Book of the Week: ‘Total Alignment’

Take your business to a whole new level of effectiveness with strategic alignment. January 3, 2020 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw. From overarching vision to individual competency scorecards, Total Alignment arms you with powerful concepts and tools to run a successful, efficient business. No matter what size or type of business you run, business-strategy experts Riaz Khadem and Linda Khadem show you how to align your team and operations from the ground up and from the top down. Implement these concepts and tools to gain coherence, strength and value: Measure and narrow alignment gaps in key areas of your business using the Alignment Survey. Plan for your company’s growth and measure […]

Read more

The 12 Tax Days of Christmas: Day 11

FSAs may be more common for bigger businesses, but the savings don’t have to be small. December 28, 2019 1 min read Rather than your true love sending you a partridge in a pear tree, wouldn’t you appreciate some money-saving tax tips? For my year-ending 12 Tax Days of Christmas series, I’ll dig back into the archives of previous topical columns to reiterate understandable, realistic and legitimate tax strategies that you need to implement now in order to have a much smaller tax bill come April 15. Related: The 12 Tax Days of Christmas: Day 10 For the 11th tax day of Christmas, we’re going to break down a year-end tax-savings strategy that’s typically more applicable in a corporate enviornmnent than among smaller businesses. Nevertheless, Flexible Spending Accounts, or FSAs, can be a great way to get reimbursed for expenses related to the job that shouldn’t have to come directly out […]

Read more

Book of the Week: ‘The New Employee Manual’

A no-holds-barred look guide for anyone looking to conquer the corporate world. December 27, 2019 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw. Where corporate manuals shape you into a dutiful cog, The New Employee Manual helps enhance your career for the good of you — and your company. But be forewarned: This isn’t a book for corporate sheeple. It’s a book for the maverick. To help you understand the corporate landscape, Benjamin Gilad and Mark Chussil, top war-gaming and strategic-thinking experts for Fortune 500 companies, deliver unconventional strategies to help you compete and thrive in today’s dysfunctional corporate culture. Benjamin and Mark show you how to: Safely navigate COOCs […]

Read more

Book of the Week: ‘The Hero Factor’

A business is only as strong as its company culture. December 20, 2019 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw. The Hero Factor discusses the importance of strong company cultures as the backbone of any successful business. Companies with leadership that dismisses the importance of transparency in today’s world are more likely to be called out for not living up to the mission statements on their websites. Dive in and learn how to implement the traits that will help leaders become hero entrepreneurs, change their organization, live their values and create a winning culture where they: Invest in people as a path to more inclusion. Recast the role […]

Read more

Book of the Week: ‘Simplify’

Take your business from startup to game-changer. December 13, 2019 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw. Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies — IKEA, Apple, Uber and Airbnb, among others — achieve game-changing status. The answer is: They Simplify.  Taking the principle one step further, Koch has identified that companies will either be price simplifiers — e.g. flying a budget airline stripped of extras that still takes you from point A to B — or proposition simplifiers, such as Apple, defined by its easy-to-use products for a large market willing to pay a premium. […]

Read more

Book of the Week: ‘The Direct Mail Revolution’

Create direct-mail marketing campaigns that can earn you an ROI as high as 1,300 percent. December 6, 2019 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw. In The Direct Mail Revolution, legendary copywriting pioneer and marketing expert Robert W. Bly shares the strategies that can transform your business, win you more customers and earn more profits. Whether you’re new to direct mail or you’ve had no luck earning sales from a mailbox, this book is your clear, comprehensive blueprint to winning new and ongoing sales with direct mail. You’ll learn how to: Increase your response rates with the six characteristics of irresistible offers. Track and test key […]

Read more

Book of the Week: ‘Unfiltered’

For anyone who needs to be reminded that we’re all a work in progress. November 29, 2019 1 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw. Award-winning journalist and speaker Jessica Abo shares her own unfiltered journey through life, love and career as she addresses the relationship between our psychology and technology with the help of experts and psychologists to help you take back your happiness IRL (in real life). Unfiltered will help you push the reset button as you learn how to: Identify what’s really at the root of your unhappiness. Stay positive when you feel lost and rejected. Build a life that makes you happiest regardless of […]

Read more

‘Entrepreneur Voices on Effective Leadership’

The success of your business depends on you. November 22, 2019 1 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw. Whether you were born with a talent for leading or aspire to take your leadership skills to the next level, the success of your business depends on you. With insights from more than 20 contributors, entrepreneurs, and thought leaders, Entrepreneur Voices on Effective Leadership will help you: Define the leadership style that fits you best. Promote growth by inspiring employees. Earn trust from team members with empathy. Develop leaders within your staff. Avoid mistakes that can ruin your reputation. Related: Book of the Week — ‘Driven’ Subscribe to […]

Read more

Book of the Week: ‘Breakthrough’

To turn your idea into a thriving business, you’ll need to think big and take risks. November 15, 2019 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw. In Breakthrough, business-growth expert and entrepreneur Scott Duffy shares his journey and the aha! moments that led to launching and selling a business to Richard Branson’s Virgin Group. Duffy also shares the stories of innovators who have turned their ideas into multi-million-dollar businesses, like Shaun White, Tony Robbins, Daymond John and Gary Vaynerchuck to help you: Be a nimble leader who makes quick but smart decisions. Unlock hidden gems in your business with the power of “Why?” Apply growth strategies designed […]

Read more

Book of the Week: ‘Driven’

