3 Strategies to Revive And Grow Your Facebook Business Page

Business pages are still valuable, but the way to leverage them has changed. February 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the glory days in which posting to your Facebook business page would mean reaching the majority of your followers. Even as Facebook creeps closer to the 2.5-billion user mark, business-page posts are notorious for low reach, often being shown to account for 5 percent or fewer of a page’s total like count.  Part of this design is by design, to encourage you to cough up the bucks and advertise. But as Facebook continues to grow, the sheer amount of material in a user’s feed also becomes a factor; each Facebook user can like up to 5,000 pages, be in up to 6,000 groups and have up to 5,000 friends.  The feed can only hold so much, and Facebook realizes people spend more […]

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5 Reasons This 97-Year-Old Marketing Book Is More Relevant Than Ever

Attention is an asset you must capture and capitalize on in marketing. February 11, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary marketers and copywriters of the 20th century, including agency king David Ogilvy and legendary copywriter Gary Halbert, and its message has only become more relevant in the digital age. While controversy still brews over whether our attention spans have actually shortened, the opportunities to fracture our concentration — whether it be multiple tabs on a browser screen or texting while driving–have likely arisen with the proliferation of the smartphone. Entrepreneurs are tasked with capturing the undivided attention of their prospect faster than ever before.  Related: 10 Marketing Strategies to Fuel Your Business Growth Video marketing, perfect Instagram feeds, and impressive TikTok filters blast us with flashing lights […]

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Copywriters Use These 4 Psychological Tactics to Write Attention-Grabbing Headlines

Leverage psychology in your copywriting to increase your powers of persuasion. January 31, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. Many content marketers feel a headline can be as important, if not more important, than the content itself. In fact, a study found that 59 percent of articles shared on social media weren’t even clicked on by the user in the first place. Whether your end goal is to educate, pitch, or sell, headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content. And the notion that people don’t have time to read is a fallacy. Research has shown that when we’re curious, we’re more likely to expend precious resources such as time to find out the answer. The good news is that you don’t have to be a wordsmith or a literary […]

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3 Ways to Digitally Declutter

Save up to two hours a week with these simple tweaks. January 30, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. If it feels like you’re waiting around to get things done, you might actually be right. Technology that’s meant to make us more efficient can sometimes bog us down. A 2013 study found that participants spent an average of 16 minutes per day waiting for their computer to start up, and a McKinsey report found that employees spend nearly two hours of every workday searching for information. Add it up: That’s four entire days of life each year spent on looking for files. Americans now spend nearly half their lives in front of a screen, so you may not realize it at first, but each and every day there are pockets of time spent waiting that could instead be spent getting results. As a content […]

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Why Not Being Confident Can Sometimes Be A Good Thing

Impostor syndrome can inhibit progress, but flying blind with a false sense of confidence is a much bigger threat to our success. January 24, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Millennials constitute the largest percentage of the global workforce, and 7 out of 10 report that they’ve experienced impostor syndrome at some point in their career. This feeling of being a fraud can discourage you from taking risks and further educating yourself, and picture-perfect social media feeds have heightened our collective perfectionism, paralyzing us from making progress and contributing to a mental health crisis. Related: 10 Things You Can Do to Boost Self-Confidence However, there’s a far more dangerous villain lurking in the sense-of-self spectrum: Overestimating your abilities. Having unearned confidence. And most of us are biologically wired to exaggerate our efforts. Where does false confidence come from? In social psychology, illusory superiority is a phenomenon […]

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5 Gmail-Productivity Tricks That Win Back Time and Focus

Make your inbox work for you, not against you. October 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Presented by Our e-mail bombardment rate is at an all-time high. We now receive an average of 121 emails a day, and the number sent per year worldwide is expected to top 300 billion in 2020. Moreover, a famous University of California Irvine study found that each time we are interrupted by a distraction it takes more than 20 minutes to regain our focus around the original project at hand. Since entrepreneurs and startup founders must wear so many hats, it’s very possible that you go an entire day or week without spending any time in your flow state. When you’re able to win back time and reinvest it in thinking about your business, you’re more likely to be creative, deliver your best work and have a heightened overall sense […]

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The LGBTQ+ Community Has $3.7 Trillion In Purchasing Power; Here’s How We Want You to Sell to Us.

For businesses, Pride Month should be about more than slapping up a rainbow and calling it a day. June 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The rainbow monsoon is here: June is LGBTQ+ Pride Month, and my feeds are flooded with colorful brand campaigns and slogans. Related: Promoting Inclusivity Beyond Pride Month: Why We Should Support the LGBTQ+ Community Year-Round While these steps toward inclusion signify progress, it’s important that we use Pride Month as a time to highlight hot-button topics and challenges our LGBTQ+ communities face. Let’s not let the pride marketing machine dilute the present-day gay experience. This affects entrepreneurs because brands that reach the heart of the queer community with their messaging and support are likely to see a financial ROI. But that messaging has to get it right: Merely sapping a rainbow across your logo to avoid seeming tone-deaf no […]

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Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable

Ensure your content gets seen — even when social media is going haywire. March 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners’ content marketing into limbo — and teens into a near-crisis. The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that users still spend an average of 41 minutes a day on the platform. But building your audience on Facebook, Instagram or any private company’s channel can be a double-edged sword when its algorithm gets switched up or its systems go down. So, whether you’re a coach, service provider, ecommerce business or local brick and mortar, it may be time to reconsider email marketing: It’s one of the best ways to reach customers, build relationships and increase sales, especially if you’re on a budget. Yet, as a […]

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