How to Build an Effective Case Study to Generate Meaningful Sales Leads

In addition to guest posting on the UpCity blog, Maguire Marketing Group is featured as one of the Top Digital Marketing Agencies in Toronto. Check out their profile here. 73% of B2B marketers cite case studies as one of their main channels to market their products and services, but how many of them actually use them effectively? The internet is plagued with bad content, and if you don’t build yours right, it could end up not converting. Case studies are about creating trust in business relationships. They are a great way to showcase your products or services are without being overtly “salesy”. You are giving your prospective customers the equivalent of a screenshot of your successes and a view of the potential roadmap to their own. Now is always the right time to approach your clients. Select candidates who you worked closely with or know your product or service(s) well. Never expect to […]

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How To Use Personalized Email Campaigns to Drive Sales

In addition to guest posting on the UpCity blog, Maguire Marketing Group is featured as one of the Top Digital Marketing Agencies in Toronto. Check out their profile here. Although there are many ways to generate sales leads and many new channels like social media and AI driven technology, good old-fashioned email still accounts for a large portion of e-commerce sales. Personalized email campaigns powered by automation maximize each point of engagement to drive conversion rates and repeat sales with customers. Email is one of the most effective types of marketing, but if you sometimes struggle to meaningfully connect with your audience, then you aren’t alone. Whether you are creating a complex drip campaign, or a simple e-newsletter, your main goal is to engage your customers and lead to conversions. In this how-to post we will show how to structure email campaigns for maximum possible conversions, enabling your team to get the best […]

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The Value of Drip Campaigns in B2B Marketing

In addition to guest posting on the UpCity blog, Maguire Marketing Group is featured as one of the Top Creative Agencies in Toronto. Check out their profile here. mail marketing is still a very effective marketing tactic with a relatively low cost and high ROI. Of course, emails are not as sexy as Instagram or as trendy as LinkedIn, but email marketing is powerful, with ROI averaging a staggering 4300% in the last year. One of the most effective ways to use email is still a drip campaign, which is essentially an automated marketing campaign allowing hyper-personalization. There’s no question that using logic and creating a complete campaign will help your business grow, but it is often difficult to deploy. Many businesses just need to get started, and we believe it is better to move forward quickly than sit still over-planning. When nurture programs are designed, they are often overly focused on “if […]

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How to Get More Customers Using Google My Business

In addition to guest posting on the UpCity blog, Maguire Marketing Group is featured as one of the Top Creative Agencies in Toronto. Check out their profile here. There’s no denying that everybody uses Google. Whether you’re buying a car, looking for advice, or trying to improve your business… you’re probably “Googling” it. Google has become the go-to source for research in our lifetime. If your business isn’t set up on Google, you miss a huge opportunity to be found by the right people, at the right time, in search of the exact products or services you offer. Furthermore, Google is constantly changing, and although it is a very user-friendly platform, it is your business that must adapt to get noticed by its users. Why is using Google My Business important for your business? Reason #1: Be where your audience is! The reality is that “Googling information” is just part of society’s behavior […]

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