How to Manage and Avoid Ecommerce Chargebacks

Chargebacks have become a growing problem for ecommerce companies. In fact, credit card chargebacks are rising at a rate of 20% each year. Statistics show 40% of consumers who file chargebacks will do so again within 60 days. And 50% of those people will file another one within 90 days. Banks and credit card companies make it easy for their customers to dispute charges on their accounts. Ecommerce companies are paying the price for this behavior. Those of you who have an ecommerce shop know what I’m talking about. I’m willing to bet you’ve had to deal with these situations in the past. They are a real pain, to say the least. On your end, you thought you did everything right. A customer placed an order online. You fulfilled the order and got paid. Only later, you see that the transaction was nullified. You probably weren’t even notified of this […]

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12 Tips for Creating Signup Forms That Convert

Every website can benefit from signup forms. Depending on your business, these forms may vary greatly in their design and purpose. Some of you are using signup forms to simply collect email addresses for your subscriber lists. Opt-in forms are great for your lead generation strategy. Other companies rely on signup forms to acquire new customers. Subscription-based businesses need signup forms to generate revenue. Signup forms improve communication between you and your current or prospective customers. They also allow you to share more information about your company while gaining insight into people who sign up. Regardless of what you’re using signup forms for on your website, they are useless if your website traffic isn’t converting. Unlike other customer acquisition strategies you’re probably using, creating a signup form isn’t expensive. All you need to do is implement some minor changes to your website. Typically, these forms can be updated and embedded […]

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11 Outdated SEO Tactics You Need to Retire

Just like most aspects of marketing and technology, search engine optimization has evolved over time. Marketing strategies that were effective for your company five or ten years ago may not be as effective today. The same applies to SEO. Search engines have changed the way they rank websites. If your company hasn’t been staying up to date with the latest trends, your SEO strategy is outdated. I see this problem all too often in my consulting work. Many companies still employ old strategies that no longer work. That’s what inspired me to write this guide. The outdated tactics on this list vary in terms of how they will affect your business. Some of these are ineffective but harmless, while others could potentially hurt your SEO ranking. Every business with a website needs to read this guide. Use it as a reference to see if you’re still using outdated SEO tactics […]

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How Blockchain Is Changing the Digital Marketing Industry

Cryptocurrencies have been a hot topic lately to say the least. You probably heard about Bitcoin years ago—the most popular cryptocurrency with the most media coverage. In the early days, it was primarily used for transactions on the dark web. But today, cryptocurrencies have evolved and are starting to gain traction. Everyone knows someone with a cryptocurrency story. Either a friend, family member, or a friend of a friend invested in Bitcoin years ago and made a fortune off it. Or maybe you’ve talked to someone who regrets selling too early before some of the most recent surges took place. That said, I didn’t create this guide to spark a cryptocurrency debate. Everyone has an opinion on this method of payment, and I don’t want to get into all the pros and cons. Instead, I want to focus on one specific area that makes this technology work. Blockchain. On the […]

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How to Increase Your Sales ?ith Instagram Stories

No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile. With a standard post, you’re somewhat limited to how much content you can upload in a given day or a week. Let me clarify. Technically, you can post as much as you want. But that strategy won’t work. On average, most brands post about 10 times per week. Uploading content more than once or twice per day to your Instagram profile will have a negative impact. According to a recent study from Sprout Social, 58% of consumers say it’s annoying when brands post too much on social media. And 46% of users will unfollow a brand for doing this. But you want to share your content with your audience. Sometimes, posting once or twice per day isn’t enough to get your point across. That’s when […]

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How to Nurture Your Leads with Thank You Pages

Saying “thank you” can go a long way. For starters, it’s basic manners you learn at an early age. When someone does something for you, you thank them. But it’s also a crucial inbound marketing strategy. According to research, 68% of customers will leave a company if they don’t think it cares about them. That’s why your website needs to have a thank-you page. Website visitors will be redirected to your thank-you page after filling out a form on your site, e.g., opting into your email newsletter. Right now, if your thank-you page simply thanks the visitor and does nothing else, you’re missing out on a huge opportunity. These landing pages can be used for much more, such as building brand awareness, getting customer feedback, or even increasing sales. You just got a new lead. You’ve got to nurture that lead. Converting leads into customers is a top priority for businesses in the […]

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How to Know When to Use Chatbots vs Live Chat

How are you currently communicating with your customers? If calling, emailing, or submitting a form on your website are the only means for your customers to reach you, you need to get with the times and make some changes. Offering live chat on your website is a better way to provide customer service. According to studies, 73% of consumers say live chat is their most preferred method of communication. This ranked highest compared to other methods. In fact, 61% of consumers said they preferred email, 48% preferred social media and only 44% preferred phone. Furthermore, live chat had a 92% satisfaction rating. This was also the highest satisfaction rating compared to other forms of customer support. It’s clear your company needs to have this feature on your website. But how do you implement it? You’ve got two choices: chatbots or live chat representatives. Chatbots are computer-generated responses. They allow customers to […]

