How to Find Legitimate Remote Work Opportunities

Is that remote job ad riddled with spelling and grammatical errors? Does it ask for your social security number? Steer clear. May 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. For years, people have been searching online for a way to work from home. In the past this typically resulted in a lot of bogus remote jobs such as the infamous job offer to fill out endless online surveys for pennies. Sound familiar? But remote work is on the rise; according to the State of the Remote Job Marketplace report from FlexJobs, an estimated 3.9 million Americans work from home at least half the time. There are also a ton of work-from-home jobs you can land that are not only legitimate but pay well too. Related: The Tricks and Secrets to Mastering a Remote Workforce You still have to watch out for scams, though. According to […]

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How to ‘Spring Clean’ Your Website With Content Auditing

Get out those mops and scouring pads — figuratively speaking — and get your website into tip-top shape. May 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Hooray! It’s that time of year! Birds are chirping, flowers are blooming, sunshine is streaming; and hordes of people are taking the opportunity to clear out their cluttered closets and drawers, reorganize their stuff and give their homes a deep clean. Related: How to Make Your Small Business Website Really, Really Effective But, did you know that your website needs a spring cleaning, too? Of course, you can’t physically dust off your website content to make it look shiny and new. But, nonetheless, you do need to give your website content the proverbial spring cleaning it deserves — with a content audit. Conducting a content audit can provide you actionable insights into what type of content is performing the best with […]

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Want to Improve Your Company’s Diversity? Go Remote.

Look at a candidate’s work first. Delay the face-to-face interview until later, to avoid age, gender or ethnic bias. May 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Remote work is a force that you, as a business leader, should be reckoning with. After all, there are a lot of perks with letting your workforce go remote; not only do you save on the costs associated with a physical office but you avoid the dreaded daily commute. More important: You can improve company diversity. Going remote provides a seamless way to open your company up to a workforce that’s varied in gender, race, ethnicity, sexual identity and ability. Related: The Secret to Retaining Productive Remote Workers Is Remembering They Are People In turn, diversity offers potential benefits to your business as well, including improved creativity, a wider range of skills, increased employee engagement, improved company reputation and even […]

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5 Mind Hacks You Need to Know Before Starting a Business

Ever use the Pomodoro Technique? You work in short bursts of extreme productivity, then take a break. Try it. April 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Starting a new business is both an exciting and daunting experience. The typical entrepreneur is racing toward the goal of being successful, but the truth is,he or she will likely struggle to get there. If you consider yourself an entrepreneur, you need to understand your customers’ psychological profile, as well as how you can manage, even manipulate, your own psychological state to become a more productive business owner. Related: 5 Brain Hacks to Boost Your Motivation Below are some of the ways you can start your business on the right foot by delving into some excellent brain hacks to improve your chances of creating a worldwide recognized brand. These hacks are gaining ground owing to the scientific research surrounding […]

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The 5 Essential Traits to Look for

You need to single out these people, empower them and retain them — before you lose them … and their awesome ideas. April 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Within your company there may just be “intrapreneurs” carrying on unnoticed by you. But don’t let them carry on unnoticed too long: Instead, you need to spot these people, empower them and retain them — before you lose them forever. Related: 6 Steps for Turning Your Employees Into Intrapreneurs Of course you first have to know what you’re looking for. What is an intrapreneur anyway? Quite simply, the term refers to someone within a organization who has the entrepreneurial spirit. These employees show the ability to balance daydreaming and doing. They’re the type who’ll spend time coming up with innovative new ideas for your business as well as putting in the effort to bring those new […]

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3 Effective Strategies to Reach Your Online Target Audience This Year

SEO, social media strategy and back links are all online elements you should be thinking about to meet your target customers online. April 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. To run a fruitful online business, you first need a solid online target audience to cater to. Without those people, there’s no one to see or care about your products and services, much less purchase them. That’s why expanding your reach and visibility is essential to reach your growth objectives. Related: 5 Digital Marketing Trends to Keep Your Audience Hooked How do you achieve this? Let’s assume you already know your target audience. You know their pain points, what problems they need solved and the questions they want answered. You’re determined to get them to trust you as a brand. So, you create quality content you know they’ll eat up. But … there’s a problem: You […]

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How to Make Your Small Business Website Really, Really Effective

So, you’ve managed to attract potential customers to your website. Now, what do you want them to do? April 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Most small business owners today know that they need a website. But what many fail to realize is that their websites need to be more effective. A website is meant to attract consumers to your business. But what do those consumers do once they land on your website? Maybe they give you a call or pop into your bricks-and-mortar location some time. And, sure, that’s all fine and dandy. But even better than that, your website itself can actually generate leads and sales for you with just a few simple tweaks. Related: 10 Tips for Web Design That Drives Sales Ready to get more business from your small business website? Here’s how to make it more effective. Make it look […]

