How You Can Master Link-Building in 2019. Big Benefits Will Result If You Do.

You. Can. Do. This. Building links can take time, but it doesn’t have to be hard. February 14, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Do you want your website to be found by more people on the web? If the answer is yes (and I’m pretty sure it is for most website owners), link-building is definitely a skill you’ll want to master this year. In fact, according to a 2015 survey conducted by Moz that voiced the opinions of some of the smartest search marketers out there, links play the biggest role of all search-engine ranking factors. But first, what is link-building? Related: What Google Doesn’t Want You to Hear About Link-Building for SEO Specifically, it’s the process of adding hyperlinks you’ve acquired from other websites to your own website. These links are like streets that allow users to navigate between pages on the internet. The […]

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How to Use GIFs in Your Marketing to Boost Engagement

GIFs have gone from something mostly teens once used on Tumblr to a cultural online staple today. Why not use them to enliven your social media? February 12, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. To some, the acronym GIF (short for Graphics Interchange Format) might seem like a mysterious online language describing looping clips of funny TV shows and movies or an amusing facial reaction to a comment or post on social media. Related: The Ultimate Guide to GIFs: How to Create Them and When to Use Them But GIFs have come a long way since their invention in 1987; they’ve gone from something mostly teens used on Tumblr to the cultural online staple they are today. GIFs allow us to express complex messages in a matter of seconds. In fact, according to a survey published in Time, nearly two-thirds of millennials polled said GIFs communicated their thoughts and feelings […]

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3 Tips for creating your first ECommerce Store

As time goes on, more and more people are determined to become self-employed bosses of their own. Working nine to five is becoming a thing of the past as fewer people are settling for routine jobs and more are opting for setting their own hours and working from home. Thanks to the internet, eCommerce stores are gaining more popularity around the globe and online shopping increases every year. Pew Research found that 80 percent of people in the U.S. shop online, and that number is set to increase every year. Clearly, the demand for accessible eCommerce stores isn’t going anywhere. If you’re trying to create your very first eCommerce store, here are 3 tips to help you along the way. 1. Know what’s required Creating and running an eCommerce business is the same as any business: it comes with its trials. Go into it with the right expectations and mindset. […]

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4 Influencer Marketing Lessons Learned From the Calamitous Fyre Festival

What the festival had plenty of was supermodels and other influencers; what it lacked was everything else. February 4, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ja Rule may have hoped that the memory of Fyre Fest had long been swept away, to be lost amid all the other Twitter and Instagram scandals that succeeded it. He may have hoped that that sad cheese sandwich tweet had all but been forgotten. But unfortunately for him, and fortunately for us, people are being reminded of the disaster that was Fyre Fest all over again, with the recent releases of the Netflix documentary, Fyre: The Greatest Party That Never Happened, and Hulu’s Fyre Fraud. Related: Creator of Doomed Fyre Festival Gets 6-Year Prison Sentence The Fyre Fest, for those who haven’t seen the films or read the news accounts, was a failed attempt to hold a music festival in 2017 on […]

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How to Integrate Chatbots Into Your Conversion Strategy

Adding a chatbot to your website to guide shoppers through the buyer’s journey is actually not difficult. February 1, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Have you landed on a website lately and been greeted by a little box popping up in the corner to say “Hello”? You probably have because that’s a chatbot — and they’re everywhere. Related: 4 Uses for a Chatbot That Will Transform Your Business Maybe you’ve never interacted with a chatbot before and don’t exactly understand the need for them. But the truth is that that helpful little box isn’t there only to welcome you to a website, it can actually be used to improve your customer experience and increase conversions.   Increase conversions? Maybe that makes your ears perk up! Suddenly you’re interested in this chatbot trend. And the good news is that adding a chatbot to your website that can communicate with […]

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How to Use Google Analytics to Boost Traffic to your Site

Google Analytics is a powerful reporting tool that lets you know everything that’s happening with your website. If you feel like you need to improve your website and the experience it gives customers, it’s the best place to start. Analytics is used by more than 27 million sites across the globe and that number is steadily increasing. However, not many people know how to take full advantage of Analytics and all it can do for a website’s SEO and traffic growth. It’s basically a digital roadmap of all the things you’re doing right and wrong. The platform may be a bit overwhelming at first, but with enough practice and playing around with it, you’ll soon learn the metrics you should track to boost your SEO. If you’re trying to increase your website’s traffic with Google Analytics, here’s how you can get started. Evaluate traffic acquisition Do you know where your […]

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5 Email Marketing Trends to Watch out for in 2019

