What Is Marketing Automation? – The Definitive Guide

You’ve heard people talk about marketing automation, but do you know what it is and how your business can leverage it? Having automation systems in place allows you to increase your customer size without having to grow your employee base. But are you really getting the most out of it? Or are you leaving money on the table? This post will break down everything you need to know about marketing automation, and I will show you how to leverage it. What Is Marketing Automation? If you’re a marketer, you’ve probably heard of marketing automation. We’re going to bet though, that 90 percent of you have no clue what the term means. We don’t blame you — ‘marketing automation’ is a mouthful to say, and there probably should be a better way to describe the concept. Let’s start by investigating the problem. Marketing is the lifeblood of every brand-to-customer (or prospect) […]

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Best PEO Service Providers – 2020 Review

PEO is the acronym for “professional employer organization.” These outsourcing firms provide business services for functions like payroll, HR tasks, administrative roles, and other crucial activities to running a company. PEO service providers are incredibly appealing for business owners because they reduce the workload of mundane but critical tasks. Outsourcing these roles are cost-effective as well. Instead of having a full-time HR staff on your payroll, it’s much cheaper to contract that work. Plus, PEO service providers have the ability to negotiate rates related to employee health insurance or workers’ compensation expenses. Whether you’re interested in hiring a PEO service for the first time, or looking to switch providers, this guide has you covered. The 7 Best PEO Service Providers There are countless PEO services available on the market today. From local providers to national names, and everything in between. Some PEO services are industry-specific, while others are intended for […]

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Best Document Management Software – 2020 Review

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Document management software has become a crucial component of running a business in 2020. So many organizations are either going paperless, have remote employees, or both. These new trends make it unrealistic to keep documents and paperwork in physical filing cabinets or boxes in an office. Document management software allows you to declutter your office, improve security, and access files or data from anywhere. This software also enhances efficiency when sharing documents or collaborating with team members. Are you ready to digitally upload, track, and securely archive your documents? You need document management software to achieve this. Whether your company is going paperless, or you just want to digitize your records for improved organization, this guide has everything you need to know about DM software (DMS). The […]

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Best Background Check Companies – 2020 Review

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Running background checks is an essential part of the hiring process. The information revealed in a background check can give you crucial information about a prospective employee. According to a recent survey, 96% of employers run at least some type of background screening before they hire someone. So if you’re running a business, you need to be doing this as well. But where can you get a background check done? Are all background checks the same? If you run a quick Google search, you’ll learn that there are countless types of background checks offered by hundreds of different services. It’s tough to figure out which ones will actually give you the information that you’re looking for. That’s what inspired me to write this guide. I’ll show you […]

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iPage Web Hosting Review (2020) – Quick Sprout

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Unlike some of the other web hosting providers on the market, iPage isn’t as well-known. But the company has been around for more than 20 years and hosts over one million websites with its two data centers. If you stumbled upon iPage for web hosting, it’s probably because you were looking for an inexpensive hosting plan. With hosting plans offered as low as $1.99 per month, that’s the major draw for this web host. But the cheapest web host on the market isn’t always the best—or is it? That’s what inspired me to write this guide. I’ve been getting lots of questions lately about my opinion on iPage. How does its low-cost factor into its performance? For those of you who are looking for a budget web […]

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Best Small Business Accounting Software – 2020 Review

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Accurate bookkeeping is a crucial component to small business success. But 60% of small business owners say they don’t have enough knowledge about accounting and finance. If you don’t have a firm grasp on your finances, it puts your company at risk for going out of business—even if you have a great product or service. According to a recent study, 82% of small businesses fail because of cash flow problems. Cash flow is just one of the many essential components of small business bookkeeping. To run a successful business, you need to upgrade your accounting software. The right accounting tools will save you time, money, and help your business scale moving forward. The Value of Accounting Software for Your Small Business Bookkeeping is complex and time-consuming. I’ve […]

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Bluehost Web Hosting Review (2019)

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. If you’re on the hunt for a new web hosting service, Bluehost is definitely a top option to consider. This platform powers more than 2 million sites across the globe. All web hosting services are not created equally. I see so many new webmasters make the mistake of just going with the cheapest web host or the web hosting site that appears first in their Google search results. For something as important as web hosting, you can’t rush this decision. It’s crucial that you take the time to weigh your options in order to find the best web hosting plan for your needs. That’s what inspired me to write this guide. Since so many of you will likely come across Bluehost during your search, I wanted to […]