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How to Use Predictive Analysis to Improve Your Marketing Strategy

The world of technology is constantly evolving. As a marketer, you need to stay up to date on new advancements that could benefit your company. You don’t want to be left behind while your competitors forge ahead by adapting to the new world. In my consulting work, I often see marketers and business owners who don’t believe these advancements are relevant to their marketing strategies. But this couldn’t be farther from the truth. New types of technology such as AI and machine learning are reshaping marketing. While the technology is advancing rapidly, the basic concepts behind its applications remain unchanged. Everything is still focused on the customer. Your marketing efforts need to reach your target audience. Your campaigns must find ways to speak to these people, and you can achieve that by personalizing and improving their experience. Predictive analysis can make this possible. Some of you may already be running […]

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How to Convert Free Trial and Free Plan Users into Paying Customers

If your business relies on subscriptions to generate revenue, you probably offer a free trial to test your product before you ask your subscribers to pay. This is a great strategy. People may be hesitant to pay for your subscription initially, but if they can try it first, it gives you an opportunity to win them over and turn them into paying customers. Some of you may even offer free plans for certain services. The idea behind this strategy is that these people will eventually upgrade to paid plans. But you can’t assume every free trial or free plan user will become a paying customer. I see this problem all the time in my consulting work. Businesses don’t have a problem getting people to sign up for free plans and free trials, but when it comes to getting paid, their conversions are lower than expected. Even you don’t use this […]

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15 Free Google Tools That Will Enhance Your Marketing Strategy

When it comes to anything done on the Internet, Google is king. It’s the most popular search engine in the world, with a global market share of 89%. Each day, 3.5 billion searches are performed on Google. That’s more than 1.2 trillion searches annually. With so many people using Google to search for information online, it’s more important than ever for businesses to understand the Google algorithm. That knowledge will help them use SEO tactics to drive ecommerce sales. But Google is much more than just a search engine. The Google Play Store is the official app store for all Android devices. It’s developed, owned, and operated by Google. Understanding the app store and how it works will help you improve the ranking of your business mobile app. While you may know how important Google is for searches, you might not be aware of everything else it has to offer. Google has tons […]

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How Topic Clusters Are Revolutionizing the Future of Marketing

To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever. You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable. Everything you publish across all your distribution channels needs to benefit your audience, or it won’t be successful. In addition to producing high quality content, you also want to make sure it’s SEO-friendly. The key factor of your content production needs to be relevancy: 78% of consumers say relevant content increases their intent to buy. Your content must be relevant to your brand and relevant to your audience while still appealing to Google. Blindly producing content without a strategy won’t help you. You need to keep up with the latest trends and see how other brands approach content marketing and SEO. […]

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11 Metrics Every Marketing Manager Needs to Track

How successful are your marketing campaigns? Believe it or not, this seemingly simple question puzzles many marketers and business owners I work with. You’re running ads, and customers are buying what you’re selling, so your marketing efforts must be working, right? Not necessarily. Don’t get me wrong. I’m not saying this means your strategies have failed. In fact, some of your campaigns may be working great. But you can’t make any assumptions. The only way to know for sure whether your campaigns are working is to measure the results. By tracking certain metrics, you’ll also be able to save some money. You don’t want to dump money into campaigns that aren’t working. Here’s the problem. Sometimes it’s difficult to directly tie one promotion to a sale. That’s why you need to track several metrics and infer based on the results. This statement holds true for all marketers, regardless of your […]

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B2B Marketers’ AI Expectations 2018-19

Artificial intelligence has created a lot of buzz lately, and for good reasons. Whether your company has adapted or not, this technology has already penetrated our world. Marketers are using AI to improve their businesses. I know what some of you are thinking. Sure, some companies use AI, but you don’t need to yet, right? Wrong. I see this mentality far too often when I’m working with business owners. The reality is machine learning is reshaping marketing. Think about the marketing strategies you were using ten or even five years ago. I’m willing to bet they have changed over the years. Well, those strategies will continue to change and evolve based on new technology. AI is the next big wave. If you do some research on AI in marketing, you’ll see lots of information geared toward companies targeting mass consumer audiences. But what about the B2B industries? AI is penetrating […]

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How to Grow Your YouTube Channel with These 12 Tools

