How to Use Heading Tags to Get More Search Engine Traffic

I wrote a ton of blog posts. Over the last year alone, I’ve published a minimum of three blogs per week here at Quick Sprout. Some weeks it was even more, at times with multiple posts per day. If you’ve been reading my blogs for a while now, you know that everything I produce is long-form content—just like the post you’re currently reading. This means it falls somewhere in the 1.800-3,000+ word range. I’m not writing quick 500-word pieces for the sake of publishing at a high rate. Over the years, I’ve covered lots of in-depth topics about content marketing, website optimization, conversions, SEO, and other related subjects. But today I want to share with you a seemingly small and subtle SEO hack that can drastically improve the performance of your content. I’m referring to heading tags. Some of you might be more familiar with these than others. I’m sure […]

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How to Optimize Your Robots.txt File

SEO goes far and beyond keyword research and building backlinks. There is also a technical side of SEO that will largely impact your search ranking. This is an area where your robots.txt file will become a factor. In my experience, most people aren’t too familiar with robots.txt files and don’t know where to begin. That’s what inspired me to create this guide. Let’s start with the basics. What exactly is a robots.txt file? When a search engine bot is crawling a website, it uses the robots.txt file to determine what parts of the site need to be indexed. Sitemaps are hosted in your root folder and in the robots.txt file. You create a sitemap to make it easier for search engines to index your content. Think of your robots.txt file like a guide or instruction manual for bots. It’s a guide that has rules that they need to follow. These […]

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How to Use Google Keyword Planner Tool For SEO

There are so many different elements of SEO. For the most part, all of these various aspects can be broken down into two main categories; on-page SEO, and off-page SEO. The biggest factor of off-page SEO is backlinks. While on-page SEO is comprised of elements like content copy, title tags, meta descriptions, internal linking, and site architecture. It’s nearly impossible (unless you get extremely lucky) to have a successful on-site SEO strategy without conducting keyword research. There are tons of tools on the web to help you with finding keywords related to your business, but Google Keyword Planner is arguably the most powerful. The best part about this tool is that it’s completely free for anyone to use. All you need is a Google Ads account. It’s also worth noting that the primary purpose of the Keyword Planner is for PPC advertising. But with that said, you don’t need to […]

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How to Create an Expert Roundup Blog Post

In the past, I’ve shown you how to build links and traffic from link roundups. This strategy involves creating content that will get featured in a weekly or monthly roundup post on other websites. Now I’m going to teach you how to create an expert roundup. What’s the difference between these two? Rather than trying to get your link featured on another site’s roundup post, you’re going to create content on your own website using expert opinions. At the end of the day, this will have similar advantages to getting featured on a link roundup. Creating expert roundups will still help you build backlinks, boost your website traffic, and add plenty of SEO value. Why are expert roundup posts so great? Here’s the thing. Not all of you have a well-known name or platform, especially if you’re just starting out as a blogger. That’s OK. We’ve all been there. I’m […]

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The Beginners Guide to Online Marketing

The most extensive and comprehensive introduction to online marketing that you’ll find anywhere. Why We Wrote this Guide? Online marketing moves at the speed of light. To keep up, you need a strong foundation with the judgment to think critically, act independently, and be relentlessly creative. That’s why we wrote this guide — to empower you with the mental building blocks to stay ahead in an aggressive industry.There are plenty of guides to marketing. From textbooks to online video tutorials, you can really take your pick. But, we felt that there was something missing — a guide that really starts at the beginning to equip already-intelligent professionals with a healthy balance of strategic and tactical advice. The Beginner’s Guide to Online Marketing closes that gap. Who This Guide Is for? We wrote this guide for an audience of first-time marketers, experienced entrepreneurs and small business owners, entry to mid-level candidates, […]

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How to Get More Search Engine Traffic With Internal Linking

In order for your website content to rank, it needs to have links. All too often I see sites spending too much time focusing on building backlinks that they end up neglecting their internal linking strategy. Don’t get me wrong; getting links from other websites is crucial for your SEO value as well. But with that said, at the end of the day you technically don’t have control over what goes on another website. That’s not the case with internal linking. You, and only you will have complete control over your internal links. Let’s start off with the basics. What exactly is an internal link? These are links that connect two pages on the same domain. Internal links have several different purposes and benefits. First of all, they make it possible for users to navigate through a website. For example, how do you get from your site’s homepage to a […]

