Top 25 Digital Marketing Articles – Week of 10/19/18

This week’s roundup includes tips to help you create an effective Email Marketing strategy, strategies to make your Social Media posts more appealing, and ways to improve the Online Reputation of your business. Learn how to promote your small business with Content Marketing, and prepare your website for Google’s Mobile first indexing. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Learn how to improve the readability of your Content, from Steve Linney’s blog. Ian Hutchful emphasizes the need for marketers to make use of visual Content, engage in video blogging and create a Content calendar, for promoting their small businesses. Ritu Sharma offers guidance to help marketers build their brands using an effective Content Marketing strategy. Follow the tips from Issac Thomas to improve the performance of your Content Marketing campaigns. Conversion Optimization: Ellison Jusino emphasizes the need to use smashing headlines, clear […]

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Follow These Top Healthcare Marketing Influencers

Healthcare is one of the largest industries in the United States. Based on data from earlier this year,  U.S. annual healthcare spending was predicted to grow to over $3.5 trillion in 2018. Considering the size of the industry, some people think that marketing should be a piece of cake. After all, healthcare is something that everyone needs at some point in their lives. But, there also lies the challenge. Since healthcare is a needs based service, it requires a specialized approach to marketing. For those that work in the healthcare marketing industry, it’s about learning to communicate with target audiences in a way that generates engagement while establishing trust and authenticity. To illustrate this point, we’ve looked at some of the top social influencers in the healthcare marketing field to uncover their keys to success. Check out the six professionals on our list and see firsthand what success looks like for these […]

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Gear Up for These Top Automotive Marketing Conferences

The automotive industry is one that’s fast paced and fueled by growth. Each year, automotive manufactures reveal their latest innovations in design and technology. But there’s a whole other side of the automotive industry, and that’s marketing. No matter what the year brings in terms of design, without a strong marketing strategy dealerships and other automotive businesses can’t thrive in such a highly competitive market. This presents us with the question of how to stay on top as an innovative thinker in the automotive marketing game. The answer to is simple – attend one of the top auto marketing conferences of the year. To help save you the time and research of digging through all the conferences that are available for industry professionals, we’ve collected five of our favorites for the 2018-2019 season. Get out your calendar because these are the industry events you don’t want to miss. October 16-18, 2018 […]

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Follow These Top Restaurant Marketing Thought Leaders

There’s no shortage of marketing advice floating around on social media, but not all of it works for the restaurant industry. With trends being influenced by everything from the economy, health concerns and foodie fascinations, it takes a special kind of marketing magic to get results for many restaurants. Sometimes, it takes a village and we’d like to introduce you to a few members of your community that are masters at generating results in marketing for restaurants and hospitality business. Set aside some time to follow these 6 thought leaders on social media and see for yourself what makes them so influential in the restaurant marketing industry. Paul Barron is a speaker, author, filmmaker, technology guru and foodie extraordinaire. As Founder of FastCasual.com, DigitalCoCo and FoodableTV.com, it’s safe to say he has his finger on the pulse of anything and everything that’s relevant in the restaurant industry. His background includes more than […]

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Get Inspired by These Top Real Estate Marketing Influencers

Anyone who works in the real estate industry knows that the market can be unpredictable. With outside influences resulting in the market shifting up and down, plus changes in buyer priorities and expectations, it has become even more difficult for real estate professionals to keep their footing, let alone gain traction. Whether times are tight, or the industry is booming, one thing that remains static is tough competition. As more buyers begin their real estate journey online, a strong digital presence is crucial. This is where real estate marketing enters the picture. As a digital agency with a focus on real estate, you’re the one they turn to when they’re ready to see real results. But, what are you doing to stay at the top of your industry? We’ve gathered a list of seven top thought leaders who are on social media. Take a look, follow along and learn a few […]

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Top 25 Digital Marketing Articles – Week of 09/21/18

This week’s roundup includes tips to improve your Email open rates, drive Social Media engagement, and manage your Online Reputation. Learn how to create an effective Content Marketing strategy, and increase Conversions from your website. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: David Reimherr highlights the importance of auditing your existing Content and choosing the right Content for repurposing. Alex Cheng emphasizes the need for providing value with Content and instilling a sense of curiosity in customers, to enhance your Content Marketing efforts. Lokesh Aryan discusses how voice search, automation, remarketing and embedded videos would trend in the field of Content Marketing during the year 2018. Learn how to create an effective Content Marketing strategy, from Kathy Bryan’s blog. Conversion Optimization: Follow the valuable tips from Derek Andersen to increase Conversions from your website. Edward Brooks emphasizes the need for having […]

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Check Out These Top Dental Marketing Conferences

Times have changed for the dental industry, but if you’re a marketing professional that’s dedicated to building dental practices through the latest and most innovative strategies, then you already know first hand just how different the current landscape is. It’s no longer just about the local dentist that makes those semi-annual cleanings seem like less of a chore. Today’s dentistry is more solutions focused and specialized than it has been in the past. So, how do you stay up to date with emerging technologies and the factors that make or break the deal for patients looking for a new dental practice? You constantly learn and adapt to the changing landscape, and one of the best ways to accomplish this is by attending an industry focused marketing conference. Here are six dental marketing conferences to add to your calendar today. October 7-10, 2018 in Seattle, Washington This annual conference, organized by the […]