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SiteGround Web Hosting Review (2019)

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. SiteGround is one of the most popular web hosting services available on the market today. It’s a safe and reliable way to host your website in 2019. More than 2 million active domains are hosted with SiteGround. One of the reasons why this service is so popular is because they offer hosting options and plans suitable for a wide range of websites and businesses. Small personal websites, business websites, and large ecommerce sites alike can all use SiteGround. For those of you who are looking to find a hosting provider for your new website, SiteGround is definitely a top option for you to consider. It’s also a great choice for anyone who wants to switch hosting providers for their existing website since SiteGround has plans with a […]

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WordPress Helpdesk and Support Ticketing Plugins to Enhance Customer Experience

Setting up an efficient helpdesk system is a crucial aspect to success when running an eCommerce business. If you have a WordPress-WooCommerce online store, there are several options to help you integrate a helpdesk. When it comes to a helpdesk or support ticket plugin, the choice that you make is dependent on a lot of specific business requirements. In this article, we will discuss some of the important features to look for in WordPress helpdesk and support ticket plugins that will help improve customer experience. We will also explore the features of some of the best solutions. Characteristics of a good WordPress Helpdesk solution A good helpdesk solution should essentially help in better customer experience. You need to ensure that it offers a comprehensive set of features to help you provide exceptional customer experience. First, let us try and understand some of the advanced features of a superior WordPress helpdesk […]

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6 Steps to Create an Amazing Customer Experience Strategy

You may offer high-end products with the lowest price on the web, but that doesn’t necessarily guarantee conversions or customer loyalty. There is a lot of competition out there, not just from Amazon but also smaller boutique sites that offer similar products. Customer experience is what sets you apart. It is the sum of all interactions that a customer has with your business, including interactions before and after a sale. It can include how they research products on your site, how they complete their transaction, what happens when they receive their product, and so on. Customer experience is one of the main factors that determine whether or not consumers will buy from your brand and become loyal customers. In fact, a PwC survey found that 17% of U.S. consumers will walk away after just one bad experience. And 59% of U.S. consumers will walk away after several bad experiences even […]

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How to Add Facebook Pixel to Your WordPress Website

Published on November 25, 2019 New users often find it difficult to add a Facebook pixel to their WordPress website mainly because they don’t know where to start. Facebook pixel helps you optimize your Facebook ad campaigns by gathering information about your visitors and then generating an audience that is more relevant to your business. In simpler words, Facebook Pixel helps you target your ads better and get better click-through rates and conversion rates. There are two ways you can add Facebook Pixel to your WordPress website, manually and through a Facebook pixel plugin. In this article, I will take you through both the methods and show you how you can add a Facebook pixel to your WordPress website. How to Add Facebook Plugin Manually When you add a Facebook Pixel manually, you just copy the pixel code and paste it on the header of your WordPress website. To get […]

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Best Free Website Builders – 2019 Review

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Building a website has never been easier. The days of developers and web designers being the only people who can create a website are long behind us. Anyone can create a website in minutes without writing a single line of code. All you need to do is find a website building platform. But if you’re creating a website for the first time, you’re probably looking for the most cost-effective solution. You might want to test out different options to see what you like the best. If this sounds like your situation, then I’m sure you’re looking for a free website builder. Dozens and dozens of platforms out there will tell you that you can build a website for free. Unfortunately, building a legitimate website for free is […]

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Squarespace vs. WordPress – Comparing Website Builders

Creating a new website from scratch is exciting. But where do you start? The first step is choosing a website builder. If you do some preliminary research, you’ll quickly learn that Squarespace and WordPress are two of the top options to consider. With that said, Squarespace and WordPress are very different. Squarespace is a traditional website builder with some of the highest quality design templates that you’ll find on the market. It has a drag-and-drop builder, which means you don’t need to know how to code if you’re using Squarespace. Squarespace is more of an all-in-one platform. You’ll be able to get your domain and web hosting plan from this provider as well. On the other hand, WordPress is not technically a website builder, but you can still use it to create your own website. WordPress is a CMS (content management) system that powers 34% of the entire Internet. We […]

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The Best Business Phone Services – 2019 Review

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. As a small business owner, it’s crucial for you to stay up to date with the latest technology and trends. Yet there are still so many businesses out there using traditional phones for work purposes. The fact that you’ve landed on this page means that you’ve at least recognized the need for a change. Business VoIP phone services are increasing in popularity. This relatively new technology offers an alternative option to traditional phone lines. What is a VoIP phone service? The acronym stands for “voice over Internet protocol.” In simple terms, this is a phone service that operates over the Internet. A VoIP creates a digital signal from any incoming or outgoing call. Then it converts that signal to reach any non-VoIP numbers as well. This cloud-based […]

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What Makes or Breaks an Ecommerce Purchase?

