The Pros and Cons of Buying WordPress Themes

In addition to guest posting on the UpCity blog, Fisher Design and Advertising is featured as one of the Top Web Designers in Jacksonville. Check out their profile here. Without a doubt, WordPress has become the most used CMS (content management system) platform on the web because it’s easy to use and easy to set up. Without much knowledge, almost everyone can install their own WordPress website using free or purchased pre-built WordPress themes. But is it all too good to be true? What are the advantages and disadvantages of using purchased WordPress themes (templates)? Pros of Using Purchased WordPress Themes Easy to set up.  It just takes a couple of hours to set up a nice looking website without knowing any programming language, but a little web and internet knowledge is required. The theme includes the mobile responsive programming which will save you a good bit of money. Cheap. On websites like Themeforest.net you can buy […]

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2018 SEO Update: Metadata | UpCity

In addition to guest posting on the UpCity blog, Fisher Design and Advertising is featured as one of the Top Web Designers in Jacksonville. Check out their profile here. Metadata is the information that Google uses to index your site.It is the verbiage you code into a website that may not be visible to the visitors. Each page should have a unique set of metadata. The metadata is carefully crafted to work in conjunction with the copy on each page. Make sure not repeat the same metadata on multiple pages. Each page of a website can rank independently. The home page cannot rank for everything. Instead have focus keyword phrases for each page. The main metadata components are: Page title Meta description H1 header Keyword Alt tags Page title: Page title is probably the most important element for SEO. Adding the right title to your pages can still have a direct influence on your ranking. Make […]

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