Learn How to Engage Gen Z With Email Marketing

Don’t believe the stories you’ve read about how Gen Zers don’t use email. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. July 9, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don’t check their email, they have short attention spans, and have grown up in an “always-on” tech environment.  These kinds of pronouncements are always popular in the marketing world — someone is always proclaiming that something “is dead” with each new technology or culture shift, so this talk about Gen Z isn’t a big deal. Marketers are used to adapting and evolving as the world changes around them, and learning how to engage with Gen Z through email marketing […]

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9 Ways Leaders Accidentally Ruin Good Employees

June 22, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Being a good manager is hard. Here are a few ways business leaders get in the way of their employees and stop them from being their most productive, innovative and positive selves. 1. Holding unnecessary meetings Meetings need to create value for employees, such as brainstorming ideas, reaching a crucial decision or coordinating work. If it’s about anything else, skip it. Give your employees back their time by choosing your meetings strategically. Go in with a clear plan of what you want to cover during that time and hold everyone to it.  2. Giving unclear communication “Let’s make sure to finish the project by quarter-end,” sounds like a clear directive, but really, it’s not. Stakeholders have different timelines and contribute in different ways to that final deadline, so they’re not able to schedule their time accordingly.  Give specific details when communicating […]

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The 17 Best Content Marketing Books You Can Read Right Now

May 15, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. Are you looking to up your content marketing game right now? Are you tired of seeing the same books on everyone’s “best of” list? Me too. Don’t get me wrong, those books are good, and some are even classics, but content marketing is always evolving. You must keep up with what’s new and exciting in the field so you can apply it to your business, no matter how big or small you are.  So, I decided to take a deep dive into the newer content marketing books that have been released in the last couple of years. I’ve gathered the best 17 books on content marketing that’ll help you be a better marketer, strategies, and business owner.  1. Content Marketing by Gavin Turner Turner’s book is a step-by-step guide on how to set up your business […]

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Why Curbside Pickup Is the Right Thing to Do

Yes, it makes sense for restaurants, but it can also help save other businesses and give your community a boost. April 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The current global health crisis is affecting everyone. No matter where you are or what industry you work in, you’re feeling it. Brick-and-mortar businesses are suffering a lot, as many had to close outright or switch to delivery or takeout only. Even some of the essential stores that are open are looking for new ways to protect their workers and customers as they provide those much-needed items.  A creative way businesses can stay open while keeping people safe is by offering curbside pickup for orders. It’s a sort of drive-thru for businesses that don’t typically do that. Curbside pickup offers several benefits, mainly the fact that you’d be protecting customers who are unable to come inside […]

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How to Repurpose Marketing Content for Your Small Business

Essential tips for all busy SMB owners. March 20, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a surefire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort. That last part’s important because, as an SMB owner, you’re busy managing everything for your business, including marketing.  Repurposing your content increases ROI by taking each initial creation and spinning it into multiple pieces of content. You’ll reach more potential customers as you publish the content on different sites (e.g. guest posts) or various social media channels, and your SMB site will get an SEO boost through the new backlinks you’ll create.  Since it often takes multiple touches before someone buys, repurposing helps reinforce your message. Plus, it increases […]

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Get Up to Speed on the Marketing Flywheel

Forget the funnel. This is what customers want. March 16, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The funnel concept has been around for a long time. Marketing teams use it to plan out the journey people take from prospect to lead to customer, and it’s worked. Lately, however, companies are switching to a marketing flywheel. Why the shift? One word: customers. It turns out the funnel doesn’t work that well for customers. It’s not focused on them, but rather, is more of a conveyor belt where things happen to them. Customers aren’t in control of their journey — you are.  By moving to a customer-centric business model, everything changes. They’re finally in charge of their experience. And that’s where the flywheel comes in. The flywheel puts your customers at the center of your marketing efforts, creating a better experience for them and driving growth for […]

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4 Ways to Unlock Your Inner Creativity

With some practice and nurturing, you can train yourself to become a more creative person. February 14, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Creativity isn’t only important for “creative” jobs. In a study by IBM, about 60 percent of CEOs polled cited creativity as the most important leadership quality, compared with 52 percent for integrity and 35 percent for global thinking. Why? Because creativity enables people to solve problems, respond to challenges and come up with innovative ideas. If you want to boost your creativity, there’s good news. Creativity isn’t something you’re just born with; with some practice and nurturing, you can train yourself to become a more creative person. Learn to think outside of the box and unlock your inner creativity.  Try new things Oftentimes, you lack a sense of creativity because you’re stuck in a rut of doing the same things over […]

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How to Get Your Brand on Instagram’s Explore Page

