A Beginner’s Guide to Building a Profitable Ecommerce Business

Four ways to prioritize profitability from the start. March 24, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. My number one piece of advice to all beginning ecommerce entrepreneurs is to prioritize profitability first. It’s great to have revenue, but if your expenses are continually putting your business into the red zone, it’s time to rethink your business model. Twenty-nine percent of small businesses go out of business because they run out of cash, and despite the significance of this statistic, less than half of small businesses are profitable and nearly 30 percent are actually losing money.  Related: Google, Facebook and Amazon Are the Only Winners in Ecommerce I’ve run an ecommerce business for over 12 years, and in hindsight, I see that my prioritization of profitability has sustained my business through inevitable low points. There’s a mythical line of thinking that businesses can’t always be profitable from the start, […]

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Use These 5 Facebook Ad Hacks to Send Your Ecommerce Sales Soaring

Looking for strong e-commerce growth in 2019? Think about white space on photos, a call to action button and just what your headlines say. December 18, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Building your own ecommerce brand can seem like quite the challenge. After all, there are a lot of other ecommerce stores out there, making it hard for your target audience to simply stumble upon your products. Instead, you have to be aggressive by chasing ad placements that will put your products front and center — and in my experience, few platforms are better suited for this mentality than Facebook. Though Facebook gives you plenty of options for managing how much your campaigns will cost, to see real results for your ecommerce store, you have to create ads that truly speak to your target audience. Related: 6 Hacks to Improve Your Facebook Ad Conversions When […]

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