Why Everyone Needs a Life Coach

Successful people have to grab progress by the horns. February 12, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Whether ascending the corporate ladder or paving a path all your own as an entrepreneur, one fact remains true across the board: We all need a little support. Living your best personal and professional life requires intentional self-reflection and continual personal development. Even at our best, however, we all have blind spots that prevent us from seeing the whole picture of our lives and the thoughts, habits and behaviors that hinder our growth. The same is true of our friends and family. While loved ones may have the best intentions, they often lack the discernment to appropriately analyze and deliver actionable advice. So, who do we turn to for unbiased evaluation and expertise? Enter the life coach. Successful people don’t leave their progress up to chance — they grab […]

Read more

How Model Alexandra Cristin Turned Her Brand Into an 8-Figure Empire

The Glam Seamless founder and CEO breaks down how she broke through as an entrepreneur. October 11, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Seven years ago, plus-size model Alexandra Cristin was watching her favorite YouTuber at her apartment when she decided to start selling hair extensions online. Today, she owns and operates one of the leading seamless hair extension brands in the beauty industry, Glam Seamless. She had been wearing hair extensions since she was 14 and originally got the idea to start the company as a side hustle. However, her passion quickly set her apart from the competition and positioned her to dominate her industry. “My initial strategy was to be different,” she recalls in an interview. “I decided to sell a type of hair extension that I knew wasn’t available to buy online at the time. It put me at the forefront […]

Read more

Top 5 Not-So-Obvious Social Media Marketing Mistakes You Must Avoid

Social media marketing done right can win you customers for life. Done wrong, it can cost you dearly. September 11, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Before you even read this, make sure you aren’t making either of the classic, obvious, social media mistakes — having a private profile or still using a personal account when you should switch to a business account. OK, cool. Now that that’s handled, let’s get into some of the less-obvious, yet highly critical mistakes that I see most brands make in their social media marketing efforts. Are you making these mistakes too? 1. Posting just to post Social media is meant to be an ongoing and engaging conversation, so if you don’t have anything important to say — don’t say it! If you don’t feel inspired to share something — don’t share it. Period. Content that is forced usually […]

Read more

4 Social Media Marketing Tips to Improve Your Online Presence

Just ask basketball fan Eliot Robinson. He found a way to get people like Lebron James and Russell Westbrook to follow his Instagram page. February 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Instagram has become a business hub and marketing tool that can help you, as an entrepreneur working anywhere in the world, expand your influence far and wide. Take the example of a rabid basketball fan and amateur player I know. Related: How Positivity Makes You Healthy and Successful Eliot Robinson (@eliot) is a social media influencer and entrepreneur who started the online basketball community Dunk (@dunk) on Instagram. In the past year, he initiated a movement on Instagram that now involves tens of thousands of people, gathered together under the simple symbol of a  ✪. Too simple to be true? It wasn’t!  Growing up, Robinson told me, he realized — as do so many other […]

Read more

What a Record-Breaking ‘Egg’ and Its Title of Most-Liked Instagram Post Ever Can Teach Us

Move over, Kylie. Step aside, Beyoncé. Someone else is egging you on, on social media. January 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Embellished with a touch of humor and a bit of a competitive edge, a photo of a gold-colored egg, posted Jan. 4, has attracted 50.5 million likes, to become the most-liked post on Instagram… ever. Related: An Egg Beats Kylie Jenner for Most Liked Instagram Photo Kylie Jenner’s birth announcement of her daughter, Stormi — employing a photo of Stormi’s fingers wrapped around Mom’s thumb, and dating back to February 2018 — had previously held this “most-liked” status (18.7 million likes to date). And, before that, it was Beyoncé‘s February 2017 pregnancy announcement (11.3 million likes to date) getting all the buzz. Flash-forward to the new winningest entry: a picture of an unremarkable egg which has garnered remarkable results. The account responsible, @world_record_egg, posted the simple photo with […]

Read more

Breaking Barriers in the Streaming World by Marketing Through Memes

Take off your blindfolds, marketers! Netflix’s hit show found a new marketing path. January 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Memes, once a trivial form of entertainment, are now generating millions in the movie industry. Whether or not you’ve actually watched Bird Box, you’ve definitely heard about that Netflix hit. Bird Box is a science-fiction thriller based on the novel by Josh Malerman. A supernatural force hunts the eyesight of civilians, feeding on their fears and leading them to suicide: Catch a glimpse of a supernatural force, and your wildest nightmares will consume you. Related: How to Use Memes to Attract More Attention Online In the story line, a mother and two young children, plus an assortment of good and evil secondary characters, struggle to escape these monsters and find refuge while having to do anything they do outside their boarded-up homes — including rowing through river rapids — blindfolded. […]

Read more