The Biggest Mistake You’re Making on LinkedIn and What You Should Do Instead

Carlos Gil, author of ‘The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI,’ shares his do’s and don’ts for LinkedIn. September 6, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Getting 10,000 followers on Instagram is a common goal for many people who are trying to “build their brand”. This magic number is the key to unlocking the swipe up feature in Stories, which allows users to steer traffic off of Instagram. However, if you’re trying to grow your business, you’ll most likely want to focus on LinkedIn, too. As per Neil Patel, about 80% of B2B leads come from LinkedIn, followed by Twitter at 13%.  But, just because its a professional network, that doesn’t mean everyone is just waiting for you to pitch them. At the end of the day, it’s still a social media platform. When receiving a […]

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‘Who Do You Want to Become?’ Fam Mirza Explains the Thought Process of Making a Successful Impact.

The entrepreneur and philanthropist shares his journey to life changing ventures. September 4, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. It comes as no surprise that some entrepreneurs are solely focused on financial rewards. If you ask Fam Mirza, he’ll quickly tell you that’s the easiest way to end up in a place you may not want to be, mostly because you never bothered making an actual plan. Fam is a serial entrepreneur, investor, American marketer, and philanthropist. He is best known for creating brands in consumer retail, apparel, tech, biotechnology, and music. In the philanthropic world he is known for being the founder of the 1:Face Watch movement which has changed the lives of millions. 1:Face Watch partnered with NGOs to fund greenhouses, water wells, and treatment projects across the globe. During our chat, he shares his daily routine and discusses the importance of developing and […]

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The Founder of Social Media Week Breaks Down the Keys to a Great Conference

Discover how Toby Daniels built a conference into a must-attend event for thousands of professionals. August 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Toby Daniels is the founder of Social Media Week, one of the world’s premier conferences and industry news platforms for professionals in media, marketing and technology. I first met him when I spoke at Social Media Week (SMW) in New York at NASDAQ. Although I actively avoid Times Square with a passion, it was a great time. The event kicked off by ringing the opening bell, which is typical of Toby, who always goes over the top to deliver amazing experiences.  During our interview, Toby spoke about his childhood entrepreneurial endeavors, the foundation of a good conference experience and how he juggles entrepreneurship with parenthood. Related: Driven to Succeed: How an Entrepreneur’s Love of Cars Led to a Lifetime of Success Entrepreneur by necessity “We didn’t have […]

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How the Founder of Flow’s Vision for a Mindful Bottled Water Company Attracted Supporters Like Gwyneth Paltrow

Nicholas Reichenbach discusses finding the right product and building the right team to achieve your goals. August 23, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Nicholas Reichenbach is the founder and CEO of Flow, a sustainably packaged spring water company. In the hands of an inauthentic entrepreneur, you can imagine the Shark Tank pitch: “Sure, the bottled water market is saturated, but everyone needs water. If you can just capture .0001% of the market you’ll be a billionaire!” That kind of thinking will get you booed off before the first commercial break. Fortunately, Nicholas and his team have an entirely different approach.  Related: 5 Social Ventures Solving India’s Water Problem with Technology Sourced from Nicholas’ family’s artesian spring, Flow is naturally alkaline water with a high pH level that is both sustainably sourced and packaged. Described as “a mindful water company that considers sustainable kindness and healthy hydration first,” their commitment […]

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The Social Media Strategy That Scored Big Wins for Athletic Greens

Brands need modern marketing approaches to connect with modern audiences. Learn how Athletic Greens meets that challenge. August 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur or busy professional, you can’t show up as the best version of yourself if you have poor eating habits. However, you sometimes have to decide between showing up as the best possible version of yourself and showing up on time. We all know how important it is to include vegetables and fruits in our diet, but it can be challenging to do so with such a demanding schedule.  This is a problem Athletic Greens aims to solves. The powdered “green” drink consists of 75 different whole foods and other ingredients to boost your health, nourish the digestive tract, and protect the body from damaging free radicals. Although there are many products on the market that offer supplementation of fruits and […]

