How Energy Works on the Blockchain and Why Entrepreneurs Should Pay Attention

Most of us can’t control where our power is coming from, yet. But, with blockchain, that day is coming; and businesses will benefit. November 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The UN’s Intergovernmental Panel on Climate Change recently issued a stern warning: End humanity’s dependence on fossil fuels within a decade or become directly responsible for not halting irreversible climate change. Related: #5 Ways Through Which Biotech Entrepreneurs are Going to Enhance Human Lives Clearly we have to pay attention to climate change. And, here, one of the biggest areas we can change is the power sector; that’s because, currently, 33 percent of the world’s power comes from oil, while coal is responsible for 28 percent, and natural gas, 24 percent. Cutting out fossil fuels and switching to cleaner, renewable sources of energy could do a lot to impact climate change, but we may […]

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Why Marketers Are Working With HR to Take Ownership of Company Culture

Culture is the foundation of your brand and culture begins with the people you hire. July 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Company culture is one of the commonly overlooked things to tackle when building a business. Founders often think it’s something extra and fun, but it needs to be something you’re proactive about as soon as you start hiring. Culture components like atmosphere and work-life balance, according to Randstad’s latest employer brand research, are key to both attracting and retaining talent. They found that 45 percent of respondents see work-life balance as a reason to choose an employer, while 28 percent see it as a reason to quit. Work atmosphere also accounted for 44 percent of answers, and flexible arrangements 32 percent. Related: These 5 Companies Were Rated Best for Work-Life Balance. Is Yours Anything Like Them? How you build your team to work […]

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Prospects Will Ignore You Reciting a List of Product Features but They Like a Good Story

Stop reading the product manual to potential clients and start helping them see your product as a solution they can use. June 1, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Here’s a lesson you don’t need to learn the hard way. Showcasing your product’s features is, ironically, not the best way to close the sale. This type of demo is one of the most likeliest ways to kill a lead. The problem is that this approach doesn’t give the prospect any real inspiration to take action because effective sales demos are only possible if the demo-giver is a good listener. The gift of gab will only get you so far. A good sales demo is a perfect opportunity to learn more about your prospect, what they need and where their pain points are. Studies show that the ideal talk-to-listen ratio for a winning demo is 65:35. You […]

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Effective Email Strategies for Startups Marketing on a Budget

Develop personas, and write customized emails that offer genuine value. March 15, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all felt similar skepticism when it comes to email marketing campaigns. We’ve unsubscribed. We’ve marked emails as spam. We’ve had serious regrets for putting our names on a mailing list in the first place. That’s not because there’s something inherently wrong with marketing emails. Instead, it’s because most companies aren’t doing them right. This is bad news for those companies, whose perceived spamminess is deterring leads and causing even existing customers to seek out better brands. For companies like small startups — which need to start from scratch to build a strong customer base — it’s particularly important that marketing emails don’t accidentally push target customers away. Related: 6 Keys to Email Marketing Success The good news, though, is that email campaigns have the potential […]

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