17 Perceptive Ways to Persuade with Modern Copywriting

Fads and platforms come and go, but one fact endures: Copywriting is the mechanism that allows businesses to make money online. Which means that if online sales matter to your business, copywriting is a really smart place to invest your time and attention. This week, we offered 17 different ways you can boost the effectiveness of your copy for better business results. On Monday, Brian Clark covered the five distinct types of prospects we attract with content marketing, and how to speak to each of them in order to further a business relationship. This advice is more nuanced than the usual “never sell on your blog” or “always sell on your blog” … and it works a lot better than either extreme. On Tuesday, Stefanie Flaxman dived deep into eight different business-building calls to action you can use in your copy and content. If you’ve struggled with giving your content […]

Read more

How to Win Over New Kinds of Readers

Ever notice that your content tends to really resonate with some people, and others don’t have any interest at all? You might shrug your shoulders and just decide “that’s the way things are,” but in fact, educational psychology shows that there are four distinct ways of taking in information. Each of us naturally tends to speak most effectively to one type, leaving the other three out in the cold. But a basic understanding of those four types can actually shape your content to connect with a greater range of people. You’ll radically increase your fan base, and also make a more powerful connection with the readers you have today. Let’s dig into the four styles and how you can create content that resonates with each of them. Cats The biggest question for your Cat readers is, “What’s in it for me?” Their driving question is Why? This learning style is […]

Read more

Cultivate Your Independence with Smart Strategy and Thoughtful Action

It’s Independence Day in the U.S.! Wherever you live, this week we invite you to take thoughtful action that promotes your own independence. On Monday, Stefanie Flaxman outlined a plan you can follow to complete a project that matters to you. It might be an ebook, a course, cornerstone content for your website, or anything else that’s seemed a little intimidating. It can be comfortable to stick with the daily content grind. But a bigger, more ambitious project is often the path to your most powerful growth. If you want some company while you work on yours, we’ll be planning out our milestones, setting our deadlines, and tracking our progress as a group inside the Killers and Poets Facebook group. Join us if you’d like some motivation and accountability to get that project finished! On Tuesday, Brian Clark highlighted a key to keeping your content and copy focused on what […]

Read more

3 Tips for Creating Your Own Independence Day

Tomorrow is Independence Day here in the States, which, for most of us, entails the risk of losing: Your fingers to cheap fireworks Your waistline to hot dogs Your liver All of which, as a red-blooded American, I support wholeheartedly. But if you’re spending tomorrow celebrating the country’s independence, how about giving some attention to your own personal independence? It might be independence from a day job, financial stress, or even a mindset that’s keeping you from making things happen. Here are three of my favorite tips for declaring your own individual independence. 1. Expand your audience Andy Warhol had it wrong. Now that we’re living in the future, everyone isn’t famous for 15 minutes. We’re each famous with 15 people. Each of us has our own village of customers. And most of us would like to expand that village, at least by a little bit. Especially if we want […]

Read more

Amplify Your Content Production … and Have Fun While You’re At It

Publishing a good volume of excellent content can be a tough game. And if you don’t keep it fun, you’re never going to stick with it. In the words of 1930s heavyweight champion Primo Carnera, you want to look for that elusive balance: “So many money, so many fun.” This week, we have advice on making your content and production processes more fun — without sacrificing the “so many money” part. On Monday, Stefanie Flaxman gave us four steps to working steadily on smaller, satisfying projects rather than making ourselves miserable with lofty goals that never get met. On Tuesday, Karine Bengualid made her Copyblogger debut sharing why B2B marketing needs to be “funner,” and how to make that happen without tipping over into hot-mess territory. And on Wednesday, just for fun, I talked about when to be repetitive, redundant, and say the same thing twice. The Copyblogger FM episode […]

Read more

When to Be Redundant, Repetitive, and Say the Same Thing Twice

Remember your fifth grade “What I did on my summer vacation” paper, where you used the words “pool,” “baseball” and “bike” 100 times apiece? And your English teacher dutifully marked your paper up with her red pen. Redundant. Don’t repeat yourself. Choose a new word. Content marketers sometimes get so fearful about repeating ourselves that our messages can get completely lost. The truth is, after fifth grade is over, there are times when you want to repeat yourself to make sure your point comes across. Here’s how you can tell if your content could benefit from a little strategic repetition. Repeat for clarity Like it or not, your readers skim. No matter how clearly you expressed yourself the first time, your words may have literally not been seen. Remember that your content needs to cut through your reader’s dense fog of information clutter and chronic interruption. If it’s important, it’s […]

Read more

Smart Choices that Lead to Impressive Content and Copywriting Results

“It is our choices, Harry, that show what we truly are, far more than our abilities.” – J.K. Rowling That Albus Dumbledore was a pretty wise fellow. And you’ve probably experienced that some choices you make accumulate into rich, productive experiences … and others tend to roll up into a doughy ball of disappointment. There are a million ways to write copy and content — but the choices you make and the priorities you set will determine the results you see. This week was all about how to make the smartest possible choices when you sit down to write. On Monday, Stefanie Flaxman uncovered the magic of a micro audience. She highlights the choice of action over perfectionism, and making the decision to treat a small audience as a priority, even before you see the big wins that will come when that audience grows. On Tuesday, Loryn Cole explored the […]