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How a Terrible Motorcycle Accident Led to a Business Built on Relieving Pain

Dr. Jason Wersland describes his invention, the Theragun, and provides inspiration for entrepreneurs. Opinions expressed by Entrepreneur contributors are their own. Dr. Jason Wersland is the co-founder, creator, and Head of Performance Development for Theragun. His percussive massage therapy device relieves pain and helps your body move. He invented the Theragun as a solution after a motorcycle accident left him in constant agonizing pain and now the device has been adopted for use by everyone from athletes to weekend warriors looking for muscle relief and recovery. Clinic Director of NYC Sports and Spine, Dr. Nicholas J. Rozborski explains, “The vibration of the device adds a therapeutic component to decrease muscle soreness and gives proprioceptive effects to the nervous system.” Put more simply, as a 40-year-old who enjoys CrossFit, I can tell you: this thing is a game-changer.   After speaking with Dr. Wersland about the Theragun technology and transition to entrepreneurship in the health space, here is what I learned: […]

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How MikMak Founder Rachel Tipograph Helps Big Brands Monetize Social Videos

The social media maverick describes her entrepreneurial journey. August 16, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Rachel Tipograph is a self described adrenaline junkie and extrovert. Her hobbies include boxing, running and spinning. She also loves to travel and host parties. Somehow, she manages to do all this while also steering the helm at MikMak, an online platform creating native commerce experiences for the social video generation. During her time at Gap Inc., Rachel identified an opportunity for brands to take advantage of the shift in how audiences behave on social, especially as it applies to mobile.  Related: What Are the Secrets to Creating Social Media-Friendly Videos That Sell? Here Are 5 Answers. Listen in as Rachel describes her beginnings as an entrepreneur, the lessons she’s learned, and her take on the future of social. An entrepreneur from the start “I grew up outside of […]

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When It Comes to Your Business, Are You Competing or Creating?

Serial entrepreneur Ryan Moran provides tactical advice on creating true value for your audience. August 10, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Ryan Daniel Moran has been an entrepreneur since he was five years old. His first gig was creating hand-drawn pictures on computer paper, knocking on people’s doors and asking them to pay a penny for each of his drawings. Today, Ryan is a well-respected leader on entrepreneurship. As a serial entrepreneur, author, and investor, Ryan’s main focus is on creating lifestyle freedom — helping people create lasting businesses and investing the profits wisely, while enjoying a higher quality of life, and working less. Related: 4 Ways to Make Value Creation Core to Your Business Ryan stayed true to his roots when talking to Entrepreneur, encouraging other entrepreneurs to create — as opposed to competing — for a slice of the pie. “What can I get?” vs “What […]

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How an Entrepreneur’s Love of Cars Led to a Lifetime of Success

Discover how Todd Johnson developed his multiple revenue streams … and how he helps others do the same. August 5, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Todd “TJ” Johnson has both founded and partnered to build companies in the industries of information technology, commercial construction, retail, hospitality, publishing and information marketing, leading these companies through startup, turnaround and growth modes. He’s also an active real estate investor with properties all over the world. Although he’s known in Los Angeles for his collection of exotic cars and lively tequila tastings, family still comes first. I caught up with him the day after he surprised his daughters with a hot air balloon ride and asked him to break down his entrepreneurial journey. Related: 7 Life Lessons From My Entrepreneurship Journey Beginnings “I’m from Cayce, SC, which is a suburb of Columbia. I grew up in low-income housing to a single mom. My […]

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How This Entrepreneur Turned a Sour Job Interview Into a Multi-Million Dollar Pickle Business

