How Getting Laid Off Launched My Career

My journey took me from having $7 in my pocket to making 6 figures. April 1, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. Before I get started with my story, I want to talk about yours. Many of you reading this may have recently been laid off, or you’re concerned it may happen soon. It’s a scary experience, for sure, but when I was laid off, it ended up having an incredibly positive impact it had on my career. My intention here is to provide you with a combination of inspiration and tactic-level advice on how you can come out better on the other side. That said, if you’re currently going through it, I encourage you to acknowledge and experience every stage of this transition. These are real feelings that need to be processed; we all have our own system and timeline for dealing with these […]

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How to Save Your Consulting Business by Shifting Online

Leverage technology and processes to maintain your consulting business online. March 17, 2020 11 min read Opinions expressed by Entrepreneur contributors are their own. With an increasing number of people working from home or practicing other forms of social distancing, it can be challenging to maintain a consulting business. All the plans and projections you’ve established can easily change on a day-to-day basis, leaving you concerned about how you’ll be able to sustain your business.  Although this situation is globally challenging, the solution for many consultants is clear: offer remote services. I’ve worked as a business consultant for the past five years, 95 percent of my business is done remotely. Initially, this was done out of necessity, it was too challenging to consult onsite in Manhattan and make it back home to Brooklyn so I could pick up my children from daycare. Over time, I discovered it was much more efficient, and […]

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How to Start a Consulting Business: Determining Your Rates

The rates you set send a message to perspective clients. March 10, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. How much should you charge as a consultant? This can be an extremely challenging question to answer because it involves doing research, taking risks and proper planning. Fortunately, all three of these skills will come in handy as an entrepreneur so you may as well get used to it now.  In most cases, I strongly suggest asking the prospect what their budget is. If they have a number in mind, you can see how well that aligns with what you were going to charge. You might find the prospect has a much higher budget than you anticipated. However, they may respond to that question by asking what your rate is. To avoid volleying back and forth before one of you gives up, you’ll need to have this established […]

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How to Start a Consulting Business: Determine Your Business Model

Take the next big step in launching or scaling your consulting business. February 13, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. In my previous article How to Start a Consulting Business: Get Ready to Launch I detailed the need to get clear on who you want to help, and exactly how you’ll do so. Soon, we’ll answer the (hopefully) million-dollar questions: “How much should I charge?” When I first started my consulting business in 2015, nearly every prospect I talked to signed on to work with me. Why? Because I wasn’t charging enough. One client literally said, “I’ll gladly pay that rate”. Now, people shouldn’t hate paying you, but that was certainly a red flag on my end.  But before determining your consulting rate, you need to establish your business model. In his book, The New, New Thing, financial journalist Michael Lewis eloquently describes what a business model […]

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How to Start a Consulting Business: Get Ready to Launch

February 6, 2020 9 min read Opinions expressed by Entrepreneur contributors are their own. Every day when I walk to my office in Brooklyn, the majority of people are walking in the other direction towards the subway. I assume many of them are heading to their jobs in Manhattan, and by the looks on their faces, that a good number of them look completely miserable. Mind you, it’s 8 am and they’re about to get on a crowded subway train, but I’m sure it runs deeper than that for some people. It is my assumption and my experience that they’re marching towards a job that doesn’t inspire them or doesn’t pay them enough or doesn’t express who they are beyond what they do. This is one reason why we’re seeing so many professionals consider starting a consulting business. They want to operate in their zone of genius and do so on their own terms.  I daydream about standing near […]

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5 Questions Every Consultant Must Ask During a Sales Call

Discover the best practices to follow (and the mistakes to avoid) when running your consulting business. January 15, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. What’s the easiest way for a consultant to completely flop on a sales call? Talking about yourself the whole time. I help consultants efficiently scale their business, and this is one of the most common mistakes I see them make. I know it can be challenging. You may have been taught to perfect your elevator pitch or to speak about some magical proprietary process you developed. Unfortunately, your prospects don’t want to hear your sales pitch or about your unique approach — they want to be understood. And once you prove you understand their challenges, they’ll want to hear about your plan to solve them. That’s it. Related: Take Your Career into Your Own Hands By Becoming a Consultant You shouldn’t even think […]

