‘When People Don’t Tell Us Our Ideas Are Crazy, We Get Worried.’ How These Brothers Are Attacking the Hospitality Industry.
Ben and Max Goldberg staked a claim in Nashville hospitality long before the city saw a tourism boom. Here’s how they predicted the future. September 20, 2019 6 min read Nashville is having a moment. Besides being named the 15th best place to live in the country and the fourth-best city for startups, Tennessee’s capital experienced a record-setting year for tourism in 2018, drawing 15.2 million visitors. Nashville natives Ben (pictured left in the photo above) and Max Goldberg are not surprised. In fact, the brothers saw all of this coming in 2006 when they launched Strategic Hospitality, a company with 500 employees who work in nine properties, including restaurants, bars, and even a hotel/music venue/ax-throwing complex. The brothers have been nominated multiple times for the prestigious James Beard Foundation Award, and they recently announced a partnership that will give the company a 5,000 square-foot presence at Nashville International Airport. Explaining the appeal of their hometown, Max told Entrepreneur, “Nashville […]Read more