5 Last-Minute Ideas for a Successful Small Business Saturday

It’s not too late to make this Small Business Saturday a success for your business. November 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Small Business Saturday is an American shopping holiday that celebrates small businesses and it happens every year on the last Saturday of November. This big shopping day is a great way to promote your small business because unlike other popular shopping days like Black Friday and Cyber Monday, you don’t have to compete with the big guys.  So, it’s important that you take advantage of Small Business Saturday this year if you want to attract more shoppers to your business and generate more sales. But, how can you stand out on Small Business Saturday and grab the attention of shoppers? Check out these 5 ideas for a successful Small Business Saturday.  1. Put up signage If you want to have a […]

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4 Ways to Avoid Loneliness as a Solopreneur

Running a business by yourself doesn’t mean you should spend all your time alone. November 18, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Being a solopreneur can be difficult. It means long hours hustling by yourself with no coworkers to bounce ideas off of or shoot the breeze with. Even if you enjoy spending time alone and find you work best solo, loneliness can still take a toll.  According to the Harvard Business Review, “loneliness and weak social connections are associated with a reduction in lifespan similar to that caused by smoking 15 cigarettes a day and even greater than that associated with obesity.”  If you want to improve not only your mental health but also your physical health, make connections with people. These four tactics can help with solopreneur loneliness.  1. Participate in online groups and communities.  Psychologists have found that the more people feel connected […]

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How to Create a Winning Black Friday Email Strategy

The biggest shopping day of the year is almost here, and here’s how to stand out. November 11, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. One of the biggest shopping days is just around the corner. That’s right, Black Friday is almost here. It’s important that your business takes advantage and generates loads of sales. But with so many competing offers out there, how do you grab the attention of your audience? One of the best approaches is email marketing, which gets your promotions straight into shoppers’s inboxes. Plus, thanks to smartphones and apps, consumers are connected to their inboxes 24/7.  Here’s how to create a winning Black Friday email strategy.  Grow Your Email List First, you want to be able to send your emails to as many shoppers as possible, so leading up to Black Friday, be sure to boost your recipient list. After all, the […]

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How to Use TikTok to Promote Your Business

October 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Does the hottest new social media platform TikTok confuse you? To some, it probably seems like just a lip-syncing video app for teens, but it’s much more than that.  If you use TikTok just right, you can introduce your business or product to a huge audience. In fact, according to InfluencerMarketingHub, TikTok has 500 million users worldwide, and it was the most downloaded app for Apple in Q1 2018. Of course, TikTok isn’t the right platform for all types of businesses. Here’s how you can determine if it’s right for you. Related: TikTok Isn’t Going Anywhere Study the platform. The last thing you want to do is join a social media platform and look like you don’t know what you’re doing. To avoid getting shunned by users on TikTok, you need to study the platform. By […]

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3 Ways to Learn More About Your Team and How They Work

All it takes is time, attentiveness and open ears. October 10, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. When you take the time to learn about your employees, they’ll trust you as a leader and you’ll work together more effectively. But that can be difficult to accomplish through shorter conversations or water cooler chit-chat. Plus, you might also need to get to know your team quickly in order to make necessary improvements to your company. So, let’s explore three ways to productively and efficiently learn more about your team and how they work.  1. Have your team take personality tests.  Personality tests might seem silly, but they can actually provide powerful insights. Here are three examples that could help you learn about your team members’s personalities and working styles: The 5-Minute Personality Test is a free resource that will tell you a lot your employees’s strengths and weaknesses, communication styles, greatest needs and more.  […]

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Make These Changes to Your Social Media Bio and Get More Followers

On social media, as in life, first impressions mean everything. Your social media bio can make or break your ability to grow your following. October 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Social media marketing is an important strategy for businesses today. However, many business owners and marketers focus solely on creating content to share on social media and forget about one little (but very vital) thing—the social media bio.  Related: 10 Laws of Social Media Marketing Your business’s social media bio might not seem like that big of a deal, but it is. Your bio is one of the first things that users see when they discover your business on social media. So, it needs to grab the attention of users, explain your business and make them want to find out more about you. Accomplishing all of this can be difficult when you’re working with such […]

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How to Make Your E-commerce Site More Trustworthy

Here are some tricks to keeping customers around in the online-shopping trade. October 4, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Even if you have the best product on the market, that doesn’t mean consumers will automatically trust your business. You need to gain their trust in order to convince them to buy. According to Salesforce Research, 95 percent of customers are more likely to be loyal to a company they trust, while 92 percent are more likely to purchase additional products and services from trusted businesses. Gaining the trust of online shoppers can be difficult, but here are some simple tweaks that will make your e-commerce site more trustworthy.  1. Build a relationship with your audience.  Would you trust a total stranger you just met? Probably not. That’s why building a relationship with your audience is so important. When you build a relationship with […]