To get to know your audience, engage with them and try video. Opinions expressed by Entrepreneur contributors are their own. Posting eye-catching, quality photos to Instagram can be an incredible way to promote your brand. As many as 60 percent of Instagram users learn about new products through the platform. But how do you promote your brand to Instagram users who aren’t following you? Enter Instagram’s Explore page. The Explore page is based on the user’s previous preferences and activity on Instagram. It features content from accounts that are new to them, and it’s the perfect opportunity to introduce your business to a huge new audience. Here’s how you can get your brand on Instagram’s Explore page.  1. Know your audience Because the Explore page features content based on the user’s estimated preferences, the first step is to truly understand your audience. Create a detailed buyer persona of your ideal customer that includes demographics, what they’re interested in and […]

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How to Create a Learning Culture in the Workplace

To infuse your business with the pursuit of knowledge, show that you’re still learning too January 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Creating a learning culture in the workplace is all about fostering an environment that empoweres people to pursue knowledge. This is important for individual evolution, but it’s also important for the growth of a company as a whole. According to Deloitte, companies with continuous learning cultures are 46 percent more likely to be first to market and 58 percent more prepared to meet future demand. Plus, they also have a 26 percent greater ability to deliver quality products and they experience 37 percent greater employee productivity. So if you want to foster a learning culture at your business, here are some good places to start. Teach your team how to give feedback.  For there to be a culture of learning, your employees need […]

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5 Can’t-Miss E-Commerce Personalization Ideas

It’s time to move beyond mere product recommendations. January 20, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Personalization is nothing new in the world of e-commerce. Consumers are now expecting personalized shopping experiences from all online stores. In fact, according to a RedPoint Global survey conducted by The Harris Poll, more than half of consumers (63 percent) expect personalization as a standard. The only difference now is that they want more. While many e-commerce companies offer personalized product recommendations for their website visitors, you can go far beyond that to provide shoppers with a personalized experience from start to finish. Check out these five ideas.  Related: 12 Awesome Tips From E-Commerce Experts 1. Deliver personalized homepages.  Want to give your website visitors a personalized shopping experience from the moment they land? Try customizing your homepage for each unique user. Take a look at this example from […]

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6 Steps to Create an Eye-Catching Instagram Aesthetic for Your Brand

Here’s how to get more followers and customers on Instagram. January 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Instagram is one of the best social media platforms for promoting your brand online. According to Instagram statistics, over 200 million Instagrammers visit at least one business profile per day and 60 percent of people say they discover new products on Instagram. But, with so many other businesses on the platform, it can be hard to stand out from the crowd. Your brand needs to be memorable if you want to capture the attention of Instagrammers—and you can do that with a visually stunning Instagram aesthetic. Here’s how to create an eye-catching Instagram aesthetic for your brand.  1. Determine your brand personality The first step to creating an eye-catching Instagram aesthetic is to determine your brand personality. Brand personality is a set of human characteristics that […]

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5 Content Marketing Trends You Need to Know for 2020

Use new content marketing tactics to engage customers. January 2, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s a new decade and with it comes content marketing trends that will change content creation for businesses. Plus, content marketing isn’t the only thing that’s changing — people are always changing. The needs of your audience are constantly evolving and you need to keep up with what they want so that you can continue to create and distribute effective and engaging content. Related: 3 Content Marketing Strategies to Skyrocket Your Revenue Check out these five content marketing trends you need to know for 2020.  1. Video and live-streaming Video and live-streaming have become huge recently thanks to popular platforms like YouTube, TikTok, and Twitch — and it’s only going to get bigger in 2020. In fact, according to HubSpot, 54 percent of consumers want to see more video content from […]

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4 New Year’s Resolutions Your Business Should Make

Want to grow your business in 2020? Then make New Year’s resolutions for your business, not just yourself. December 31, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. With 2020 just around the corner, many people are planning their New Year’s resolutions. In fact, you might even be thinking about how you want to learn a new skill, travel more or get in better shape in 2020. But what about your business? If you want to continue to grow your business in 2020, then you should be making New Year’s resolutions for your business, not just yourself. By making New Year’s resolutions for your business—and following through with them—your business can reach new heights this coming year. Here are four New Year’s resolutions your business should make.  1. Provide 5-star customer service Providing outstanding customer service is essential to any successful business. While your customer service may […]

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How to Use Wishlists to Boost Your Holiday Sales