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How to Advertise on YouTube

In a perfect world, you’d be able to build brand awareness organically without spending a dime. But as you and I both know, the world we live in is far from perfect. There comes a time when every business needs to start running paid advertisements. However, just because you’re paying for ads it doesn’t necessarily mean that you’ll be successful. I’ve seen countless businesses blow their marketing budgets on unsuccessful campaigns because they didn’t have the right strategy. The first piece to any successful advertising campaign is choosing the right platform. YouTube is arguably the best network for running ads. Here’s why. More than 1.9 billion users visit YouTube each month. Those people are watching a billion hours of video each day. According to Alexa, YouTube is the second most popular website in the world, second only to Google. Furthermore, the users spend an average of 8 minutes and 42 […]

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How to Create Predictably Popular Link Bait Posts

Link building can become a time-consuming process. Sometimes you spend hours exhausting all of your strategies and still fall short of your benchmark target. This can be extremely frustrating. Yet other times, certain pieces of content seem to effortlessly attract links. Before you know it, you might have dozens, hundreds, or even thousands of backlinks for one post without even putting in too much effort. Wouldn’t it be great if that was the case for all of your content? Fortunately, the possibility is more realistic than you might realize. That’s why you need to learn how to create link bait posts. What is link bait? Some of you might have created link bait in the past by accident, without fully understanding what you were doing. Don’t worry; this is a good thing. In short, link bait is content that’s specifically designed to build links. The idea here is that any […]

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How to Get More Search Engine Traffic With Internal Linking

In order for your website content to rank, it needs to have links. All too often I see sites spending too much time focusing on building backlinks that they end up neglecting their internal linking strategy. Don’t get me wrong; getting links from other websites is crucial for your SEO value as well. But with that said, at the end of the day you technically don’t have control over what goes on another website. That’s not the case with internal linking. You, and only you will have complete control over your internal links. Let’s start off with the basics. What exactly is an internal link? These are links that connect two pages on the same domain. Internal links have several different purposes and benefits. First of all, they make it possible for users to navigate through a website. For example, how do you get from your site’s homepage to a […]

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How to Advertise on YouTube

In a perfect world, you’d be able to build brand awareness organically without spending a dime. But as you and I both know, the world we live in is far from perfect. There comes a time when every business needs to start running paid advertisements. However, just because you’re paying for ads it doesn’t necessarily mean that you’ll be successful. I’ve seen countless businesses blow their marketing budgets on unsuccessful campaigns because they didn’t have the right strategy. The first piece to any successful advertising campaign is choosing the right platform. YouTube is arguably the best network for running ads. Here’s why. More than 1.9 billion users visit YouTube each month. Those people are watching a billion hours of video each day. According to Alexa, YouTube is the second most popular website in the world, second only to Google. Furthermore, the users spend an average of 8 minutes and 42 […]

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How to Create Predictably Popular Link Bait Posts

Link building can become a time-consuming process. Sometimes you spend hours exhausting all of your strategies and still fall short of your benchmark target. This can be extremely frustrating. Yet other times, certain pieces of content seem to effortlessly attract links. Before you know it, you might have dozens, hundreds, or even thousands of backlinks for one post without even putting in too much effort. Wouldn’t it be great if that was the case for all of your content? Fortunately, the possibility is more realistic than you might realize. That’s why you need to learn how to create link bait posts. What is link bait? Some of you might have created link bait in the past by accident, without fully understanding what you were doing. Don’t worry; this is a good thing. In short, link bait is content that’s specifically designed to build links. The idea here is that any […]

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Ultimate Guide to Hashtags

You see them everywhere around the web… From Twitter to Instagram, hashtags are an essential part of social media. So, why should you use hashtags? To start with, tweets with hashtags tend to get twice as much engagement as tweets without them. Plus, they can help you gain more followers, improve your reputation, and help your customers find information faster. To show you how you can use hashtags to increase your online presence, I created an infographic that breaks down the correct way to use hashtags. To further help you get the most out of hashtags, I’ve created another infographic that will teach you how to leverage them on each popular social network. Conclusion I know I’ve been a bit lazy when it comes to using hashtags, but I have to say, it works. When I was active on Instagram, I saw that pictures with hashtags received at least 15% […]

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How to Build Quality Links From Resource Pages

Every website needs to prioritize link building. Regardless of your business type or industry, backlinks help drive more traffic to your website and are great for SEO purposes. So where should you start? Resource pages need to be a major component of your link building strategy. In fact, 56% of webmasters say that they use resource pages to build backlinks. This strategy is second only to content creation in terms of the most popular ways to build links. Why is this case? That’s because the sole purpose of resource pages is to link out to other websites, which makes this an easy process. All you need to do is find authority resource pages that are related to your site, and then convince the webmasters to add your site to their page. It’s actually not that complex when you know how to approach it. I’ve dealt with so many website owners […]

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The Complete Guide to Building Your Personal Brand

