Keto, Plant-Based or Gluten-Free? Supermarket Chain Introduces Shelf Label System to Make It Easier to Shop by Dietary Restrictions.
Raley’s of Northern California has greatly expanded its system of icons that it says will take the guesswork out of food shopping. July 15, 2019 4 min read Consumers are at the mercy of food labels and packaging claims, which many people find opaque. One study even found that about half of the Americans it surveyed felt like food labels are misleading. Raley’s — a Northern California supermarket chain with 129 stores, more than 11,000 employees and $3.2 billion in revenues — has introduced a new in-store and online labeling system that it believes will help clear things up for its shoppers, even if it comes at the expense of sales of unhealthier items. Related: 5 Predictions About the Future of Food From an Early Beyond Meat Investor Raley’s Shelf Guide system was first introduced in 2017 with eight icons, but has now been expanded to 23 that cover food […]Read more