How to Get Early Customers to Finance Your Business

The advantages of customer financing over debt and equity financing are considerable. December 17, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. When starting a new business, two of the main problems every entrepreneur faces are finding a product people will pay for, and financing their business. While difficult to pull off, the best startup founders are able to meet both of these challenges by getting their earliest customers to tell them exactly what they want, while at the same time paying them to get the business off the ground through first versions of the product and consulting. Related: How to Finance Taking Your Startup to the Big Time Here are my tips to get your earliest customers to help refine your product, while also getting them to actually pay you to build it. 1. Build trust.  When you have the right level of trust with your […]

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