How Self-Driving Cars Could Shape Our Future

Once challenges are surmounted, the world (and world of business) may be altered forever. August 12, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Self-driving cars are a shared ambition among Google, Tesla, Apple, Uber and Lyft, among other automotive, tech and ridesharing companies. For Uber and Lyft specifically, it’s a matter of cutting costs. However, fiscal expediency is not the main benefit of this emerging technology. Roughly 94 percent of traffic accidents are caused by human error, and to many, autonomous vehicles (AVs) seem to be our only path toward lessening related fatalities. In addition, driverless cars have other benefits, such as lower fuel consumption, lower CO2 emissions and a reduction in congestion. Here are the main ways they stand to change our lives and carve out a lane in the consumer marketplace, as well as the challenges this fledgling sector will need to overcome. A Zero-Incident Future We are […]

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3 Ways to Protect Your Company Against Pervasive Ad Fraud

Never deal with anyone you can’t talk to. August 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. What exactly is ad fraud? Tech Target’s Margaret Rouse says ad fraud is a type of scam in which the perpetrator fools advertisers into paying for something that is worthless to them, such as fake traffic or ineffective ad placement. It’s a lethal rip-off in the digital advertising arena, and it’s on the rise. Advertisers will lose an estimated $19 billion to fraudulent activities in 2018 alone, according to a recent study by Juniper. It’s very easy for a get-rich-quick scammer to create a phony website, stuff it with keywords, and get the site to rank higher on Google. Then they can sell ads to advertisers for whom those keywords are relevant. Related: 6 Sneaky Ways Your Competitors Are Keeping Ahead of You The result? The scammer makes […]

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Onboarding Your First Digital (As In Nonhuman) Employee

Taking advantage of powerful capabilities made possible by artificial intelligence is more like adding staff than buying a tool. May 26, 2018 5 min read By now, you are well-acquainted with the four main processes that come with having employees in your company. Depending on the size of your company, the processes of hiring, training, compensating and firing can range from fairly simple to highly complex. But those processes can be simplified. Thanks to Natural Language Processing (NLP), the future is here. Will your next employee come in a box? Today, we are going to talk about these four processes in relation to your next employee, the digital employee. Related: This Is How to Get Started With AI When the Only Thing You Know Is the Acronym Digital vs. human. Your human employees are great. They work hard, and they are dedicated to optimum performance every day. But they have their limits. […]

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Why Your Blog Posts Need to Be Less Like a Doodle and More Like the Mona Lisa

Quit with the blah, blah, blah. Strive to create art with your words. April 13, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It all starts with a few words on a screen. With a provocative question or the lost piece of a puzzle in mind, internet searchers, web visitors and prospects dive deep into the online ocean to find answers to their queries. It’s both a tough and a challenging exercise. With more than a billion websites and two million blog posts published daily, a prospective customer only scans through the headlines. If yours sounds interesting enough, they will click through and land on your website to consume the rest of your blog post. If not, they’ll jump onto other websites, like a bird searching for food, until they find content worth reading. How do you capture your prospect’s attention with your blog post, glue them […]

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