My parents like to tell a story from my childhood. When I was a toddler they would put me in the backseat of the car in child’s car seat when they would take me somewhere like to the store or to a friend’s house. When we would drive down the highway, I would see golden arches through the car window and yell, “Donald’s!” Now, I was only two or three years old at the time. I wasn’t old enough to read. I could barely see high enough to see through the car window. But when I saw those arches it meant something to me. My parents would sometimes take me to McDonald’s for a Happy Meal. I would associate the burger and fries with the golden arches. That is branding. A brand is anything—a symbol, design, name, sound, reputation, emotion, employees, tone, and much more—that separates one thing from another. […]

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Build Audience Connections with Content Marketing

You’ve heard the term tossed around a million times. Content marketing. The phrase seems simple enough, but what exactly is it? Content marketing is just what it sounds like. It’s the process of engaging and growing your customer base through high quality content. Content marketing is an investment. It’s part of a larger marketing framework. It requires strategic insight. It targets users across the entire conversion funnel. It should be held accountable to a standard set of success metrics. Content marketing is NOT social media, an intern’s job, or limited to a company blog. Like any other marketing practice, it requires commitment to systems and standards. It should be held accountable to measurable results. Now that consumers are totally in control of the buying process, you are seeing enterprise brands working to adapt to that. The whole movement to get found in search, or drive online leads or create business […]

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34 Content Marketing Tips Every Marketer Needs To Know

Creating a content marketing strategy isn’t as easy as it may seem. You can’t just throw hundreds of articles up on the web and expect them magically to rank well on Google. Yes, understanding that you should be leveraging content marketing is the right first step, but before you launch your campaign, there is a lot that you ought to know. No matter how awesome your content is, if you’re not marketing it, sharing it, and promoting the heck out of it, nobody will read it. With this straightforward guide, you’ll learn 34 content marketing tips that every marketer should know. Let’s get started. 1. Define the objective of your content The first and most important thing you can do before your pen ever touches paper or your fingers touch the keys is to define the objective of your content. As the old quote goes, “Failing to plan is planning […]

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35 Content Marketing Lessons Learned – Quick Sprout

Not everyone will have to solve a specific problem for their content marketing, but most companies will. You can often learn methods to make your current or prospective content marketing more effective. The way to achieve this is to study other people who have successfully used content marketing to grow their own or their client’s business. There are 2 schools of thought: Study companies similar to yours and emulate their strategy. Or study companies different from yours and apply their tactics to your niche. Both have their merits. You need a complete view of content marketing as a whole, and to get that, you need to study a wide variety of ­­examples. For instance, you should study how different companies use content marketing for different purposes. According to a recent report, the top 3 goals of content marketing are: lead generation thought leadership brand awareness There are many different ways to achieve each of these […]

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A Guide on How To Create a Guide That’ll Drive 360k Visitors

Have you noticed a trend of people creating more detailed guides? You know, ones similar to my guides on SEO, growth hacking, content marketing, or landing page optimization that I have released on Quick Sprout? Vero just released a guide on email marketing, and Qualaroo released one on conversion optimization. What you may not know is that although I was the one to make the creation of detailed guides popular, I wasn’t the first one to come up with the concept. I actually borrowed the idea from Moz, who released the beginner’s guide to SEO a few years ago. When they released an article talking about the fact that the guide has received over a million visitors to-date, I decided to take that model and streamline it by producing a new guide each month. When I first started out, some of the guides only received 68,319 visitors, while others received 128,582 visitors, but I quickly learned […]

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93 Content Marketing Tools You Need to Check Out in 2019

Content marketing is different these days. You used to be able to publish blog posts on just about anything, and you’d get at least some traffic. But now, you won’t get any. Quality content marketing takes a lot of time and effort—there’s just no way around it. But there are, of course, some marketers who accomplish more than others and in less time. I’d like to see you become one of those efficient content marketers, if you’re not one already. There are a few ways to become faster, and one of the best is to use tools. There are a ton of tools out there—some good, some bad. Some save you time, but some may actually cost you time. Even if you are among the 42% of B2B marketers who say they’re effective at content marketing, there is always room for improvement. If you want to make the most of content marketing, […]

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How to Create Content That Drives Sales

There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist. Content marketing is an absolute necessity for brand survival and I’ve grown each of my businesses through content marketing. If you want to generate hordes of sustainable, long-term traffic without spending too much money, content marketing is the way to go. At its core, it’s very simple: Create valuable content for your target audience, and give it to them. You’re on the right track if you are currently creating and distributing content. But for those of you not seeing results from these marketing campaigns, it can be frustrating. If you’re putting so much time and effort into this, why aren’t you seeing results? What’s the issue? I see this problem a lot when I’m consulting businesses. They don’t have a clearly defined content strategy. If this sounds […]

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