How to Start an Online Business

Discover how to start an online business, including figuring out your “why,” identifying your target market, and building a brand and website! Matthew Gartland June 17, 2019 How to start an online business: It’s a giant question, one that’s loaded with lots of ins and outs. And it’s one that I (with a little help from someone on my team) will attempt to answer for you in this post! I’m first going to share what I consider the crucial first three steps you must go through (plus a couple more key tips) before building an amazing online business. Then I’ll hand it over to SPI’s “integrator”—Matt Gartland. He’ll introduce some of the things we’ll be talking about on the blog in the near future about the less sexy but still super important parts of creating a business that will stand out and stand the test of time. Step 1: Ask […]

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Smart Work Report: Matthew Gartland

In the first of the Smart Work Report series, COO/CFO Matthew Gartland shares how he works, his favorite business tools, and the transformation of Team SPI. Matthew Gartland April 15, 2019 Editor’s Note: This is the first in a new series we are testing out here at SPI, and you know how much we love experiments! We’re inspired by other journal-like content we’ve seen around the web like the Money Diaries and Feel Good Diaries from Refinery29, as well as the standard format of the much loved How I Work series from Lifehacker.com. In this series we hope to capture a vast array of not only different types of work that people do in the online space, but also the different ways we all work toward our goals and positive impact with our jobs, businesses, or brands. We’re starting off this series with the members of Team SPI and, if […]

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Here’s a Sneak Peek Behind the Curtain of How SPI Operates

Take a sneak peek behind the curtains of how SPI operates, from our core values and mission to management to business systems and tools for performance. Matthew Gartland April 8, 2019 Tony Robbins. A primetime news broadcaster. The front-man for a popular band. What do they all have in common? One heck of a team behind the scenes that brings their respective magic to life. Your favorite newscaster, for example, may be a star. But the folks in the control room are the ones running the show. Aaron Sorkin’s show Newsroom puts the chemistry between newsroom team and big personality broadcaster on captivating and insightful display as only Sorkin can. I love it so much not just because the writing is brilliant but more so because of the truths it conveys: big personalities cannot do it alone; uncontrolled ego is a destructive force; mutual deference between authority figures (e.g. between […]

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