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How to Spot a Wantrepreneur — and How to Avoid Becoming One

Ryan Daniel Moran, founder of capitalism.com, describes why entrepreneurship is an inside-out game. October 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ryan Daniel Moran is the founder and CEO of capitalism.com and has worked with hundreds of entrepreneurs all over the world to build businesses and grow profits. In our interview, he discusses why he feels entrepreneurship is the fastest route to self-discovery and personal development. He also explains why the pursuit of freedom may be fundamentally misunderstood, and why entrepreneurs can yield better results for themselves and their business by working on their inner game.   How Entrepreneurship is linked to self-discovery and personal development “Entrepreneurship is the fastest route to self-discovery and personal development that exists on the planet. This is because entrepreneurship, specifically in free-market capitalism, requires an immense amount of personal responsibility. Because personal responsibility is at the root of entrepreneurship, this is […]

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5 Marketing Experts Share Trends to Jump On (and Which to Avoid)

Discover how to optimize your online presence in a crowded and noisy digital environment. October 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Warren Buffet once told Forbes, “Ultimately, there’s one investment that supersedes all others: Invest in yourself.” Clearly, he knows a thing or two about investments, so this is great advice for all entrepreneurs. So what is one of the best ways to invest in yourself? Knowledge. And you can’t stop with what you may have learned in school. As Jim Rohn said, “Formal education will make you a living; self-education will make you a fortune.” Conferences are a great way to gain this knowledge, but the travel and costs involved can sometimes be prohibitive and have a negative impact on that fortune you’re building. SEMrush will solve both of these challenges during Global Marketing Day on Oct. 30. I’m excited to be a […]

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What are Adaptogens and How Can They Help You Balance Highs and Lows?

Steven Izen, founder of adaptogen company Elements, discusses how entrepreneurs can benefit from super plants. September 20, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. I was first made aware of adaptogens when my friend, and fellow Entrepreneur Insider expert, Amina Al Tai, mentioned them in her Instagram Story. She’s a holistic business and mindset coach, and I initially thought she discovered some new secret magical potion to aid in self-care. Later, I found out they’ve been used for centuries in Chinese and Ayurvedic healing traditions.  Adaptogens are non-toxic plants that proponents say help our bodies resist stressors, physical, chemical or biological. Steven Izen, founder of Lokai, is helping to lead the charge of awareness during adaptogen’s current renaissance with his new brand, Elements. Per their website: “Our concentrated tonics are powered by adaptogens — superplants that have learned to adapt in stressful environments and can help teach your body […]

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The Biggest Mistake You’re Making on LinkedIn and What You Should Do Instead

Carlos Gil, author of ‘The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,’ shares his do’s and don’ts for LinkedIn. September 6, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Getting 10,000 followers on Instagram is a common goal for many people who are trying to “build their brand”. This magic number is the key to unlocking the swipe up feature in Stories, which allows users to steer traffic off of Instagram. However, if you’re trying to grow your business, you’ll most likely want to focus on LinkedIn, too. As per Neil Patel, about 80% of B2B leads come from LinkedIn, followed by Twitter at 13%.  But, just because its a professional network, that doesn’t mean everyone is just waiting for you to pitch them. At the end of the day, it’s still a social media platform. When receiving a […]

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‘Who Do You Want to Become?’ Fam Mirza Explains the Thought Process of Making a Successful Impact.