Every ecommerce sale can be tied to a decision made by the consumer. There’s a moment in the customer journey process that sways people to buy or pass on a product. What defines this moment? I often get asked what makes or breaks an online purchase. If you don’t know the answer to this, then you can’t run a successful ecommerce operation. Lots of experts out there will tell you to “do this” or “do that” to increase ecommerce sales. But I always let the data do the talking for me. Sure—in theory, nearly every strategy sounds good. However, if you can’t tie those strategies to concrete evidence, then it’s just guesswork. I don’t know about you, but I wouldn’t let my business rest in the hands of someone’s best guess. That’s why I’m always on the hunt for the newest research and studies related to ecommerce and consumer behavior. […]

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The 8 Best Conference Call Services – 2019 Review

Whether you run a small startup or large enterprise, effective communication is a key to success for any business. Email, instant messaging, traditional phone calls, and video chat all have their place in today’s work environment. But conference calls remain the best option for group communication over the phone. Most people tend to associate conference calls with corporate environments. Workers in suits seated around the table of a glass office overlooking the city. But that perception is just a fraction of how conference call services are actually used. Businesses of all sizes use conference calling to communicate with remote workers, colleagues in other locations, clients, and prospective leads across the world. Whether you do this frequently or occasionally, it’s important that you’re using a reliable conference call service to facilitate these discussions. But not all conference call services are the same. There are plenty of free conference call services that […]

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WP Engine Web Hosting Review (2019)

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Finding the best web hosting provider for your website can challenging. With so many options to choose from, sometimes it can feel like searching for a needle in a haystack. But if you’re an experienced WordPress user, then it will be much easier for you to narrow down your choices. WP Engine should definitely be on your shortlist of web hosting options to consider. In fact, WP Engine ranks high on my list of the best web hosting for WordPress. This is the hosting provider that we use here at Quick Sprout, and we’re very happy with it. WP Engine offers managed hosting for WordPress. So if this sounds like the type of hosting solution that you’re looking for, you can use this guide to help you […]

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6 Types of Web Hosting to Consider

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Every website in existence is hosted on the Internet. But not every website is hosted the same way. If you’re starting a new website for the first time, it’s normal to have some questions about what web hosting is and how it works. You definitely want to learn about the different types of web hosting so you can figure out which option is the best for your website. Don’t rush through this process. Choosing the wrong web hosting type can cause big problems for your site down the road. Some of you might be unhappy with your current web hosting situation, so you’re looking to switch to another type. That’s what brought you to this page. Regardless of your situation, this guide will explain everything you need […]

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How to Host a Website in 5 Easy Steps

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Every website needs to be hosted. So if you’re building a new website for the first time, learning how to host it is the only way your site will be published on the web. The concept of web hosting is pretty straightforward. Your website lives on a server. A web hosting provider maintains the server and technology needed to connect your site to the Internet. When an Internet user wants to visit your website, they simply type your domain or web address into their browser. Their device connects with the server and your pages are delivered to the user. Hosting a website isn’t complicated. But you want to make sure you get it right the first time. Otherwise, it can cause you big headaches and problems down […]

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Best Cloud Web Hosting Plans of 2019

Our content is reader-supported, which means if you click on some of our links in this post that we may earn a commission. Traditionally, there have always been three main types of web hosting. Shared hosting VPS (virtual private server) hosting Dedicated server hosting But cloud hosting is a newer type of web hosting that’s very appealing and rapidly growing in popularity. Your hosting plan and provider is the lifeblood of your website. So when you’re evaluating the best web hosting providers, you need to consider every possible option. Just because something is new or unfamiliar, it doesn’t mean that you should take it out of the running for your decision. That was my inspiration for writing this guide. In many cases, cloud hosting is an ideal option for the majority of websites out there. So if you’re interested in learning more about this alternative type of hosting, you’ve come […]

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