When people talk about social media, the first networks that come to mind are usually Facebook, Instagram, and Twitter. While YouTube may not be your first thought, it needs to become a priority for you moving forward. Whether you’re a business, Internet personality, or social influencer, your YouTube channel will help you increase sales with video content. Behind only Google, YouTube is the second largest search engine in the world. More than one billion people visit the platform every month. The amount of content on YouTube is astonishing. Today, 100 hours of video get uploaded to YouTube every minute. More content has been uploaded to this platform in 60 days than the three major US networks created in 60 years. If you want to learn how to run a successful video blog, you need to be active on YouTube. But your YouTube channel is only as good as the number of subscribers, […]

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How to Repurpose Your Content Across Multiple Marketing Platforms

Quality content takes time and effort to produce. I am sure you know this if you regularly publish content on all your distribution channels. But many brands lose quality in pursuit of higher quantities of content. While I agree that quantity is important as well, your quality can’t suffer as a result of this strategy. You need to learn how to avoid stale content. I work with many businesses that run into this problem. They want to publish at least one piece of content a day on all their distribution channels. Among their websites, blogs, and social media pages, it’s a lot of content. Before you know it, that’s upward of 30 posts per week across these platforms. However, that doesn’t mean you need to come up with 30 unique pieces of content. This approach will take too long and ultimately hurt your quality. That’s why you need to learn […]

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How to Use the 2018 Holiday Season to Drive Sales

With the holiday season quickly approaching, your business needs to take steps to prepare for a potential surge in sales. But you can’t assume people will buy from your brand during the holidays if you sit back and do nothing. The brands able to recognize the latest marketing trends will have success in the coming months. Consumers are willing and able to spend money during the holidays. It’s a fact. How you prepare and position yourself will determine how much of the market share your company will control. Even though the ecommerce industry is a competitive space, there is plenty of money to go around. In fact, experts predict ecommerce sales to increase by 17-22% during the 2018 holiday season. November 1st to January 31st is considered the holiday season. I know what some of you are thinking. There are holidays throughout the entire year. What makes the ones during those dates […]

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How to Deliver Relevant Marketing Content by Segmenting Your Email Subscribers

Email marketing needs to be a top priority for your company’s content strategy. 80% of retail brands named email marketing as the top driving factor in customer retention. Plus, email has the highest ROI per $1 spent compared to other content strategies. On average, for every $1 you spend on your email campaigns, you can expect to receive $40 in return. That’s why it’s so important for you to get more email subscribers without annoying your website visitors. But having a huge list of subscribers is useless if you don’t know how to manage your content. If you are sending the same campaigns to everyone on your list, I bet your results aren’t that favorable. People on your email list shouldn’t be grouped into one category. Why? For starters, these people are very different. In addition to their demographic differences, your subscribers will have separate wants and needs. It’s unlikely you’ll be […]

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How to Increase the Average Order Value on Your Ecommerce Store

As an ecommerce shop, you always need to come up with new ways to increase your revenue. But with that said, it’s a common misconception that you need to find new customers to generate more sales. That’s simply not the case. In fact, there are plenty of ways to increase revenue without acquiring new customers. Rather than trying to get more transactions on your ecommerce site, you should be focusing on tactics that increase the amount of each transaction. Don’t get me wrong. Obviously, new customers and more transactions are great news for your business. But it’s not the only way to make more money. What’s the average order value on your platform? This is a metric that you should be tracking at all times. If you’re unfamiliar with average order value, abbreviated as AOV, it’s really easy to calculate. Tactics that improve your AOV work for new customers and […]

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How to Create a Trustworthy and Transparent Pricing Page

Is your pricing page designed to drive conversions? There are some common problems I see all the time when I’m analyzing these landing pages. It’s a tricky situation for businesses. On the one hand, you want your pricing page to be informative, useful, and beneficial to your prospective customers. But at the same time, you want to make sure it’s designed to make people spend as much money as possible. All too often, I see pricing pages that are either on one end of the spectrum or the other. You need to find that middle ground. You’ve spent a lot of time learning how to generate more profits by focusing on your pricing strategy. Now you need to learn how to properly display those prices. What types of pricing pages will encourage website visitors to convert? Pages that are transparent and build trust will ultimately be your best bet. Here’s […]

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How to Drive Sales with These 11 Instagram Marketing Strategies

In today’s competitive landscape, your business needs to leverage as many distribution channels as possible to increase sales. By now, I’m sure you understand the basic concepts of applying a social media marketing strategy. You’ve created business profiles on the most popular networks. You’re sharing content on a regular basis. Your efforts have helped you get more followers. But you’ve got to elevate your game and learn how to convert your social media followers into customers. According to research, 74% of consumers use social media to guide their buying decisions. And 71% of people are more likely to buy something based on a social media recommendation. Simply put, consumers are eager and willing to use social platforms to find new brands, conduct research, and aid the purchase process. As a marketer, you need to recognize the latest social media trends and use them to your advantage. Instagram is the fastest growing social […]

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