13 Ways to Improve Your Engagement Rates on Your Instagram Posts

Social media marketing has become a necessity for brand survival in today’s day and age. But simply creating profiles on these platforms and hoping the rest will take care of itself is not an effective strategy. You need to be active on social media. While you may have already recognized the importance of social sites such as Facebook, it’s time for you to focus on other platforms—specifcally, Instagram. Instagram, with its features and benefits, was part of the top social media trends of 2018 I wrote about. Instagram has more than 1 billion users. Of those users, 500 million use the platform on a daily basis. Only Facebook and YouTube have more active users. For the most part, Instagram users are younger. Nearly 60% of Instagram users in the United States are under the age of 30. This is important to recognize if you’re segmenting your target audience with generational […]

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How to Improve the Ranking of Your Business Mobile App

It’s no secret we’re living in a mobile world. As marketers, we need to recognize that our current and prospective customers are active on their mobile devices. That’s why you need to learn how to optimize your web design for mobile users. But some of you may have taken this one step further and built a mobile app. That’s great news, and you’re definitely headed in the right direction. Mobile apps are increasing in popularity. If you saw my top mobile trends that are dominating 2018, you’re aware of this. In fact, over half of small businesses in the United States either have mobile apps or are planning to develop one. Further, 55% of these business owners say they are using mobile apps to drive sales. Those of you who already developed an app have an advantage over your competition. But your app won’t be successful unless you can get people […]

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How to Get More Email Subscribers Without Annoying Your Website Visitors

With so many new content marketing strategies out there today, it can be tempting to look past your email list. After all, how important can it be? To say the least, email marketing is crucial. It needs to remain part of your core marketing foundation. Research shows that 99% of consumers check their emails every single day. Between personal email addresses, work accounts, computers, and mobile devices, some consumers check their inboxes even up to 20 times per day. More than 80% of retailers say email marketing is the driving force behind their acquisition and customer retention strategies. From a marketing perspective, sending emails is an extremely cost-effective strategy as well. On average, the ROI yields $40 for every dollar spent, which is the highest among other strategies. But your email campaigns won’t work unless you have lots of subscribers. That’s why you need to learn how to build your first email list […]

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How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility

Establishing credibility is important for all businesses. There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart. In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can get to establish our credibility. That’s why in the past, I’ve identified the top elements adding credibility to your website. Today, I want to explain one of those elements in much greater detail. Customer testimonials. Those of you currently displaying customer testimonials on your websites are off to the right start. But there is always room for improvement. If you’re not using customer testimonials, that needs to change. One of the reasons why these testimonials are so valuable for your business is because they create social proof. Exactly how much of an impact will this have on your conversions? Here […]

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How to Effectively Market Your Small Business on Social Media

Social media marketing is no longer optional for small businesses in 2018. I see this problem all too often when I’m consulting small business owners. They have this mentality that social media won’t benefit their companies. “Our customers know who we are, and they know where to find us.” Does this sound familiar to you? Don’t get me wrong: it’s great that you have established a steady customer base. But using social media to market your small business will help you get more money from your existing customers in addition to acquiring new ones. Failure to have an effective social media strategy can be detrimental to your small business. While you may not think your lack of a social media presence is having an impact on you today, it will eventually catch up with you down the road. So don’t wait until it’s too late to get started. You’ve got to […]

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How to Use SEO Tactics to Drive Ecommerce Sales

The ecommerce industry is a highly competitive space. That’s because the popularity of online shopping is growing at a rapid rate. Last year, retail ecommerce sales surpassed 2.3 billion dollars across the globe. This number is expected to double within the next three years. It’s safe to say that consumers will continue buying from ecommerce platforms. This news should be extremely encouraging to ecommerce brands. But with so many competitors across the world, you’ll need to come up with ways to separate yourself from the crowd if you want to survive and thrive. In the past, I’ve told you how to get your first sale from your new ecommerce website. But now that you’ve got those initial sales out of the way, you need to come up with a sustainable growth strategy. You can do this in a number of ways. For example, leveraging social commerce to increase ecommerce sales is a […]

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How to Design a Checkout Process That Generates High Conversion Rates

Ecommerce websites live and die by their conversions. For those of you who have a high volume of traffic to your website, that’s great news. But traffic alone doesn’t generate sales. Is your website traffic translating to conversions? There are certain metrics you can use to measure this. Look at your bounce rates. Analyze your shopping cart abandonment rates. If your website visitors aren’t converting, your ecommerce site won’t make money. Don’t get me wrong: the products you’re selling might be amazing. That’s not necessarily the issue here. The design of your website and the checkout process might be what’s hurting you. For the most part, simple website designs have higher conversion rates. This same concept needs to be applied to your checkout process. The information in this guide will help you identify any flaws with your checkout procedure that could be hindering your conversions. If you have just launched […]