If your New Year’s resolution for 2019 is to boost your revenue, you need to bump up your email marketing. Email marketing isn’t dead. In fact, by 2020 email will be used by 3 billion people, that’s almost half of the world’s population. And with new technology, email marketing is only getting better. But if you want to take advantage of new email marketing tips and tricks, you need to keep up-to-date with the trends. Consumers get a ton of emails in their inboxes — 10, 20, even 30 a day — and if your business’s emails are out of date and out of touch, consumers will pass you up in favor of a company whose emails are more current. So, what can you do to your email marketing next year that will help you beat the competition and capture the attention of consumers? Let’s take a little look into […]

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How to Create a WordPress Membership Site: 4 Tips

Back in the day, we considered things like our Blockbuster subscriptions something special. It felt good to know that we are part of a group and if you were a premium member you could get exclusives like bags of popcorn with your movie rentals, or generally extended rentals. This business model has rapidly shifted to the online universe and more businesses are opting to make a membership based website. If you are thinking about creating a membership themed website you’re likely slightly overwhelmed due to the countless options, especially when using a freeform development platform like WordPress. According to a survey by W3Tech, WordPress websites make up 30 percent of the web, so this is going to be a likely choice for your membership site. You’re in luck. We are here to help you sift through the information and develop a plan of actions. The tips listed in this piece […]

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How Companies Are Using Big Data to Boost Sales, and How You Can Do the Same

People used to think that big data was only for big business. They were wrong. January 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Modern-day marketing has changed drastically over the past decade. Back in the day, when companies wanted to tweak their advertising, they would have to sift through their sales data, click-throughs and general behavior of their audience. Related: Here’s How Big Data is Changing The World But big data has changed all that. It’s changed the way that businesses market to their customers, which in turn, helps companies increase their profits. According to a BARC research report, businesses surveyed that use big data saw a profit increase of 8 percent, and a 10 percent reduction in overall cost. There are numerous ways you can use big data to adjust your business model for the better, especially as it pertains to advertising. Here are examples of how companies […]

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Want to Boost Sales? 5 Google Analytics Metrics You Need to Track

Google Analytics is a tool that almost everyone who owns a website uses in tandem with other analysis software. You can easily spend hours scrolling through data points with a wide range of metrics available through Google Analytics. But mindlessly scrolling isn’t going to get you anywhere. You have to understand the metrics you’re looking at and put them to good use. We are going to look at some of the most important insights you need to track on your Google Analytics account and how those factors can increase your sales and help you build a great business. Bounce Rate Google’s definition of a bounce rate is “a single-page session to your site.” While the actual definition is a little more nuanced and there are plenty of things you can do to change your bounce rate, such as making a user interaction “non-actionable” so that it does or does not […]

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Want to Get That Side Hustle You’ve Been Dreaming of off the Ground This Year? 5 Tips

Stop dreaming. Carve out 30 minutes a night after the kids are in bed, and start putting together something tangible. January 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Want to make extra income? Who doesn’t? That’s why so many people in recent years have been taking their talents and skills and turning them into a side hustle. In fact, according to a recent survey from Bankrate, nearly four in 10 Americans polled (37 percent) said they have a side hustle. Related: I Built My Multi-million-Dollar Side-Hustle While Working a Full-Time Job and So Can You Unfortunately, though, a lot of people get stuck in the “dreaming” stage. They sit around brainstorming ideas and dreaming of the day they have a successful side hustle that brings them joy and money but never actually get started. Well, scratch that: This is the year to turn it all around.   And […]

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5 Things You Can Do to ‘Humanize’ Your Brand

Face it: Consumers don’t automatically trust your brand or anyone else’s. Whaddaya gonna do? January 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Let’s face it, consumers don’t trust brands. Most people view companies like faceless enemies; they’re just out to make money; they’re just telling us what we want to hear. So, if your company wants to win over more customers, you’ve got to get them to trust you. Related: 5 Strategies for How to Make Customers Trust Your Brand In fact, according to PwC’s Global Consumer Insights Survey 2018, more than one in three consumers surveyed ranked “trust in brand” among the top three factors, other than price, influencing their decision to shop at a particular retailer. How do you get consumers to trust your company? You do it by showing them the human side of your brand. That will inspire more trust from consumers and boost your […]

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Why Your Blog Isn’t Getting Traffic (and How to Change That)

The internet is a shadow of what it used to be just a couple decades ago. In fact, we have witnessed an insane growth that most people never would have guessed would occur. Data is created and transferred at an astounding rate (about 2.5 quintillion bytes of data a day — wow!) and is only increasing. Because all of this data is flying around online, it can seem like a real drag to create content for your blog. It feels almost like you’re constantly playing catch-up in an attempt to seek relevance in the online world. Luckily, you don’t have to continue existing this way online. There are ways that you can increase your website traffic and get some serious views on your blog. We all know that views can translate to conversions, which translates to profit — so this is vital. Let’s look at some of the ways you […]

