Frederick Vallaeys Says We’ll All Still Have Marketing Jobs Despite AI

Issac Asimov predicted that robots would cause problems. Not that they would try to take over the world, but that they would take over jobs. People would be unhappy about this. We’ve already seen this happen with the advent of assembly lines at factories where robotic arms can assemble whole cars. But these are dumb machines. What happens when a machine can create quality marketing campaigns? What happens when the machine gets better than the human at keyword research? Will the digital marketing agency become a thing of the past? Fredrick Vallaeys, former Google employee and co-founder of Optmyzer, doesn’t think so. Here’s why. There Are Things Machines Don’t Know Machine learning already seems to be able to learn about the world on its own…sorta. It can mimic human speech…sorta. And it can predict the future…sorta. But what it doesn’t yet have is intuition, a distinctly human trait. What is […]

Read more

The Bots Are Back: How to use Messenger to Generate Leads

Exterminate! EXTERMINATE! Thank goodness nobody is building a marketing Dalek, right? But at the same time, maybe a killer bot might be exactly what we need. 60% of users are used to talking to chat bots. The other 40% just don’t know they’ve talked to a chat bot. Here’s how to use bots on Messenger to bring those leads home. 1. Messenger is Better Than a Landing Page Wait, what?! You’re telling us to throw out the bedrock of online marketing?! Hold your horses. I never said that. What I am saying is that you’re going to get more out of a messenger bot than a landing page. Why? Because a Messenger bot can be programmed to pull people down the funnel without ever touching your web page. They can display the same info by answering questions and displaying a checkout form. Messenger feels personal too. I just recently overheard […]

Read more

The No-Collar Workforce: What’s Next for Man and Machine?

“In a properly automated and educated world, then, machines may prove to be the true humanizing influence. It may be that machines will do the work that makes life possible and that human beings will do all the other things that make life pleasant and worthwhile ”  -Issac Asimov I’m obsessed with the idea of AI world domination. And not because I’m afraid our machines will decide to subjugate us, but because our machines will free up so much of our time. But this all depends on how we decide to proceed. I am an optimist even though I often write fiction that features machines gone rogue. My stories are about the consequences should we decide to treat AI and sentient machines as objects. I think it was Heinlein who proposed that a sentient machine would go mad if we simply put it in a box and gave it no […]

Read more

It’s Time to Take on AI and Here’s Why

Elon Musk, the closest thing this world has to an evil corporate genius, is spending near a billion dollars to stop the advance of A.I. He’s not the only influential person warning the world of a future “Skynet” takeover. You’ve got Stephen Hawking, Eric Schmidt, and even Bill Gates whose former company, Microsoft, is working on plenty of A.I. projects. But I’m here to say to all of them #notallA.I. The A.I. I’m about to reference won’t ever be capable of turning your computer against you, boiling you with your smart thermostat, or calling the cops on you through your security system. At least it couldn’t spontaneously do those things. Someone would have to program it to do those things. A.I. for business is probably the most useful thing to come along since the invention of e-mail. So, let’s talk about why your online business should take on A.I. 1. […]

Read more