The 5 Biggest Mistakes You Don’t Want to Make in Amazon Product Listings and How to Fix Them

Sloppy mistakes in your sales listings equal low sales on Amazon. Find out what you can do to polish your product listings. May 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound It’s a haphazard world. If you insist on being sloppy, careless and inattentive to detail, you can usually get away with it. But people who settle for this spend much of their time being disappointed, frustrated and poorly compensated as a result. That’s as true on Amazon as it is in the real world, especially when it comes to product listings. The range of quality is vast: from product listings with a single, grainy photograph, a few vague bullet points and zero reviews to highly optimized, lengthy listings with professional photographs, extensive […]

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2 Quick Steps to Getting Started as an Amazon Seller

Once you’ve decided to begin selling your products on Amazon, you can jump in pretty quickly by following these two steps. May 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound There are many reasons to begin selling your brand’s products on Amazon, from the millions of active customers on the Amazon worldwide marketplace to the extremely high conversion rates many businesses experience. If you have a new brand, you can start selling on Ama­zon quickly without the need for a stand-alone website. Amazon offers two Selling Plans to get you started. The Individual Selling Plan carries a fee of $0.99 per item sold (plus other fees, which vary by category), and the Professional Selling Plan has a subscription fee of $39.99 […]

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3 Keys to Achieving Brand Success on Amazon

Discover why branded businesses are more successful on Amazon and what you can do to create a stronger brand. May 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound When considering Amazon’s scope, one critical fact is hidden from the average consumer: Amazon only makes about half their sales as a first-party retailer. As of Q3, 2018, 53 percent of all paid units on the site were sold by third-party marketplace sellers. So Amazon takes half the deck and then splits the other half among roughly 2 million sellers competing in their marketplace. If you want to know how to get a piece of either deck, you should understand how the infrastructure for selling on or to Amazon caters primarily to […]

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The Top Three Amazon Advertising Ad Formats to Leverage for Mother’s Day 2019

Learn which format is right for you. May 2, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. This year, Mother’s Day spending in the United States is expected to reach $25 billion, up from $23.1 billion in 2018. 84 percent of American adults are expected to celebrate their mothers and other women in their lives.   Consumers plan to purchase tangible gifts like greeting cards, flowers, gift cards, clothing or clothing accessories, jewelry, housewares, books and CDs and consumer electronics, all of which are available for sale on Amazon. With free two-day shipping on over 100 million items for Prime members, morphing into free one-day shipping, consumers can shop for Mom last minute without breaking a sweat. If your brand sells to or on Amazon in those categories, you can take advantage of the occasion to promote your products to an eager, high-converting audience using Sponsored Products, Sponsored […]

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