Grow Brand Value While Accelerating Revenue Growth

Three ways to expand the licensing value of your brand. January 16, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Brands have become an essential component in how consumers purchase, perceive and learn about products and services. This means that increasing brand licensing value is critical to any brand’s successful progression. Fortunately, there are three proven ways that will set you on the path to effectively increase the licensing value of your brand.  Related: Extend Your Brand’s Reach With Licensing 1. Strengthen your brand’s reputation. When consumers are delighted by a particular brand experience, they begin to bond emotionally with the brand. They become brand loyalists and advocates — buying the brand more often and recommending it to others. This behavior serves to build the brand’s reputation. In fact, consumers will often purchase a brand for the first time because of its reputation. The brand, therefore, […]

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Extend Your Brand’s Reach With Licensing

The practice has prospered for nearly a century, and the playbook is dogeared, yet many brand owners hesitate. October 6, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Since the origination of brand licensing in the late 1920’s to early 1930’s with Steamboat Willy, licensing has grown at a unfettered rate. So much so that brand owners have wondered, “Should I license? Will licensing my brand encourage growth? Or, will licensing cause my organization to enter a state that will deplete the goodwill I have built over time?” These are all valid questions that deserve thoughtful answers, and if the question whether licensing is a legitimate route to pursue is being pondered, the following information will help clarify it. Why license? There are a variety of reasons why brand owners should license their brand. If a brand has a high preference, licensing enables the brand owner to unlock […]

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