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Follow These Top Hospitality Marketing Influencers

The hospitality marketing industry has a reputation for always being ahead of – and maybe even starting – the major trends in the industry. It shouldn’t come as a surprise then that many of the most influential voices in hospitality marketing take to social media to spread their influence. What we’ve noticed about those with the loudest social voices in the industry is that they’re straight players. The seven influencers on our list take to social media with hard-hitting, no-nonsense advice on generating results in the digital landscape. If you’re a professional that’s always looking to level up their marketing game in the hospitality industry, these are the social influencers you should start following today. Are Morch is a professional hotel blogger and social media consultant that knows more than a thing or two about marketing and influence in the hospitality industry. His Twitter feed, with nearly 10k followers, is packed […]

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Top 25 Digital Marketing Articles – Week of 09/14/18

This week’s roundup includes tips to create an effective Email Marketing campaign, build trust on Social Media, and improve your Online Reputation. Learn how to use competitive intelligence for improving your Content Marketing strategy, and increase the Conversion rate of your website with A/B testing. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Chelsie Arnold offers guidance to help marketers decide on their objectives, metrics, audience, channels and tactics, for creating a Content Marketing strategy. Darcy Schuller highlights the significance of Content Marketing for the success of small businesses. Follow the valuable tips from Emily Sidley to improve the performance of your Content Marketing campaigns. Shane Barker offers guidance to use competitive intelligence for improving your Content Marketing strategy. Conversion Optimization: Rita Chaires emphasizes the need for optimizing the content, design and forms of your website, to increase Conversions. Rob Steffens discusses […]

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The Top Conferences for the Legal Marketing Industry

The right conference can put you in touch with an incredible network and help you level up your professional game. That’s why we’ve put together this list of 10 of the best conferences for the legal marketing industry. There’s no fluff here, just a list of outstanding opportunities that you’ll want to add to your calendar. Here’s our picks for the best conferences of the 2018-2019 season. October 4 – 5, 2018 in New Orleans, Louisiana The Clio Cloud Conference has been an annual occurrence since 2013. In the time since then it has become an invaluable resource for those in the industry that are also interested in how law and technology will continue to blend in the future. World class keynote speakers inspire attendees on how to get more clients and stay uber competitive while Clio experts provide valuable insights. October 25-28, 2018 in Seattle Washington While not specifically […]

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The Top Insurance Marketing Influencers

Insurance is a tightly competitive industry. Insurance agencies often require the help of a marketing professional to gain visibility and traction in the market. When they’ve grown tired of stale growth projectiles, who do they turn to? You. But are you prepared with the right tools and insights to put them on the path of growth? No matter how experienced you are, we can all benefit from the help of our peers and thought leaders in the industry. We’ve tracked down six influential voices on social media for you to follow and gain new insights and inspiration from. The next time you’re scrolling through social media, take a minute to connect with these industry leaders. Minh Q. Tran is a leading influencer with a reputation in Insurtech investing. As founder of Insurtech Capital and Seed Founders, he’s well versed in the needs of insurance industry startups. His CV is long and […]

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Top 25 Digital Marketing Articles – Week of 09/07/18

This week’s roundup includes tips to grow your business with Email Marketing, increase traffic to your site from Social Media, and how to maintain the Online Reputation of your business. Learn how to optimize your Content for featured snippets, and improve the Design of your Website. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Learn how to optimize your Content for featured snippets, from Stephan Spencer’s blog. Anna Pusack provides actionable tips to maximize the appeal and efficiency of your Content. Amarpreet Singh’s blog offers guidance to help marketers achieve impressive results using Content Marketing strategies. Conversion Optimization: Jen Saunders offers guidance to increase the Conversions of your website, by optimizing SEO meta descriptions. Follow the valuable tips from Matthew Murray to increase the Conversion rate of your website. Deepak Chauhan emphasizes the need to keep your checkout page simple, include trust […]

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Attend These Top Real Estate Marketing Conferences

The internet and digital technology have changed the way buyers are searching for and connecting with their dream properties. In fact, more than half of home buyers found the property they eventually purchased on the internet. Considering that tight competition is such a driving force in the real estate industry, knowing how to stand out and push ahead is crucial to success. For professionals who are focused on driving growth for real estate businesses, it’s important to stay on top of what’s happening in the industry and the trends that are forcing change. To help you maintain your competitive advantage, we’ve highlighted 6 top conferences for real estate marketers that you’ll want to attend in the near future. October 8-9, 2018 in Chicago, Illinois The CCIM Global Conference is a 2-day event designed to bring real estate professionals together. This event isn’t focused solely on marketing, but instead on the […]

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10 Must-Follow Social Influencers for Today’s Legal Industry

