Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Diva Foodies – My Newest (Ad)Venture! 04/08/2018 Diva Foodies, is a sister company to Bloomberg Marketing, serving the food industry.  I am delighted to work with people who are passionate about their business including foodprenerus, chefs, cookbook authors, media companies and caterers. As with Diva Marketing, the focus is to help grow the business through digital strategies… creating marketing road maps and supporting execution. Of course, at the core of all initiatives are ensuring brand value and end result accountability. Diva Foodies is proud to host the popular Tweet Chat #FoodTVChat. It’s the only Twitter chat bringing TV Chefs Contestants and audience/fans together in a quick paced digital conversation. Read_more Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With Alex Brown Author of Missionville 10/31/2017 My pal Alex Brown is a digital pioneer. He was one of the first to teach social media in a higher education setting when social media was called blogs and message boards. However, his heart belongs to the equestrian world. Alex has written several books on fiction works. Recently he wrote his first non fiction book which takes place the world of racing off course (smile). Writing a novel seems a little daunting to me. How do you bring characters to life and create a world that people want to get lost in with you?  Alex kindly agreed to tell what’s it like to write a novel? And what’s it like to promote a non fiction book in the digital world? Enjoy! About Alex Brown By Alex Brown: I have had a career in horse racing, as well as one in academia. […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Sprouts Integrates Local Influencer Marketing 02/17/2017  In the competitive world of grocery stores most people living in urban areas have many choices. Organic foods, once a competitive advantage, are now available in more than “specialty” grocery stores.  The question many in the grocery industry struggles with is… “What’s a company to do to cut through the clutter and entice shoppers to “please choose me?” In metro Atlanta, where I call home, a relatively new player to area’s grocery store world, is doing things a little differently to gain community awareness and acceptance. Sprouts is positioned as “… a healthy grocery store offering fresh, natural and organic foods at great prices…” Its management seems to understand; along with healthy food that supports its positioning, building relationships with its customers might be the key that unlocks a competitive advantage.  Sprouts is building community at the local level.  Investors Deck November ’16 The community-based tactics Sprouts is putting into […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Radio For Small Business, Interview with Lee Kantor & Stone Payton Business RadioX 01/31/2017 How to get the word out about your company and products is a one of the biggest challenges facing many small business owners. As we often discuss on Diva Marketing, the digital world provides a multitude of of opportunities from blogs to social networks to online advertising. For good measure, let’s throw in eMail and websites. Recently I had the pleasure of meeting two guys in Atlanta who have a little different approach on how to promote your business. Lee Kanter and Stone Payton are telling the stories of local metro businesses through a digital radio program — Business RadioX. There are usually several guests, discussing diverse topics, on each show. In additon to being interview by Lee and Stone, who do the show in tandem, the hosts take great pleasure in initiating networking among their guests.  […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Stories From Smaller Nonprofits ~ Dotted Line Divas 12/20/2016 During this tinsel time of year we often look to nonprofits to help families bridge the gap in providing items that will help make the holidays a little brighter. However, what often gets lost in the crowded NPO space are the smaller nonprofits whose work is critically important. During December I open Diva Marketing Blog’s virtual doors and invite smaller nonprofit organizations to tell their stories in their own special way. It my wish that you might find a small way to make a big impact.  Sometimes necessity + creativity leads to great ideas. That’s how a special organization, Dotted Line Divas, began it’s venture to help others by using coupons. Really! Our story teller is Tanorria Askew. Tanorria is not only a special, giving person but a talented, chef who participated on Gordon Ramsay’s Master Chef program. Read more about Chef […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Stories From Smaller Nonprofits ~ Bags of Hope Project 12/15/2016 I am excited to bring back Diva Marketing’s Holiday For Small Nonprofits Series. Even in this generous season of giving the small NPOs too often get lost among big campaigns of nonprofits with larger budgets. In between your shopping and baking and gift wrapping I ask that you take a moment to read a story or two of how people are helping people… one by one.  It’s our hope that you might find a new NPO that touches your heart.    The Bags of Hope Project is a unique nonprofit that maybe the ‘smallest’ in our series but none the less the work it does is important and impactful. Bags of Hope Project is a very narrowly focused nonprofit that works strictly on behalf of the Federal Bureau of Investigation (FBI) – supplying their agents who are working to rescue victims of sex trafficking, […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

22 Tips Combat Social Media Fears 09/26/2016 Social media marketing is a digital bridge that humanizes the brand online with offline benefits. However, before your brand can build that social media digital bridge you must first confront the fears that I call ~ the elephant in the room. I’ve been working in the social media space for over 12-years. In terms of digital that has to be at least 4 lifetimes! During that time there’s been a new generation of business managers and entrepreneurs who have ‘grown-up’ using social media for fun and personal use. However, the leap in understanding social media as a business tool often remains a frightening mystery for many. Recently I was chatting with a smart, young – aka a Millennium, woman who launched a food venture. She had a new, pretty website complete with eCommerce features. However there was not a social icon to be found. Toby: […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

