Author: Toby Nwazor

3 Ways You Can Avoid Wasting Your Company’s Money on Technology

March 12, 2019 Toby Nwazor Leave a comment

Just because something is cheap or readily available doesn’t mean that you ought to buy it. The same is true for IT spending. March 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Business-tech adoption continues to grow globally. Worldwide, according to a Gartner forecast, IT spending is expected to reach $3.8 trillion by 2019, driven by investments in enterprise software and IT services. Related: 3 Tech Strategies You Can Use to Earn and Save More Money That’s good for the companies making the tech, but perhaps less so for the companies buying it. Reason: With software and hardware becoming increasingly affordable, it’s easy to make rash spending decisions to purchase devices or subscribe to services that promise productivity gains and benefits. Any of those purchases may fail to deliver. So, as an owner, you need to exercise caution, because building your company’s tech infrastructure in a slapdash […]

Internet Marketing
Social Media Marketing
Technology

Artificial Intelligence Is Changing Banking and Wall Street. Here’s What to Expect in 2019.

February 9, 2019 Toby Nwazor Leave a comment

AI is coming to your financial institution, to make trading algorithms more reliable, lower fees and personalize financial products. February 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. New technologies have enabled tremendous evolution in the finance industry, especially over the past decade. Thanks to machine learning and artificial intelligence (AI), investors and consumers are getting access to more innovative tools, new types of financial products and a new potential for growth. Related: 5 Ways Artificial Intelligence Is Already Transforming the Banking Industry So, what kind of impact is AI having on banking and Wall Street, and how might the resulting impact on entrepreneurs evolve in 2019? 1. More accessible technologies for consumers Some of the best AI developments have been reserved for private banks, professional investors, venture capital firms and other major organizations. But 2019 and beyond will likely bring the trend of more accessibility for consumers, […]

Artificial Intelligence
Internet Marketing
Social Media Marketing

3 Untapped Tactics to Drive Traffic to Your Content Marketing Campaigns in 2019

January 8, 2019 Toby Nwazor Leave a comment

Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms? January 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours. This is a challenge most content marketers face. They may spend hours creating epic content for their marketing campaigns, but somehow the masses of qualified sales prospects out there never make their way to the page. Even if it attracts some views, their number isn’t significant enough to make an impact. Related: 5 Content Strategies That Will Always Work So, how can you get more people to see your content? Or, in other words, what are the […]

Content Strategy
Internet Marketing
Social Media Marketing

5 Ways Artificial Intelligence May Affect Health Care in the Near Future and What That Means for You

December 19, 2018 Toby Nwazor Leave a comment

If you’re an entrepreneur in the healthcare field, you need to prepare: AI is coming to your segment soon. December 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Technology is changing fast, and the world is changing with it. Concepts that were mere science fiction only a couple of decades ago — like artificial intelligence (AI) — are quickly becoming commonplace. Computers have become powerful enough to handle complex AI computations; machine learning algorithms are more accurate and faster than ever; and the cloud and the internet of things have made it possible for even small devices to access artificial intellgence’s enormous capabilities. Related: AI Is Transforming Healthcare as We Know It. Here’s a Look at the Future — and the Opportunities for Entrepreneurs. That’s why responsible use of AI solutions in health care could improve, and even save people’s lives. On the other hand, health care is an area where recklessness […]

Artificial Intelligence
Internet Marketing
Social Media Marketing

4 Tips on How to up Your Game With the Live-Streaming Videos Customers Already Love

December 11, 2018 Toby Nwazor Leave a comment

Consider livestream a way to have a ‘conversation’ with your audience. December 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Livestreams are considered one of the most effective ways to engage with your audience. According to a report released by Facebook, viewers spend three times as much time watching live videos as they do with on-demand video content. Related: 8 Signs You’re Live-streaming for the Wrong Reasons — And How to Overcome Them. Video may also offer a trust benefit. Consider: Consumers prefer to buy from or hire the services of businesses they know, like and trust. And, consumers are 64 percent more likely to purchase a product after watching a video. However, as effective as live-streaming may be, it puts you “on the spot” when you go live. You become more aware of the need to make sure that you’re able to capture and sustain your audience […]

Internet Marketing
live streaming
Social Media Marketing

Not Every Bug or Outage is Preventable, But Help Is Out There. Here’s What You Can Do.