Following and connecting with an industry influencer is one of the most effective ways of keeping up with the latest legal news and also even build a more recognizable social image for yourself. The fact is that the legal industry is highly competitive and there’s a special kind of art to standing out in the crowd. We’ve taken the time to gather 10 legal professionals that have the art of social influence mastered. Whether you’re looking to keep up with the latest from the leading voices or are looking to connect with a prominent voice yourself, these 10 influencers are the ones designing the social landscape of the legal industry. As a media and tech lawyer, Bob Ambrogi has earned an impressive following of more than 18k on Twitter alone. He’s well known for his on-point contributions to the LawSites blog and Above the Law, as well as being publisher […]

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Top 25 Digital Marketing Articles – Week of 08/31/18

This week’s roundup includes tips to double your Email open rates, ways to get people to your site using Social Media and how to generate leads with Mobile Marketing. Learn how to increase your ROI with visual Content, and maintain a positive Online Reputation. We’ve covered all of this news and, much more, below! From the UpCity Blog: We’re excited to announce our updated Local Report Card Sales Tool. It allows our partners to quickly gauge a prospect’s current local presence on directories and provides a report in a form of a PDF that can be white labeled and delivered to clients. Start planning your networking schedule by taking a look at our picks for the top Restaurant Marketing Conferences for the 2018-2019 season. Amy Fortune discusses how to tell a brand story through blog content. Follow the top Finance Industry Social Media Influencers to get inspiration for your next marketing campaign. Content Marketing: […]

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The Social Influencers That Are Pure Gold for the Finance Industry

In marketing, we pay a lot of attention to consumer behaviors, no matter what the industry. But, when it comes to the finance, the micro differences in the ways consumers think and behave can tip the industry upside down at the drop of a hat. This is why it’s so important to keep a finger on the pulse of trends and behaviors, and there’s no better way of doing this than paying attention to the industry’s most influential motivators on social media. We’ve gathered seven of the top social influencers for finance marketing today. Mike Quindazzi is the Managing Director for US Digital Services and the Southwest area of PwC. His experience in finance spans more than 28 years of learning and growing in the industry. Today, he has taken all this experience and transformed it into incredible success. As a keynote speaker on topics that fuel financial growth for businesses, […]

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Attend These Top Restaurant Marketing Conferences

The conferences on our list are prime opportunities for engaging with others in the industry and learning the new marketing tactics that will take the restaurant industry into the future. For the 2018-2019 season, we’ve collected a list of the top conferences for professionals that work in restaurant marketing. Check out our list and then start making travel plans for these not-to-miss events. October 1-3, 2018 in Dallas, Texas MUFSO, hosted by Nation’s Restaurant News, is one of the most anticipated annual events in the industry. This 3-day conference aims to bring together industry thought leaders together and discuss the trends that are influencing the industry. The MUFSO event is the perfect opportunity to network and look ahead at the exciting changes for restaurants – plus, we hear that Dallas is wonderful this time of year. October 7-9, 2018 in Seattle, Washington The Fast Casual Executive Summit is THE event for restaurant […]

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Top 25 Digital Marketing Articles – Week of 08/24/18

This week’s roundup includes tips to improve customer retention with Email Marketing, create interest in your audience using Social Media headlines, and make your website Mobile friendly. Learn how to make your Content Marketing strategies more effective, and protect your Online Reputation. We’ve covered all of this news and, much more, below! From the UpCity Blog: This week’s Agency Framework goes over what it takes to more effectively manage a remote team and how to overcome the challenges that can arise along the way. If you’re in the Healthcare Marketing industry, take a look at our roundup of the top conferences to attend this year and next. Ken Royer discusses why SSL certificates are more important than ever for websites. Follow these top Dental Industry Social Influencers to get inspiration for your next marketing campaign. Content Marketing: Elia Thad emphasizes the need for understanding your target audience and integrating SEO practices with Content, […]

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7 Major Conferences for the Healthcare Marketing Industry

Each year brings new challenges to the healthcare marketing industry. Not only are you appealing to a shifting patient base, but there’s also changing compliancy standards and regulations that need to be considered. For many in healthcare marketing, being successful requires not only staying ahead of marketing trends but learning how they apply to their industry specifically. For those who are looking to expand their skills and expertise, attending a healthcare marketing conference can be one of the smartest career moves to make. At these industry events, you get the chance to network with others in the same field that understand the challenges you face. Plus, you’re able to meet, connect and learn from some of the leading, innovative voices in the industry. For an investment of a couple days of your time, a healthcare marketing conference will produce massive returns. Because there are so many options, we’ve put together […]

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7 Major Conferences for the Healthcare Marketing Industry

Each year brings new challenges to the healthcare marketing industry. Not only are you appealing to a shifting patient base, but there’s also changing compliancy standards and regulations that need to be considered. For many in healthcare marketing, being successful requires not only staying ahead of marketing trends but learning how they apply to their industry specifically. For those who are looking to expand their skills and expertise, attending a healthcare marketing conference can be one of the smartest career moves to make. At these industry events, you get the chance to network with others in the same field that understand the challenges you face. Plus, you’re able to meet, connect and learn from some of the leading, innovative voices in the industry. For an investment of a couple days of your time, a healthcare marketing conference will produce massive returns. Because there are so many options, we’ve put together […]

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