Increase holiday sales by trying something new. December 16, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. With the holidays literally right around the corner, businesses need to come up with attention-grabbing holiday marketing strategies to encourage shoppers to buy from them. But with so many businesses trying to catch customer attention with flashy sales, it can sometimes be overwhelming. Try something new — wishlists! Most kids grew up writing wishlists to Santa or handing a wishlist of dream items to their parents. And the fun of wishlists doesn’t stop after childhood; people of all ages love wishlists. This holiday season, use wishlists to bring cheer to your target customers and drive more holiday sales. Here’s how.  Related: How to Boost Holiday Sales With Relevance and Timing Allow users to create a wishlist online.  First things first. You need to allow users to create wishlists on your […]

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5 Last-Minute Ideas for a Successful Small Business Saturday

It’s not too late to make this Small Business Saturday a success for your business. November 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Small Business Saturday is an American shopping holiday that celebrates small businesses and it happens every year on the last Saturday of November. This big shopping day is a great way to promote your small business because unlike other popular shopping days like Black Friday and Cyber Monday, you don’t have to compete with the big guys.  So, it’s important that you take advantage of Small Business Saturday this year if you want to attract more shoppers to your business and generate more sales. But, how can you stand out on Small Business Saturday and grab the attention of shoppers? Check out these 5 ideas for a successful Small Business Saturday.  1. Put up signage If you want to have a […]

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4 Ways to Avoid Loneliness as a Solopreneur

Running a business by yourself doesn’t mean you should spend all your time alone. November 18, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Being a solopreneur can be difficult. It means long hours hustling by yourself with no coworkers to bounce ideas off of or shoot the breeze with. Even if you enjoy spending time alone and find you work best solo, loneliness can still take a toll.  According to the Harvard Business Review, “loneliness and weak social connections are associated with a reduction in lifespan similar to that caused by smoking 15 cigarettes a day and even greater than that associated with obesity.”  If you want to improve not only your mental health but also your physical health, make connections with people. These four tactics can help with solopreneur loneliness.  1. Participate in online groups and communities.  Psychologists have found that the more people feel connected […]

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How to Create a Winning Black Friday Email Strategy

The biggest shopping day of the year is almost here, and here’s how to stand out. November 11, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. One of the biggest shopping days is just around the corner. That’s right, Black Friday is almost here. It’s important that your business takes advantage and generates loads of sales. But with so many competing offers out there, how do you grab the attention of your audience? One of the best approaches is email marketing, which gets your promotions straight into shoppers’s inboxes. Plus, thanks to smartphones and apps, consumers are connected to their inboxes 24/7.  Here’s how to create a winning Black Friday email strategy.  Grow Your Email List First, you want to be able to send your emails to as many shoppers as possible, so leading up to Black Friday, be sure to boost your recipient list. After all, the […]

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How to Use TikTok to Promote Your Business

October 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Does the hottest new social media platform TikTok confuse you? To some, it probably seems like just a lip-syncing video app for teens, but it’s much more than that.  If you use TikTok just right, you can introduce your business or product to a huge audience. In fact, according to InfluencerMarketingHub, TikTok has 500 million users worldwide, and it was the most downloaded app for Apple in Q1 2018. Of course, TikTok isn’t the right platform for all types of businesses. Here’s how you can determine if it’s right for you. Related: TikTok Isn’t Going Anywhere Study the platform. The last thing you want to do is join a social media platform and look like you don’t know what you’re doing. To avoid getting shunned by users on TikTok, you need to study the platform. By […]

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3 Ways to Learn More About Your Team and How They Work

All it takes is time, attentiveness and open ears. October 10, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. When you take the time to learn about your employees, they’ll trust you as a leader and you’ll work together more effectively. But that can be difficult to accomplish through shorter conversations or water cooler chit-chat. Plus, you might also need to get to know your team quickly in order to make necessary improvements to your company. So, let’s explore three ways to productively and efficiently learn more about your team and how they work.  1. Have your team take personality tests.  Personality tests might seem silly, but they can actually provide powerful insights. Here are three examples that could help you learn about your team members’s personalities and working styles: The 5-Minute Personality Test is a free resource that will tell you a lot your employees’s strengths and weaknesses, communication styles, greatest needs and more.  […]

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Make These Changes to Your Social Media Bio and Get More Followers

On social media, as in life, first impressions mean everything. Your social media bio can make or break your ability to grow your following. October 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media marketing is an important strategy for businesses today. However, many business owners and marketers focus solely on creating content to share on social media and forget about one little (but very vital) thing—the social media bio.  Related: 10 Laws of Social Media Marketing Your business’s social media bio might not seem like that big of a deal, but it is. Your bio is one of the first things that users see when they discover your business on social media. So, it needs to grab the attention of users, explain your business and make them want to find out more about you. Accomplishing all of this can be difficult when you’re working with such […]

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