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4 Growth Hacks to Make 2019 Your Best Year Yet

A viral loop, more influencers, a video and a chatbot should all be on your New Year’s resolution list. December 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Want to grow your business to new heights next year without spending a ton of money? If the answer is yes — and it should be — then you need to take advantage of growth hacking. “Growth hacking” refers to the process of experimenting with marketing, product development, sales segments and other areas to determine the best way to grow a business — quickly. Related: 10 Growth Hacking Strategies to Triple Your Sales Here are a number of low-cost and easy-to-implement growth hacks to take your business to the next level which I can share so that you can explode your business growth ASAP: Create a viral loop. To grow your business quickly next year, you need to create a […]

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3 Tips to Generate More Backlinks for Your Blog

If you’re trying to up your search engine ranking game, generating backlinks for your blog is one of the most essential SEO tactics you can use. When you have a good number of links going back to your blog from quality sites, Google sees this as a plus and bumps up your ranking for greater visibility. This brings new, organic traffic to your blog, increases the chance of conversions and furthers your digital reach. Let’s look at three ways you can easily generate more backlinks for your blog. 1. Publish stellar content First and foremost, you have to have quality content if you’re going to earn backlinks, period. No one’s going to link to your site if it’s not executed well. Repurpose old content Go through your blog’s archives. Are there blog posts, resources, or other content that are outdated and could use some work or could be written better […]

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How to Create an Exciting Email Newsletter: 7 Tips

The world of marketing may seem vast and complicated, but there are central pillars scattered throughout if you’re willing to look close enough. Newsletters are without a doubt one of the main pillars marketers turn to when they want to engage their audiences. In fact, Nielson Norman Group did a deep study involving 500+ newsletters from around the world. What did they find? It turns out there is a personal connection that readers feel when they get your newsletter in their inbox. In this article, we are also going to discuss important strategies you can start implementing right away to potentially increase the value of your business. Provide Value The most important thing to include in your letter is value. There’s no amount of calls to action, no amount of ads, and no amount of publicity will make you more valuable. You have to think about what your customers want […]

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How to Upsell Customers This Holiday Season: 3 Tips

Upselling is an art, and if you want to do it successfully, you have to learn a few new strategies., December 3, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Typically, when you think about “upselling,” you think of a sleazy, annoying salesperson who’s trying to sell you a bunch of things you don’t need or want. But upselling doesn’t have to be that way. Related: 5 Simple Upsells and Downsells That Drive Higher Profits Indeed, upselling is essential if you want a boost in your revenue. Think about it: Would you rather have customers buy one low-priced item from your business only once, or buy a number of items — and even return over and over again to buy more? Obviously, to grow your business and make more sales, your answer should  be the latter. But, how do you upsell to your existing customers without upsetting […]

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4 Artificial Intelligence Trends to Watch for in 2019

Siri and Alexa are going to become a lot more useful to you in the near future. November 27, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Consumers have been skittish about the notion of artificial intelligence (AI) invading their homes: What if robots take over the world? Who’s spying on me? Who’s listening to my conversations? But now those same consumers are starting to embrace the new technology in their personal lives and businesses. Related: 10 Artificial Intelligence Trends to Watch in 2018 This in turn has raised the confidence of companies interested in the technology — so much so that companies have tripled their AI investment since 2013, according to a survey by McKinsey & Company. AI, in fact, has the potential to completely change the way companies do business; and because of technological developments, more companies, in 2019, will be able to access and implement this life-changing technology. […]

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3 Tips to Boost Email Conversions on Your Site

One of the most valuable parts of your business is your email list. Here is where the gold is; you have a list of people who have told you by handing over their email address that they trust you with it. They’re invested in your brand to the point where they’re more than willing to receive emails from you. That says a lot. Email is a great way to get in touch with your customers because it offers a personal touch that your website and other forms of communication can’t. The open rate for email increases year by year. In 2018, the open rate for email reached 25 percent and will continue to rise. So how can you boost the email conversions on your site? Here are three tips to get you started. 1. Implement A/B Split Tests Also known as A/B testing, this allows you to test out two […]

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4 Pitfalls of Remote Work (and How to Overcome Them)

Lack of community, miscommunication and distractions are just some of the elements you need to help your remote workers deal with. November 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Working remotely was a foreign idea a few years ago, but today it’s more and more common. With advances in technology and new ways of thinking, remote work is not only widely accepted, but it’s now the preferred choice for many companies. Related: 6 Characteristics of Successful Remote Employees Not only do companies get to save money by foregoing the traditional physical office space, but employees can take advantage of the perks of working from home, too, like extra flexibility and the lack of a commute. My own company is 100 percent remote, with over 40 team members, and it works great for us. But if you’re new to remote work, you need to be aware […]

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