3 Ways to Build a Customer-Centric Company Culture

Traditional training will only get you so far when you want to build a culture of customer service. March 24, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Company culture is one of the hot-button issues in C-suites today, and for good reason. Providing an exceptional customer experience is directly dependent on culture. Success relies on employees to make judgment calls and creatively apply their understanding of customer needs far beyond what any rulebook could cover. Traditional customer service training and best practices will get you started, but, beyond those, you need to build and model a top-down culture of customer service. The essence of building a strong customer service culture is simple and straightforward, as long as you don’t distract yourself with superficialities — the mountain bikes and ping-pong tables, the beer taps in the breakroom, the endless jargon about “de-siloing” and the like. It is, in […]

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