The Simple Question the Producers of the Wildly Popular ‘Crash Course’ Ask Themselves When Creating Content

With more than 8.4 million subscribers and counting, producer and host Nicole Sweeney takes us behind the scenes. November 7, 2018 6 min read In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success. While Nicole Sweeney was getting her masters degree from 2011 to 2014, she began studying YouTube fan communities and how they differed from fan communities that emerged before the internet. She then caught the YouTube bug herself. “While I was spending all this time researching YouTubers, I started periodically making things of my own with friends,” Sweeney recalled to Entrepreneur. “Shortly after I finished grad school, I saw a job listing on Tumblr. Crash Course was hiring an editor and I was like, these are literally the only people in the entire world who will ever care about my thesis. If nothing else, I have […]

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Holiday 2018 Spending Could Top $720 Billion. Here’s Other Eye-Popping Numbers You Need to Know.

November 5, 2018 4 min read Halloween has come and gone, and you know what that means: Bring on the holiday cheer because it’s officially peak retail season. Case in point, starting November 5, for a limited time, all Amazon customers are getting free shipping no matter the amount they are purchasing. Below you’ll find statistics on how consumers will be shopping this season — and how much they will be spending — to help get you ready for the main event. Increased spending According to PwC’s 2018 Holiday Outlook, consumers said that they plan to spend an average of $1,250 this holiday season on gifts, travel and entertainment, up 5 percent from 2017. Eighty-four percent of consumers will spend the same or more than they did last year. Ecommerce versus in-store Ninety-one percent of consumers said that they will shop in stores while 84 percent said they will shop […]

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Reese’s New Machine Will Let You Exchange Candy You Hate for Peanut Butter Cups

Taking candy swapping to a whole new level. October 31, 2018 2 min read The Halloween candy haul is all about the luck of the draw. But if you get saddled with a treat that isn’t to your taste, Reese’s came up with an interesting solution. The candy company rolled out a “Reese’s Halloween Candy Converter Machine” this weekend during a Halloween parade in Tarrytown, N.Y. The machine lets people to swap out the candy they aren’t fans of for Reese’s Peanut Butter Cups. The reason for the machine, according to the company, is because of data from a survey it commissioned that found 90 percent of Americans wish they could trade in their Halloween candy. Tarrytown isn’t the only stop on the Candy Converter Machine’s Halloween journey. Reese’s fans in New York City can check out the machine in Washington Square Park on Wednesday, Oct. 31, from 4 to […]

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Get Smarter About Business Cheaper With These 10 Free Online Courses

Put yourself on the road to more knowledge and better leadership. October 29, 2018 3 min read A successful entrepreneur knows that they won’t be able to achieve their goals unless they are always learning something new. What you may not know is that a number of top universities across the world offer free online classes for you to bolster your skills as a leader and business owner.   Take a look at some of the newest ones that are available: Class: Improving Your Business Through a Culture of HealthSchool: Harvard UniversityWhat you’ll learn: How to cut down on costs, increase revenue and run a stronger company by focusing on the health and well-being of your employees and customers. Class: Sales Pitch and ClosingSchool: Northwestern UniversityWhat you’ll learn: How to make a strong sales pitch for you and your company, develop your brand and make a good impression on your […]

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Inside Netflix’s Notorious Firing Practices

The ‘keeper test’ is reportedly employed by CEO and co-founder Reed Hastings. October 26, 2018 3 min read Netflix’s company culture is often cited as one that startups would do well to emulate. The now famous document, “Netflix Culture: Freedom & Responsibility,” which emphasizes self-directed decision-making, being candid and transparent, keeping only the most effective employees and doing their best to “avoid rules,” was created by Netflix’s then-Chief Talent Officer Patty McCord. In a 2013 GQ piece about the rise of the company, Facebook’s Sheryl Sandberg even said of McCord’s work, “It may well be the most important document ever to come out of the Valley.” But The Wall Street Journal’s recently reported what life is really like at Netflix. The story reveals that sometimes even with the best of intentions, a company culture can develop into something that isn’t quite what you intended — especially if employees constantly worry […]

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Girlboss to Take on LinkedIn With Its Own Social Network