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4 Simple Web-Design Tips to Boost Conversions

An attractive site is half the battle. September 30, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Wooing online shoppers can be tricky. While your website may look professional and include social proof and trust badges, you could be overlooking less obvious design elements that can affect conversions. But don’t worry; you don’t have to be a web designer yourself to understand and implement these four simple fixes.  1. Pick the right colors.  When choosing colors for your website, you shouldn’t simply pick your favorite. Instead, you need to consider the emotions each color will convey and if that emotion matches your brand. It’s commonly believed that certain colors affect the way we feel about a business, including whether we decide to make a purchase. The color blue, for example, is thought to evoke feelings of trust, strength and dependability, which is why companies like Dell, Ford and American Express use it. On the other […]

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5 Rising Social Media Platforms to Watch

Your business can benefit from more than just Facebook, Twitter and Instagram. September 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Facebook, Instagram, Twitter. If you’re a smart marketer, you’ve been using the these top social media giants to share your content, promote your products and services and grow your business. But rival platforms are being created all the time, and while many of them don’t reach the same heights of success, a handful could give mega-popular platforms a run for their money. Moreover, if you’re an early adopter of up-and-coming alternatives, your company could reap the biggest benefits.  If you want to be ahead of the curve, keep your eye on the following five social media platforms to watch. 1. TikTok Previously known as Musical.ly, TikTok has become a huge hit with younger audiences. In fact, according to research firm Sensor Tower, TikTok was the fourth-most […]

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How to Boost Sales With Seasonal Products

Just because the leaves turn doesn’t mean profits have to fall. August 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Fall is just around the corner. While some people will mourn the end of summer, others will rejoice, celebrating the cooler weather and everything that comes with it, including back-to-school week, Thanksgiving and Halloween. And your business should be piggybacking off that excitement to boost sales. In fact, according to the National Retail Federation, back-to-school shopping represents the second-biggest spending event of the year, with the average household planning to shell out nearly $700 on related clothes and supplies this year.  Ultimately, all seasonal changes can and should be exicting for growing businesses, and here’s how to boost sales at those junctures accordingly. Create Scarcity Since the fall retail season is only about three months long, shoppers have a limited time to get their fix of […]

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5 Foolproof Ways to Generate Leads Through Social Media

Make Facebook and Instagram your friend. August 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Want to know the easiest and least expensive way to generate leads for your business? The answer is social media. Your entire target audience is hanging out there. In fact, according to Statista, as of the the third quarter of 2018, Facebook has 2.27 billion active monthly users. So why isn’t your business spending more time on social media? Maybe it’s because you don’t know how to use it to your advantage. After all, you can’t just put up a profile and expect magic to happen.  The good news is, even if you’re a newbie, there are a number of simple and effective tactics you can utilize. Check out these five foolproof ways to generate leads through social media. 1. Optimize your profile. First, don’t use a personal page for your business. […]

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How to Attract and Retain Top Gen Z Talent

Ease into the future alongside your young recruits. August 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. There’s been a lot of talk in recent years about Millennials, but what about Generation Z? Gen Zers were born between 1995 and 2010, which means they’re either fairly new to the workforce (the oldest of the group being 24) or will be entering it in the near future. According to a joint study by management-consultants McKinsey and consumer-trend researchers Box 1824, Generation Z are digital natives, identity nomads, realistic, radically inclusive and want more dialogue and less confrontation. To prepare your company for this newest wave of workers, you’ve got to adapt, and here’s how to best attract and retain top Gen Z talent.  1. Keep job posts short and engaging.  Because Generation Z is bombarded with information online at all times, you need to make sure your job postings […]

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5 Tips for Expanding Your Small Business (The Right Way)

The best path to growth can be learning from others’ missteps. August 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Many small-business owners want to grow their companies, and they want to do it fast. But if you rush into expandsion without a plan, you risk losing everything you’ve worked so hard to build. Take Wise Acre Frozen Treats, which hired too many employees and bought too much equipment before they had the revenue or startup capital they needed; the company went bankrupt in just a few years.  To avoid making similar mistakes, heed these five tips for expanding your small business (the right way).  1. Develop a company culture.  A strong company culture is what will keep your small-business team together during times of exponential growth. If you’re not sure where to start, ask yourself and your team questions such as:  Why does our company exist? Why do […]

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How to Increase Your Chatbot Engagement