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What You Need to Know About Instagram’s New Ecommerce Feature, ‘Checkout’

It’s still in beta testing, but this new feature could be a nice boon for your ecommerce business. April 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce entrepreneurs, rejoice! Instagram has opened a whole new revenue stream for your business! And in some ways this development is no surprise, because in recent years, Instagram has made multiple moves toward becoming an ecommerce-friendly platform. Consider its product tagging feature and its shoppable update for Instagram Stories. Related: 5 Ways You Can Turn Your Instagram Account Into a Revenue-Generating Machine In various ways, the platform has already made generating sales on social media easier — by leaps and bounds. Now, Instagram isn’t just helping entrepreneurs sell more products by driving traffic to their websites; it’s testing a new feature that will help it become a fully-fledged sales channel for ecommerce. Just a few days ago, Instagram announced this new feature, Checkout. Checkout […]

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How to Write a Solid Business Blog That Attracts Visitors

Above all, make your content useful to your readers. April 2, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Here’s something you already know: Blogging is an effective way to attract visitors to your website. In fact, you may have heard awesome statistics such as the one from Statista that says that of internet users ages 19 to 29 surveyed,  47 percent reported reading blogs regularly. Related: Why You Should Republish Old Blog Content The obvious conclusion is that blogging is a good business strategy to drive more traffic to your site and increase your conversions. But, is it failing to work for your business? After all, there’s a lot of content on the web; and if your content isn’t up to par, you’ll never break through the noise. So, how do you craft blog posts that internet users will flock to? Here are some ideas for writing solid business content […]

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B2B Businesses Hang Out on LinkedIn, Not Instagram. Are You There, Too?

LinkedIn Mail and LinkedIn Sponsored Email are great tools for you to reach the non-Instagram, non-Facebook crowd. March 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’re in an industry like beauty, apparel or fitness. No wonder marketers flock to use these platforms, to increase their brand awareness and boost sales. But for B2B businesses, audiences aren’t typically hanging out on those platforms — instead, they’re on LinkedIn. Related: What Marketers Need to Know About LinkedIn So, if you lead one of these businesses, use this information, because LinkedIn isn’t just for networking. You can use the platform to market your B2B and generate qualified leads that you can then convert into clients or customers. In fact, according to LinkedIn’s claims, 80 percent of B2B marketing leads from […]

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4 Tips for Creating a Digital Product That Can Make You a Tidy Profit

It has no physical form, and therefore little or no development cost; but a ‘digital product’ like an ebook or audio cost can earn you a bundle. March 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In the past, creating your very own product may have seemed like a pipedream. There was so much work involved in building a product, not to mention the fortune often required just to get a product to market. But not anymore. Related: Research Finds Digital Goods Area a Tougher Sell Than Entrepreneurs Think Now, anyone can create a digital product and make money online. One of the biggest perks of creating this category of product is that you create it once and sell it over and over again. So, what does a “digital product” mean? It means a product without a physical form. Consider these examples: ebooks and pdf guides video tutorials […]

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How to Split-Test Your Lead Magnets for More Opt-ins

It’s important that you regularly test different elements of your website to make sure it’s optimized for increased conversions and boosted business. A/B split testing your lead magnets will show you what consumers respond to and what they don’t care for so you can streamline the customer experience. Split testing is when you show consumers two different versions of an optin to see which one converts more visitors and receives more clicks and interactions. For your lead generation strategy, you need to make sure you split test your lead magnets to see what’s bringing in eager subscribers and what’s turning them away. Let’s go further in-depth on how you can split test your lead magnets so you get better results. 1. Know your audience Before you can jump in and start creating different variables of your lead magnet to test, you need to know how your current visitors are interacting […]

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8 Best WordPress Plugins for Affiliate Marketers

Out of all of the ways to work online, affiliate marketing is perhaps one of the most lucrative ways to make some serious cash. Essentially, affiliate marketing is when an online retailer pays another website when they bring sales their way. For example, if you decide to work on an affiliate program through Amazon, you’ll review/discuss products available on their website and provide a special link. When your readers click your special link and make a purchase, you make some of the money that comes in from their purchase. After you create a series of strong landing pages, it can become a rapidly growing money machine. There are some people that make residual money for years after they review a product. When you’re creating your website, it’s important that you use the best plugins that blend seamlessly with an affiliate marketing strategy. We have 8 of the best plugins for […]

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5 Email Marketing Trends to Watch out for in 2019