Sophia Amoruso’s company raised $3.5 million for the venture. October 24, 2018 2 min read Girlboss’ next move is taking on LinkedIn. The career site geared toward millennial women founded by Sophia Amoruso recently got a $3.5 million cash infusion in a funding round led by Initialized Capital, the venture capital group run by Reddit co-founder Alexis Ohanian. As of its most recent funding round in 2017, the company was valued at $13.1 million.   Amoruso’s plan is to roll out a paid professional social-networking platform called Girlboss Collective in January. The site will be developed as a networking hub to serve young women whose careers don’t necessarily line up with a traditional trajectory, particularly if they are freelancing, have multiple part-time jobs or gaps in their resume. Girlboss Collective will be available to people of any gender to use. Related: With Girlboss, Sophia Amoruso Is Using Past Failures to Fuel Her […]

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This New Platform Aims to Help Freelancers Boost Their Marketing Skills

Fiverr is rolling out a program called Learn. October 17, 2018 1 min read Part of being a successful solopreneur or freelancer is making sure that you are up to date on the latest technology and skills required to make an impact in your field. This week, Fiverr, an online marketplace for freelance services, is rolling out a new platform called Learn. It’s particularly relevant if you’re looking to grow your skill set in areas like branding, viral marketing, SEO, market research, digital copywriting and graphic design, and its instructors have worked with big-name companies like Apple, Unilever, Nike, Girl Scouts of America and Google. Once the courses are completed, if users want to advertise their expertise on Fiverr, they will receive a badge that they can use as part of their profile. The platform was inspired in part by research conducted by Fiverr, which found of the freelancers that […]

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YouTube Star Remi Cruz Built a Lifestyle Brand With Millions of Followers by Staying True to Herself

Her latest venture is a skincare company called HoneyPop. October 17, 2018 6 min read In this series, YouTube Icon, Entrepreneur speaks with the individuals behind popular YouTube channels to find out the secrets of their success. Growing up, 23-year-old Remi Cruz loved watching the beauty and style tutorials from YouTubers like Blair and Elle Fowler and Michelle Phan. In high school, after years of being fan, she decided to try it for herself. In 2012, she launched a YouTube channel, MissRemiAshten, to talk about the things she loved, from fashion and makeup to dance and music to DIY projects and, more recently, to cooking, fitness and overall wellness. Five years and two channels — one for her completed, more polished videos and the other, RemLife, taking followers behind the scenes of shoots and vlogs about her life — later, Cruz shares her videos with over 3.6 million subscribers In […]

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The Co-Founder of This Celebrity-Favorite Subscription Box Shares Why Failure Is So Important for Success

FabFitFun’s Katie Kitchens reveals what keeps her going during tough moments. October 15, 2018 6 min read Editor’s Note: Inspire Me is a series in which entrepreneurs and leaders share what motivates them through good times and bad, while also sharing stories of how they overcame challenges in hopes of inspiring others. When Katie Kitchens co-founded FabFitFun in 2010, she wanted to create an online magazine to write about products that would make women feel great, inside and out.Three years into the company’s tenure, she and her co-founders Michael and Daniel Broukhim decided to make a change. Instead of just writing about the products they loved, they wanted to get them into their readers hands so they could try them for themselves. While there were other subscription box services on the market, the FabFitFun team aimed to make their idea stand out from the pack. “Nobody was really looking at the […]

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These Are the Top CEO Salaries of 2017. 3 Things To Know Today.

Stay in the know in 60 seconds. October 11, 2018 1 min read 1. You can now buy a ticket to take the world’s longest non-stop flight. After 5 years, Singapore Airlines is relaunching direct service from Singapore to New York. It will only take you 18 hours and 20 minutes to travel 9,537 miles. Hope you brought some good reading material.  2. The major healthcare merger between CVS and Aetna is nearly complete. The Justice Department just approved the drugstore chain’s $69 billion purchase of the health insurance provider. 3. The Conference Board’s annual CEO pay study was released today and found that the top CEO salaries of 2017 belonged to Broadcom’s Hock Tan at $103 million and Frank Bisignano of First Data at $102 million.  Read_more Related posts: If You Could Accomplish One Thing in 2017, What Would It Be? The Average Salaries of Tech Works in Major Cities (Infographic) The Moz Year […]

