The Top 25 E-Commerce Blogs

E-commerce accounted for 453.46 billion dollars spent on retail purchases in the United States last year. Depending on how you crunch the numbers, says Internet Retailer, that represents about 13 percent of all retail sales in 2017. And that number grows year after year. If your retail business isn’t already taking advantage of e-commerce, you’re leaving a lot of money on the table, where your competition will be all too happy to take it. Not sure if e-commerce is the right fit for your business? Already there, but have the feeling you could be doing more — and better? Just about ready to give up? Before you make your next move, be sure you have the right information to take the right steps, right now. The 25 sites below, categorized for easy reference, will get you started with the information and tools you need for maximum impact. 5 E-commerce Blogs for Beginners […]

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How Video Analytics Can Help You Create Irresistible Content

We use analytics in marketing to tell us all sorts of things. Tools like Google Analytics tell us a lot about market behavior and are an invaluable resource for building a great digital marketing strategy. But, there’s something that’s hard to tap into with typical analytics, and that’s insight to what type of content your audience really enjoys. Video is different. Video is the preferred content for many brands right now because it’s so highly engaging and that pays off for businesses. Video marketers get 66% more qualified leads per year than those that use other types of digital media. But there’s something else. When you optimize video on social networks, it becomes easy to use your video analytics to decipher the type of content that your audience loves, which means you can create even more content that they can’t resist. Let’s look at how you can make this happen. […]

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Crafting a Content Centered Mobile App Experience That Users Will Love

Let’s take a minute to talk about the mobile experience. We know that mobile usage is growing faster than ever. Current statistics tell us that 80% of Internet users own a smartphone, and they’re using them often. But, how often they’re using them isn’t nearly as important as how they’re using them, and right now it’s all about apps. The average mobile user spends about 90% of their usage time on apps. That adds up to lots of minutes, even hours, every day. What are businesses, including yours, doing to optimize the time consumers are spending on mobile apps? First, if you’re stuck on the idea that mobile apps are only for short form content, it’s time to put those outdated ideas aside. Mobile apps and long form content make perfect partners, and focusing on a content centered experience is a great way to generate engagement with your mobile app. […]

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Top 10 Online Sources to Find Freelance Writers

Editor’s Note: This blog post originally appeared in Jan 2015. It has been updated to reflect offering changes, as well as newly available tools and solutions. Content creation is arguably one of the most important aspects of marketing your business. It is a representation of who you are as a brand and it bridges the gap between you and your customers. But, not everyone is skilled in the art of content creation, or do they may not have the time. Enter the freelancer. Freelancers are independent contractors who will work with you, offering their professional and creative services to create content that spurs engagement and builds your brand. However, not all freelancers are created equal and finding the good ones can require a bit of internet sleuthing. But, relax, we’ve done the hard work for you. Here are 10 sources to find professional freelancers and the occasional guest post to fill in the […]

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Top 25 Photo Editing Apps for Marketers

Editor’s Note: This blog post originally appeared in Jan 2014. It has been updated to reflect pricing & offering changes, as well as newly available tools and solutions. Let’s face it, you’re not going to get anywhere with social media marketing unless you’ve got some super stellar images, GIFs and memes to catch your audience’s attention. There’s just so much to look at on social media that if you’re posting bland, or even average, images you’re not going to get noticed. Social love and attention aside, do you really want to be representing your brand with images that are of less than amazing quality? No, we didn’t think so. Still, the challenge to produce photos that are worthy of viral level social engagement is a very real struggle, especially if you’re coming at it with limited photo editing experience. Lucky for you, there’s some amazing photo editing apps that take the […]

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Persuasive UX and 5 Emotional Triggers That Convert

Successful site design is crucial to your e-commerce business. In fact, you’d be nowhere without it. You depend on your site to attract, engage and convert customers. That’s a lot of responsibility placed on your web pages and understanding how UX plays into the equation is key. But, with everything you’ve probably heard about UX design, one thing that often gets overlooked is the emotional appeal of your site. The emotional reaction that a consumer has from your site influences how much they’re willing to engage with your brand. E-commerce businesses can tap into the emotional triggers of persuasive UX design by including certain elements on their web pages. Here are five of the best ways to boost the power of emotional triggers on your site. Simplified Decision-Making Process Everyone feels empowered by choices. Having choices and making decisions provides a sense of satisfaction and being in control of your outcomes. But, […]

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Four Ways to Use Video to Engage Your Brand’s Audience

