5 Automated Email Marketing Messages All Ecommerce Businesses Should Use

Email marketing automation can save you time and increase revenues. Here are five messages you can set up and start using now. July 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. If you own an ecommerce business and sell products or services through an online storefront, then you should be using email marketing to acquire leads, convert them to sales, and turn them into repeat customers who drive word-of-mouth marketing for your brand. In my book, Ultimate Guide to Email Marketing for Business, I explain how automated email marketing works. One benefit: Many tools make it easy for you to create messages that send automatically when contacts on your list meet a pre-defined condition. Another perk? Automated email marketing can save you a lot of time because you set it up once and it runs until you stop it. The goal is to leverage active […]

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5 Automated Email Marketing Messages You Should Be Using

Email marketing automation drives more conversions and higher ROI. Here are 5 easy ways to do it. July 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Email marketing is one of the most effective marketing tactics available to businesses today, but the power of email marketing grows exponentially when you automatically send targeted messages based on specific customer behaviors rather than doing it manually. The reality is no small business owner has time to write individual messages and send them to people one-by-one at just the right times. Even if you have the budget to hire a staff or agency to help you, there aren’t enough hours in the day to manually leverage every email marketing opportunity available to you. That’s where automation changes the game. Here are five email marketing messages that you can set up to go out to customers and subscribers automatically […]

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10 Laws of Social Media Marketing

For business owners just getting started, a guide to build brand buzz and boost your bottom line. Read_More Related posts: Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Diva Marketing Blog – Marketing blogs and corporate social media strategies for innovative companies Social Doubt: Beware the downside of social proof in social media marketing

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12 Hemp and Cannabis Leaders Weigh In on the Farm Bill Headed to Trump’s Desk

With hemp just one step away from legalization, industry leaders predict far-reaching effects that will shape the future of cannabis in the US. December 13, 2018 7 min read Opinions expressed by Green Entrepreneur contributors are their own. Both the Senate and House of Representatives passed the 2018 Farm Bill this week, which includes provisions that would remove hemp from the Schedule 1 drug list, thereby making it legal for cultivation, processing, manufacturing and sale across the country. The last step to legal hemp is for President Trump to sign the 2018 Farm Bill. Once that happens, a new hemp industry can flourish in the United States, and as you can imagine, savvy entrepreneurs will have many opportunities to get involved.  The Farm Bill will have a far-reaching impact, including possible effects to the marijuana industry. For some time, industry experts have posited that the legalization of hemp could be a critical […]

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10 Tips for Writing Emails That Get Results

If you follow this 10-step process, you’ll avoid the email mistakes that other marketers are making. June 20, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you should understand some copywriting basics. Following are 10 steps that you should keep in mind as you write your email messages: Step 1: Exploit your product’s (or service’s) benefits If you’re writing an email message with a call to action that motivates people to take an action, then you need to exploit the benefits of the item you’re offering. Whether that item is one of the products or services you sell or it’s a free ebook, if you want people to act, you need to […]

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Earn 60 Percent More Engagement with These 9 Email List Segmentation Strategies

Divide and conquer your target audience with list segmentation and personalization strategies that make every email subscriber feel like your most important prospect. June 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound There are two ways to segment your email list to boost your email marketing results: based on who your contacts are (demographic and psychographic traits) and based on what your contacts have done (behavioral traits). In most cases, segmenting based on behaviors yields the best email marketing results, but your goal should be to develop targeted email conversion funnels based on the data you have. Following are a number of popular segmentation strategies you can use to improve your own email marketing results. Position in […]

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7 Email Marketing Funnel Ideas for Turning More Subscribers into Customers

If you’re trying to nudge your prospects to turn them into customers, these seven ideas can help. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Conversion email marketing funnels are created to motivate recipients to make a purchase or complete another action right now. Sending highly targeted, personalized messages is essential to your success when it comes to conversion email marketing funnels. Make sure the actions you want recipients to take are extremely relevant and specific. In other words, the call to action should be abundantly clear. Here are some popular conversion email marketing funnels: Abandoned cart. When someone starts the checkout process on your website but doesn’t complete their purchase, don’t let them get away. […]

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The Problem With Johnnie Walker’s Jane Walker Scotch Was Perception

March 7, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. When the company that owns the Johnnie Walker brand, Diageo, launched a limited-edition version of its scotch featuring a female version of its top-hat-wearing male icon, there was quick backlash. Consumers and the media found the timing of the launch (which coincided with International Women’s Day and Women’s History Month) questionable, and many people suggested Diageo was pandering. Related: When Your Customers Are Talking, Quiet Your Brand Voice and Listen Any chance of changing the public’s perception of Jane Walker quickly ended when some comments from Johnnie Walker vice president Stephanie Jacoby (who actually worked on the Jane Walker campaign) took the media and the Twitterverse by storm and even made it onto The Late Show with Stephen Colbert. Specifically, Jacoby said in an interview, “Scotch as a category is seen as particularly intimidating to women. … […]

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