The entrepreneur and philanthropist shares his journey to life changing ventures. September 4, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. It comes as no surprise that some entrepreneurs are solely focused on financial rewards. If you ask Fam Mirza, he’ll quickly tell you that’s the easiest way to end up in a place you may not want to be, mostly because you never bothered making an actual plan. Fam is a serial entrepreneur, investor, American marketer, and philanthropist. He is best known for creating brands in consumer retail, apparel, tech, biotechnology, and music. In the philanthropic world he is known for being the founder of the 1:Face Watch movement which has changed the lives of millions. 1:Face Watch partnered with NGOs to fund greenhouses, water wells, and treatment projects across the globe. During our chat, he shares his daily routine and discusses the importance of developing and […]

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The Founder of Social Media Week Breaks Down the Keys to a Great Conference

Discover how Toby Daniels built a conference into a must-attend event for thousands of professionals. August 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Toby Daniels is the founder of Social Media Week, one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. I first met him when I spoke at Social Media Week (SMW) in New York at NASDAQ. Although I actively avoid Times Square with a passion, it was a great time. The event kicked off by ringing the opening bell, which is typical of Toby, who always goes over the top to deliver amazing experiences.  During our interview, Toby spoke about his childhood entrepreneurial endeavors, the foundation of a good conference experience and how he juggles entrepreneurship with parenthood. Related: Driven to Succeed: How an Entrepreneur’s Love of Cars Led to a Lifetime of Success Entrepreneur by necessity “We didn’t have […]

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How the Founder of Flow’s Vision for a Mindful Bottled Water Company Attracted Supporters Like Gwyneth Paltrow

Nicholas Reichenbach discusses finding the right product and building the right team to achieve your goals. August 23, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Nicholas Reichenbach is the founder and CEO of Flow, a sustainably packaged spring water company. In the hands of an inauthentic entrepreneur, you can imagine the Shark Tank pitch: “Sure, the bottled water market is saturated, but everyone needs water. If you can just capture .0001% of the market you’ll be a billionaire!” That kind of thinking will get you booed off before the first commercial break. Fortunately, Nicholas and his team have an entirely different approach.  Related: 5 Social Ventures Solving India’s Water Problem with Technology Sourced from Nicholas’ family’s artesian spring, Flow is naturally alkaline water with a high pH level that is both sustainably sourced and packaged. Described as “a mindful water company that considers sustainable kindness and healthy hydration first,” their commitment […]

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The Social Media Strategy That Scored Big Wins for Athletic Greens

Brands need modern marketing approaches to connect with modern audiences. Learn how Athletic Greens meets that challenge. August 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur or busy professional, you can’t show up as the best version of yourself if you have poor eating habits. However, you sometimes have to decide between showing up as the best possible version of yourself and showing up on time. We all know how important it is to include vegetables and fruits in our diet, but it can be challenging to do so with such a demanding schedule.  This is a problem Athletic Greens aims to solves. The powdered “green” drink consists of 75 different whole foods and other ingredients to boost your health, nourish the digestive tract, and protect the body from damaging free radicals. Although there are many products on the market that offer supplementation of fruits and […]

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How a Terrible Motorcycle Accident Led to a Business Built on Relieving Pain

Dr. Jason Wersland describes his invention, the Theragun, and provides inspiration for entrepreneurs. Opinions expressed by Entrepreneur contributors are their own. Dr. Jason Wersland is the co-founder, creator, and Head of Performance Development for Theragun. His percussive massage therapy device relieves pain and helps your body move. He invented the Theragun as a solution after a motorcycle accident left him in constant agonizing pain and now the device has been adopted for use by everyone from athletes to weekend warriors looking for muscle relief and recovery. Clinic Director of NYC Sports and Spine, Dr. Nicholas J. Rozborski explains, “The vibration of the device adds a therapeutic component to decrease muscle soreness and gives proprioceptive effects to the nervous system.” Put more simply, as a 40-year-old who enjoys CrossFit, I can tell you: this thing is a game-changer.   After speaking with Dr. Wersland about the Theragun technology and transition to entrepreneurship in the health space, here is what I learned: […]

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How MikMak Founder Rachel Tipograph Helps Big Brands Monetize Social Videos

