Best Lead Generation Companies and Services of 2020
Lead generation is the lifeline of your business. Without qualified leads, you’re wasting valuable resources trying to sell in the dark.
There are hundreds of different lead generation companies and services on the market today. But not all of them deliver quality leads.
As I’m sure you know, 1,000 qualified leads are much more valuable than 10,000 random email addresses.
Whether launching a startup company or have a well-established business, your organization needs customers to survive. The right lead generation service can deliver what you need to make your business thrive.
The Best Lead Generation Companies and Services
With so many lead generation companies to choose from, narrowing your search can seem like a tall task. Fortunately, you’ve come to the right place.
I’ve already done all of the extensive research required to find the best lead generation services. After countless hours of investigating, I found seven that I can confidently recommend.
I’ve provided an in-depth review for each one of these lead generation companies below. These reviews will help you identify the best lead generation service for your business.
The Best Lead Generation Companies and Services Reviews
LeadGeneration.com is a top choice for any business to consider. They provide services to well-known brands like Aeropostale, Toshiba, and J.G. Wentworth.
When you work with LeadGeneration.com, you’ll get a dedicated project management team.
The team will customize a lead development strategy that’s specific to your organization. So you won’t be getting a general list of leads that can be used for any purpose.
Leads are developed and delivered to you in real-time. You can get those leads via email, text, or directly to your integrated CRM platform. LeadGeneration.com is compatible with CRM software like:
- Sugar CRM
If your company uses a different system, talk to the LeadGeneration.com sales team about a custom integration, and lead delivery method.
Your project management team at LeadGeneration.com will help you develop custom campaigns for lead generation. They take a multi-channel approach, specializing in campaigns related to:
- Search engine optimization (SEO)
- Social media
- Paid search
- PR and brand awareness
- Content distribution
- Web development
- Email marketing
- Lead nurturing
- Call tracking
- Landing page creation
- Appointment setting
- Lead follow-up
Like most lead generation companies, pricing is not available online. You’ll need to request a custom quote based on your needs. Fortunately, you can get a free consultation by answering a few basic questions.
Just provide your name, company name, phone number, email, customers (B2B, B2C, both), and your monthly budget. Budget options range from less than $1,000 to $10,000+.
Callbox specializes in B2B lead generation. If you own or manage a small or medium-sized enterprise, Callbox will be a top solution for you to consider.
Big brands like Forbes, eBay, ADT, HP, DHL, and Motorola have all used Callbox for generating business leads.
I like this company because they have niche-specific lead generation services. Not only does Callbox provide leads to B2B organizations, but more specifically, they provide B2B leads in the following categories:
- IT and Software
When you first start working with Callbox, they’ll compile a list of companies that match your target business profile. Callbox takes that to the next level by identifying the key stakeholders and prospects within those organizations.
Callbox will engage with those prospects across all channels using various forms of media communication.
Setting appointments and confirming those meetings with a qualified lead is the final step of their process.
By the time you speak with a lead, they’ve already gone through several stages with Callbox. These leads are primed and ready to be sold.
In addition to lead generation, Callbox provides database solutions, event marketing services, and account-based marketing. They take the heavy-lifting off of your plate for B2B lead generation.
Upcall combines robust technology with the help of high-quality sales professionals to generate leads. It’s trusted by brands like LG, Airbnb, QuickBooks, and Farmers Insurance.
Here’s how it works.
Upcall provides your business with a team of professional callers. You’ll be able to view and monitor their results in real-time with Upcalls intuitive software.
They essentially provide everything you need to engage with a contact, without actually having to make those calls on your own.
I like Upcall because they waste no time contacting leads. Each time a new lead comes in, Upcall contacts them within seconds.
The calls are made by seasoned veterans. More than one million calls have been made by the professionals at Upcall.
Upcall services are broken down into four main categories:
- Cold calling
- Candidate screening
- Appointment setting
- Sales outsourcing
- Facebook leads
- Appointment scheduling and confirmation
- Lead nurturing
- Cross-selling and upselling
- Phone surveys
- Stock check
- Mystery shopping
- Data collection
- Customer feedback
- Customer retention
- Event follow-up
- Payment reminder
- Customer surveys
As you can see, Upcall can be used throughout the entire customer journey process. From lead generation to customer feedback, this service has everything you need.
Cience is another lead generation company geared toward B2B organizations. Like other options on our list, the service combines human intelligence with machine learning.
The Cience core values include data analytics, high accuracy, account-based marketing, filters, and targeting.
There are four different “people-as-a-service” (PaaS) models for you to consider:
- 2 dedicated staff members (researcher and SDR)
- 3-month pilot program
- Guaranteed 40 hours per week per person
- Roughly 1,000 leads per month
- Max 25 SDR teams per company
Inbound SDR Team
- 1 dedicated staff member (inbound sales assistant)
- Monthly service fee
- Guaranteed 40 hours per week
- Max 15 inbound SDR’s per company
- 1 dedicated staff member (researcher)
- Monthly service fee
- Guaranteed 40 hours per week
- Roughly 750-1,250 leads per month
- Max 10 researchers per company
- Unlimited staff
- Cost based on contract
- Weekly, monthly, and per project lead list deliverability
- Outputs based per contract
Based on your organization’s needs, you can customize your PaaS plans for outsourced lead generation. You might choose one or several of the teams above.
Cience offers solutions for business owners, sales teams, and marketing managers as well.
With Cience, you can keep your sales team selling at all hours of the day. Research prospecting and lead response can be left up to the outsourced team at Cience.