Read more

For Courageous Content Creators Who Want to Do Epic Work

When I started blogging, a little over 10 years ago, one of my then-colleagues mentioned that she “didn’t have the software to read blogs.” Today, the landscape is a little different. Blogs, podcasts, YouTube channels, and other content formats are being consumed at an astonishing rate — and an equally astonishing volume of new content is being generated to fill that demand. The content landscape isn’t some mythical blue ocean lacking in competition. It’s a teeming jungle — with plenty to eat, and plenty that wants to eat you. To make it in the content jungle, you need courage. The courage to stand out, the courage to get real about your values, and the courage to create over the long haul. This week, we’ve got fuel for your content courage. One reason creativity and self-expression are difficult is that we’re afraid someone will be mean to us over what we […]

Read more

Why You’re Missing Out if You Save Your Best Content Ideas

Imagine this, if you will. An old woman, near the end of her life. Shivering in a fleabag apartment without heat in the winter. Walking four miles each way to the food bank, to carry home unmarked cans of mystery meat. Not even a cat to keep her company, because cat food is expensive. Then one day she dies, and the neighbors find $2.7 million wadded up in her mattress. It’s a natural human impulse to hold on to what we have. We figure we can handle whatever discomforts we might be facing now, and who knows how bad it could get down the line? So we hoard, saving up our riches for some mythical later time. What does this have to do with writing? Everyone who writes faces this at some point. We come up with a powerful idea, something we think will capture a lot of attention. This […]

Read more

38 Ways to Boost Your Content Confidence … Every Time You Publish

The life of a content marketer is always intense. The deadlines, the flow of ideas, the juggling of writing, promotion, and business needs. To keep producing, you need to protect your content confidence. And this week, we shared 38 ways to do that. On Monday, Stefanie Flaxman outlined 12 of the triple-checks we do at Copyblogger to make sure that every post goes into the world making an excellent impression. (I messed up #5 once and I was mortified. If only I’d had Stefanie’s checklist in front of me!) On Tuesday, Pamela Wilson showed us how to take a just-okay image and crop it so it tells a compelling story — and increases the immediate impact of your content. Smart images will help your good writing get the shares and attention it deserves. And on Wednesday, I talked about 10 ways to fall in love with your blog (or podcast, […]

Read more

Bored with Your Blog? These 10 Tips Will Make You Fall in Love Again

Content marketing is a long game. In one way, that’s excellent — because all of your lazy or undisciplined competitors are going to drop out. In another way, it sucks, because we all have days when we’re lazy and undisciplined. In the early days, we can get by on adrenaline and enthusiasm. But as the months pass, we need some strategies to stay in love with that blog, video channel, or podcast. Here are 10 strategies I’ve found helpful when you don’t want to quit, but you need to get a little bit of the magic back. 1. Read outside your topic When you’re mastering a new subject, it’s only natural to immerse yourself in it. You’ll read, watch, and listen to content obsessively while you pick up nuances and new ideas. It’s a bit of a honeymoon with your topic … you can’t keep your hands off of it. […]

Read more

What It Takes to Launch the Next Great Blog, Podcast, or Video Channel

This week, we had some resources for any new, ambitious content-based project you want to get off the ground. (Or one you’d like to push forward in a big way.) As is our tradition at Copyblogger, the team took time off on Memorial Day to honor the sacrifices of those who have given their lives in military service, and to take time for family, community, and gratitude. On Tuesday, Brian Clark helped us get out of the overwhelm that comes when we’re launching a new blog — because there’s a lot to think about, and road maps are useful things. (Pro tip: You can use the exact same steps to launch a podcast, a YouTube channel, or any other big content-based project.) He spells out a three-step blueprint for a brilliant blog launch. One of Brian’s steps is to build relationships with other publishers in your topic — but this […]

Read more

How to Build Relationships with Online Influencers (without the Awkward)

There’s one not-so-secret ingredient that makes SEO work. It also makes social sharing work. Referrals, too. I won’t be mysterious about it — it’s links. Links make the web go around. They’re why it’s called a web in the first place. When good websites link to you, those links are votes of confidence. Get enough votes and you win. The hard part? Getting enough of the right links, from the right people. To do that, you need two things: Great stuff to link to Relationships with solid web publishers We hammer you endlessly with advice on #1. Today, I’m going to talk a little bit about #2. The most valuable asset you have When you’re online, publishing content and interacting with your fellow humans, you develop a collection of what we can call assets. You have a website, hopefully on your own domain. You probably have some social media accounts. […]

Read more

How to Make Exceptional Communication Your Winning Difference

A long time ago, in a galaxy far, far away, I wrote this tagline: “Remarkable business begins with remarkable communication.” That was a bedrock principle for me when I was starting out as a marketer. I still find it a bedrock principle of marketing, particularly content-driven marketing. This week, we got into a When, a Why, and a What for the kind of exceptional, empathetic communication that builds great businesses. On Monday, Stefanie Flaxman shared her experience and advice on when to send article pitches and other “cold” (or at least not piping hot) requests by email. She also gives recommendations for when and how to follow up gracefully if you don’t hear back. Because email inboxes can be scary, scary places. On Tuesday, Loryn Cole explored why effective communication — with colleagues, employees, clients, or anyone else — is a lot like a growing garden. You can pull up […]

