Top 25 Digital Marketing Articles – Week of 08/17/18

This week’s roundup includes tips to increase the conversion rates of your Email Marketing campaigns, how to use Social selling to reach more customers, and ways to make your landing pages Mobile friendly. Learn how to write content for generating inbound leads and create a strong User Experience for visitors on your website. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Follow the valuable tips from Carla Johnson to enhance your Content Marketing efforts. Learn how to boost traffic and improve engagement by promoting Content on social media, from Uma Bhat’s blog. Epipheo draws special attention to the important aspects of a Content Marketing strategy and offers guidance to provide unique value using your Content Marketing strategy. Jacob Cass provides useful tips to help marketers increase leads and ROI with Content Marketing. Conversion Optimization: Learn how to write content for generating inbound […]

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The Top Conferences for Professionals in Finance Marketing

For those on the outside, it seems as though marketing and finance are a match made in heaven. Both industries are growth focused and deal with analytics and trend spotting as way of life. But, those that work in the industry of financial marketing know that no matter how experienced you are, excelling in the field isn’t as intuitive as it seems. It’s incredibly important for those in the finance marketing industry to stay ahead of new innovations, technologies and trends that fuel growth for financial institutions. It isn’t just about consumer behaviors, but also financial trends that can instantly spark major change. One of the best ways for financial marketers to stay relevant in their field is to attend one of the top industry conferences. These conferences provide opportunities to network with industry leaders and keep their finger on the pulse of what’s new and specific to the world […]

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6 Social Influencers That Are Fueling the Growth of E-Commerce

Last year, e-commerce sales reached $2.3 trillion. While this number is jaw dropping on it’s own, if you really want to understand how relevant e-commerce is to today’s consumer culture just look at the fact that sales are expected to nearly double – reaching $4.5 trillion – by 2021. These dollar amounts represent incredible growth, and for businesses and marketers who work in the e-commerce industry, paying attention to the top influencers in the industry can help them carve out their own niche in a growing e-commerce landscape. When thinking about e-commerce influencers, it’s easy to let your mind wander off to the mega influencers with big names that seem to magically sell to a massive following on social media. We decided to take a bit of a different approach and highlight a few social influencers who are flexing their social marketing muscles for e-commerce businesses. For e-commerce operations – […]

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Top 25 Digital Marketing Articles – Week of 08/10/18

This week’s roundup includes tips to improve your Email open rates, increase customer engagement on Social Media, and drive sales to your business with Mobile Marketing. Learn how to improve your Conversion rates using social media analytics, and utilize UX Design to optimize your site’s checkout process. We’ve covered all of this news and, much more, below! From the UpCity Blog: This week’s Agency Framework discusses the importance of email marketing and how to use lists, automation tools, and the right kind of content to connect with current and potential clients. Marton Varo shares the top 10 questions to ask when choosing a Video Production company. Tune into one of these top 15 Local SEO podcasts for industry tips, news, and creative inspiration. Olivier Gruere discusses the 7 reasons why Social Media is important for B2B companies. Content Marketing: Brandon Andersen draws special attention to the fundamentals of an effective Content Marketing program. Aariya Rafi emphasizes the […]

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Top 25 Digital Marketing Articles – Week of 08/3/18

This week’s roundup includes tips to optimize marketing Emails on mobile devices, how to boost your Social Media traffic, and what goes into creating an effective SEO strategy. Learn how to use Content Marketing for improving customer retention and how to turn your website visitors into customers. We’ve covered all of this news and much more below! From the UpCity Blog: Content Marketing: Sam Romain offers guidance to repurpose blog posts, Video Content and live presentations to help marketers expand their audience. Learn how to make optimal use of your Content Marketing budget, from Ann Gynn’s blog. Marvin Russell discusses how GIFs, memes and checklists would trend in Content Marketing during the year 2018. Khushi Srivastava offers helpful tips to use Content Marketing for improving customer retention. Josiah Bussing lists the steps to ensure the success of your Content Marketing campaigns. Conversion Optimization: Learn how to increase Conversions on your Email […]