November 9, 2018 Toby Nwazor Leave a comment

Good guidelines and tools to help head off an outage are available. Here are 4. Ever hear of ‘chaos prevention’? November 8, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. “Every business is a software business”: That 20-year-old saying by “the father of software quality” Watts Humphrey is truer now than ever before. Retail companies rely on ecommerce to sell to customers, and many newspapers have web-first publications. What’s more, every major brand has its own app these days. Nike and Starbucks have both gained reputations as leading software companies despite the fact that their respective core businesses seem far removed from the world of high technology! Related: 4 Ways to Prepare for the Next Apocalyptic Amazon Web Services Outage But the process isn’t over.. Many traditional companies are still struggling to shift into the digital age, while even older tech companies may be finding themselves left behind by modern trends and […]

Internet Marketing
Outages
Social Media Marketing

Workflow and Business Efficiency — 5 Strategies You Ignore at Your Peril

September 14, 2018 Toby Nwazor Leave a comment

Emails alone don’t cut it as an efficient way to communicate with team members. You’re not still depending on email, are you? September 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. An inefficient business can cost you a lot more than just growth — it can affect your revenue, too. According to a report by IDC, your business runs the risk of losing 20 to 30 percent of your revenue due to inefficient systems. Related: Logistics Workflow Management : A Spot Market Overview Unfortunately, many companies still struggle to implement the right systems to improve their workflow. Others have it worse, because they have no systems. In those situations,projects take ages to be completed, more time is spent on menial tasks and teams never seem to get enough done during work hours. If that describes your company, your company’s profits may start to plummet, too. Every successful business, then, has clearly […]

efficiency
Internet Marketing
Social Media Marketing

Why Google’s New Facial Recognition Security System Won’t Let Us Kiss Our Passwords Goodbye Quite Yet

July 10, 2018 Toby Nwazor Leave a comment

Chrome 67 isn’t ready for prime time; it’s more an invitation for developers to integrate the new biometric system into their websites. July 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Google’s new release, Chome 67, is on a mission to move us away from passwords. Laudable? Absolutely! Chrome 67 is being touted as allowing sites to easily log consumers in to their accounts by having those customers use biometric information like fingerprints and facial recognition. Related: Passwords Are Scarily Insecure. Here Are a Few Safer Alternatives. Imagine being able to log in using information that’s so personal to you no one else on Earth can replicate it. No need to type your password or have it changed every three months to ensure maximum security — you are your password. Before releasing Chrome 67, Google tested alternatives to passwords for security going back to 2016, and now it seems those years of […]

Internet Marketing
Passwords
Social Media Marketing

A Look Into the Future of Cryptocurrencies – 3 Predictions for the Cryptocurrency Market

June 14, 2018 Toby Nwazor Leave a comment

As regulation of cryptocurrencies rises, investors’ faith in them will rise, too. June 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s less than a decade in, and cryptocurrency has already made a statement in the financial sector. Seemingly out of nowhere, this currency has managed to get people’s attention and, often, their admiration. And it’s already affecting some aspects of the general public’s lives, including entrepreneurship. Related: 4 Pros and Cons of Investing in the New Cryptocurrencies Adopting cryptocurrency and its underlying blockchain technology to work with already existing systems, of course, has posed challenges. A recent example occurred when the technology infrastructure company Stripe took a stab at incorporating a bitcoin payment option. Unfortunately, the result wasn’t a success. It turned out that the speed in processing bitcoin transactions turned off clients. In a blog post this past January, Stripe’s project manager, Tom […]

Cryptocurrency
Internet Marketing
Social Media Marketing

How Much Caution is Necessary in Business? 3 Lessons From the Crypto Craze.

February 20, 2018 Toby Nwazor Leave a comment

People are investing their hard-earned cash in Bitcoin, Ethereum and Other Cryptocurrencies. Should they? February 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In December 2017, the price of one bitcoin soared to a mind-blowing $19,738, breaking records. What a great way to transition into 2018! At least that’s what investors thought — until bitcoin took a heart-shattering dive this month, to $7,178 for one bitcoin. Related: The Risks and Benefits of Digital Currency Since Bitcoin’s creation, the values of the various 1,300-plus cryptocurrencies have been going up and down like a yo-yo. But their volatility hasn’t stopped people from investing in them. In fact, even more people are joining the pack. Still, most investors remain skeptical of cryptocurrencies like Bitcoin or Ethereum, and will give you a thousand and one reasons why you should not buy Bitcoin, usually focusing on the currencies’ volatile nature, […]