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How to Increase Profits by Focusing on Customer Retention Strategies

There’s a common misconception that businesses need to acquire new customers if they want to make more money. Getting new customers is obviously beneficial and can help your business grow. But that’s not the only way to boost your profits. Focusing on customer retention is a much more viable and cost-effective marketing strategy. In fact, it will cost you six to seven times more money to acquire a new customer than it will to retain an existing one. Not only is retention cheaper than acquisition, but it also has a very high ROI. Research shows that you can increase your profits anywhere from 25-95% just by increasing your retention rates by 5%. Imagine how much more money you’ll make if you increase those retention rates by 10% or even 20%. Don’t get me wrong: I’m not saying you should completely ignore your acquisition efforts. But if you are looking for ways to […]

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How to Provide Better Customer Service by Implementing Live Chat

It’s no secret that businesses need to prioritize the customer experience. Ultimately, keeping your customers happy will help your business grow and prosper. In fact, 80% of consumers say they’re willing to spend more money to have a better customer service experience. As a business owner, you need to recognize this and adjust your approach accordingly. Ask yourself if your current customer service strategy is more convenient for you or more convenient for your customers. Here’s what I mean. If the only way to contact a customer service representative at your company is via telephone during business hours on weekdays, that’s more convenient for you. But if a customer has the ability to reach you on weekends or after hours, this will provide them with an enhanced customer service experience. Improving your customer service may cost you more money. I understand this can be discouraging for some of you. But as […]

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How to Turn Your Business Idea Into a Startup Company

Ideas are a dime a dozen. Everyone has them. Some ideas are great, and others could be  improved. As an online marketer, I’ve heard countless business pitches from prospective entrepreneurs over the years. While I admire their creativity, just coming up with an idea alone is far from having a viable business concept. If you are ready to put your idea to the test and launch a startup company, I encourage you to read this guide. Your idea needs validation. The last thing you want to do is launch a new business and realize six months down the road that it wasn’t a good idea. By this point, you’ve already sunk too much time and money into the venture. Don’t skip any steps in the startup process. Here’s what I’ve done. I’ve outlined how you can take an idea and turn it into an actual business. I’ve tried to keep […]

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14 Mobile Trends That Are Dominating 2018

As we pass the midway mark of 2018, it’s clear that mobile technology is prevalent in our world today. In the past, I’ve told you to keep an eye out for the top marketing trends of 2018. But now I want to take that one step further and narrow that focus specifically to mobile trends. As a business owner, you need to keep your finger on the pulse of modern marketing trends to be successful. This guide is beneficial for marketers, app developers, and anyone else who wants to improve their business. While I’m not saying you need to apply these trends to your own marketing, it’s important you’re aware of the new technology that’s available and surrounding you. Who knows, maybe you’ll decide to change your strategy based on this information. I used research from previous years as well as some recent technological developments to come up with this […]

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My Favorite 11 Platforms for Finding Free Fonts

How important is a font? Surprisingly, fonts can be more valuable than you might believe. Visualize all the places where you see written words on a daily basis. You may not think twice about a font when you see one, but you can always spot a bad font. Choosing the proper font can be tough. You need to make sure it’s clear and legible as well as unique. The fonts you use on the homepage of your website could be different from the font in your blog posts. Your Instagram story’s font will differ from the font of your email marketing campaigns. What do you look for in a font? There are various elements of typography you need to consider besides the font itself. A typeface—font family—is a set of fonts that share similar design elements: width slant italicization weight style ornamentation condensation You’ll also need to consider elements such as […]

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The Top 15 Ways to Come up with New Content Ideas

I write a ton of blog posts for my websites. Writing has become a major part of my life throughout the years. People recognize this and often ask me the same question: How do you come up with these new ideas? Truthfully, writer’s block happens to all of us. Just ask any writer, and they’ll tell you the same thing. Sometimes you sit down, and the words don’t spill onto the page as easy as you’d like them to. I can relate and empathize with you there. That said, I don’t have much trouble coming up with new ideas. I came up with a system a while ago that made it easy for me to constantly source new topics to write about. These strategies aren’t limited to blog posts. They can be used to come up with content for research articles, podcasts, and ebooks. You can even use them to […]

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How to Increase the Profitability of Your Nonprofit Organization

