Author: Toby Nwazor

3 Ways Technology Is Changing the Food-Growing Industry

August 3, 2019 Toby Nwazor Leave a comment

The phenomenon of uncontrollable weather and farming conditions demand a solution. August 2, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s happening right before our eyes — robots have submitted their resumes and are taking over human jobs. Robotics is certainly the change that we can neither deny nor refuse, the very next thing in technology. The effect of this “next level” is not limited to any industry. Apart from the threat it poses to human labor, which might imply job loss for many, these machines serve to ensure efficiency and effectiveness of processes and products, reduce lag time and increase output. Related: How Visionary Tech Can Help Prevent Climate Change This is particularly true for the agricultural industry. With vertical farming came the use of controlled-environment area (CEA) technology for growing food. The phenomenon of uncontrollable weather and farming conditions received a solution with this technology-powered innovation. Skyscrapers, hitherto […]

Internet Marketing
Social Media Marketing
Technology

7 Quick Ways Every Startup Can Optimize SEO Without Breaking the Bank

July 27, 2019 Toby Nwazor Leave a comment

The vast majority of online experiences start with the search engine, so knowing how to optimize SEO is critical. July 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. An interesting statistic reveals that 93 percent of online experiences start with the search engine. And your rank during a search is dependent on your domain authority, which is also highly dependent on other Search Engine Optimization (SEO) factors. So, the best place to start is to invest in the SEO of your startup’s website. Related: This Ingenious PR Strategy Will Improve Your SEO Check out these simple (and cheap) SEO tricks that will help boost your startup’s website rankings. 1. Create high-quality content to optimize SEO First up, the Google search algorithm tends to give priority to high-quality content. Valuable high-quality content pulls readers to your website and it makes them stay on your site a lot longer. […]

Internet Marketing
seo
Social Media Marketing

4 Ways Small Businesses Can Attract and Retain Young Talent

July 25, 2019 Toby Nwazor Leave a comment

The global work demography is gradually shifting to young talent. Don’t be left behind. July 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. There’s a strong connection between achieving business objectives and hiring the right talent, as your employees are integral to every stage of success. In addition, the desire to upscale your small business more easily becomes a reality when the energy and resourcefulness of young talent is effectively deployed. The global work demography is gradually shifting to young people. To attract the right talent, you must create an environment that allows them to express their creativity while still learning from more established co-workers. Related: Gen Z Teams Are Magic for Startup Leaders Who Overcome This Challenge The competition is getting high for these young folks, and they know it. For them, it’s a case of who offers the most — and not just in terms of monetary value. So, to attract and […]

Hiring
Internet Marketing
Social Media Marketing

What Is AI, and Will It Take Over Your Service-Based Business Job?

June 15, 2019 Toby Nwazor Leave a comment

June 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Most factories make use of machines in the production process and, as a result, lots of people have been put out of work. But are service-based businesses about to face a similar fate? Will you be replaced by a robot one day? That particular question has likely brought chills down many people’s spines, but could this really be the reality we’re facing? Imagine all the different kinds of service-based jobs poised to crumble because some app or robot can do the work faster than a human would. Let’s say you normally hire tutors to help your children with their homework, perhaps from a service-based business that has a good track record and high success rates among users. All of that could change in a flash with AI — in fact, that is one of the reasons why some people are scared of AI in spite of how fascinating […]

Artificial Intelligence
Internet Marketing
Social Media Marketing

How to Go From Product Idea to Mass Production When Starting a Business

June 8, 2019 Toby Nwazor Leave a comment

These seven steps will help you bring your product idea to life when starting a business. June 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Have you ever had an idea that burned brightly in your mind, but you had no idea how to get it started? Most entrepreneurs have. This frustration can be especially prevelant for startup OEMs — Original Equipment Manufacturers who have developed some invention, gadget or machine idea and are seeking the best route to go from idea stage to mass production. Related: A Race Car Driver, a Finance Wiz and Some Rocket Scientists Joined Forces to Build the Ultimate Phone Protector Another burden that many startups have to bear is seeing someone else develop, mass-produce and market an idea that they have had for a while, because they were dragging their feet for too long. I know from experience that the later pain is heavier, so it […]

Internet Marketing
Social Media Marketing
Starting a Business

a Quick and Dirty Guide to Instagram Story Ads

May 31, 2019 Toby Nwazor Leave a comment

Many brands have experienced success using Instagram Story ads. Here’s how they do it. May 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram is fast becoming everyone’s social media platform of choice. While Facebook and Twitter primarily focus on connecting friends and family, this eye-catching platform relies on visually engaging its users. Businesses have noticed what great potential Instagram has as a marketing tool, especially as they learn to maximize the platform. And why not? There are over 1 billion monthly active users on Instagram, with 500 million of them using the platform daily. Related: 5 Tips For Developing a Successful Instagram Marketing Strategy Aside from being the most visually stimulating social media platform, Instagram presents business owners with a host of benefits. It provides you with the ability to post pictures and to microblog, thus making it the perfect platform on which to build a brand, grow your following and […]