On your journey to success, you can navigate around obstacles and overcome them. Just never give up. November 8, 2019 2 min read This book has been selected for the Entrepreneur Press® Book of the Week, a weekly email newsletter that delivers heaping discounts to the books you love. Our team features a different book each week and shares exclusive deals with Book of the Week subscribers you won’t find anywhere else. Sign up at http://entm.ag/botw. Behind every entrepreneur’s success story, there’s a never-ending list of gut-wrenching failures, missed opportunities and jaw-dropping setbacks. Real estate mogul and serial entrepreneur Manny Khoshbin is one of those entrepreneurs with a story of perseverance that will make you believe in the American Dream all over again. Driven goes beyond Manny’s personal ride through the entrepreneurial journey to deliver the habits, mindset and insights aspiring entrepreneurs need to turn dreams into reality. Buckle up and join Manny as he […]

Read more

6 Ways to Get the Training You Need to Help Your Photography Business Take Off

The more expertise you have, the more likely your photography business will be a success. Find out how to improve your skills with these six sources. October 29, 2019 6 min read The following excerpt is from The Staff of Entrepreneur Media, Inc. and Jason R. Rich’s book Start Your Own Photography Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound It’s assumed that if you’re planning to launch a photography business, you already have photographic skills as well as familiarity with your photography equipment. You may even be a graduate of an accredited school with a degree in photojournalism or fine art. Regardless, continuing your photography-related education and training is essential if you want to succeed and stay ahead of the competition. For example, even if you’ve become highly proficient shooting with a digital SLR camera, you may discover the equipment upgrade involves […]

Read more

How to Choose Your Niche to Be a Successful Photographer

With almost two dozen specialties to choose from, here’s exactly what you need to know to narrow your focus and create a successful photography business. October 15, 2019 7 min read Presented by The following excerpt is from The Staff of Entrepreneur Media, Inc. and Jason R. Rich’s book Start Your Own Photography Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound The field of photography is probably more diverse than you think. Let’s look at some of the more popular photography specialties that have traditionally allowed professional photographers to earn a respectable income. Fine art photography Fine art photography is for the creative individual who enjoys taking pictures for their aesthetic value — landscapes, nature, wildlife, nudes or portraits. These high-quality images are often categorized as works of art and sometimes displayed and sold in galleries, with prints reproduced in limited editions for collectors, […]

Read more

63 Businesses to Start for Under $10,000

Need a new business idea? Here are over 60 you can run with now. Image credit: Entrepreneur October 4, 2019 69 min read You know you want to start something for yourself. You just need to funnel your ambition and time into an idea that’ll earn extra cash, make you proud and possibly lead to a full-time venture. Even better will be if you get that amazing moment when you say “I quit!” to your boss. But what great idea should you start? From childcare, fix-it services, and party planning to business consulting, artisan manufacturing, and resume writing, there is a business for every skill level, interest and budget in our list of ideas you can start for less than $10,000. Some ideas listed here can even be started for less than $2,000! These businesses can be started on a full- or part-time basis. Your location may be your clients’ homes or […]

Read more

10 Things to Consider When Choosing a Location for Your Business

Consider how accessible the facility will be for everyone who’ll be using it–customers, employees, and suppliers. If you’re on a busy street, how easy is it for cars to get in and out of your parking lot? Is the facility accessible to people with disabilities? What sort of deliveries are you likely to receive, and will your suppliers be able to easily and efficiently get materials to your business? Small-package couriers need to get in and out quickly; trucking companies need adequate roads and loading docks if you’re going to be receiving freight on pallets. Find out about the days and hours of service and access to locations you’re considering. Are the heating and cooling systems left on or turned off at night and on weekends? If you’re inside an office building, are there periods when exterior doors are locked and, if so, can you have keys? A beautiful office […]

Read more

Need a Business Idea? Here Are 55

To start one of these home-based businesses, you don’t need a lot of funding — just energy, passion and the drive to succeed. This article has been excerpted from 55 Surefire Home Based Businesses You Can Start for Under $5,000 and other great resource books published by Entrepreneur Press. Today, tens of thousands of people are considering starting their own business, and for good reasons. On average, people can expect to have two and three careers during their work life. Those leaving one career often think about their second or third career move being one they can run out of their own home. The good news: Starting a home-based business is within the reach of almost anyone who wants to take a risk and work hard, as are a plethora of other low-cost ideas. 1. ACCOUNTANTExperience, training or licensing may be needed Create a flier outlining your services. Before you do that, you need […]

Read more

13 Secrets for Making Your Cleaning Business a Success

Get the inside scoop from established cleaning service business owners who share their tips for building a successful cleaning business. February 8, 2019 6 min read This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Cleaning Service, the staff at Entrepreneur Press and writer Jacquelyn Lynn explain how you can launch a profitable cleaning service, whether you want to offer maid services, janitorial services, carpet and upholstery cleaning, and more. In this edited excerpt, the authors offer words of wisdom from owners of successful cleaning businesses on what you need to do if you want to succeed in the cleaning industry. Everyone should keep their home and workplace clean and tidy, but not many people want to do this work themselves. That presents a good opportunity for entrepreneurs who don’t mind getting their […]

Read more

Easy Simple Plan for Entrepreneurs to Create a Marketing Plan for a Small Business

This first section defines your company and its products or services then shows how the benefits you provide set you apart from your competition. It’s called a “situation analysis.” Target audiences have become extremely specialized and segmented. No matter your industry, from restaurants to professional services to retail clothing stores, positioning your product or service competitively requires an understanding of your niche market. Not only do you need to be able to describe what you market, but you must also have a clear understanding of what your competitors are offering and be able to show how your product or service provides a better value. Make your situation analysis a succinct overview of your company’s strengths, weaknesses, opportunities and threats. Strengths and weaknesses refer to characteristics that exist within your business, while opportunities and threats refer to outside factors. To determine your company’s strengths, consider the ways that its products are […]

Read more