How to Create Killer Facebook Video Ads

People gaze five times longer at a video than at static content on Facebook and Instagram. So, what are you waiting for, to create one? July 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Have you lately scrolled through your Facebook feed and found yourself stopping to watch a video ad? You probably have because, let’s face it, some of those ads are pretty eye-catching. In fact, Facebook Video ads are more engaging than other types of social media content or ads. Related: 17 Ways to Get More Views, Engagement and Shares on Your Facebook Videos According to Facebook, people gaze five times longer at a video than static content on Facebook and Instagram. So, clearly, creating video ads is an effective way to promote your business to the billions of users on Facebook. That’s why it’s wise to consider testing video ads in your Facebook campaigns.  To […]

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How to Get More Backlinks for Your Small Business Website

Infographics, media coverage and online tools are some of the strategies you may not have considered to obtain backlinks. June 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As the owner of a small business website, you may find it hard getting your site noticed online when it’s up against the big guys, especially if you’re not an SEO master. Related: How Real Marketers Create Backlinks That Matter While you may know that you need  more backlinks pointing back to your website, actually figuring out how to get those links is another story. Of course, creating great content like useful blog posts is a solid way to grow organic search traffic. But guest-posting content on other websites is just the tip of the iceberg of strategies to boost your rankings. In fact there are other ways to get more backlinks for your small business website you […]

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How Image Recognition Is Going to Improve Your Social Media Ads

The technology may strike users as a bit creepy but it could be a big plus for you to zero in on the right customers. June 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Today, more and more companies are realizing that capturing the attention of their audience on social media is the best way to promote their products, drive traffic to their websites and increase conversions. In fact, according to GlobalWebIndex, the average internet user now spends about 15 minutes longer each day on social platforms than he or she does watching TV. Related: 17 Amazing — and Surprising — Uses of Facial Recognition Technology Overall, the power of social media is increasing day after day and with that comes more powerful and effective social media ads. Because of this, Facebook has recently acquired a new patent for image recognition technology that will change the […]

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How to Make Your Social Media Channels More Accessible to Everyone

People with visual and hearing impairment may have accessibility problems in finding out about your business. Here are some simple solutions. June 3, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Social media is powerful; these platforms have the ability to connect people from all over the world and have changed the way people interact with one another. It has also changed the way businesses build relationships with their customers. Related: 5 Things You Need to Know About Web Accessibility Unfortunately though, most social media platforms aren’t yet fully accessible. For people who are blind, visually impaired, deaf or hearing-impaired, interacting with your content on social media is difficult and sometimes completely impossible. Luckily, there are some steps you can take on your own social media accounts that will allow you to improve the usability of your content as well as enable you to reach the widest audience […]

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Are Your Instagram Stories Doing Well? Here’s How to Measure Their ROI.

Learn the relevant metrics to ensure your Stories are a hit with your users. May 29, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram Stories are incredibly popular. In fact, this feature was a hit as soon as it launched. According to Social Report, Instagram Stories surpassed its competition, Snapchat, by acquiring 250 million daily active users within a year of its launch. All of this makes it clear that an Instagram Stories strategy is an important one for your own social media marketing. Related: What Makes an Instagram Stories Ad Fly? Answer: These 5 Elements. If you’ve already started creating IStories for your business, congratulations, you’re ahead of the game! But how do you know if what you create is actually reaching your target audience and encouraging them to engage, visit your website or buy from you? After all, you don’t want to waste your time creating […]

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How to Find Legitimate Remote Work Opportunities

Is that remote job ad riddled with spelling and grammatical errors? Does it ask for your social security number? Steer clear. May 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. For years, people have been searching online for a way to work from home. In the past this typically resulted in a lot of bogus remote jobs such as the infamous job offer to fill out endless online surveys for pennies. Sound familiar? But remote work is on the rise; according to the State of the Remote Job Marketplace report from FlexJobs, an estimated 3.9 million Americans work from home at least half the time. There are also a ton of work-from-home jobs you can land that are not only legitimate but pay well too. Related: The Tricks and Secrets to Mastering a Remote Workforce You still have to watch out for scams, though. According to […]

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How to ‘Spring Clean’ Your Website With Content Auditing

Get out those mops and scouring pads — figuratively speaking — and get your website into tip-top shape. May 9, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Hooray! It’s that time of year! Birds are chirping, flowers are blooming, sunshine is streaming; and hordes of people are taking the opportunity to clear out their cluttered closets and drawers, reorganize their stuff and give their homes a deep clean. Related: How to Make Your Small Business Website Really, Really Effective But, did you know that your website needs a spring cleaning, too? Of course, you can’t physically dust off your website content to make it look shiny and new. But, nonetheless, you do need to give your website content the proverbial spring cleaning it deserves — with a content audit. Conducting a content audit can provide you actionable insights into what type of content is performing the best with […]

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Want to Improve Your Company’s Diversity? Go Remote.