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The Top 10 Email Marketing Podcasts

Email marketing is one of the most effective tools for building great brands. In fact, 80% of retail professionals claim that email is their number one driver of customer retention. Still, there’s a huge difference between email that just performs and an email strategy that blows the competition out of the water. What makes the difference? It’s all about developing an intuitive understanding of email marketing and keeping up with the current trends that fuel change in the industry. We’re in the business of generating success, and that’s why we’ve compiled this list of 10 podcasts that every email marketer will appreciate. Each podcast presented here is packed with useful insights and information. When you need to feel inspired, tune into one of these podcasts and discover something new about your industry. What does blogging have to do with email marketing? In the world of building strong brands, pretty much […]

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Top 25 Digital Marketing Articles – Week of 07/27/18

This week’s roundup includes tips to use emojis in your Email Marketing strategy, improve engagement on Social Media, and keep pace with Google’s Mobile first indexing. Learn how to use writing as an effective tool for lead generation, and create Local listings for your business. We’ve covered all of this news and, much more, below! From the UpCity Blog: This week’s Agency Framework discusses how successful digital agencies are born and the paths they take to growth.  Alex Cascio shares the three ways to optimize your sales funnel with Videos. Tune into one of these top 20 Digital Agency podcasts for industry tips, news, and creative inspiration. Content Marketing: Learn how to create blog Content for improving your SEO efforts, from Jose Angelo Gallegos’s blog. Lisa Murton Beets discusses how strategies such as streamlining your workflow and building an audience, can improve the performance of your Content Marketing campaigns. Ankush Mahajan highlights the emerging trends […]

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20 Top Podcasts to Inspire Digital Agencies

If there’s one thing we’re certain of it’s change. Nothing stays the same in the digital landscape, and not only are digital agencies responsible for keeping up with the latest technology, they’re also expected to meet the challenges of changing consumer demands. Digital agencies wear a lot of hats, and sometimes they need a little help and inspiration. That’s where the podcast comes in. Podcasts are an amazing way for your agency to connect with forward thinking, experienced digital leaders. We’ve done the research and have come up with 20 podcasts that are must-listens for those putting in long days in digital agencies. Hosted by Andy Baldacci, the Agency Advantage Podcast from HubStaff is the ultimate learning resource for digital professionals. Each episode features interviews with successful agency owners and consultants that offer valuable insights and advice. On Agents of Change, you’ll hear interviews with leading marketers from around the […]

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Tune in to These Top 20 Podcasts for Web Designers & Developers

Those in the web design industry know that downtime is scarce, so it isn’t always easy to stay up to date with the latest industry trends and news, but podcasts make it possible. If you’re ready to tune in and discover advice and insights from industry professionals, here is a list of the top 20 podcasts for anyone working as a web designer or developer today. Hosts Keir Whitaker and Kieran Masterton share their experience and insight on The Back Front Show. A great resource for everything from frontend development to backend tech, with plenty of gems to dig through in their archives. Host Jeffrey Zeldman and his special guests, which includes web design experts from around the world, cover every topic that’s important to the web design industry. Be on the lookout for topics that include web technology, web publishing, art direction, typography and more. Hosts Paul Boag and […]

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Top 25 Digital Marketing Articles – Week of 07/13/18

This week’s roundup includes tips to increase website traffic with Email Marketing, implement A/B testing in your Social Media campaigns, and improve the Online Reputation of your business. Learn how to get started with CRO, and boost your brand using Content Marketing strategies. We’ve covered all of this news and, much more, below! From the UpCity Blog: This week’s Agency Framework discusses defining your purpose as an agency and the process of adding a new service offering. Ryan Klein shares how to go after the keywords that will actually generate high quality traffic for your website. Tune into one of these top 20 Video Production podcasts for industry tips, news, and creative inspiration. Robert Weiss goes over how to achieve higher ROI by multi-purposing Video Production content. Content Marketing: Brian Mechem draws special attention to the most innovative Content Marketing trends that impact the way brands reach their target audiences. Michelle […]