If your New Year’s resolution for 2019 is to boost your revenue, you need to bump up your email marketing. Email marketing isn’t dead. In fact, by 2020 email will be used by 3 billion people, that’s almost half of the world’s population. And with new technology, email marketing is only getting better. But if you want to take advantage of new email marketing tips and tricks, you need to keep up-to-date with the trends. Consumers get a ton of emails in their inboxes — 10, 20, even 30 a day — and if your business’s emails are out of date and out of touch, consumers will pass you up in favor of a company whose emails are more current. So, what can you do to your email marketing next year that will help you beat the competition and capture the attention of consumers? Let’s take a little look into […]

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How to Create a WordPress Membership Site: 4 Tips

Back in the day, we considered things like our Blockbuster subscriptions something special. It felt good to know that we are part of a group and if you were a premium member you could get exclusives like bags of popcorn with your movie rentals, or generally extended rentals. This business model has rapidly shifted to the online universe and more businesses are opting to make a membership based website. If you are thinking about creating a membership themed website you’re likely slightly overwhelmed due to the countless options, especially when using a freeform development platform like WordPress. According to a survey by W3Tech, WordPress websites make up 30 percent of the web, so this is going to be a likely choice for your membership site. You’re in luck. We are here to help you sift through the information and develop a plan of actions. The tips listed in this piece […]

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Want to Boost Sales? 5 Google Analytics Metrics You Need to Track

Google Analytics is a tool that almost everyone who owns a website uses in tandem with other analysis software. You can easily spend hours scrolling through data points with a wide range of metrics available through Google Analytics. But mindlessly scrolling isn’t going to get you anywhere. You have to understand the metrics you’re looking at and put them to good use. We are going to look at some of the most important insights you need to track on your Google Analytics account and how those factors can increase your sales and help you build a great business. Bounce Rate Google’s definition of a bounce rate is “a single-page session to your site.” While the actual definition is a little more nuanced and there are plenty of things you can do to change your bounce rate, such as making a user interaction “non-actionable” so that it does or does not […]

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Exactly What You Can Do to Define What Makes Your Brand as Unique as … M&Ms

February 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. “Melts in your mouth, not in your hand,” the slogan for M&M’s candy, was trademarked as far back as 1954 and is one of the best-known ever. It’s cute. It’s memorable. And it’s helped make M&M’s brand the success it is today — and not just because the phrase is catchy. Related: Shark Tank Star Daymond John Says This Is the Biggest Branding Mistake of All In fact, the slogan, when introduced, actually helped set the company apart from all other companies slinging sweet treats. It made the brand different and was, and is, its unique selling proposition (USP). Every company needs a USP in order to stand out from the crowd. But many business owners fail to come up with one that sets their brands apart. If you’re an accounting business, for instance, what could be different about you versus your peers? Defining your […]

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How You Can Master Link-Building in 2019. Big Benefits Will Result If You Do.

You. Can. Do. This. Building links can take time, but it doesn’t have to be hard. February 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Do you want your website to be found by more people on the web? If the answer is yes (and I’m pretty sure it is for most website owners), link-building is definitely a skill you’ll want to master this year. In fact, according to a 2015 survey conducted by Moz that voiced the opinions of some of the smartest search marketers out there, links play the biggest role of all search-engine ranking factors. But first, what is link-building? Related: What Google Doesn’t Want You to Hear About Link-Building for SEO Specifically, it’s the process of adding hyperlinks you’ve acquired from other websites to your own website. These links are like streets that allow users to navigate between pages on the internet. The […]

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How to Use GIFs in Your Marketing to Boost Engagement

GIFs have gone from something mostly teens once used on Tumblr to a cultural online staple today. Why not use them to enliven your social media? February 12, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. To some, the acronym GIF (short for Graphics Interchange Format) might seem like a mysterious online language describing looping clips of funny TV shows and movies or an amusing facial reaction to a comment or post on social media. Related: The Ultimate Guide to GIFs: How to Create Them and When to Use Them But GIFs have come a long way since their invention in 1987; they’ve gone from something mostly teens used on Tumblr to the cultural online staple they are today. GIFs allow us to express complex messages in a matter of seconds. In fact, according to a survey published in Time, nearly two-thirds of millennials polled said GIFs communicated their thoughts and feelings […]

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3 Tips for creating your first ECommerce Store

As time goes on, more and more people are determined to become self-employed bosses of their own. Working nine to five is becoming a thing of the past as fewer people are settling for routine jobs and more are opting for setting their own hours and working from home. Thanks to the internet, eCommerce stores are gaining more popularity around the globe and online shopping increases every year. Pew Research found that 80 percent of people in the U.S. shop online, and that number is set to increase every year. Clearly, the demand for accessible eCommerce stores isn’t going anywhere. If you’re trying to create your very first eCommerce store, here are 3 tips to help you along the way. 1. Know what’s required Creating and running an eCommerce business is the same as any business: it comes with its trials. Go into it with the right expectations and mindset. […]

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