 1,800-square-foot brick-and-mortar store joins a series of the company’s forays into brick-and-mortar retail, from the opening of […]

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Here’s What You Can Learn

Whether or not you bought the allegation that Amazon workers ‘peed in bottles’ to survive brutally long work shifts, you should pay attention to your own culture. May 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. If you thought your last job had some harsh conditions, you might be surprised to learn what some Amazon employees may be going through. The harsh work culture that’s been alleged by multiple headlines in recent years is depressing to read about and unjustifiable even if you’re a fan of Amazon as a brand. Related: Why We Shouldn’t Hate on Amazon’s Culture But is there more to the story than these allegations suggest? Either way, there are some powerful lessons to learn here. What the allegations claimed. One of the most prominent attacks on Amazon’s work culture came from a scathing piece in the New York Times back in 2015. The piece […]

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Amazon Is Doing What It Does Best: Making Lots and Lots of Money

From the Echo to Prime to Music, Amazon is raking it in. Read_more Related posts: Making Money While Binge-Watching America Chopper Why You’re Not Making Money on YouTube Why You’re Not Making Money on YouTube Making Money While Eating Lunch, A Really Big SUV, and More… How To Create a Money Making eBook The Real Secret to Making Money with Webinars Best Ways to Start Making Money Online with Just $100 5 Great Ideas for Making Money with Bitcoin

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Jeff Bezos Reveals 3 Strategies for Amazon’s Success

One of the richest men in the world shared his leadership tips for running a company. April 23, 2018 3 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » “It remains Day 1.” That’s how Jeff Bezos, founder and CEO of Amazon, signed off in his 2018 letter to shareholders. He’s been propagating the “day 1” mantra for decades, and it’s meant as a reminder that Amazon should never stop acting like a startup — even though the company now boasts more than 560,000 employees and more than 100 million members of Amazon Prime, the company’s paid service for free shipping on select items. Here are some of the most useful nuggets of wisdom Bezos shared in his letter and during a recent onstage interview. 1. Standards are contagious. Bezos says he believes […]

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16 Incredible Amazon Prime Facts and Stats

Some of these things might convince you to join the phenomenon. April 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Amazon Prime, the ecommerce giant’s $99 annual subscription service, launched more than 12 years ago in the U.S. As of today, there are more than 100 million American Prime members. Related: 15 Weird Things We’ve Learned About Jeff Bezos Of course, it’s not only the free two-day shipping that comes along with a Prime membership that keeps customers hooked. For that $99 a year or $10.99 a month, people can enjoy TV shows and movies through Amazon Prime Video as well as free books, magazines and audiobooks through Kindle and Audible. Here are 16 incredible Amazon Prime facts and stats. Additional reporting by Nina Zipkin It launched in 2005. While Amazon Prime is hitting its peak in popularity now, expanding to countries around the world and with tens […]

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The Product Marketing Strategies of Best Selling Toys Can Make You Money (Sooner Than You Think!) |

The toy industry is no child’s play. Aside from being a multi-billion dollar industry, it delivers some of the most innovative products year in and year out. In this post, we’re going to look at some of the bestselling toys for kids, and what their product marketing strategies can tell us about creating a product that’s perfect for your customers. We’ve picked these toys because each of them illustrates a valuable marketing lesson. These products are all innovated in an effective way–let’s go one by one, and see what we can learn. 4 marketing lessons we can learn from some of the best selling toys on the market.Click To Tweet Lesson #1: Build a Relationship Between the Customer and the Product Zhu Zhu Pets are interactive stuffed animals–hamsters, to be exact. There are quite a number of these hamsters to choose from, each with their own name, mannerisms, and unique […]

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Amazon’s Dog-Friendly Seattle Headquarters Is 6,000 Pups Strong

It has been reported for years that Amazon employees are all about the dogs, but until recently, it wasn’t known how crazy they are about our four-legged friends. March 14, 2018 4 min read A Note From The Editor Think your company has what it takes to make our Top Company Cultures list? Apply now. Apply now » This story originally appeared on This Dog’s Life More companies — big and small — are allowing employees to bring their pups to the office, but despite the uptick, Amazon still takes the cake when it comes to a dog-friendly workplace. It has been reported for years that Amazon employees are all about the dogs, but until recently, it wasn’t known how crazy they are about our four-legged friends. In a recent post on the Amazon blog, it was revealed there are 6,000 dogs “working” at Amazon’s Seattle campus. No, they’re not fetching and retrieving your […]

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Will It Fly from Start to Finish—How I Wrote a Wall Street Journal Bestseller – Part 2

Last week, I published a super-detailed post sharing everything that was involved in getting my book Will It Fly? ready for liftoff. The post covered a wide range of topics, from how I validated the idea for the book and how I wrote it, to how I found people to help edit it and how much money I spent along the way. Today, in part two, I’ll be sharing how Will It Fly? was released into the wild with the goal of producing optimal results. In other words, all of the behind-the-scenes stuff that went into the marketing and distribution of the book. I’m going into so much detail because I hope this will help you plan your own next book, course, or product launch. Will It Fly? was written to help you get started building the business of your dreams, and I want this post to be one more […]

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Danny Iny’s Newest Book Is Out Now

Thursday, August 31, 2017 at 9:38 am. An email pops up in every Mirasee team member’s mailbox. A project memo from Danny Iny, Mirasee’s founder and CEO. “I’m really excited about this, Danny,” I emailed him back, “but the timeline is TIGHT!” Others weren’t so subtle: “No self-respecting illustrator is going to agree to this deadline!” they warned. ‘No self-respecting illustrator is going to agree to this deadline!’ they warned.Click To Tweet While we speculated about whether or not we could pull it off, Mirasee’s content editor, Sophie Lizard, had silently gone to work and polished Danny’s text. “Hey guuuys, here’s the first draft for your comments,” she pinged. Say what?! We couldn’t stop then. We had to make it happen. So on November 17, five days before the deadline, this happened: We had done what everyone said was impossible! How did we do it? Read on. Challenge #1: Find an Illustrator […]

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Amazon Is Laying Off ‘Several Hundred’ Employees

This story originally appeared on PCMag It’s not a great day for hundreds of employees at Amazon’s Seattle headquarters. As was first reported by The Seattle Times, Amazon is laying off “several hundred” workers in Seattle and “hundreds more elsewhere” — an unusual move for the growth-obsessed online retail giant. There’s no word as to exactly how many pink slips Amazon is handing out, but the layoffs will predominantly affect workers in the company’s consumer retail business, two unnamed sources told the newspaper. Amazon confirmed the layoffs in a Monday email to PCMag, but declined to offer any specifics. “As part of our annual planning process, we are making headcount adjustments across the company — small reductions in a couple of places and aggressive hiring in many others,” Amazon wrote. “For affected employees, we work to find roles in the areas where we are hiring.” Despite the layoffs, Amazon currently has […]

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Competing with Amazon in SEO

In this week’s Affiliate Marketing Tip of the Week  we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing many brands’ affiliate marketing efforts, making their SEO-centric affiliates suffer revenue loss the very moment that the brand starts selling on Amazon. Background Last year, U.S. online sales reached $395 billion [source]. Out of these, Amazon.com alone collected $136 billion [source], accounting for 43% of US online retail sales [source]. Who wouldn’t want to sell in a marketplace that owns 34.43 cents of every 1 dollar that Americans spend online? For many businesses adding their product(s) to Amazon translates into a substantial exposure and additional revenue. Thus, many brands go this route – in fact, millions do [source] and, of these, as […]

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