Internet Marketing
Social Media
Social Media Marketing

6 Ways Top Influencers Are Implementing AI and Machine Learning to Grow Their Followers

April 27, 2019 Toby Nwazor Leave a comment

Social media stars use everything at their disposal to increase their reach. April 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. With over 31.25 million Facebook posts per minute, 6000 tweets per second and 95 million Instagram posts every day, it’s genuinely commendable how top social media influencers can work their way through big data analytics and present relevant and timely content to their respective industries. Whether they focus on tech, fashion, fitness, business or beauty, influencers are continually learning and improving to stay ahead of their competition. With sufficient exposure to AI and machine learning solutions created to help social media marketing, you can also increase your social media conversion rates. Related: How ‘Bachelorette’ Star Kaitlyn Bristowe Leveraged Reality TV Fame Into Multiple Successful Businesses John McCarthy, one of the early pioneers in the field of AI, defined artificial intelligence as “the science of making […]

Influencers
Internet Marketing
Social Media Marketing

3 Ways You Can Avoid Wasting Your Company’s Money on Technology

March 12, 2019 Toby Nwazor Leave a comment

Just because something is cheap or readily available doesn’t mean that you ought to buy it. The same is true for IT spending. March 11, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Business-tech adoption continues to grow globally. Worldwide, according to a Gartner forecast, IT spending is expected to reach $3.8 trillion by 2019, driven by investments in enterprise software and IT services. Related: 3 Tech Strategies You Can Use to Earn and Save More Money That’s good for the companies making the tech, but perhaps less so for the companies buying it. Reason: With software and hardware becoming increasingly affordable, it’s easy to make rash spending decisions to purchase devices or subscribe to services that promise productivity gains and benefits. Any of those purchases may fail to deliver. So, as an owner, you need to exercise caution, because building your company’s tech infrastructure in a slapdash […]

Internet Marketing
Social Media Marketing
Technology

Artificial Intelligence Is Changing Banking and Wall Street. Here’s What to Expect in 2019.

February 9, 2019 Toby Nwazor Leave a comment

AI is coming to your financial institution, to make trading algorithms more reliable, lower fees and personalize financial products. February 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. New technologies have enabled tremendous evolution in the finance industry, especially over the past decade. Thanks to machine learning and artificial intelligence (AI), investors and consumers are getting access to more innovative tools, new types of financial products and a new potential for growth. Related: 5 Ways Artificial Intelligence Is Already Transforming the Banking Industry So, what kind of impact is AI having on banking and Wall Street, and how might the resulting impact on entrepreneurs evolve in 2019? 1. More accessible technologies for consumers Some of the best AI developments have been reserved for private banks, professional investors, venture capital firms and other major organizations. But 2019 and beyond will likely bring the trend of more accessibility for consumers, […]

Artificial Intelligence
Internet Marketing
Social Media Marketing

3 Untapped Tactics to Drive Traffic to Your Content Marketing Campaigns in 2019

January 8, 2019 Toby Nwazor Leave a comment

Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms? January 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. How many times have you published a great piece of content for your business, only to see it drowned out by the surrounding noise? If you didn’t know better, you might have started to feel that everybody else’s content was getting more attention than yours. This is a challenge most content marketers face. They may spend hours creating epic content for their marketing campaigns, but somehow the masses of qualified sales prospects out there never make their way to the page. Even if it attracts some views, their number isn’t significant enough to make an impact. Related: 5 Content Strategies That Will Always Work So, how can you get more people to see your content? Or, in other words, what are the […]

Content Strategy
Internet Marketing
Social Media Marketing

5 Ways Artificial Intelligence May Affect Health Care in the Near Future and What That Means for You

December 19, 2018 Toby Nwazor Leave a comment

If you’re an entrepreneur in the healthcare field, you need to prepare: AI is coming to your segment soon. December 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Technology is changing fast, and the world is changing with it. Concepts that were mere science fiction only a couple of decades ago — like artificial intelligence (AI) — are quickly becoming commonplace. Computers have become powerful enough to handle complex AI computations; machine learning algorithms are more accurate and faster than ever; and the cloud and the internet of things have made it possible for even small devices to access artificial intellgence’s enormous capabilities. Related: AI Is Transforming Healthcare as We Know It. Here’s a Look at the Future — and the Opportunities for Entrepreneurs. That’s why responsible use of AI solutions in health care could improve, and even save people’s lives. On the other hand, health care is an area where recklessness […]

Artificial Intelligence
Internet Marketing
Social Media Marketing

4 Tips on How to up Your Game With the Live-Streaming Videos Customers Already Love

December 11, 2018 Toby Nwazor Leave a comment

Consider livestream a way to have a ‘conversation’ with your audience. December 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Livestreams are considered one of the most effective ways to engage with your audience. According to a report released by Facebook, viewers spend three times as much time watching live videos as they do with on-demand video content. Related: 8 Signs You’re Live-streaming for the Wrong Reasons — And How to Overcome Them. Video may also offer a trust benefit. Consider: Consumers prefer to buy from or hire the services of businesses they know, like and trust. And, consumers are 64 percent more likely to purchase a product after watching a video. However, as effective as live-streaming may be, it puts you “on the spot” when you go live. You become more aware of the need to make sure that you’re able to capture and sustain your audience […]

Internet Marketing
live streaming
Social Media Marketing

Not Every Bug or Outage is Preventable, But Help Is Out There. Here’s What You Can Do.

