Entrepreneurial Lessons From ‘Game of Thrones’ and the Super Bowl

Step one is investing in creative talent. February 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. American culture is saturated with popular shows, movies, music and sporting events — but only a handful manage to really permeate mainstream consciousness. And though there are many ways to make money in the $771 billion dollar entertainment industry, cultural phenomena like HBO’s Game of Thrones, the Super Bowl, and Hamilton — wildly divergent though they are — offer lessons for entrepreneurs who aspire to replicate, or surpass, their success. Related: Your Next Great Innovation for Your Business Might Come From Another Industry Game of Thrones, the Super Bowl and more. Even if you’ve never seen a single episode of the series, you likely know millions of people watched the recent finale of the seventh season of Game of Thrones. Episodes throughout this season averaged a staggering 30 million viewers. And the finale […]

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Lessons From Music Festivals Doing It Right

Coachella, Bonnaroo and Rolling Loud all illustrate an entrepreneurial vision in changing up the traditional music festival. July 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. If you’re a music lover,chances are you’ve attended a festival. Typically ,these are multiple-day events at open-air venues attracting the who’s who of performers. Related: Why Your Brand Should Be Headlining Summertime’s Regional Music Festivals Summerfest, which has occurred every year since 1968, typically sells out its 800,000 fan passes in minutes after going on sale. In 2015, Austria’s Donauinselfest (Danube Island Festival) attracted a record-breaking 3.3 million attendees over its three-day span. And, last year, the annual music and art festival Coachella grossed over $150 million in ticket sales. In short, huge numbers are involved with the festival business, but their business model has not changed for the most part in the last 50 years.  Below are some tips from […]

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To Learn the Secrets of Long-Term Success Just Study This 50-Year-Long Wrestling Career

The astounding popularity of Ric Flair is a textbook study in how to build and maintain a brand. February 26, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Ric Flair is widely considered to be one of the best professional wrestlers of all time. Flair’s iconic “WOOO!” mantra, opulent wardrobe and flashy personna laid the fundamentals on how to create a celebrity-wrestling character. In the 1980s’s, Flair led the way on building big personalities and bigger storylines; now this is the core of pro wrestling’s financial success. The WWE has a $1.6 billion market value, over 750 million social media followers, other massive media numbers and has legendary personalities like Ric Flair to thank. The “Rolex-wearing, diamond-ring-wearing, kiss-stealing, wheeling-dealing, limousine-riding, jet-flying son of a gun” (as he frequently described himself during his career) is now close to 70-years old with no sign of slowing down. His career spans five decades, includes 16 World Heavyweight Championships and a Hall […]

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