Selling a Book? Overlooking This Page Could Kill Sales—Book Marketing with Bryan Cohen

Pat Flynn: Writing a book . . . probably one of the hardest things you could ever do in your life. I’ve written a few books, and I plan to write some more, but every time I think about the process it makes me want to throw up, because it is such a struggle. I’m so thankful that, for example with my book, Will It Fly?, I got connected with a guy named Azul who became my book coach. But writing is just part of it. What about the selling and the marketing, and the promotional aspects that should go along with the book-writing process too? There are so many ways that you can promote a book, and we’ve talked about a number of those ways in past episodes of the SPI Podcast. We’ll include links to all those shows from the past that talk about book marketing on the […]

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Branding Masterclass (and Selling Digital and Physical Products) with the Amazing Seller, Scott Voelker

Scott Voelker: It’s a lot of work if you have to educate and you have to build the market, so I think finding a market that you know is either underserved or one that you think that you can add value to or your spin on. That doesn’t mean that you have to be the first, but I think that you have to make sure that there’s enough people in that market for you to be able to grow it and scale it. Pat Flynn: How do you determine if there’s enough people? Scott Voelker: There’s a few different ways, and I’m glad you asked that because I like talking about this. A lot of people don’t look at . . . Pat Flynn: That’s Scott Voelker, The Amazing Seller, who’s with us today to talk about branding, his story, how he got started from a little photography business. He […]

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