Got an Awesome New Business Idea? Here’s What to Do Next.

If you’re stuck in the brainstorming stage, the first step is to focus on two questions: ‘Why?’ and ‘Who?’ November 15, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Do you constantly have great business ideas which fall to the wayside because you just don’t know how to turn those daydreams into reality? If you’re stuck in the brainstorming stage, that’s probably because you don’t know what to do next. Related: Need a Business Idea? Here are 55 Around 550,000 people, according to the Kauffman startup index, become entrepreneurs each month and you could be one of them. While there’s no guaranteed formula to starting a successful business, there are steps to take in the planning phase that will not only help you determine if your business idea has what it takes but help you get the ball rolling, too. Sound like you? Here’s what to do […]

Read more

How to Step Up Your Content Marketing Game: 4 Tips

Almost every marketer will gladly tell you that content marketing is the top way to drive traffic to your website and increase revenue. There’s a very good reason all of the best marketers feel this way. Content marketing generates three times the leads of outbound marketing and it has the benefit of costing a staggering 62 percent less. Now, we know what you’re thinking. “I’ve tried putting out content for my business website’s blog, and it didn’t seem to have a strong impact.” The truth is, many people come to this conclusion without wondering one simple question — why? There’s a reason that content isn’t working for your business. Instead of assuming it doesn’t work, think about why your last batch of blog articles left you listening to crickets with no substantial revenue boost. If you’re here to learn how to step up your content marketing game once and for […]

Read more

5 Growth Hacking Tools You Need to Know

You’re more than just a mere marketer. You are an entrepreneur, you get things done, you set goals, and most importantly, you follow through. Due to the busy nature of owning a business, there’s no doubt that you’re looking for ways to become a smarter marketer — and that’s where we come in. The key to every business is growth. We want to help you explode your revenue and bring in more happy customers on a consistent basis. In order to get this done, you’re going to have to implement tools into your marketing plan. But not just any tools, you need the best. Our goal today is to bring you some of best hacking tools for growth that the internet has to offer. The tools listed here are designed to help you in multiple ways. You have to keep in mind that like all professions, a diverse toolset is […]

Read more

4 Simple Steps to Boost Your Seasonal SEO Traffic

Are you adding holiday-themed phrases to your SEO? Those phrases just might bring you a merrier Christmas. October 23, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. SEO is essential all year long, but did you know that you should be switching up your SEO for the upcoming holidays? According to a survey from UPS and Comscore, 51 percent of customers polled said they preferred shopping online. They said that they turned to search engines to find the perfect gifts, tips on how to host a rockin’ holiday party and holiday recipes. Related: How to Improve Your Google AdWords Campaign This Holiday Season So, consider the obvious message here: The holiday season is the perfect time to attract shoppers to your website and maximize your sales.   But consider something more: If you want festive shoppers to find your website and all the awesome products you have to […]

Read more

5 Tips to Boost Your Ecommerce Sales on Cyber Monday

Your goal should be to make your deals too good to resist. Is 50 percent off too high? Probably. But some companies have found it works. October 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Last year, online transactions on Cyber Monday reached a record $6.59 billion, according to Adobe Insights — and that biggest day for online shopping is right around the corner. Nor is this event, which follows Black Friday, just for tech and electronics anymore; ecommerce businesses of all types are now participating. So, is your ecommerce business ready to make a splash on the web and bring in record-breaking sales? Related: Cyber Monday 2017: Everything You Need to Know Of course, it can be difficult to get noticed on Cyber Monday with so many knockout deals offered by big-box stores. That’s why your online store needs to stand out among the crowd and find a […]

Read more

4 Unconventional Ways to Better Market to Generation Z

Gen Z loves micro-influencers, YouTube, Snapchat and Instagram. What more do you need to know? October 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Move over, millennials: It’s all about Generation Z now. Members of Gen Z, meaning those born after 1995, have grown up with the world at their fingertips — via the internet, of course. And members of this young set prefer to get their information through digital channels and technologies. Related: 7 Ways Marketers Can Reach Gen Z This means that traditional marketing typically fails to move them and that it can be difficult to capture their attention. But just because Generation Z’s members may be hard to reach doesn’t mean you should ignore them. In fact, by 2020, Generation Z will account for 40 percent of all consumers in the United States. It’s essential, then, that your business optimize its marketing efforts to better connect with the spending power […]

Read more

5 Fun Halloween Marketing Ideas for Your Small Business

Ready for some scary-good inspiration? Think about ‘Halloween-izing’ your products ahead of the holiday. October 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The spookiest time of year will soon be upon us, and consumers will soon be getting into the Halloween spirit. So, if your small business isn’t celebrating this festive holiday, you’re missing out on a huge opportunity to connect with customers. Related: Even Basic Witches Will Want These 12 Halloween Meals and Deals Halloween is a great time for you to get more shoppers to your door or website, by implementing some hauntingly effective marketing ideas. In fact, according to the National Retail Federation, over 35 percent of consumers perform online searches to find Halloween inspiration for costumes, decorating and entertaining; so the holiday is the perfect chance to be discovered by swarms of potential customers. But if you’re worried your business can’t […]

