4 Reasons Why Social Proof Is Essential to Building Your Brand

From establishing credibility to creating consumer trust, demonstrating every interaction matters. December 4, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Brand awareness. Social clout. Online presence. Offline networking. Each one of these concepts has a place in entrepreneurship and points back to visibility, and visibility as an entrepreneur is golden. Being an entrepreneur requires you to have your hand on the pulse of your brand so that you can focus your attention where it’s needed the most. One mistake entrepreneurs make more often than not is that they allow the daily grind of working in their business to stop them from improving it. The lack of balance while building can sometimes act as a barrier to extend the reach needed to see an impact on the bottom line. The seesaw effect of building and balancing can be lessened when a social-proof strategy is implemented.   […]

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4 Ways to Position Yourself as an Industry Authority

September 26, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The era of the expert is gone. Why? Because with a little media exposure and an active and engaged following on social media, even the new business owner on the block can become the most visible entrepreneur in the industry. But one thing we all know is that visibility doesn’t always equal reliability.  Hungry entrepreneurs, small business owners and C-suite executives alike are always searching for solutions that will generate the best results. They’re looking for answers to problems they didn’t even know they had. This means that simple expertise won’t do. Real movers and shakers are looking for true authorities with loyal followings and mass appeal. If you’re tired of blending in with the sea of experts, consider these four tips to help create demand and establish yourself as an industry authority.  1. Share your best content for free. People need value, […]

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3 Lessons From 3 Years As an Entrepreneur

Your business can survive those first 36 months so long as you become more self-aware. August 12, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Saying that entrepreneurship is not for the faint of heart is an understatement. Being an entrepreneur is a risk. It involves a level of uncertainty that can bring even the biggest of business giants to their knees. Statistics show that many businesses fail within the first few years. If we dig a bit further, it’s fairer to say those who run the businesses have failed, and you don’t want to be one of those people. The thing about leaping into the unknown is that there’s one subject that you’ll have to become the most acquainted with that no one else can tell you much about — you. Entrepreneurship teaches you things about yourself that you never knew, exposing what you need to grow into who you were created […]

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3 Lessons a Toxic Client Taught Me About Entrepreneurship

Slavish people pleasing is not a professional demeanor. Think through your relationship with your clients, what works and what doesn’t, before a bad one does damage. March 22, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The day I knew that I’d lose a long-time client came when they told me, “I’m the boss. You work for me.” Upon hearing those words, I knew I was in a toxic work situation. Many people start a business because they want to be their own boss and have the freedom of working when they want, how they want and with whom they want. I launched into entrepreneurship because I wanted to make a difference in the lives of others using my unique communication skills. I could have easily decided to be an employee, but I opted to take the road less traveled. Hearing the words I’m the boss! being thrown […]

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Stick With the Basics to Quickly Establish Your Authority as a New Entrepreneur

An expert doesn’t know everything about everything, just everything about what they claim is their expertise. January 25, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is hard but it doesn’t have to be complicated. More often than not, new entrepreneurs struggle to get their footing and end up quitting before they experience wins because they focus too much on making magic happen instead of working towards effectiveness. Businesses exist to solve a problem and to service others. In this, there are fundamental ideas that can help steer you in the right direction and to help guarantee you some kind of success. If you want to learn how to quickly become the expert authority as a new entrepreneur without turning people off, consider these four tips. Stick to being an expert in one thing. In the digital age, it seems archaic to only be known […]

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