From an aspiring sneaker designer to a pickle mogul, Travis Grillo shares his journey and thoughts on the future of food. July 24, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Sometimes, rejection can be a blessing in disguise. Yes, that’s truly annoying advice for someone who’s recently been rejected, but honestly, it did work out well for Travis Grillo, founder of Grillo’s Pickles. After being turned down for a job as a shoe designer at Nike, Travis took a not-so-obvious next step: he launched a pickle company. And that company grew into a multi-million-dollar behemoth, selling products in over 7,000 markets nationwide including Whole Foods, Target, Publix, Stop and Shop, Safeway, Bj’s and many more. Here’s how he turned a sour moment into a business idea that packed a wallop. Turning rejection into a lightbulb moment “After getting denied a job at Nike, I came home and […]

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Even Experts Need Mentorship to Reach Their Full Potential

If it’s your job is to be the smartest person in the room, find someone even smarter to guide you. July 17, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. If you’re the smartest person in the room, you’re in the wrong room. But, what if it’s your job to be the smartest person in the room? That’s a challenge any expert may face, no matter what their expertise. Which leads to another inherent problem with expertise — it’s tempting to always go backwards and revist what you’ve already experienced, as opposed to trying new approaches. When you get that feeling, consider it a trigger to seek a mentor. I’m glad I did.  Related: Entrepreneur Insider Video of the Week: How Storytelling Drives the Purchase Process After years of working in client-facing roles at companies including Facebook and Adobe, I started my private consulting practice. Although things have been going […]

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How Storytelling Drives the Purchase Process

Watch this free Entrepreneur Insider session with digital marketing expert Terry Rice, who explains how to tell stories that will drive sales. July 17, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. Data can tell you who is buying your product or service, but it usually can’t tell you why they choose to do so. If you can’t understand why someone makes a purchase, it’s difficult to encourage others to take the same action. Related: Use Instagram Stories to Build Your Brand Leveraging best practices from design thinking, digital marketing expert Terry Rice will teach you how to understand why people choose to buy from your brand — or a similar brand — and how to tell stories that will engage other prospects to do the same. By highlighting the customer journey and desired outcome, you’ll be able to cut through the noise and make a genuine connection, […]

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Join the Entrepreneur Insider Goal-Crushing Challenge

Buck the trend and make the most of your summer by committing to productivity. July 16, 2019 2 min read Opinions expressed by Entrepreneur contributors are their own. It’s not just you — the summer slump is real. A study by Captivate Office Pulse found that productivity can tank by a full 20% during the months of sunshine and swimming pools. It makes sense, of course. You could be looking forward to a vacation, which makes it hard to focus on the task at hand. Or, that friend who has summer Fridays — even though you don’t — somehow convinces you to cut out early. Whatever the excuse, you might not be achieving the best possible version of yourself. And while I’m all for taking time off for recovery, when it’s time to go to work, you’ve got to commit. Accountability is one of the best ways to increase your productivity. The American Society of […]

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Planning a Digital Marketing Promotion? Take This Website Speed Test First.

Google estimates that 40 percent of people will leave a mobile site that takes longer than three seconds to load. How long does yours take? Find out now! May 30, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneur Insider’s Tip of the Day provides concise input on how you can improve aspects of your business or professional routines. You spend time and money creating the right content to get your audience to visit your website. Unfortunately, a slow website can stop this whole process in its tracks. Google estimates that up to 40 percent of website visitors will leave a mobile website that takes longer than three seconds to load. How long does your website take, and what can do you to speed it up? Fortunately, Google has a tool that will help with both. You can check it out here. Before you get started, it’s […]

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How Sarah Pendrick Is Empowering the Next Generation of Women Entrepreneurs

The Founder of GirlTalk discusses her early beginnings and her commitment to inspiring women entrepreneurs. May 24, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Sarah Pendrick is a leader in the women empowerment space. She’s an international speaker who recently addressed attendees of the Women Economic Forum in Los Angeles with a talk entitled “How Women Can Master Bravery and Become Unstoppable.” She is the founder of the GirlTalk Network, which, as she describes, has a mission to create events that connect and inspire and provide resources and tools for women nationwide. Sarah showcases how being a woman entrepreneur and tech founder doesn’t have to look just one way. During our interview, she discussed her motivation and how she empowers other women.  An entrepreneur from the start “Like every young entrepreneur that you know, I was on the corner selling lemonade in my early years! I would also go to my dad’s office and pretend to own […]