DiscoverOrg is a business contact database. It’s used by more than 15,000 sales and marketing teams.
The platform connects you directly with B2B leads who are decision-makers. In addition to the lead contact, DiscoverOrg will provide you with company data and sales intelligence to give you actionable information before pitching a prospect.
DiscoverOrg guarantees that their data is at least 95% accurate. The process they use combines humans with technology and research.
Specialties and areas of expertise from DiscoverOrg include:
- Sales leadership
- Sales development
- Marketing and demand generation
- Sales and marketing operations
It’s a cloud-based platform that’s simple and easy for anyone to use. The database will give you an edge over your B2B competitors.
A cool aspect of DiscoverOrg is its free trial. You don’t really see that too often in the lead generation service space. So for those of you who are on the fence, you can check it out with no commitment.
The free trial will include:
- Department-level organization chart
- Verified email addresses
- Direct line phone numbers
- Buying signals and intent data
- Firmographic and technographic details
- Job responsibilities and functions
As you can see, the trial is no joke. It gives you a true depiction of what the actual database will provide you with, just at a smaller scale as a sample.
CandorWorks allows your team to focus on sales while they handle the lead generation process.
The company specializes in integrated demand generation. This allows them to deliver a consistent stream of high-quality leads to your business.
CandorWorks guarantees 100% accuracy with their lead information. If you find any invalid leads, CandorWorks will replace them. You’ll only pay for the leads generated. They’ll also assist you with strategic guidance, planning, execution, and follow-up for your lead generation campaigns.
I like CandorWorks because they have different pricing models that meet the needs and preferences of various organizations:
- Retainer based
- Fixed fee
- Project based
- Performance based
In addition to lead generation, CandorWorks provides marketing data management services, account-based marketing, and MarTech management.
CandorWorks is a global brand. They work with media agencies and publishers throughout North America, Europe, Asia, Australia, Africa, South Asia, and the Middle East.
Engagement with CandorWorks is extremely flexible. You can easily ramp-up or ramp-down based on your needs. There are no upfront fees to sign up. You’ll only pay for qualified leads.
Overdrive Interactive specializes in end-to-end lead and demand generation for enterprise-level organizations. The service helps you maintain and optimize your most powerful lead generation channels.
The approach starts with each stage of the customer journey. From a prospect’s first impression to the final nurture message that ultimately converts, Overdrive Interactive will be there each step of the way.
Overdrive Interactive will engineer an end-to-end marketing system for lead generation that syncs with your company’s sales efforts.
The multi-channel approach for generating leads and demands includes:
- Account-based marketing
- Paid search
- Search engine optimization (SEO)
- Inbound marketing
- Social media marketing
- Paid social media management
- Email list rental
- Newsletter sponsorship
- Content development
- Marketing automation
- Landing page development and testing
- Mobile advertising
- Native ads and digital PR
Global giants across finance, healthcare, tech, and consumer industries trust Overdrive Interactive for lead generation. Some of their most well-recognized clients include Dell, GE, Samsonite, IBM, John Hancock, AIG, and Harley Davidson.
How to Find the Best Lead Generation Company and Service For Your Business
Finding the best lead generation service for your business might seem like a tall task. But there are certain factors that you can use to assist with your decision-making process.
This is our methodology for narrowing down your options:
I’d stay away from lead generation companies that are for “everyone.” You won’t be able to get the most qualified and accurate leads this way. Some services specialize in B2B, while others are better for small businesses and B2C organizations.
Look for a lead generation company that has experience in your industry. Whether it’s technology, healthcare, or retail, look for a service in your niche.
Lead Generation Process
Lead generation methodology is not created equally. Every service seems to have a unique twist on how they come up with leads. You should pick a company based on how you want to have your leads delivered.
Some organizations will simply provide you with a list of leads and contact information. Other services take the extra step by contacting those leads and setting appointments for you.
There are lead generation companies that provide PaaS (people-as-a-service), which essentially means you’re outsourcing a full-time lead generation staff.
Do you just want leads delivered? Or do you want lead scoring data and lead nurturing assistance? These are the types of questions you need to ask yourself when evaluating a company’s lead generation process.
Unfortunately, most lead generation services do not post their prices online. That’s because they offer a unique quote based on your custom needs.
So you might want to get a quote from at least a couple of your top considerations. The price needs to be reasonable and fit within your budget. Otherwise, the lead generation service could negatively impact your ROI.
Some companies offer flexible pricing options. You might only pay for qualified leads. Others will bill you on a monthly or contract basis per campaign.
Every lead generation service is going to do a great job of selling themselves on their website. But you should do some digging on your own before you make a final decision.
Look up any case studies, customer reviews, and testimonials to learn how that organization has actually helped businesses generate leads. If you can’t find that information online, you should consider looking for an alternative service.
A lead generation service can drastically improve your sales process. You’ll benefit from qualified leads, and your sales team can spend more time selling.
With countless lead generation companies on the market today, there are really only seven that I’d recommend.
- LeadGeneration.com — On-demand lead generation with CRM integration.
- Callbox — Best B2B lead generation with appointment setting.
- Upcall — Best service for outsourcing your sales calls.
- Cience — PaaS (people-as-a-service) for B2B lead generation.
- DiscoverOrg — Best business contact database.
- Candorworks — Flexible pricing models best for media agencies and publishers.
- Overdrive Interactive — End-to-end demand generation for enterprises.
No matter your business structure or what type of industry you’re in, I’m sure you can find what you’re looking for on this list.