Make 6 Figures a Year With a Free Facebook Group

The best part is if you already use Facebook, you’ll be able to start using these tips right now. October 16, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. As a business owner, I’ve learned to harness free Facebook groups and have created a machine that generates six figures annually — and you can, too. Related: How to Use Facebook Groups to Grow Your Community and Increase Your Reach Given that Facebook keeps raising the prices for fan pages to get exposure, a Facebook group is one more way to tap into your audience and make more money (and without buying ads). I’d like to show you the top ways to use a Facebook group to generate a steady stream of leads and sales — and the best part is these methods are simple, free, and if you’re already on Facebook, then you already have the knowledge to use […]

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Nike Made $6 Billion From That Colin Kaepernick Ad. Here’s What All Brands Can Learn.

Taking a big risk sometimes leads to a big reward. October 3, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. If we could go back to just a few days after Nike aired its Colin Kaepernick ad, we’d likely find the execs at Nike in their corner offices biting their nails as they anxiously saw their stock drop. Meanwhile, in the advertising offices, we’d run across the worried faces of marketers who panicked as their campaign stirred up hordes of angry Nike fans who took to social media and burned their Nike gear. Related: 10 Marketing Influencers That Every Entrepreneur Can Learn From To run an ad like Nike took cajones, fearlessness and a few other key strengths that I’d like to see more marketers exercise in their profession. Sure, it means shaking things up and even risking your fans — but if it meant your brand could reach […]

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What You Can Learn From Steve Jobs About Distorting the Truth to Advance Your Vision

The “reality distortion field” is how great leaders inspire. May 25, 2018 5 min read As an entrepreneur, you have one essential job — to manifest the impossible. To bring to life that which others have said is not possible. This is what Steve Jobs, Elon Musk, Henry Ford and many other greats have done. Related: 20 Defining Moments in the Life of Steve Jobs To get others to do the impossible, however, sometimes requires leaders to bend the truth a little. Take Jobs, for example — he was so skilled at this they even coined a term for it. When discussing Jobs’ ability to bend the truth and inspire others to do the impossible, Apple’s vice president of technology, Bud Tribble, called it a “reality distortion field” (RDF for short). This particular skill was so powerful that in Walter Isaacson’s official biography, Steve Jobs, the term RDF comes up an astounding 34 times. The fact is, all […]

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I Was Ripped Off by Someone I Thought Was a Friend. Here’s What I Learned.

If I had dug a little deeper, I would have seen the truth. May 18, 2018 5 min read When I first met Chris, I felt a real kinship. He was accomplished, had a strong following and had the successes that I had been struggling to achieve. Not only did he understand marketing, manage a team of virtual assistants and run ads at scale, but he was also earning hundreds of thousands of dollars every month. Related: It’s Time to Talk About Startup Scam Artists After close to a year of being friends and exchanging life-changing insights on business, Chris told me about a business idea he’d recently used. He relayed to me the big success he had with doing a unique competition with another company, and he encouraged me to jump into it, too. Since I’d known Chris for a decent amount of time, I trusted him. Excited and ready to make […]

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I Tried to Build My Business By Doing Favors, But It Got Me Nowhere

If you want people to do something for you in return, you have to make them “pay” for the favor. February 19, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Whether you’re new or experienced in business, it’s not uncommon to use favors as a way to fast-track you to new heights. In the now iconic book Influence: The Psychology of Persuasion,  well-known author Robert Cialdini suggests we use favors as a way to catapult our growth and influence to the next level. Sadly, I learned that Cialdini’s wisdom doesn’t necessarily work in the straightforward fashion he laid out in his book and in business. In my experience, you can’t simply do favors for people and hope they will want to return the kindness. Related: How to Be the Nice Guy Who Never Finishes Last When I first set out on my business adventure, I armed myself with every […]

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