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The Top 20 Podcasts That Will Inspire Any Video Production Company

Working in the field of video production require creativity, technological know-how and a never ending desire to learn more. Today, video isn’t just meant to entertain, it also a primary tool that helps businesses meet their goals and thrive. This means video production professionals always have to be at the very top of their game. We’ve gathered a list of 20 top podcasts for those working in the video production industry. Each and every one of these is designed to inform and inspire. Take a break and listen to what some of your leading industry peers have to say about the world of video production. Host Carl Olsen goes on a journey with you, the listener, to further his knowledge of the world of filmmaking. Learn about how the technology advances in photography and film are changing the industry and bringing art to life. While the newest episodes of Art […]

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Top 25 Digital Marketing Articles – Week of 07/06/18

This week’s roundup includes tips to grow your business with Email Marketing, improve customer engagement with Social Media, and improve the Online Reputation of your business. Learn how to improve the Conversion rate of your website using SEO and incorporate reviews in your Content Marketing strategy. We’ve covered all of this news and, much more, below! From the UpCity Blog: Mark Henninger shares a quick guide to Local SEO for contractors. Tyler Tassinari discusses the power of high quality video on Social Media. Arya Bina describes how the power of online radio will transform your brand’s marketing strategy. Content Marketing: Fahad Fareed offers Content Marketing tips to increase your affiliate earnings. Brock Stechman’s blog helps marketers to address the challenges faced by Content Marketing teams. Ben Skute discusses how Content Marketing can help marketers to grow their local businesses. Learn how to incorporate reviews in your Content Marketing strategy, from Kristen […]

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Top 25 Digital Marketing Articles – Week of 06/22/18

This week’s roundup includes tips to make your Email Marketing campaigns more effective, how to rank in the first page of Google’s search results, and ways to leverage Social Media as a tool to grow your business. Learn how to create an effective B2B lead generation strategy and optimize landing pages from a Mobile standpoint. We’ve covered all of this news and, much more, below! From the UpCity Blog: Lizzie Earley explains how to integrate Live Content into your small business plan. Paul J Scott goes over the seven benefits of hiring a full-service Digital Agency. Kelly Shelton describes the best methods of getting your client on board with Social Media. Alex Kudimov discusses the differences between static and dynamic Websites and how to choose the best format for your business. Content Marketing: Learn how to create an effective Content Marketing strategy, from Betty Ho’s blog. Lilach Bullock emphasizes the need […]

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Top 25 Digital Marketing Articles – Week of 06/15/18

This week’s roundup includes tips to increase the ROI of your Email Marketing campaigns, how to optimize images from an SEO standpoint, and ways to maintain proper etiquette on Social Media. Learn how to increase leads with blogging, and rank your business in the Local SEO 3 pack. We’ve covered all of this news and, much more, below! From the UpCity Blog: Hope Horner shares how to calculate the ROI of Video Marketing. Brian Huang explains why every real estate agent needs a Website. Katie Zillmer describes how to set up your E-Commerce store to maximize conversions. Abdul Suleiman goes over five reasons why your App Design is not getting customer engagement. Content Marketing: Nayan Kariya highlights the benefits of Content Marketing and draws special attention to the actionable Content Marketing strategies for the year 2018. Daniel Tay helps marketers to understand the external factors that could create the need for […]

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Top 25 Digital Marketing Articles – Week of 06/08/18

This week’s roundup of top digital marketing articles includes tips to grow your Email lists, improve SEO rankings using On-page techniques, and how to use Social Media effectively for your business. Learn how to increase leads using CRO tactics, and rank higher in Local Search. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Ruth Hawk offers valuable tips to create search engine optimized Content. Tiffany Watts discusses how strategies such as performing keyword research and using social media for widening the reach, can help marketers create Content from an SEO standpoint. Jan Gordon emphasizes the need to make blog Content an essential part of your marketing strategy. Conversion Optimization: Follow the valuable tips from Jake Sapirstein to enhance your Conversation Rate Optimization efforts. Learn how to increase leads and revenue using CRO tactics, from Erik Solan’s blog. Email Marketing: John Lincoln draws […]