Read more

How to Create a User-Intent SEO Strategy

September 28, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Behind every Google search, there is an intention. People are looking for something in particular when they’re searching the web — the answers to their problems, information about the services available to them or sources for the product they want. If you want your business to be discovered by users on the web, your content needs to be optimized for user intent. Since Google can recognize user intent, it displays pages in search results that are most relevant to what the user is looking for. Because of this, understanding user intent and creating content with the user’s intent in mind is essential to improving the relevance of your website pages and improving SEO. If you want to drive more relevant traffic to your site and increase conversions, here’s how to create a user-intent SEO strategy. Related: Why Digitally Savvy Companies […]

Read more

5 Best WordPress Survey Plugins for your Blog

When running a website, it’s important to know what your audience thinks. But how can you do this in a way that’s engaging and interactive? For WordPress users, the perfect solution is a survey plugin. Unlike a poll, a survey allows you to answer questions in different formats, such as images and star ratings. It’s a personal way to interact with your audience. What Are the Benefits of a Survey Plugin? Surveys are the perfect way to find out what interests your audience. You can use the data from surveys to create content tailored to their specific needs. A quality survey plugin will be easy to use, provide readily accessible results, and allow you to share and export those results in different formats. If you’re looking to engage further with your audience, here are the 5 best WordPress survey plugins you can use. 1. WPForms With an already engaging, popular […]

Read more

5 Best WordPress Plugins to Grow Your Blog

If your goal is to eventually build your blog into a well known brand, there are great tools available to help you scale quickly. You can start the process by utilizing the best WordPress plugins to grow your blog. Plugins are essentially tools that you add to your website that serve a specific purpose. The best tools allow you to do one or more of the following: Encourage audience engagement Draw in more readers View and access important data Today we are going to look at 5 WordPress plugins that can change your blog from small-time to world famous. Let’s dive in! 1. MonsterInsights The first plugin we are going to look at is called MonsterInsights. As the name implies, this resource gives you insight into crucial data on your blog. This tool links your blog to Google Analytics so you can monitor information regarding people who land on your […]

Read more

6 Best WordPress Contact Form Plugins for Your Blog

So you’ve designed your WordPress blog and it’s looking beautiful. You’ve got an awesome landing page, your about me is written to perfection and your first set of blog posts are all ready to go. But are you forgetting something? That’s right, you need a contact form. A simple contact form is essential for your website. It’s how your visitors, subscribers and potential customers can reach you any time they have a quick question. There are a ton of contact form options for WordPress, so much so that it can be overwhelming to decide which one you should utilize and will work best for you. You want it to be simple to create, have the features you need and you want it to look snazzy too. Don’t worry yourself over which contact form plugins are superior and which ones are duds. Here are the six best WordPress contact form plugins […]

Read more

How to Launch Your First Email Marketing Campaign and Get the Results You Want

Email isn’t going anywhere. There are 3.7 billion global email users. Wouldn’t you like all of them to be your customers? July 27, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Email isn’t going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What’s more, this communication channel is supremely popular: People check their emails multiple times a day, and when you’re trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign. Related: How to Boost Deliverability and Win at Email Marketing The cost? Email marketing is also super-affordable, which makes it great for small businesses. But just sending an email message promoting your business isn’t enough. People are inundated with a ton of promotional emails every day, and many get deleted without ever being read. That’s […]

Read more

5 Simple Ways You Can Decrease Shopping-Cart Abandonment

Don’t you hate it when customers leave without checking out those items in their carts? Here are some moves you can make. July 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Shoppers can be fickle, especially now that there’s an endless number of online shops to choose from. And, as a business owner, you surely find it discouraging when one of those shoppers — or a lot of them — add multiple items to a checkout cart, only to abandon it without purchasing anything. Who knows, maybe those customers won’t ever return to buy those items. Related: It’s Time We Ditched the Term ‘Cart’ in Online Shopping There’s science behind that concern: In a 2017 survey, Statista asked digital shoppers what their primary reason was for abandoning their carts, and some 40 percent said the reason was that they were only browsing. So how do you reduce shopping-cart abandonment on your ecommerce site […]

Read more

Don’t Just Create Content and Then Sit Back. Promote It! Here’s How.