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Own Your Life Story to Find Happiness and Be a Better Leader

How FranklinCovey’s executive vice president of thought leadership is helping people transform their lives through self-reflection. May 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As a renowned thinker in the leadership and personal performance space, Scott Miller is able to connect and help others due to this simple fact: he knows what it’s like to fail. Miller was demoted from his first leadership position after only three weeks in the role at FranklinCovey. Fortunately, for him and the company, they kept him around. Now entering his twenty-third year with the company, Scott serves as the executive vice president of thought leadership. He is also the host of FranklinCovey On Leadership With Scott Miller, a weekly leadership webcast, podcast, and newsletter that features interviews with renowned business titans, authors, and thought leaders that is distributed to more than five million business leaders worldwide. Miller is also the host […]

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Replace Non-Stop Hustle With This Self-Care Mindset to Achieve Lasting Success

Holistic business and mindset coach Amina AlTai helps businesses and individuals achieve success and happiness. May 13, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Amina AlTai is the type of coach who subtly, but firmly, is able to crack you open, find your hidden truths and help you see where you might be getting in your own way. She’s a holistic business and mindset coach, wellness expert and former marketing executive. Amina has successfully created a methodology that supports the health of a business and its people at the same time — which was born of her own work/life struggles. Grappling with a fast-paced career eventually led to Amina suffering from two autoimmune diseases and burnout. In hopes of healing her own life, she sought out help in nutrition, fitness and mindfulness from some of the greatest wellness teachers and schools of our time. As many of us know, managing our […]

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Use This Simple Technique for a 25 Percent Conversion Rate Boost for Your Facebook and Instagram Campaigns

Discover how delivering a better mobile experience can lead to better campaign performance. May 10, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Facebook campaign optimization is an ongoing process, and you’re never done. But there may be a quick win you’re not aware of: targeting mobile users only when they’re on Wi-Fi. I’ve done this with several of my clients and seen conversion rates increase by up to 25 percent. Here’s why: People on Wi-Fi are more likely to be stationary. Someone lying on their couch is much more likely to convert than someone killing time while standing in line at Whole Foods. Your videos will load faster. We all know how important video is for social; let’s make sure people can view it without any lag. Downloading apps on a mobile network can take a long time. Increase your click-to-conversion rate by targeting people on […]

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5 Habits This Creative Marketing CEO Uses to Improve Her Life and Work

Entrepreneur Lauren Maillian on storytelling, self-care and finding deeper meaning in your work. April 17, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Lauren Maillian is the founder and CEO of LMB Group, a strategic marketing and brand advisory company. She was also a founding partner at Gen Y Capital Partners, an early stage venture firm focused on investments in mobile and consumer-facing technology-enabled companies. Impressed? I’m not done yet. When she was just 19, Maillian co-founded a boutique winery that quickly became an internationally recognized award-winning wine brand, making her the youngest self-made winery owner in the country. She did that after she got back from working as a model in Paris and Buenos Aires, Argentina. I probably left out a bunch of other impressive accomplishments, so to get the full story, I suggest reading her bestselling business memoir, The Path Redefined: Getting To the Top […]

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Daily Rituals That Lead to High Performance in Business and Life

Mike Gervais discusses mental and physical tactics for becoming the best possible version of yourself. April 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. “Every day is an opportunity to create a living masterpiece.” That’s the personal philosophy of Michael Gervais, a high-performance psychologist working in the trenches of the high-stakes worlds of sports and business. A personal philosophy is a word or phrase that consists of the principles that influence your thoughts, words and actions. If you don’t have one, you should probably add that to your to-do list. Fortunately, Gervais will guide you through the process in his online course Finding Your Best, which I have taken and loved. My personal philosophy is “Effortlessly compassionate, relentless and productive.” The process to come up with that phrase was anything but effortless, but fortunately, the results have been amazing. Along with Pete Carroll, head coach […]

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