November 9, 2018 Toby Nwazor Leave a comment

Good guidelines and tools to help head off an outage are available. Here are 4. Ever hear of ‘chaos prevention’? November 8, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. “Every business is a software business”: That 20-year-old saying by “the father of software quality” Watts Humphrey is truer now than ever before. Retail companies rely on ecommerce to sell to customers, and many newspapers have web-first publications. What’s more, every major brand has its own app these days. Nike and Starbucks have both gained reputations as leading software companies despite the fact that their respective core businesses seem far removed from the world of high technology! Related: 4 Ways to Prepare for the Next Apocalyptic Amazon Web Services Outage But the process isn’t over.. Many traditional companies are still struggling to shift into the digital age, while even older tech companies may be finding themselves left behind by modern trends and […]

Internet Marketing
Outages
Social Media Marketing

Workflow and Business Efficiency — 5 Strategies You Ignore at Your Peril

September 14, 2018 Toby Nwazor Leave a comment

Emails alone don’t cut it as an efficient way to communicate with team members. You’re not still depending on email, are you? September 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. An inefficient business can cost you a lot more than just growth — it can affect your revenue, too. According to a report by IDC, your business runs the risk of losing 20 to 30 percent of your revenue due to inefficient systems. Related: Logistics Workflow Management : A Spot Market Overview Unfortunately, many companies still struggle to implement the right systems to improve their workflow. Others have it worse, because they have no systems. In those situations,projects take ages to be completed, more time is spent on menial tasks and teams never seem to get enough done during work hours. If that describes your company, your company’s profits may start to plummet, too. Every successful business, then, has clearly […]

efficiency
Internet Marketing
Social Media Marketing

Why Google’s New Facial Recognition Security System Won’t Let Us Kiss Our Passwords Goodbye Quite Yet

July 10, 2018 Toby Nwazor Leave a comment

Chrome 67 isn’t ready for prime time; it’s more an invitation for developers to integrate the new biometric system into their websites. July 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Google’s new release, Chome 67, is on a mission to move us away from passwords. Laudable? Absolutely! Chrome 67 is being touted as allowing sites to easily log consumers in to their accounts by having those customers use biometric information like fingerprints and facial recognition. Related: Passwords Are Scarily Insecure. Here Are a Few Safer Alternatives. Imagine being able to log in using information that’s so personal to you no one else on Earth can replicate it. No need to type your password or have it changed every three months to ensure maximum security — you are your password. Before releasing Chrome 67, Google tested alternatives to passwords for security going back to 2016, and now it seems those years of […]

Internet Marketing
Passwords
Social Media Marketing

A Look Into the Future of Cryptocurrencies – 3 Predictions for the Cryptocurrency Market

June 14, 2018 Toby Nwazor Leave a comment

As regulation of cryptocurrencies rises, investors’ faith in them will rise, too. June 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s less than a decade in, and cryptocurrency has already made a statement in the financial sector. Seemingly out of nowhere, this currency has managed to get people’s attention and, often, their admiration. And it’s already affecting some aspects of the general public’s lives, including entrepreneurship. Related: 4 Pros and Cons of Investing in the New Cryptocurrencies Adopting cryptocurrency and its underlying blockchain technology to work with already existing systems, of course, has posed challenges. A recent example occurred when the technology infrastructure company Stripe took a stab at incorporating a bitcoin payment option. Unfortunately, the result wasn’t a success. It turned out that the speed in processing bitcoin transactions turned off clients. In a blog post this past January, Stripe’s project manager, Tom […]

Cryptocurrency
Internet Marketing
Social Media Marketing

How Much Caution is Necessary in Business? 3 Lessons From the Crypto Craze.

February 20, 2018 Toby Nwazor Leave a comment

People are investing their hard-earned cash in Bitcoin, Ethereum and Other Cryptocurrencies. Should they? February 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In December 2017, the price of one bitcoin soared to a mind-blowing $19,738, breaking records. What a great way to transition into 2018! At least that’s what investors thought — until bitcoin took a heart-shattering dive this month, to $7,178 for one bitcoin. Related: The Risks and Benefits of Digital Currency Since Bitcoin’s creation, the values of the various 1,300-plus cryptocurrencies have been going up and down like a yo-yo. But their volatility hasn’t stopped people from investing in them. In fact, even more people are joining the pack. Still, most investors remain skeptical of cryptocurrencies like Bitcoin or Ethereum, and will give you a thousand and one reasons why you should not buy Bitcoin, usually focusing on the currencies’ volatile nature, […]