Look at a candidate’s work first. Delay the face-to-face interview until later, to avoid age, gender or ethnic bias. May 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Remote work is a force that you, as a business leader, should be reckoning with. After all, there are a lot of perks with letting your workforce go remote; not only do you save on the costs associated with a physical office but you avoid the dreaded daily commute. More important: You can improve company diversity. Going remote provides a seamless way to open your company up to a workforce that’s varied in gender, race, ethnicity, sexual identity and ability. Related: The Secret to Retaining Productive Remote Workers Is Remembering They Are People In turn, diversity offers potential benefits to your business as well, including improved creativity, a wider range of skills, increased employee engagement, improved company reputation and even […]

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5 Mind Hacks You Need to Know Before Starting a Business

Ever use the Pomodoro Technique? You work in short bursts of extreme productivity, then take a break. Try it. April 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Starting a new business is both an exciting and daunting experience. The typical entrepreneur is racing toward the goal of being successful, but the truth is,he or she will likely struggle to get there. If you consider yourself an entrepreneur, you need to understand your customers’ psychological profile, as well as how you can manage, even manipulate, your own psychological state to become a more productive business owner. Related: 5 Brain Hacks to Boost Your Motivation Below are some of the ways you can start your business on the right foot by delving into some excellent brain hacks to improve your chances of creating a worldwide recognized brand. These hacks are gaining ground owing to the scientific research surrounding […]

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The 5 Essential Traits to Look for

You need to single out these people, empower them and retain them — before you lose them … and their awesome ideas. April 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Within your company there may just be “intrapreneurs” carrying on unnoticed by you. But don’t let them carry on unnoticed too long: Instead, you need to spot these people, empower them and retain them — before you lose them forever. Related: 6 Steps for Turning Your Employees Into Intrapreneurs Of course you first have to know what you’re looking for. What is an intrapreneur anyway? Quite simply, the term refers to someone within a organization who has the entrepreneurial spirit. These employees show the ability to balance daydreaming and doing. They’re the type who’ll spend time coming up with innovative new ideas for your business as well as putting in the effort to bring those new […]

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3 Effective Strategies to Reach Your Online Target Audience This Year

SEO, social media strategy and back links are all online elements you should be thinking about to meet your target customers online. April 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. To run a fruitful online business, you first need a solid online target audience to cater to. Without those people, there’s no one to see or care about your products and services, much less purchase them. That’s why expanding your reach and visibility is essential to reach your growth objectives. Related: 5 Digital Marketing Trends to Keep Your Audience Hooked How do you achieve this? Let’s assume you already know your target audience. You know their pain points, what problems they need solved and the questions they want answered. You’re determined to get them to trust you as a brand. So, you create quality content you know they’ll eat up. But … there’s a problem: You […]

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How to Make Your Small Business Website Really, Really Effective

So, you’ve managed to attract potential customers to your website. Now, what do you want them to do? April 15, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Most small business owners today know that they need a website. But what many fail to realize is that their websites need to be more effective. A website is meant to attract consumers to your business. But what do those consumers do once they land on your website? Maybe they give you a call or pop into your bricks-and-mortar location some time. And, sure, that’s all fine and dandy. But even better than that, your website itself can actually generate leads and sales for you with just a few simple tweaks. Related: 10 Tips for Web Design That Drives Sales Ready to get more business from your small business website? Here’s how to make it more effective. Make it look […]

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What You Need to Know About Instagram’s New Ecommerce Feature, ‘Checkout’

It’s still in beta testing, but this new feature could be a nice boon for your ecommerce business. April 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce entrepreneurs, rejoice! Instagram has opened a whole new revenue stream for your business! And in some ways this development is no surprise, because in recent years, Instagram has made multiple moves toward becoming an ecommerce-friendly platform. Consider its product tagging feature and its shoppable update for Instagram Stories. Related: 5 Ways You Can Turn Your Instagram Account Into a Revenue-Generating Machine In various ways, the platform has already made generating sales on social media easier — by leaps and bounds. Now, Instagram isn’t just helping entrepreneurs sell more products by driving traffic to their websites; it’s testing a new feature that will help it become a fully-fledged sales channel for ecommerce. Just a few days ago, Instagram announced this new feature, Checkout. Checkout […]

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How to Write a Solid Business Blog That Attracts Visitors

Above all, make your content useful to your readers. April 2, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Here’s something you already know: Blogging is an effective way to attract visitors to your website. In fact, you may have heard awesome statistics such as the one from Statista that says that of internet users ages 19 to 29 surveyed,  47 percent reported reading blogs regularly. Related: Why You Should Republish Old Blog Content The obvious conclusion is that blogging is a good business strategy to drive more traffic to your site and increase your conversions. But, is it failing to work for your business? After all, there’s a lot of content on the web; and if your content isn’t up to par, you’ll never break through the noise. So, how do you craft blog posts that internet users will flock to? Here are some ideas for writing solid business content […]

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B2B Businesses Hang Out on LinkedIn, Not Instagram. Are You There, Too?

