Why Your Brand Should Double Down on Owned Media

Here are three steps you can take today to maximize your owned media assets. March 27, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. When we consider the best customer relationships we’ve built, those relationships were often fostered in some part by owned media. Whether it’s your website copy that motivated a customer to book a call with you, a blog post that warmed up or qualified a lead, or a value-packed newsletter that helped customers get information they couldn’t get anywhere else, it’s clear that high-quality digital media assets can help your business in a big way. Despite this, a lot of companies still tend to focus on marketing efforts that are instantaneous drivers of awareness but don’t necessarily foster long-term relationships. In other words, they’re investing in channels that help with visibility but don’t help establish loyalty and retention. Surely, having a strong mix of marketing […]

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4 Personal Branding Strategies You Can Implement Today

It’s about much more than press appearances. February 17, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. If you’re an entrepreneur, chances are you already know the value of personal branding. When people are familiar with your personal brand, they are more likely to hire you, and pay more for your time. Plus, having a respected personal brand opens doors for opportunities like speaking engagements, book deals, media coverage, and more. One of the biggest parts of building an influential personal brand is to establish yourself as an expert. Many entrepreneurs are experts in their own right, but being an expert is different from being seen as an expert. Consequently, you might be losing would-be clients to someone who isn’t actually as knowledgable or successful, but has really great personal branding. It’s unfortunate, but in an economy where time is money, prospects who haven’t worked with you before see […]

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3 Lessons Twitch Founder Justin Kan Is Using to Disrupt the Legal Industry

After selling his groundbreaking streaming platform to Amazon, Kan applied his experience to a new and distinct venture. January 10, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. When we think about some of the most successful founders, a commonality between them is often their dedication to one space or another over long stretches of time. For instance, Eric Yuan worked on WebEx for 14 years, taking the company from $0 to more than $700 million in revenue, before starting Zoom, which he’s now operated for nearly a decade. What we’ve seen empirically is that building companies is hard, but what’s even harder is doing well in various verticals. Whether we’re thinking more generally in terms of B2B vs. B2C, or more specifically by comparing video-conferencing technologies to marketplace software, almost every market has quite a bit of complexity, which makes switching between them one of the hardest things […]

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Gary Michelson’s Unconventional Path to Becoming a Billionaire

The medical innovator’s success didn’t come easy, but in this exclusive interview, he shares the values that got him there. December 4, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. When we think of most billionaires, we imagine founders of software companies in Silicon Valley, hedge-fund mavens or even oil tycoons. Many of them are merely heirs to the billionaires who came before them. Whatever the case, it can be difficult to relate to them. Some of them are far smarter than we’ll ever be, while others are born into families we could never have. It makes you wonder whether it’s even possible to come from a modest background and become a billionaire if all you know is hard work and passion. Renowned medical innovator Gary Michelson is living proof that it is.  Recently, I had a chance to chat with Michelson, who was once a 17-year-old out on the streets with […]

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How Stephen Curry Approaches Building Companies and Investing In Tech

A chat with the NBA star and his SC30 partner about looking beyond basketball. October 8, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Most of us would be fortunate to be world-class at one particular skillset, but for Stephen Curry, being a three-time NBA champion and  two-time NBA MVP didn’t stop him from getting involved in business too. I had heard about Curry’s versatile investment and branding company, SC30, but I wanted to get a more personal take on why he does the work he does off the court — and how he does it. Fortunately, at this year’s TechCrunch Disrupt, I had the chance to chat directly with the six-time All-Star and his investment partner Bryant Barr to pick their brains on their investment philosophy and how they think about building companies. Related: 30 Legendary Athletes Who Became Business All-Stars Complementary Skillsets Though Curry and Bryant […]

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4 Compelling Reasons to Bootstrap Your Company Instead of Raising Venture Capital

Multimillion-dollar raises get headlines, but here are four ways that bootstrapping puts you on a path to success. August 30, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. These days, raising venture capital is a glamorized accomplishment. Rounds are highly-publicized achievements, particularly among early-stage startups, and have most certainly become a badge of honor among founders and VCs, as they compete to source the best deals. But not too long ago, deal sizes were far smaller; rounds in the hundreds of millions of dollars were virtually unheard of. Instead of focusing on fundraising, companies focused on growth. It’s safe to say that a lot has changed. Founders are almost pressured into raising venture, just short of implying that startups that are not venture-backed are doomed to fail. But despite the popularity of the venture model, it simply isn’t a one-size-fits-all for startups. There are still tons […]

