These 6 Online Habits Are Common, But They’re Killing Your Brand’s Credibility

Just because ‘everyone’s doing it’ doesn’t mean your brand should follow suit. July 30, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. How do you build a loyal customer base? For most modern brands, the answer doesn’t actually lie with authenticity — rather, it depends on building credibility. According to the Association for Consumer Research, “As a signal of product positioning, the most important characteristic of a brand is its credibility … Credibility affects consumer choices through perceived risk, information costs saved and perceived quality in most categories, even those with only moderate levels of uncertainty.” Related: Why You Should Launch a Brand, Not a Product Even for relatively low-cost purchases, whether customers perceive a brand as trustworthy — as someone who fulfills their promises — will have a big impact on their buying decisions. Unfortunately, many brands falter in their credibility-boosting efforts as the result […]

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If You’re Doing These 7 Things, You Desperately Deserve a Pay Raise

Does any of this sound familiar? If so, it’s about time you sat down with your boss for a serious discussion. May 15, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. To paraphrase Donna Summer, you work hard for your money. After all, it’s what you need to pay your bills, eat and have fun. Despite this, little more than 20 percent of employees in the United States feel they are paid fairly, according to PayScale’s 2018 Compensation Best Practices Report.  Related: The Do’s and Don’ts of Asking for a Raise Chances are, you’ve felt this way from time to time. But that pay raise you really deserve typically isn’t going to just fall in your lap. You have to do your part to earn it, and more often than not, you’ll also have to communicate to your employer why you deserve it. In some cases, simply presenting your […]

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