There’s a reason that video marketing is so important for your brand right now. It’s engaging and captures your audience’s attention. Views on branded video on Facebook have increased 258%, and 64% 0f consumers make a purchase after watching branded video content. These numbers tell us a lot about video’s effectiveness on individual consumers, but that’s only one part of the equation. For those numbers to mean anything, your video must reach as many people as possible. This means you need to get people talking. Your video content needs to spark conversation and interaction from your audience. With the constant onslaught of content on social media, it just isn’t enough for them to watch it without saying anything. But, how do you make this happen? How can you take good video content and turn it into something that’s a great conversation starter? Here are 4 things you can start doing […]

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5 Universal UX Design Tips for E-commerce Businesses

If your pages aren’t designed with UX in mind, it’s going to hurt your e-commerce business on multiple levels. Not only will users turn away from your site towards another that’s easier and more intuitive to use, but Google doesn’t look so fondly upon poor UX, and that will show up in your ranking. Still, many e-commerce businesses don’t have a solid grasp on everything that UX encompasses. While 75% say credibility is connected to site aesthetics, it isn’t all about photos and illustrations. It’s the combination of overall look, layout, and usability of a site that either adds to the UX or seriously detracts from it. For e-commerce businesses, UX design is a necessity. Your entire business depends on your ability to provide each user with a positive experience. This means understanding the needs, wants, values and trust factors of each person that lands on your site. Even in […]

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Top 25 Facebook Groups & Pages for Web Designers

Editor’s Note: This blog post originally appeared in June 29, 2016. It has been updated to reflect changes, as well as newly available tools and solutions. Type in the words “web design” into your Facebook browser and see what happens. Countless pages and groups pop up, but there’s no real way to differentiate one from the other, unless you dedicate an entire day to sorting through them all. Most web designers we know don’t have the luxury of that sort of leisure time. Still, Facebook is an incredible resource for professionals in the industry. The trick is finding them. Pages and groups are a great way to connect, learn and share ideas with others in the web design industry. From small businesses to those that operate on a world-wide scale, there’s no shortage of web designers and agencies to connect with. To help you, as a web designer, get more out of […]

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How to Best Leverage the Links You Already Have

In addition to guest posting on the UpCity blog, SocialSEO is featured as one of the Top SEO Agencies in Chicago. Check out their profile here. A relevant, diverse, and extensive backlink portfolio is an essential cornerstone of not just an SEO campaign, but the overall health of a website. If you’re starting from square one, there are several online resources that can help get you started in your link building crusade. However, while there is no shortage of information on how you can build links, there are few that discuss what you should actually do with them once they’re yours. Loading the canon is only getting you halfway there… how should you aim it? How Do Links Help My SEO? Each link that points to your site from a reputable source is a symbol of trust, telling the search engines and users alike that the content of your site is of high quality and […]

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5 Tips for Creating a Dental Landing Page that Converts

Getting new leads in the dental industry can be a challenge. Yes, you provide a service that people need. But even when they need dental services many people already have a dentist that they have been seeing for years. So how do you win them over? It can be a long journey, but it all starts with one great tool for turning leads into conversions. Your landing page. Optimized landing pages are crucial for dental industry businesses. Let’s look at what you can do to make sure yours is a success. Go Easy on Navigation Your landing page is different from your other pages because it has one unique, special purpose. It’s designed to capture leads and create conversions. Other pages, like your homepage wear many different hats. Your visitors aren’t always going to know the difference between the two, so it’s extra important that you do. People almost always arrive on […]

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Five Tips for Optimizing E-Commerce Landing Pages

When you own an e-commerce business, your website is all that you have. This is your tool for connecting customers to your product. And, while you might hear that first impressions aren’t everything, in e-commerce, nothing could be further from the truth. First impressions can make or break the sale, and your first impression comes from your landing page. Is it optimized to generate the high-quality leads that you want and deserve? Here are 5 tips that will help get you there. Communicate Value on Every Page When a visitor lands on your page, what is it that they see? The only correct answer here is value. We’re not necessarily talking about rock bottom prices. What we’re talking about is that the consumer should immediately see something that is of value to them in some way. The first thing to ask yourself is what ultimately transitions a lead into a […]

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The Top Digital Marketing Trends for the Legal Industry

We’ve got some news for those of you in the legal industry. It’s time to rethink your marketing strategy. Marketing has shifted directions, and it’s time to make sure your marketing strategy is on point for bringing in the high quality leads you want. The focus of your marketing campaign should start with one number. Ninety-six. This is the percentage of people that begin looking for legal advice with a search engine. That’s almost 100% of potential clients that are making their decision based on your digital marketing presence. How is your marketing strategy optimized to reach a digital market? Here are a few of the top marketing trends that attorneys and law firms need to be paying attention to in the coming year. Brand Purpose and Engagement of the Heart Let’s talk for a minute about first impressions. A Princeton University study determined that it takes less than a […]

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