In Between The Spaces…Of 9-11 09/11/2016 In between the spaces of silence and words and tears are memories… That 9-11 is personal. In between the spaces of silence and words and tears are stories… That 9-11 is people.  In between the spaces of silence and words and tears is inspiration… That 9-11 is the fortitude of the human spirit.  In between the spaces of silence and words and tears is inclusion… That 9-11 belongs to all of the citizens of the world. In between the spaces of silence and words and tears are  …  That 9-11 is _________ what is in your  ♥. In between the spaces of silence and words and tears is hope. That 9-11 must be about our future as much as of our past.  This post is dedicated to my dear friend B.L. Ochman. Photo from @PRyan‘s tweet. 9/11 Memorial   Read_more Related posts: Diva Marketing Blog – […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Twitter Search or Instagram Search: Which is Better for Business? 08/22/2016 Recently I was chatting with long time BBF, Paul Chaney, about the changes in social media from the days when we began in what was then called The Blogosphere. Paul wondered if search on Twitter or Instagram could be a good business tool. He kindly offered to share his views and research on Diva Marketing. How could I say no to such a generous offer? Hope you enjoy Paul’s post. First, About Paul Chaney.  Paul is an online marketing consultant, editor, writer, and author with more than 20 years experience in the digital marketing space. He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled “The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media,” published by John Wiley and Sons in 2009. He is currently a […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Social Media Tips From Around The Web 08/09/2016  Who remembers the Pets.com once famous icon? The world of the internet is one of here today and gone tomorrow. Since Diva Marketing (Blog) launched in 2004, social media has gone through changes that have disrupted our digital experience. Long form text posts (blogs) have been joined by short form content that includes various forms of media from photos (Pinterest, Instagram) to video (Snapchat, Pericsope). As the popularity for a new platform or feature becomes successful there is of course competition. In response to Twitter’s Vine Video which began at 6 seconds — Instagram offered a 15 second video option. Now Twitter is testing a 140 second video option for Vine. Back to Instagram which has released its own disappearing act a la Snapchat called Instagram Stories. Facebook Live Video competes with Pericsope. I’ve mentioned only four platforms: Twitter/Vine, Instagram, Facebook, Periscope and Snapchat. If […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Story of Max, The Social Media Dog 08/07/2016 Max came into my life about 13 years ago. I wasn’t looking for him and the truth is I really didn’t want him. Nor did I think I needed him.          But some times life gives you unexpected, wonderful surprises. Max turned out to be the best gift a client ever gave me. I just didn’t know it at the time. When I first met Max he was a year old raggity rescue dog  that my client Alf Nucifora insisted I take home “just to see.” Since no one says “no” to Alf, I took Max home for just a few days — “just to see.” That first night Max and I were invited to dinner at a friend’s where Max was of course the guest of honor. I asked seven year old […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Lost in the Social Media Forest ~ Help! 08/03/2016 FAQ: Help! I’m lost in the social media forest and can’t find my way. How do I make sense of it all when every day there seems to be a new social media channel? Day 2 of #BloggerGroove Challenge: 7 blog posts in 7 days. This time Darren Rowse asked us to create a posted based on an FAQ. It’s far too easy to get lost in the social media world where multiple paths intertwine and new shiny opportunties can take you into places that make no sense for your brand. Let’s put a business spin on it and call these paths “channels.” As examples, in the digital/social media space channels would include: Facebook, Twitter, Instagram, Snapchat, Periscope, YouTube and throw in blogs. It’s enough to make even the most experienced digital marketer dizzy. Add to that each channel […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Blogging Tips Inspired From Broadway & Film Musicals 08/03/2016 Sometimes life gets in the way of life. And too often life gets in the way of writing blog posts. Sorry Diva Marketing Blog that I’ve  neglected you.  Over the next week Diva Marketing will get a boost of posts thanks to a blogger challenge from Darren Rowse of ProBlogger. Darren has challenged those in the blogging community, whos might have lost their groove a bit, to write 7 posts in 7 days based on a series of blog styles that he’ll suggest. The first style is a List Post.  Show tunes often find their way into social media presentations and training I conduct. Music can bring a burst of energy and more than not people begin tapping to the beat. I thought, it might be fun to build a list post about blogging based on the lyrics from the musical theatre. Click on the links […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Will Social Media Influence The Travel Channel Launch’s of “Deep Fried America?” An interview with host Jay Ducote 06/20/2016 Jay Ducote came to my attention when he battled it out last year on the Food Network show Food Network Star Season 11. For those who might not be food TV fans (a guilty pleasure of mine… take a look at Diva Foodies!) the winner of Food Network Star walks away with the biggest prize in food TV competiton ~ their own show on the Food Network. Although Jay came in 2nd there was no doubt that he knew his way in the kitchen – indoors and outdoors, had great on-air presence and the fans loved  him. Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. What makes Jay especially relevant to the Diva Marketing community is his […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

