7 Ways to Make Extra Income Even With a Full-Time Job

You can make money hosting events without aiming for thousands of sign-ups, vendors and high-profile guest speakers. Instead, form a free MeetUp group on a topic you’re knowledgeable about, like growth hacking, and run free events. After you secure a loyal following, charge for an event with a reputable guest speaker. Rent out a small, upscale conference room at a nearby hotel, and grow your new MeetUp by hosting exclusive, sought-after events that charge a premium for fantastic content. Read This: Start Your Own Event Planning Business by The Staff at Entrepreneur Media and Cheryl Kimball | Amazon Read_More Related posts: 17 Passive Income Ideas for Increasing Your Cash Flow Understanding the Two Types of Passive Income & Why You Need Them Five Myths About Passive Income You probably Still Believe How I Made An Extra $1,055.00 A Month In Passive Income Two Woodworkers and How They Make a Full-Time Income from […]

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My Top Productivity Hack Is . . . Hire Great Managers

Gallup found that one in two employees have left a job due to a manager. Doesn’t that tell you something? September 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Employees are job-hopping more than ever before, and it’s typically due to their managers. In fact, Gallup found that one in two employees have left a job due to a manager. So why are managers such a problem in today’s workplace? The truth is, managing people isn’t easy. It’s one of the hardest jobs out there. Trust me, I’ve managed plenty of people throughout my career, and it takes a certain skill set to be good at it. Related: 4 Massive Mistakes Many Companies Make When Promoting New Managers Unfortunately, not everyone has those skills; yet those people end up in management roles anyway. In many companies, promotions are given to employees who have built up the […]

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5 Signs Your Customers Have Questions You Aren’t Answering

You may be causing confusion somewhere in the customer journey. And confused customers don’t buy. September 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When you come to my website, the first thing you see is me, a description of what I do and a button that encourages you to click on it. There are no surprises, no guessing where you should go next. I’ve laid it all out right in front of you. Related: The Difference Between Customer Service and Customer Experience Not all businesses make things this clear. Some have too much clutter on their homepage, overwhelming visitors with information. In fact, 75 percent of consumers polled in research by Stanford said that they judged a company’s credibility by its website design. Such lack of clarity doesn’t apply just to websites. This could be a problem in your emails, your sales process, even your physical stores. And […]

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The 5 Best Digital Marketing Tools for Understanding Your Customers

The best marketers are those who actually talk to their customers. Here are 5 tools to help you do that. September 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I’m a pretty social person. I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think talking to people in person, one on one, is the best way to learn more about them. Related: 7 Online Marketing Tools That Are Totally Worth the Investment The same should be true about your relationship with your customers. It’s just that it’s much harder for you as a business leader to talk to customers in person. Yet, you still need to learn about your customers and understand them in order to market and sell to them. Luckily, there are tools to help with that. According to a report […]

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5 Tips for Getting Your Cold-Sales Emails Read (That Have Nothing to Do With Writing)

There’s more to successful cold-sales email than just the words you write. September 6, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. My email inbox is a trainwreck. Yes, I’m one of those people with 1,200 unread emails in their inbox –yet I’m constantly checking my email and deleting, archiving and replying. Somehow, it’s never enough. Related: How to Write Cold Emails That Get Opens and Get Sales And that’s no wonder, with 205 billion emails being sent every day, according to Radicati. That number is only expected to increase, which is bad news for my inbox, but good news for sales professionals. Email inboxes, in fact, have become prime real estate for businesses. MarketingSherpa found that 72 percent of consumers it surveyed said they preferred to communicate with businesses through email. But only 24 percent of sales emails are opened, according to TOPO. So what are sales reps doing wrong? […]

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The 5 Challenges That Slow Down Feature Release Cycles (and How You Can Avoid Them)

I’ve seen my fair share of product launches fall flat. Here’s how you can avoid that fate. July 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Product and feature releases rarely go as planned. But when Apple unveils a new iPhone, or Google releases a new feature in Gmail, those launches appear to be seamless and to generate peak excitement and interest. So, what are these powerhouse companies doing that you’re not? Related: 8 Steps for the Perfect Product Launch As the owner of multiple companies, I’ve seen my fair share of product launches fall flat. But each time we’ve made mistakes, we’ve learned from them. And that has made our next product release much stronger. If you’re still struggling to right some of your feature-release wrongs, don’t worry. I’ve been there and am here to help you get back on track. Here are the top […]

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How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)

If you’re struggling to drive urgency in your business, here are three ways to do it July 16, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all seen those infomercials — the ones that urge us to call in to buy a blender or a mop or some other kind of gadget. If we call in the next 20 minutes, we’ll receive two for the price of one. Somehow, against my better judgment, I find myself thinking about calling in to cash in on the deal. But why? It’s because those infomercials are all about urgency. You can use the same tactic to drive sales to your business, too. Establishing urgency gives your customers a reason to act quickly. Their instinct is to take their time and think about the decision. But by throwing urgency into the mix, you’re eliminating the customer’s ability to think […]

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How Alex Theuma Built the Biggest SaaS Conference in Europe