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3 Unparalleled Benefits of Starting a Business With Friends and Family

Most say that mixing business and personal relationships is a recipe for disaster , but it can be a tremendous asset to starting a business. Here’s why. August 28, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. A common interpretation of  ‘work-life balance’ is that working and enjoying your life should be mutually exclusive. That’s why founders are often advised to avoid starting companies with friends and family — that business could turn those relationships awry. Though it’s true that burning bridges with those you love and respect is a risk that comes with starting a business together, friends and family bring value that no other partners can. And in that sense, they sometimes can be the best people to start companies with.  I spoke with a number of successful founders that made it work, and from their experiences, gathered three unparalleled benefits of starting companies with […]

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How Danielle Bregoli (AKA the ‘Cash Me Outside’ Girl) Turned Viral Infamy Into a Million-Dollar Career

She went from minor Dr. Phil guest to highly successful rapper and influencer. July 31, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. When Danielle Bregoli went on Dr. Phil in September of 2016, she was “car-stealing, knife-wielding, twerking 13-year-old,” and her mother simply couldn’t deal with her anymore. The episode was a moment of infamy, giving rise to the viral “Cash Me Ousside” meme. Afterward, Danielle left the show to go to rehab, with high hopes to turn it all around. But, like with any troubled teen, the odds were stacked heavily against her. Just three years later, Danielle clearly has. At just 16 years of age, she has several hit songs under the pseudonym “Bhad Bhabie,” millions of dollars in endorsement deals, over 16 million followers on Instagram, and a career that’s still going up. Regardless of how you look at it, her story […]

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How Two Stanford Dropouts Built a $2.6 Billion Company In Just Two Years

What you can learn from the initial stumbles and eventual success of Pedro Franceschi and Henrique Dubugras. July 26, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. While most elementary school students spend hours playing in the park with friends, Brazilian wunderkinds Pedro Franceschi and Henrique Dubugras had a different pastime: coding. Pedro was the first to jailbreak the iPhone 3G and the first to build software to make Apple’s Siri virtual assistant speak in Portuguese, while Henrique was just 12 years old when he started coding and programming video games for himself.  The two met on Twitter, which was the beginning of a successful working relationship spanning multiple ventures. When they were just 16 years old, they started Pagar.me, Brazil’s first developer-friendly payments processor, raised $30 million for it and employed a staff of over 100 before selling the company and starting college at Stanford University. After […]

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Eric Yuan Explains the 6 Simple Tactics He Used to Build Zoom Into a $20 Billion Business

The founder and CEO discusses how risk taking and passion fueled Zoom’s multi-billion-dollar growth. July 2, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Anyone familiar with video communications giant Zoom’s growth story knows that its successful IPO was no fluke. Since Eric Yuan started the company in 2011, it has amassed over 2,000 employees, does over $120 million in quarterly revenue, is at a market cap of over $20 billion, and yes, it is profitable, too. To get behind the scenes of Zoom’s rise to prominence in a crowded space, I interviewed Yuan, who started the company as a sole founder and endured the ups and downs of Zoom’s business from day one. He shared with me the six principles that were pivotal to him building and scaling Zoom. 1. Have deep domain expertise Though Yuan started Zoom from scratch, he was no stranger to video communications. Being a […]

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5 Reasons College Is Worth It for Entrepreneurs

Real-world experience vs. book smarts: is college worth the time and expense? June 27, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. As student loan debt continues to mount, entrepreneurs have come to question the importance of college. Many have said that building their companies were far more educational than school itself. But college still might be the best option for aspiring entrepreneurs. It turns out that although college is far from emulating the business world, succeeding in school and business have a lot more in common than one might think. I chatted with five successful entrepreneurs, who collectively shared the five most important skills they honed in their college years that have been critical to their success. 1. Resourcefulness Universities often have a ton of opportunities. Career fairs, club meetings, professional fraternities, campus jobs, guest speaker events and meetups are often unique opportunities for students. Though there’s a […]

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