5 Ways to Build Online Authority Using Content Marketing – A Guest Post By Paul Chaney 05/20/2016 Diva Marketing’s 12th Birthday celebration continues with a very special post written by the first blogger I met IRW (in the real world) — Paul Chaney! One of the biggest lessons I’ve learned in 12 years of blogging and being active in digital communities is real relationship can and do happen online. As in offline, digital friendships are built through common interests, kindness, support when times are shaky and celebrations when good things happen. If you are lucky you get to take online offline. Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. I am honored and touched that Paul offered to write an original post to celebrate Diva Marketing’s anniversary.  About Paul Chaney Paul is an online marketing consultant, editor, writer, and author with more than […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Influencer Marketing: Interview With Danica Kombol 05/09/2016 To celebrate Diva Marketing’s 12th Blog Birthday (!) … an extra special interview on a topic that is sizzlin’ hot — Influencer Marketing with Danica Kombol founder of Everywhere Agency. Seems you can’t turn a corner in the digital world without bumping up against an influencer marketing post or campaign. Influencer marketing’s roots began in the blogosphere programs of what we called blogger relations. However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well — influence. Although the relationship aspect of today’s influencer marketing campaigns are still critical, campaigns are more sophisticated than in the days of blogger relations.  Danica Kombol graciously agreed to give us the scoop on what makes a successful influencer […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Social Media Listening… Will We Learn? 12/30/2015 As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. This is not one of those posts. Time brings perspective. So instead, I’d like to look back at one aspect of social/digital media marketing that was suppose to change the marketing game: from gaining a better understanding of our customers’ emotional profiles, to casual research insights, to more responsive customer care.  Social Listening  Ten years ago, or there about, Social Listening exploded into the digital landscape. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. It soon became clear that unless you wanted to bury the new data it brought in garbled buzz words, social listening had better lead to a new customer communication channel where the brand could directly engaged with its customers. Back […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With Alex Brown On “Non Glory” A Video Series 05/27/2015   I’ve often said the social web gives more than it takes. Meeting people who may be outside of your usual network is one of its best ‘gifts.’ Alex Brown and I are worlds apart. We met in the “blogosphere” in 1999 when he was managing one of the first and most innovative online communities for Wharton. Needless to say Alex is a pioneer in digital media. But Alex has another passion .. his love for horses. He was able to combined his marketing talents and social media skills to build an amazing horse advocay community. It was not unusal for posts to pull in 500, 700, 1000 comments. Unheard of back in the day and even more so today. He’s also the author of a brilliant and beautiful book – “Great and Goodness Barbaro And His Legacy.”  Alex describes himself […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

The Four Ts of Content Consistency 03/18/2015 What is your best advice for a local small business that wants to leverage the web for marketing purposes? was the question my friend Paul Chaney, Editor of Web Marketing Today asked me and a few other “in the know” marketers.  Thought you might enjoy my response!   Great question Paul and one that many people will take from the strategy point of view: know your goals, how to measure them and your audience.  Let’s look at this from a slightly different point of view: content consistency.   I look at content consistency from two perspectives. The first direction includes tonality, topics, and touch. The second direction is time.  Tonality is the voice you’ll use through out the web from  your website and to social media channels For example, if you’re managing a rap group the tonality will be different than if you’re selling financial […]

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Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies

Interview With N.E.D. – The Rock N Roll Docs 02/04/2015 Doctors heal patients in many ways … some even through rock n roll! N.E.D., an innovative rock band of 6 U.S. cancer surgeons, tours the country using their music to create awareness about women’s cancer issues.  As Doc/Musician Nimesh Nagarsheth told us in this Diva Marketing interview, “Through our music we are able to reach thousands at a time getting our our awareness and education messages and quite honestly have a great time doing it.” N.E.D’s  heartwarming story inspired award winning producers from Spark Media to become N.E.D. groupies (of sorts) following the band for over three years. The end result was an award winning film –  N.E.D. The Movie. There is more. Today on World Cancer Day Regal Cinemas is showing the film (schedule). Awesome and amazing. Hope you are as inspired as I was by this story. Please […]

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