The LGBTQ+ Community Has $3.7 Trillion In Purchasing Power; Here’s How We Want You to Sell to Us.

For businesses, Pride Month should be about more than slapping up a rainbow and calling it a day. June 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. The rainbow monsoon is here: June is LGBTQ+ Pride Month, and my feeds are flooded with colorful brand campaigns and slogans. Related: Promoting Inclusivity Beyond Pride Month: Why We Should Support the LGBTQ+ Community Year-Round While these steps toward inclusion signify progress, it’s important that we use Pride Month as a time to highlight hot-button topics and challenges our LGBTQ+ communities face. Let’s not let the pride marketing machine dilute the present-day gay experience. This affects entrepreneurs because brands that reach the heart of the queer community with their messaging and support are likely to see a financial ROI. But that messaging has to get it right: Merely sapping a rainbow across your logo to avoid seeming tone-deaf no […]

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Last Week’s Facebook Outage Proves Why Email Marketing Is Still So Valuable

Ensure your content gets seen — even when social media is going haywire. March 18, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Last week saw Facebook, Instagram and WhatsApp go down for several hours for millions of users, throwing business owners’ content marketing into limbo — and teens into a near-crisis. The social media giant Facebook has thrown around impressive growth stats for years, saying, for example, that users still spend an average of 41 minutes a day on the platform. But building your audience on Facebook, Instagram or any private company’s channel can be a double-edged sword when its algorithm gets switched up or its systems go down. So, whether you’re a coach, service provider, ecommerce business or local brick and mortar, it may be time to reconsider email marketing: It’s one of the best ways to reach customers, build relationships and increase sales, especially if you’re on a budget. Yet, as a […]

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