5 strategies Theuma adopted to establish key relationships, then build his business, step by step. July 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. All success stories have one thing in common: They don’t happen overnight. Rather, there’s no magic moment when everything just falls into place. Building a business, after all, requires massive amounts of hard work and a strong foundation to build your business on. Related: 50 Steps Every Entrepreneur Must Take to Build a Business This has certainly been the case for each of my own businesses, as well as for superstars like Elon Musk, Jeff Bezos, Warren Buffett and more. It also holds true for Alex Theuma, founder of SaaStock, the largest SaaS conference in Europe. Since its launch in 2016, SaaStock has seen its attendance grow exponentially; it continues to grow today. I recently sat down with Theuma to discuss how he was able to build […]

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Why Building Relationships Is the Marketing Secret No One’s Talking About

Customers, influencers and competitors should all be part of your network. You read that right: even competitors. July 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I love technology. I mean, in today’s world, who doesn’t? It makes our jobs easier, it connects us to more people than ever before and it continues to make new things possible. Related: Relationships Are Currency But there’s also a big downside to technology: It’s impersonal. Sure, we can send mass messages to thousands of contacts at once, but is that what people really want? On her website, professional speaker Patricia Fripp says, “Technology does not run an enterprise. Relationships do.” And I agree. If you want to build a successful business, you need to focus on building relationships with three key audiences: your customers, influencers and your competitors. Here’s why building relationships with these audiences will benefit your business. Your customers will love you. You […]

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Why Your Salespeople Need to Spend Time in Customer Service

You’ll never learn more about what people want than you will by really, really listening to them. June 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When I started running my own business, I did everything myself. I was in charge of sales, marketing, accounting, HR, customer service and more. And while this wasn’t the most effective way to run a business, I did learn a lot from spending time in each role. The biggest lesson I took away from that experience was that skills from one area of business are transferable to another, and if you know how to do only one thing, you’ll box yourself in — and your business will suffer. Related: Use Your Customer Support Staff to Improve Every Aspect of Your Business I find this is especially applicable to sales and customer service. The two departments are so intertwined that there needs […]

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How to Manage Stress and Anxiety as an Entrepreneur

One of the most important skills to cultivate as an entrepreneur is managing your stress. June 11, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. A couple of nights ago, I woke up at 3 a.m. I couldn’t stop thinking about how I had a sales call and a client meeting scheduled back to back later that day — and how I needed to figure out a way to cut the sales call short by 30 minutes to fit both in. Related: A Brain Surgeon’s Tips for Handling Stress Head-On First, a few related facts about me: I have a team of 25 at Web Profits, and a salesperson to lead the sales call. I’ve been on hundreds of these calls before, and I’ve managed hundreds of clients in my career. And that day, I even had other client meetings on my calendar. None of this was out of the […]

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Why Getting Out of Your Comfort Zone Is the Best Thing You Can Do as an Entrepreneur

You can’t guarantee anything — except that you’re going to be uncomfortable at different points. Here’s how to make the best of it. June 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. When you decide to become an entrepreneur, you’re choosing to walk the road of the unknown. That’s what you’re getting into. There’s no other way around it. Related: Discomfort Is What You Feel When You’re Growing You could run out of money. You could get featured on the front page of the New York Times, then have to scramble to handle the influx of new business. You’re going to be in uncomfortable, weird, bad and great situations because your job is dynamic. Every month that you grow and your business changes, it’s going to be different. You can’t guarantee anything — except that you’re going to be uncomfortable at different points. And, when […]

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How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content

Sometimes you intend to have your product appeal to one group; but then another group you hadn’t expected loves it, too. Time to add to those buyer personas. May 28, 2018 5 min read When my team and I built the corporate email look-up service Voila Norbert, we expected sales and marketing professionals would be the ones most interested in using its capabilities for prospecting and lead generation. Related: The Science of Building Buyer Personas (Infographic) So, we built our buyer personas around those assumptions and started creating content to appeal to that audience. But then a funny thing happened. When we were talking to customers, we found a surprising number of people using the platform coming from another group we hadn’t expected at all: recruiters. Turns out recruiters were using the service to get in touch with potential job candidates. Once we knew those users existed, we were able […]

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3 Sales Meeting Mistakes You Don’t Know You’re Making

May 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Running effective sales meetings doesn’t come naturally to me. Over time, I’ve learned how to structure them in a way that takes advantage of my introverted nature and my natural awkwardness. But, if you’re still trying to find your own path, you’ll enjoy learning from the conversation I had recently with Jill Konrath. Related: SalesLoft Grew Its Revenue by 1,750 Percent Using Outbound Sales. You Can, Too. Konrath is an international sales speaker who was named one of the most influential sales experts of the 21st century by LinkedIn (where she currently has more than 350,000 followers). She’s also the author of four best-selling books — More Sales, Less Time; Agile Selling; SNAP Selling; and Selling to Big Companies — and she’s worked with companies like GE, Microsoft, IBM and Staples. Konrath has also been doing a lot of work recently […]

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Here’s How to Level up Your Marketing Team (Without Blowing Your Budget)

Ever considered purchasing a conference ‘recap’ instead of blowing thousands on an actual conference itself? February 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. As the barriers to opening a business fall, competition increases. We see evidence of this trend every day in new articles worrying over everything from the competitive threat posed by Chinese companies, to the need to invest in culture to maintain competitive advantage. Related: 15 Free Online Learning Sites Every Entrepreneur Should Visit We even see barriers failing in the illegal activities being undertaken in the name of success. Staying competitive comes down to many factors, but one that’s often overlooked, in my opinion, is the ongoing need to level up your marketing team. You may have hired the right workers for the job, but marketing is evolving too quickly for you to assume that those workers are still equipped to produce the results […]

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