Social media, retargeting and participation in forums should all be part of your promotion plan. July 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When you’re finished crafting an engaging blog post for your readers, you may be disappointed to see that no one is reading it. It would be nice if, as soon as you posted that content on the web, you got a ton of traffic; but that’s not realistic. Some 63 percent of marketers in a Marketing Charts study said their biggest content challenge was driving traffic and generating leads. So, how do you promote your blog and get more traffic? Related: 5 Smart Ways to Integrate Cross-Promotion With Online Marketing You can’t rely on SEO alone to drive traffic to your site; instead, you’ve got to work at bringing in more of your target audience, yourself. And the only way to do that is to promote […]

Read more

How to Measure Your Customers’ Happiness Score (and Why That Matters)

Learning how to determine your customers’ level of satisfaction with your product or service is one of the best time investments you can make. July 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Happy customers make for a happy business owner … and on the other hand, unhappy customers can really bring you down. If you’re a business owner, you already know that the increasing popularity of review sites like Yelp and TripAdvisor gives your customers more power than ever. Just one negative review from an unsatisfied customer can cost you a lot of potential business. You might be thinking, “Well, I don’t have any bad reviews, everything’s fine!” Related: 5 Proven Ways to Get More Customer Reviews On Google and Facebook But do you really know how your customers feel? If the answer is no, learning how to determine your customers’ happiness score and improve your customer service will […]

Read more

5 Best-Practices B2B Content Marketing Strategies to Implement Right Now

Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail. May 25, 2018 5 min read Creating a B2B content marketing strategy to target businesses is much more different than creating a B2C content strategy. One involves creating content to target the decision-makers of companies and the other involves targeting broad audiences. Related: 4 Simple Steps to Creating an Effective Content Marketing Strategy Even though as many as 82 percent of B2B marketers in one survey, said they employed “content marketing” as a strategy, failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.   With the right strategies, you can generate continuous traffic, build trust, brand awareness and drive more conversions. Below are some of the best strategies you can implement to create a more successful B2B content marketing strategy for your business. Create […]

Read more

5 Ways How to Use ‘Urgency’ When You Want to Inspire Conversions

Countdown timers and exit intent technology are just two of five ways to prompt customers to take the leap. Right. Now. May 22, 2018 5 min read Every website owner’s dream is to speed up the process of getting people to convert. If you’re one of those website owners, you’re probably already trying to get people right now to take action, whether that be to subscribe to a newsletter or make an online purchase. Related: 7 Easy Ways to Win More Conversions on Social Media Though visitors hardly go to a website, immediately see what they want, then just as immediately make a purchase — every single time — you can nudge this process along by creating a sense of urgency to get those visitors to convert. And, it just so happens there are a number of ways to do that: 1. Run limited-time sales. If people come to your website and see a […]

Read more

6 Hacks to Improve Your Facebook Ad Conversions

The trick, with Facebook ads, is to make sure that you’re targeting the right kind of audience with the right kind of offers. May 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Facebook sees over 1.4 billion active users a day, with Mark Zuckerberg himself reporting that users spend approximately 50 minutes a day scrolling through Facebook’s suite of apps (Facebook, Messenger and Instagram). That’s a lot of people. Related: Not Getting Results With Your Facebook Ads? Here is Everything You Are Doing Wrong. However, just because people are online and might see your business page doesn’t mean that many people are converting and generating sales for your company. In fact, in order to tap into this enormous audience base, you have to market to them in a way that makes them want to convert. One great way to do this is to create optimized […]

Read more

6 Hacks to Improve Your Facebook Ad Conversions

The trick, with Facebook ads, is to make sure that you’re targeting the right kind of audience with the right kind of offers. May 9, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Facebook sees over 1.4 billion active users a day, with Mark Zuckerberg himself reporting that users spend approximately 50 minutes a day scrolling through Facebook’s suite of apps (Facebook, Messenger and Instagram). That’s a lot of people. Related: Not Getting Results With Your Facebook Ads? Here is Everything You Are Doing Wrong. However, just because people are online and might see your business page doesn’t mean that many people are converting and generating sales for your company. In fact, in order to tap into this enormous audience base, you have to market to them in a way that makes them want to convert. One great way to do this is to create optimized […]

Read more

Why the Best Storytellers Achieve the Most Brand Awareness

People aren’t interested in logos but they will stop what they are doing to hear a good story. May 4, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2013, Google ran a promotional campaign in India using a clever ad. In this commercial, Google tells the story of two friends who’ve been separated as a result of the India-Pakistan partition and then brought back together after six decades, thanks to Google Search. The beautiful and emotional story being told in this video will easily bring tears to your eyes, even if you don’t understand Hindi. And anyone who has seen it would remember it for the rest of their lives. Related: How to Tell Stories the Media Won’t Ignore Google isn’t the only brand that made people cry using emotional ads. This is actually a psychological hack many brands use to evoke emotions in the […]

Read more
1 2