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9 Sleep and Health Myths You Should Stop Believing

Sleep isn’t one-size-fits all. October 5, 2018 3 min read When it comes to the world of sleep and wellness, there are a lot of “shoulds,” so much so that keeping track of all the myths and recommendations out there can be pretty exhausting. But there are some myths that are patently untrue, and we’re here to help. Let the debunking begin. Related: 20 Weird Strategies to Help You Sleep   Breakfast is the most important meal of the day. Image credit: happy_lark | Getty Images Chalk this one up to pervasive marketing from companies such as Kellogg’s and Quaker Oats, which have had a vested financial interest in you chowing down on what we now think of as breakfast foods. The truth is, if you aren’t ready to eat something right when you wake up, and you’re more of a mid-morning snack or early lunch person, there’s nothing wrong with […]

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These First-Time Founders Share What Gave Them The Inspiration to Take the Plunge

Agency owners Yadira Harrison and Shannon Jones say their mantra is ‘what’s the best that can happen?’ October 1, 2018 8 min read Editor’s Note: Inspire Me is a series in which entrepreneurs and leaders share what motivates them through good times and bad, while also sharing stories of how they overcame challenges in hopes of inspiring others. It can be scary to leave behind a good job you’re comfortable in to make the leap into entrepreneurship. For Yadira Harrison and Shannon Jones, friends and co-founders of newly-launched  boutique marketing and business strategy firm Verb, the fact they have each other to rely on and find inspiration in has made all the difference during those moments when the responsibility of being the boss can feel overwhelming. Harrison and Jones met when they worked as VP’s at the agency Civic Entertainment Group. After working successfully together for several years on accounts like Airbnb, […]

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A Professional Bridesmaid Shares Her Secrets to Managing Stress and Forging Strong Relationships

Bridesmaid for Hire founder Jen Glantz says if you have an idea for something great, the best thing you can do is just start. September 26, 2018 2 min read How do you turn a viral moment into something with real staying power? In the summer of 2014, 26-year-old Jen Glantz had been a bridesmaid four times in under a year, with two more invitations in the offing. A friend had joked that she was becoming a professional bridesmaid. A few days later, feeling burned out and discouraged after getting rejected from an opportunity that she had been excited about, her friend’s offhand remark crossed her mind. She thought, why not try a crazy idea? Related: Reddit Co-Founder Alexis Ohanian Reveals Why You Should Rethink What It Means to Be a Great Mentor She offered her services on Craiglist as a bridesmaid for hire, with her skills including everything from dancing […]

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Instagram’s Founders Say They’re Resigning Because They Want New Challenges, But They May Also Want to Get Away From Zuckerberg

Kevin Systrom and Mike Krieger are leaving on a high note. September 25, 2018 3 min read How do you know when it’s time to make your next big move? Instagram CEO Kevin Systrom revealed yesterday in a company blog post that he and co-founder Mike Krieger would leave the photo sharing platform owned by Facebook. “We’re planning on taking some time off to explore our curiosity and creativity again,” Systrom wrote. “Building new things requires that we step back, understand what inspires us and match that with what the world needs; that’s what we plan to do.” Systrom and Krieger are leaving on a high note. This summer, the 8-year-old company achieved a major milestone, hitting 1 billion users, up from 800 million in 2017. Facebook purchased Instagram in 2012 for $1 billion. Mark Zuckerberg released a statement via on Facebook’s Twitter account. 2/2 I wish them all the best […]

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These Friends Snuck a Poster of Themselves Into Their Local McDonald’s — and It’s Still There

Jevh Maravilla saw the blank wall as a chance to make the restaurant a little more inclusive. September 18, 2018 2 min read Originally published September 4, 2018 As the saying goes, you can’t be what you can’t see, but recently, a 21-year-old University of Houston student named Jevh Maravilla took that advice to heart in a somewhat unexpected way. At his local McDonald’s, Maravilla and his friends looked around and realized that there weren’t any Asian faces in the photos. So when they noticed a blank wall, they knew exactly what they wanted to do: create a poster of themselves aping the cheesy, cheerful aesthetic of McDonald’s decor and find a way to hang it in the restaurant. The group purchased an old McDonald’s shirt from a thrift store and created a badge to make Maravilla’s disguise as a “regional interior coordinator” look more legitimate for their photo shoot. […]