LinkedIn Mail and LinkedIn Sponsored Email are great tools for you to reach the non-Instagram, non-Facebook crowd. March 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media platforms like Facebook and Instagram are fun, casual, fast-paced and flashy, all of which is perfect if you’re in an industry like beauty, apparel or fitness. No wonder marketers flock to use these platforms, to increase their brand awareness and boost sales. But for B2B businesses, audiences aren’t typically hanging out on those platforms — instead, they’re on LinkedIn. Related: What Marketers Need to Know About LinkedIn So, if you lead one of these businesses, use this information, because LinkedIn isn’t just for networking. You can use the platform to market your B2B and generate qualified leads that you can then convert into clients or customers. In fact, according to LinkedIn’s claims, 80 percent of B2B marketing leads from […]

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4 Tips for Creating a Digital Product That Can Make You a Tidy Profit

It has no physical form, and therefore little or no development cost; but a ‘digital product’ like an ebook or audio cost can earn you a bundle. March 20, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In the past, creating your very own product may have seemed like a pipedream. There was so much work involved in building a product, not to mention the fortune often required just to get a product to market. But not anymore. Related: Research Finds Digital Goods Area a Tougher Sell Than Entrepreneurs Think Now, anyone can create a digital product and make money online. One of the biggest perks of creating this category of product is that you create it once and sell it over and over again. So, what does a “digital product” mean? It means a product without a physical form. Consider these examples: ebooks and pdf guides video tutorials […]

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How to Split-Test Your Lead Magnets for More Opt-ins

It’s important that you regularly test different elements of your website to make sure it’s optimized for increased conversions and boosted business. A/B split testing your lead magnets will show you what consumers respond to and what they don’t care for so you can streamline the customer experience. Split testing is when you show consumers two different versions of an optin to see which one converts more visitors and receives more clicks and interactions. For your lead generation strategy, you need to make sure you split test your lead magnets to see what’s bringing in eager subscribers and what’s turning them away. Let’s go further in-depth on how you can split test your lead magnets so you get better results. 1. Know your audience Before you can jump in and start creating different variables of your lead magnet to test, you need to know how your current visitors are interacting […]

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8 Best WordPress Plugins for Affiliate Marketers

Out of all of the ways to work online, affiliate marketing is perhaps one of the most lucrative ways to make some serious cash. Essentially, affiliate marketing is when an online retailer pays another website when they bring sales their way. For example, if you decide to work on an affiliate program through Amazon, you’ll review/discuss products available on their website and provide a special link. When your readers click your special link and make a purchase, you make some of the money that comes in from their purchase. After you create a series of strong landing pages, it can become a rapidly growing money machine. There are some people that make residual money for years after they review a product. When you’re creating your website, it’s important that you use the best plugins that blend seamlessly with an affiliate marketing strategy. We have 8 of the best plugins for […]

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5 Email Marketing Trends to Watch out for in 2019

If your New Year’s resolution for 2019 is to boost your revenue, you need to bump up your email marketing. Email marketing isn’t dead. In fact, by 2020 email will be used by 3 billion people, that’s almost half of the world’s population. And with new technology, email marketing is only getting better. But if you want to take advantage of new email marketing tips and tricks, you need to keep up-to-date with the trends. Consumers get a ton of emails in their inboxes — 10, 20, even 30 a day — and if your business’s emails are out of date and out of touch, consumers will pass you up in favor of a company whose emails are more current. So, what can you do to your email marketing next year that will help you beat the competition and capture the attention of consumers? Let’s take a little look into […]

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How to Create a WordPress Membership Site: 4 Tips

Back in the day, we considered things like our Blockbuster subscriptions something special. It felt good to know that we are part of a group and if you were a premium member you could get exclusives like bags of popcorn with your movie rentals, or generally extended rentals. This business model has rapidly shifted to the online universe and more businesses are opting to make a membership based website. If you are thinking about creating a membership themed website you’re likely slightly overwhelmed due to the countless options, especially when using a freeform development platform like WordPress. According to a survey by W3Tech, WordPress websites make up 30 percent of the web, so this is going to be a likely choice for your membership site. You’re in luck. We are here to help you sift through the information and develop a plan of actions. The tips listed in this piece […]

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