A Simple Plan for Writing One Powerful Piece of Content Each Week

Good morning, you epic article writer, you. That’s right, I’m talking to you. You publish content to attract new prospects, to build trust with them — word by word — so you can get down to business. And you do it in your slippers. Because shoes are optional in our world, right? Your shoes might be fuzzy, but your words need to be consistently remarkable. Consistently good content that builds an audience is the foundation of online business. But how can you make that happen? Well, one option is to drink lots of coffee and stay up late the night before you publish your post, stifling yawns and squinting to see your screen. But the better option is to spread out the writing and editing process over a few leisurely days, and write your post in stages without ever getting out of your slippers. Sound good? Quality over quantity That’s […]

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8 Incredibly Simple Ways to Get More People to Read Your Content

Your precious words. You know they’ve got to be right to attract the audience you want. You’ve carefully crafted each phrase. You finally hit “publish,” and what happens? Nobody reads them. No comments, no tweets, no sharing on Facebook. It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content. Think you need to spend another 10,000 hours perfecting your writing skills? Probably not. Actually, the solution may be a lot easier than you expect. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention. Impatient searchers Jakob Nielsen’s seminal web usability study from 1997 showed that 79 percent of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you […]

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3 Quick Ways to Transmogrify Photos with Smart Cropping

Cut it out. Cut out the boring parts. Cut out the irrelevant. Cut out the extraneous details that take away from the big visual story. You may know that cropping a photo is one of the fastest and easiest ways to make a boring image more interesting. But you may hesitate to use the cropping tool in your image editor. You could feel unsure about where to place it or how much of the photo to trim away. Today, I’m going to teach you three quick rules for cropping. Get ready to cut it out — with confidence. Cropping is visual editing Since you’re a Copyblogger reader, you understand how editing a sentence like this: “The truth is, (and it’s surprising!), cropping a photo, whether it’s your own or from a stock photo site, is a quick way to give it more impact in the eyes of the person viewing […]

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8 Ways to Weave Simple Visuals into Your Kick-Ass Words

It happened somewhere around third grade, when you were about nine years old. Do you remember? Before that age, we were all multi-talented bundles of potential. We ran, climbed, learned to read and write, did simple math, made pictures, and built towers out of blocks with our own two hands. We dove right in and tried to conquer any new task that was put before us. But right around nine years old, the great “sorting” began. We began to stand out from our peers because we excelled at certain skills. And we began to notice that other skills were more difficult for us. We stood by as people around us surged ahead and became superstar “writers,” “math whizzes,” “artists,” “athletes,” “musicians,” and more. We specialized. It was perfectly natural. Part of growing up is getting to know what you enjoy and are inherently good at. As adults though, these specializations […]

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How to Avoid Using Cringeworthy Stock Photo Images in Your Content

Is it possible for something to be both a lifesaver and a minefield? Yes — and if you’ve spent any time searching for the perfect image on a stock photo website, you know it’s true. Stock photos are a lifesaver — they help you use powerful visual marketing to connect with your readers. And stock photos are a minefield — the wrong image can cause you to lose credibility, attention, and trust. This article shares four tips for avoiding those “stock photo landmines” that end up working against you rather than for you. It’s worth the effort. According to a study by MDG Advertising: “Images are powerful on their own, but when mixed with text they become even more impactful.” They also note that: “Articles with relevant images get 94 percent more views, on average, compared to articles without images.” Ninety-four percent more views? I’ll take it. How about you? […]

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A Minimalist’s Guide to Visual Content Marketing (Even If You’re Not a Designer)

What if I told you there’s a passageway directly into the brains of your readers — and it doesn’t involve copywriting voodoo, ninja video moves, or podcasting magic? It doesn’t involve words at all. It’s all about visuals. Hold on. Don’t run off just yet! I know that using visuals can feel intimidating if you’ve never worked with them before. But just like you don’t have to be born with a pen in your hand to become a decent writer (I’m proof of this), you don’t have to be born with a special “designer gene” to master using visuals. Design is about learning a few guidelines and then practicing what you’ve learned. That’s it. Design is learnable and if you’re willing to practice what you learn, you can start using visuals to give everything you publish more impact and meaning. What’s “visual content marketing?” The broad definition of visual content […]

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