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Listen to These Top 20 SEO and Marketing Podcasts

Editor’s Note: This blog post originally appeared in Sep 2014. It has been updated to reflect pricing & offering changes, as well as newly available tools and solutions. Considering the wide offering of podcasts on the market, getting lost and missing out on some great content isn’t difficult. Thankfully, we’re going to cover some of the best marketing and SEO podcasts that will quickly become your companion for long drives and jogs for weeks to come. With this being said, here’s a look at 20 of the top marketing and SEO podcasts that you should be listening to (if you aren’t already). Robert Rose and Joe Pulizzi are well known as experts in the world of content marketing. Their podcasts cover industry rants, discussions regarding marketing headlines, and a marketing example (at the end of each podcast). John Jantsch is a leading man in the world of small business experts. His podcasts revolve […]

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Top 20 Social Networks for Doctors and Healthcare Professionals

Editor’s Note: This blog post originally appeared in July 2013. It has been updated to reflect offering changes, as well as newly available tools and solutions.    Most doctors and healthcare providers have less free time than others and may not be regulars on social media sites like Facebook, yet in many cases, contact with their peers and colleagues is a critical factor when problem solving and working to find the best solution for patients. In order to facilitate easy communication between medical professionals including the ability to ask each other questions, share information, opinions, observations, and more, a number of social networks and apps have been specifically created for doctors and other care givers in the field of medicine. Community is important, so we’ve tracked down the best social networking sites for medical professionals to interact, learn and share their knowledge. Top 20 Social Networking Sites for Medical Professionals The majority of the following sites and apps are […]

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Top 25 Digital Marketing Articles – Week of 06/01/18

This week’s roundup, includes tips to improve your Email Open Rates, increase Organic traffic to your website, and create an effective Social Media strategy. Learn how to improve the performance of your B2B Content Marketing campaigns, and rank higher in Local Search. We’ve covered all of this news and, much more, below! From the UpCity Blog: Content Marketing: Jodi Harris presents techniques and brand examples to help marketers explore new avenues in Content Marketing. Hugh Beaulac draws special attention to the challenges faced by Content Marketers and offers guidance to overcome them. Syed Balkhi lists the strategies that can enhance the performance of your B2B Content Marketing campaigns. Conversion Optimization: Manon Declosmesnil offers guidance to help marketers generate leads from their websites. Josh Taylor highlights the importance of Conversion Rate Optimization in achieving specific business goals. Learn how to increase the Conversion Rate of your landing pages, from Dylan Horenberg’s […]

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The Top 25 Blogs to Learn About Video Marketing

As a video marketer, staying on top of the ever growing, ever changing digital landscape feels a bit like a hamster wheel. You’re always running and trying to catch up, but trends and technology change before you reach your goal. That said, you love video marketing, and why shouldn’t you? It’s one of the most creative and rewarding areas of marketing today. Video marketing also continues to grow in importance. An overwhelming 87% of online marketers use video content to promote their brands. This means that audiences love video, but it’s also highly competitive. This is not the area to have subpar skills or to let the little details slide. In this industry, we can all use a little help from our friends. That’s why we’ve gathered 25 of the best blogs for video marketing professionals. There’s a lot of informational content here to sink your teeth into, and each bite […]

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Eight Free or Low-Cost Conversion Tracking Platforms & Tools

Editor’s Note: This blog post originally appeared in June 2013. It has been updated to reflect pricing & offering changes, as well as newly available tools and solutions.  The goal of many marketing campaigns can be summed up in one word: conversions. It’s a word that defines the success of your efforts by telling you how many visitors you turned into new customers. For your business, conversions are everything. Not only does your conversion rate signal success, it’s also filled with insights about what you’re doing right and what you could be doing better. There’s plenty of avenues to increase conversions, some will work for your business and some won’t. The most efficient way to track what’s working and what isn’t is by using conversion tracking tools. It’s important to mention that these tools don’t just give you numbers. They help you identify and capture moments along the consumer journey where […]

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