The Secret Weapon That Targets Your Customers Whether They’re on Amazon or Not

Find out how to use Amazon’s demand-side platform to target your customers wherever they are online. July 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books One of the most significant opportunities to extend your advertising reach on and off Amazon is to participate in Amazon’s demand-side platform, Amazon DSP. With Amazon DSP, brands can target shoppers in real time as they browse the internet. This approach allows brands to reach customers on and off Amazon through programmatic display advertisements. Through Amazon DSP, Amazon can partner with third-party sites to place ads across the internet. Because these ads can show on Amazon and on other sites, brands can exponentially increase their reach through Amazon DSP. These ads can […]

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How Amazon Prime Day Can Bring in Prime Sales for Your Business

Get your products ready for one of the biggest online shopping days of the year with these four tips. July 3, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books Nothing indicates that a company is fully ingrained in ecommerce consumer culture and behavior quite like inventing a sales holiday in the dog days of summer that ends up raking in more than $4.1 billion in global sales in 2018 ($2.6 billion of that U.S.-driven) on a single day. Amazon has done just that with Prime Day. Created in 2015 to cel­ebrate their 20th anniversary as a company, Prime Day offers Amazon Prime subscribers very large discounts on a wide variety of Prime-eligible products. With the exception of 2015, […]

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5 Amazon Ad Settings You Shouldn’t Ignore

You can’t just set up your ad campaign and expect them to bring in customers day after day. Here are the five settings you should review and tweak as necessary to improve your sales. June 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books Auditing your advertising campaigns (in other words, conducting a critical examination of your campaign structures and settings) can help determine if they’re aligned with your business strategies and your goals for advertising on Amazon. It may seem daunting at first, but having a proper campaign structure in place will prove invaluable to your success in advertising on Amazon. Here are the most common issues to look for when performing a self-audit on your account. […]

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5 Higher-Level Optimizations You Can Make to Drive Better Amazon Ad Performance

Learn how to tweak your campaigns to get the most out of your Amazon ad budget. June 19, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books Let’s cover five higher-level optimizations you can make to drive better performance out of your Amazon ad campaigns. Adjusting bids by placement Because bidding is an ongoing process where the competitive landscape is always changing, it can be difficult to ensure that your bids are high enough to get the top placement without overpaying for clicks and losing control of profitability. Amazon allows you to increase bids for certain placements. You can enable these advanced bidding strategies in the campaign settings of any manual Sponsored Products campaign. We recommend adjusting bids by […]

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The 4 Most Helpful Reports You Can Run Using Amazon Ad Data

Amazon collects data on almost everything happening on their site. Discover the data that will help you improve your ad results. June 12, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books To make optimizations in your Amazon Advertising account, you must first pull together the data you’ll need. The data in the Amazon interface is fragmented, so you’ll need to grab data from multiple reporting menus and compile it in a meaningful way before you can analyze it. Most reports available on Amazon tie back to Sponsored Products ads because they’re Amazon’s oldest and most established ad format. In addition, because Sponsored Products ads take shoppers to a single product detail page, reporting on product performance is much […]

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Using Amazon’s Sponsored Brand Advertising to Get Customers Interested in Your Brand

Find out how to increase brand awareness of your Amazon products. June 5, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books If you’re looking to increase your brand awareness and are eager to build marketing momentum, don’t miss the opportunity to use Sponsored Brands on Amazon. This banner-style ad allows you to express your brand message using logos, customiz­able ad copy, and featured products. The Sponsored Brands format is available to vendors and those sellers who are enrolled in Amazon’s Brand Registry. With Sponsored Brands, you pay only when a shopper clicks on your ad, but these ads tend to carry a much higher cost per click (CPC) than Sponsored Products ads because of the more prominent placement […]

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The 5 Biggest Mistakes You Don’t Want to Make in Amazon Product Listings and How to Fix Them

Sloppy mistakes in your sales listings equal low sales on Amazon. Find out what you can do to polish your product listings. May 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound It’s a haphazard world. If you insist on being sloppy, careless and inattentive to detail, you can usually get away with it. But people who settle for this spend much of their time being disappointed, frustrated and poorly compensated as a result. That’s as true on Amazon as it is in the real world, especially when it comes to product listings. The range of quality is vast: from product listings with a single, grainy photograph, a few vague bullet points and zero reviews to highly optimized, lengthy listings with professional photographs, extensive […]

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2 Quick Steps to Getting Started as an Amazon Seller

Once you’ve decided to begin selling your products on Amazon, you can jump in pretty quickly by following these two steps. May 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound There are many reasons to begin selling your brand’s products on Amazon, from the millions of active customers on the Amazon worldwide marketplace to the extremely high conversion rates many businesses experience. If you have a new brand, you can start selling on Ama­zon quickly without the need for a stand-alone website. Amazon offers two Selling Plans to get you started. The Individual Selling Plan carries a fee of $0.99 per item sold (plus other fees, which vary by category), and the Professional Selling Plan has a subscription fee of $39.99 […]

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3 Keys to Achieving Brand Success on Amazon

Discover why branded businesses are more successful on Amazon and what you can do to create a stronger brand. May 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound When considering Amazon’s scope, one critical fact is hidden from the average consumer: Amazon only makes about half their sales as a first-party retailer. As of Q3, 2018, 53 percent of all paid units on the site were sold by third-party marketplace sellers. So Amazon takes half the deck and then splits the other half among roughly 2 million sellers competing in their marketplace. If you want to know how to get a piece of either deck, you should understand how the infrastructure for selling on or to Amazon caters primarily to […]

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The Top Three Amazon Advertising Ad Formats to Leverage for Mother’s Day 2019

Learn which format is right for you. May 2, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. This year, Mother’s Day spending in the United States is expected to reach $25 billion, up from $23.1 billion in 2018. 84 percent of American adults are expected to celebrate their mothers and other women in their lives.   Consumers plan to purchase tangible gifts like greeting cards, flowers, gift cards, clothing or clothing accessories, jewelry, housewares, books and CDs and consumer electronics, all of which are available for sale on Amazon. With free two-day shipping on over 100 million items for Prime members, morphing into free one-day shipping, consumers can shop for Mom last minute without breaking a sweat. If your brand sells to or on Amazon in those categories, you can take advantage of the occasion to promote your products to an eager, high-converting audience using Sponsored Products, Sponsored […]

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