The primary purpose of a nonprofit company is to help a certain cause. These organizations’ missions usually differ from those of traditional businesses. If you operate a nonprofit business, I commend you. It’s great to see entrepreneurs helping other people and providing aid to charitable organizations. But just because your motive for running your business is to help a greater cause doesn’t mean you shouldn’t be trying to generate a profit. At the end of the day, your nonprofit organization is still a business. From a business perspective, this company needs to be run with the same principles as every other company. You need to keep up with the latest marketing trends. Research your industry, and analyze your competition. Learn about the wants and needs of both your customers and donors. I see this problem all too often when I’m advising nonprofit companies. They are still operating the same way […]

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How to Turn a Failed Startup Launch into a Success Story

We all make mistakes. Sometimes these errors are minor, but other times they are grave. You need to learn how to avoid these mistakes. Launching your own business is no easy task. As someone who has helped multiple startups to get off the ground, I know this process firsthand. Things don’t always go as planned. Research shows that 90% of startup companies fail. Sure, everything looked good on paper. You found the perfect name for your startup, but you hit some speed bumps along the way that you may not have been prepared for. If your most recent business venture didn’t work out, it’s nothing to be ashamed of. I get it. You poured your heart and soul into this project. The failure seems tough to overcome, especially if it cost you some money. But your story doesn’t need to end here. You want to be an entrepreneur. That’s why you […]

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How to Write Marketing Emails That Don’t Get Marked as Spam

Email marketing needs to be a priority for all businesses in 2018. It doesn’t matter what type of company you have or what industry you’re in. In fact, 89% of marketers named email as their primary method of lead generation. If you are putting more effort into your email marketing strategy, you’ve got the right mindset. That said, just because you’re sending lots of promotional emails doesn’t necessarily mean they are effective. Some of your emails might be getting marked as spam. You spent time carefully writing your content, but you didn’t get the results you had expected. Why did that happen? As you’ll soon learn, there are several different reasons why your emails are getting marked as spam. That was my inspiration for writing this guide. I want to help you identify what’s putting your messages in the spam folder. Even if you’re not currently getting your content marked as […]

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How to Implement a Customer Referral Program That Drives Sales

As a business owner, you have to keep coming come up with creative ways to attract new customers. But as you know, this type of marketing can be expensive. It’s much more cost-effective to market to your existing customers than to find new ones. Acquiring a new customer is six to seven times more expensive than retaining a current customer. Sure, you may be very profitable right now without putting too much emphasis on acquisition. However, that business model isn’t sustainable forever. You can’t grow at an exponential rate without expanding your customer base. Sooner or later, you’ll need to run marketing campaigns to attract new customers. That’s why you need to implement customer acquisition strategies that won’t break the bank. A customer referral program is one of my favorite ways to do this. Your campaigns will leverage your existing customers to bring in new business. Take a look at the most significant […]

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How to Use These 8 Visual Elements to Improve Your Marketing Strategy

Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading this, you may believe you’re processing the information I’m sharing with you, and that very well might be the case. But if I show you an image, like this one, it will increase the chances of you remembering it: As a marketer, you need to use this knowledge to your advantage. You always have to come up with new ways to reach and engage with your target market and current customers. If your most recent marketing campaigns didn’t succeed, I want you to reevaluate those strategies. Did you use any visual elements? If you answered no, you have a significant […]

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The Top 10 Features of a Successful Mobile Commerce App

Launching a mobile app is a great way to increase sales for your business. If you already have a live app available for download, you’re headed in the right direction. That’s because your customers are active on mobile devices. It’s more convenient for them to shop from their phones and tablets because they use these devices on a regular basis. Yes, you still need to have a web design optimized for mobile users. But that alone won’t be enough. Having a mobile app will definitely help you maximize your potential revenue. In the last six months, 62% of smartphone users have used their devices to make purchases. It’s clear people are willing to shop from their phones. But just having an app doesn’t necessarily mean it’s going to be successful. There are certain features that successful mobile commerce apps have in common. If you have an app, you need to implement […]

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How to Target Your Mobile Customers with Push Notifications

It’s no secret that our world is trending in a mobile direction. As a marketer, you need to recognize this concept and adapt accordingly. Your customers are using their mobile devices to consume, so that’s where you need to target them. For those of you out there who developed a mobile app, you’re already heading in the right direction. In fact, without the app as a platform, you won’t be able to use push notifications as a marketing tactic. But this doesn’t mean that you shouldn’t continue reading if you don’t have a mobile app. While you may not be able to implement this strategy right now, you’ll be able to do so once your app launches. Let’s start with the basics. What exactly is a push notification? I’m sure you’ve seen these before, probably on your own mobile devices, even if you didn’t know what they were called. It’s […]

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