The social media maverick describes her entrepreneurial journey. August 16, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Rachel Tipograph is a self described adrenaline junkie and extrovert. Her hobbies include boxing, running and spinning. She also loves to travel and host parties. Somehow, she manages to do all this while also steering the helm at MikMak, an online platform creating native commerce experiences for the social video generation. During her time at Gap Inc., Rachel identified an opportunity for brands to take advantage of the shift in how audiences behave on social, especially as it applies to mobile.  Related: What Are the Secrets to Creating Social Media-Friendly Videos That Sell? Here Are 5 Answers. Listen in as Rachel describes her beginnings as an entrepreneur, the lessons she’s learned, and her take on the future of social. An entrepreneur from the start “I grew up outside of […]

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When It Comes to Your Business, Are You Competing or Creating?

Serial entrepreneur Ryan Moran provides tactical advice on creating true value for your audience. August 10, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Ryan Daniel Moran has been an entrepreneur since he was five years old. His first gig was creating hand-drawn pictures on computer paper, knocking on people’s doors and asking them to pay a penny for each of his drawings. Today, Ryan is a well-respected leader on entrepreneurship. As a serial entrepreneur, author, and investor, Ryan’s main focus is on creating lifestyle freedom — helping people create lasting businesses and investing the profits wisely, while enjoying a higher quality of life, and working less. Related: 4 Ways to Make Value Creation Core to Your Business Ryan stayed true to his roots when talking to Entrepreneur, encouraging other entrepreneurs to create — as opposed to competing — for a slice of the pie. “What can I get?” vs “What […]

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How an Entrepreneur’s Love of Cars Led to a Lifetime of Success

Discover how Todd Johnson developed his multiple revenue streams … and how he helps others do the same. August 5, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Todd “TJ” Johnson has both founded and partnered to build companies in the industries of information technology, commercial construction, retail, hospitality, publishing and information marketing, leading these companies through startup, turnaround and growth modes. He’s also an active real estate investor with properties all over the world. Although he’s known in Los Angeles for his collection of exotic cars and lively tequila tastings, family still comes first. I caught up with him the day after he surprised his daughters with a hot air balloon ride and asked him to break down his entrepreneurial journey. Related: 7 Life Lessons From My Entrepreneurship Journey Beginnings “I’m from Cayce, SC, which is a suburb of Columbia. I grew up in low-income housing to a single mom. My […]

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How This Entrepreneur Turned a Sour Job Interview Into a Multi-Million Dollar Pickle Business

From an aspiring sneaker designer to a pickle mogul, Travis Grillo shares his journey and thoughts on the future of food. July 24, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Sometimes, rejection can be a blessing in disguise. Yes, that’s truly annoying advice for someone who’s recently been rejected, but honestly, it did work out well for Travis Grillo, founder of Grillo’s Pickles. After being turned down for a job as a shoe designer at Nike, Travis took a not-so-obvious next step: he launched a pickle company. And that company grew into a multi-million-dollar behemoth, selling products in over 7,000 markets nationwide including Whole Foods, Target, Publix, Stop and Shop, Safeway, Bj’s and many more. Here’s how he turned a sour moment into a business idea that packed a wallop. Turning rejection into a lightbulb moment “After getting denied a job at Nike, I came home and […]

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Even Experts Need Mentorship to Reach Their Full Potential

If it’s your job is to be the smartest person in the room, find someone even smarter to guide you. July 17, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. If you’re the smartest person in the room, you’re in the wrong room. But, what if it’s your job to be the smartest person in the room? That’s a challenge any expert may face, no matter what their expertise. Which leads to another inherent problem with expertise — it’s tempting to always go backwards and revist what you’ve already experienced, as opposed to trying new approaches. When you get that feeling, consider it a trigger to seek a mentor. I’m glad I did.  Related: Entrepreneur Insider Video of the Week: How Storytelling Drives the Purchase Process After years of working in client-facing roles at companies including Facebook and Adobe, I started my private consulting practice. Although things have been going […]

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