Read more

What’s Really Broken in the ‘Content Marketing Playbook’

Sometimes it bums me out that we’ve become a culture of contrarians. Whether it’s Black Panther, 3D printing, or strawberry ice cream, there’s nothing so excellent that someone on the internet won’t tell you why you’re wrong for liking it. So sometimes it’s easy to miss the signals when a genuine problem does develop. And among the usual noise of “the thing you like sucks,” there’s been a fresh spate of articles on content marketing, talking about the “content marketing playbook” not working the way it used to. Unlike that guy who hated Black Panther (let’s face it, he was just wrong), there’s some substance to this. But it’s not something to panic over. In fact, it’s something to embrace. Does content marketing work like it used to? No. And this should come as a surprise to no one. If you aren’t familiar with Gartner’s Hype Cycle of Technology, you […]

Read more

11 Ways to Stay an Alert Copywriter and Content Marketer (If Taking a Nap Isn’t an Option)

Well, this week was anything but sugarcoated. We got right into it. How do you stay motivated to do great work when you’re burned out, bored, or busy? On Monday, Stefanie Flaxman shared what to do when your eyes are tired from more than 15 years of professional proofreading. The technique she teaches works just as well for any proofreader, no matter how long you’ve been at the error-catching game. On Tuesday, Nick Usborne outlined five ways to keep your copywriting skills fresh. Nick has been a copywriter for 40 years, so check out the post to discover how he stays interested in his craft. On Wednesday, Belinda Weaver dished out five excellent tips for anyone who has non-negotiable time constraints. Managing your time like a pro can transform any seemingly stressful situation into one that builds confidence in your work ethic. And you need a strong work ethic if […]

Read more

Sharpen Your Writing and Content Focus for Materially Better Results

Our culture glorifies being busy. But we don’t always glorify spending time on the right things. This week was about spending your time and effort intentionally. About getting more powerful results, without necessarily putting in a lot more hours. It’s not always easy to work on the right things over the familiar things, but it’s usually the way to make real progress. On Monday, Stefanie Flaxman set out to help you sharpen up your content by focusing on one slice of your audience — the ones who read and take action. On Tuesday, Brian Clark shared his most important 10 secrets to becoming a better writer. This one has multiple formats that you can print out or even embed on your own site. And on Wednesday, I talked about some of the ways you can repurpose your existing well-thought-out content into new formats to reach your audience in new ways […]

Read more

How to Improve Audience Engagement Without Writing 10 Times More Content

The answer to, “How do I get more engagement, more traffic, more search engine authority, more sales,” or more of anything else of what you want is often: “Publish more content.” But there comes a point when creating more content is a recipe for flat-out exhaustion. I had a fun conversation with copywriter and teacher Belinda Weaver last week, which you can check out on the Copyblogger FM podcast: How Copywriting Teacher Belinda Weaver Reenergized Her Email List for Massive Engagement. She had a great archive of blog posts, but they weren’t really doing much for her business or her audience. Robert Bruce, in a site review over at Rainmaker Digital Services, gave her some advice: Take that content, turn it into an ultra-engaging email sequence, and load up your autoresponder. (For more details on that, give the podcast a listen — Belinda shares lots of the details that made […]

Read more

Fire Up Your Creative Courage and Reach Your Audacious Goals

It’s a funny thing — so many of the most gifted and capable people wrestle the hardest with impostor syndrome and self-doubt. And often, the biggest barrier between you and your ambitious goals is your own head. This week, we offered resources to get your confidence kickstarted and your creative brain humming. On Monday, Stefanie Flaxman explored why the hardest working, most professional writers aren’t always the ones who jump into freelancing. (If this is you, you might be a lot better at it than you imagine.) On Tuesday, Pamela Wilson shared eight effective ways to bring powerful visual elements to your content — even if you don’t think of yourself as a “visual person.” This is a great way to add polish and impact to your work, and it’s easier than you think. And on Wednesday, I announced our new book club selection — Austin Kleon’s Keep Going. If […]

Read more

Copyblogger Book Club: Stay Creatively Productive (Even on Crappy Days)

I don’t know if you’ve noticed, but keeping your creative confidence going is hard. Our friend Austin Kleon has one of those creative practices we all envy — a robust, consistent work ethic that’s paid off in a New York Times bestselling book and the kind of audience that would be a “cult following” if it wasn’t so darned … huge. His latest book, Keep Going, is really good, and I was lucky enough to catch Austin at a book signing in April. I knew Keep Going would be perfect for the Copyblogger book club. The book isn’t about making the creative life easy. “Everything got better for me when I made peace with the fact that it might not ever get easier. The world is crazy. Creative work is hard. Life is short and art is long.” – Austin Kleon, Keep Going It’s about … well, keeping going, even […]

Read more
1 2 3 12