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What You Need to Know About the Japanese Billionaire Going to Space With SpaceX

He loves art and is the 18th richest man in Japan. September 18, 2018 3 min read While SpaceX’s ultimate goal is to get people to Mars, Elon Musk’s company will start with a trip that a few men have famously gone on before: to the Moon. Musk announced Monday that Japanese billionaire Yusaku Maezawa will be the company’s first space tourist, signing up for a trip that hasn’t been made since NASA’s Apollo program ended in 1972. SpaceX’s plan is to take Maezawa around the Moon in 2023. The 42-year-old Maezawa is an entrepreneur, but his first love is music. He plays guitar and drums and started his first band in 1993 when he was in high school. In lieu of going to college, he decided to visit the U.S. with his girlfriend. There, he began amassing a collection of rare CDs and records that in 1995, when he […]

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This Young Entrepreneur Started a Company to Harness the Power of Networking and Help Her Community Hustle

Emily Miethner founded her company FindSpark to help other creatives get a foothold in the careers they desire. September 17, 2018 6 min read Editor’s Note: Inspire Me  is a series in which entrepreneurs and leaders share what motivates them through good times and bad, while also sharing stories of how they overcame challenges in hopes of inspiring others. Like many entrepreneurs, FindSpark co-founder and CEO Emily Miethner solved a problem that she, herself, struggled with. Miethner graduated during the height of the recession with a degree in fine arts and design. After leaving school, she was able to land a job in working in social media management at a publishing house and then a startup, but all the while, she saw how difficult it was for her fellow creatives to get a foothold in the industries of their choice. “Even for me, as someone who identified outgoing and a people […]

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The Entrepreneur Behind a 10-Year-Old Company Shares a Simple Strategy That Will Get You Over Any Creative Block

Ban.do co-founder Jen Gotch says you already have everything you need. September 13, 2018 11 min read Ten years ago, artist and designer Jen Gotch co-founded Ban.do to sell hair accessories. In the early days, the company had one small office and one employee. As the company grew, it began partnering with big name retailers including Anthropologie and celebrities who shared Ban.do’s aesthetic, including Taylor Swift. Ban.do also started expanding the types of products it sold, which now includes phone cases, planners, bags, clothes and beauty and household items. The company now has a team of 40 employees, recently collaborated with Starbucks and has more than half a million followers on Instagram and counting. Heading into the company’s 10th anniversary, Gotch said it was important for her for the business to use its platform to stand for something meaningful. With that in mind, she and her team launched a campaign […]

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This 9-Year-Old Wrote to Taco Bell Asking Why They Don’t Deliver. Now She is Going to Speak at Its Annual Convention.

Dream big. September 11, 2018 3 min read The savviest entrepreneurs know that if you can take a specific problem that is affecting you and solve it on a universal scale, you’re well on your way to success. This was a strategy that third grader Kinsley Lynn James recently learned first hand. When the 9-year-old from Michigan was thwarted in her attempt to convince her mom to take her and her siblings to Taco Bell, she decided to go to the source and a write a letter to the company explaining why they should hop to it and implement a delivery service. Her full letter reads as follows. Dear Taco Bell, Today I really wanted tacos but my mean mom wouldn’t take me and I’m only nine so I can’t drive to get some myself. I would like to give you some reasons why you should deliver. One reason I […]

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Multimillion Beauty Brand Carol’s Daughter Founder Shares How Her Family Has Made Her a Better Person

The people Lisa Price surrounds herself with — along with knitting, old Hitchcock film and Soul Cycle — help her through stressful moments. September 10, 2018 11 min read Editor’s Note: Inspire Me  is a series in which entrepreneurs and leaders share what motivates them through good times and bad, while also sharing stories of how they overcame challenges in hopes of inspiring others. Lisa Price wants to make sure that every woman who uses her Carol’s Daughter hair and body products takes time they need to care of themselves. But sometimes, Price admits that she sometimes forgets that the only way she can succeed is to do that for herself too. Every entrepreneur needs a support system to succeed, and for Carol’s Daughter founder Lisa Price, from the very beginning, that was her mom. Price got her start in 1993 after her mother suggested that she sell some of the […]

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