Chatbots are powerful tools, and here’s how you can use them more effectively. August 1, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. According to Chatbots Magazine, 67 percent of US millennials said they are likely to purchase products and services from brands using a chatbot. But, what happens if you have a chatbot on your site that nobody is using?  If you want to see the full benefits of having a chatbot on your website, you need to get your audience comfortable talking to robots. Seems difficult doesn’t it? Well, it’s actually not that crazy of a task at all. There are a number of simple ways to get your users to start a conversation with that little box in the corner of your site.  Here’s how to increase your chatbot engagement.  Promote digital assistants instead of “chatbots.”  Chatbots can seem very limited, like basic […]

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4 Ways to Make Your Business More Eco-Friendly

Data suggests that if people with compatible jobs worked from home just half the time, the national savings could total over $700 billion per year. July 22, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Going green isn’t only better for the environment — it can also be beneficial for your business’s bottom line. Pivoting towards more eco-friendly processes can save your company money, and it can also add to the list of things that set you apart from your competition. If you’re looking to reduce your business’s carbon footprint, here are four  Embrace a remote work environment. Ditching your office and going remote is one of the most effective ways to make your business more eco-friendly. Think about it: You’ve got employees driving to and from work every day, wasting time and energy sitting int raffic. Transitioning to a remote work environment will not only save you […]

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How to Use Video in Your Email Marketing

People love videos, and videos boost engagement rates. So try embedding a video into your next email. July 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Millions of people around the world are watching YouTube every day. Wouldn’t it be awesome if your emails had that kind of engagement? Well, they can. By simply adding video into your email marketing, you can turn those boring messages of yours into entertaining experiences for subscribers. Proof? MarTech Advisor says that adding videos to your email content can boost click rates up to 300 percent.  Related: Why You Shouldn’t Be Afraid of Email Marketing Still. be forewarned: If you want to use video in your email marketing, there’s a right way (versus a wrong way) to do it. By following the best practices for using video in your email campaigns I’ve described below, you’ll likely see better engagement, which of course can lead to […]

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How to Create Killer Facebook Video Ads

People gaze five times longer at a video than at static content on Facebook and Instagram. So, what are you waiting for, to create one? July 10, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Have you lately scrolled through your Facebook feed and found yourself stopping to watch a video ad? You probably have because, let’s face it, some of those ads are pretty eye-catching. In fact, Facebook Video ads are more engaging than other types of social media content or ads. Related: 17 Ways to Get More Views, Engagement and Shares on Your Facebook Videos According to Facebook, people gaze five times longer at a video than static content on Facebook and Instagram. So, clearly, creating video ads is an effective way to promote your business to the billions of users on Facebook. That’s why it’s wise to consider testing video ads in your Facebook campaigns.  To […]

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How to Get More Backlinks for Your Small Business Website

Infographics, media coverage and online tools are some of the strategies you may not have considered to obtain backlinks. June 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As the owner of a small business website, you may find it hard getting your site noticed online when it’s up against the big guys, especially if you’re not an SEO master. Related: How Real Marketers Create Backlinks That Matter While you may know that you need  more backlinks pointing back to your website, actually figuring out how to get those links is another story. Of course, creating great content like useful blog posts is a solid way to grow organic search traffic. But guest-posting content on other websites is just the tip of the iceberg of strategies to boost your rankings. In fact there are other ways to get more backlinks for your small business website you […]

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How Image Recognition Is Going to Improve Your Social Media Ads

The technology may strike users as a bit creepy but it could be a big plus for you to zero in on the right customers. June 17, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Today, more and more companies are realizing that capturing the attention of their audience on social media is the best way to promote their products, drive traffic to their websites and increase conversions. In fact, according to GlobalWebIndex, the average internet user now spends about 15 minutes longer each day on social platforms than he or she does watching TV. Related: 17 Amazing — and Surprising — Uses of Facial Recognition Technology Overall, the power of social media is increasing day after day and with that comes more powerful and effective social media ads. Because of this, Facebook has recently acquired a new patent for image recognition technology that will change the […]

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How to Make Your Social Media Channels More Accessible to Everyone

People with visual and hearing impairment may have accessibility problems in finding out about your business. Here are some simple solutions. June 3, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Social media is powerful; these platforms have the ability to connect people from all over the world and have changed the way people interact with one another. It has also changed the way businesses build relationships with their customers. Related: 5 Things You Need to Know About Web Accessibility Unfortunately though, most social media platforms aren’t yet fully accessible. For people who are blind, visually impaired, deaf or hearing-impaired, interacting with your content on social media is difficult and sometimes completely impossible. Luckily, there are some steps you can take on your own social media accounts that will allow you to improve the usability of your content as well as enable you to reach the widest audience […]

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