Digital Marketing – Everything You Need to Know

Unlike many of the old marketing channels that have enormous barriers to entry, every single business can use digital marketing to grow their business. Even better, the more you put into it, the more you get. If you’re just starting to explore digital marketing, start with our Beginners Guide to Online Marketing. It covers all the core topics that you’ll need to get going. If you only read one guide, I’d make it this one. When you’re ready to go deeper, we’ve put together hundreds of guides across the site, including the guides below that cover every aspect of digital marketing. Marketing Foundations Digital marketing changes fast but the fundamentals always stay the same. That’s why I always recommend getting a good understanding of marketing fundamentals first. Once you have completely internalized these core concepts, you’ll be able to quickly stay on top of the tactics as they evolve. It’ll […]

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Conversion Optimization – Permanently Grow Your Business

Conversion optimization gives you more customers with the traffic and marketing budget you already have. Even better, once you find these conversion wins, you get to benefit from those wins day in and day out. These are permanent increases to your business. Start with our Beginners Guide to Conversion Optimization which breaks all this down in detail. To simplify everything, we put together an extremely detailed guide on How To Double Your Conversions in 30 Days. It’s a step-by-step process for making an immediate improvement to your conversion rates. Before jumping into all the conversion tactics, we recommend getting a strong foundation with how conversion optimization works. By knowing how customer personas and conversion funnels work, you’ll know which conversion tricks to use for your business: Website Optimizations The first step of any conversion optimization program is to optimize your website. There’s tons of improvements that you can ship today. […]

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Social Media – Everything you need to know

Before jumping into specific channels, it’s best to look at social media as a whole. While all the social media channels have their quirks and differences, there’s also a lot of overlap in how you approach them. Should you even be using social media at all? When does it make sense to make social media part of your marketing strategy? How do these channels fit into the rest of your market funnel? What are the trends sweeping across all social media channels? I recommend getting a solid grounding in how social media works, then going through the different channel options to pick the one’s that are right for you. Facebook Facebook has definitely gone through a period of ups and downs over the years. For a long time, lots of businesses invested heavily into building their pages and audiences. Then Facebook completely changed how those posts end up in the […]

Read more

Paid Marketing – The Key to Effortless Growth

There is possibly nothing else in marketing more magical than getting a paid marketing funnel to work. Think about it. You put $1 in and you get $2 out. At that point, you’re printing money for your business, getting bigger with every cycle of your paid marketing. Now the bad news, paid marketing is really difficult to make work. There’s a lot of serious players that are all trying to convert the same prospects. So ads get bid up quickly. It’s still possible to win but you want to take paid marketing seriously. First, go through our guide on PPC. That’ll give you a really strong foundation so you can compete with the paid marketing pros. Once you’re ready to go through some of the core tactics for paid marketing, read through our post 7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs. For B2B marketers, definite go […]

Read more

9 Tactics to Fix Your User Retention

Retention is the act of getting your members to use your product in such a way that it becomes habitual. That’s why we call them users at this stage. if you retain them then they are literally using your product often. If you are a SaaS company then this means lowering your churn. If you are an ecommerce site then this means helping people become repeat buyers. If you are a content company then this means getting people to consume your content on a regular basis. You get the point. Many growth hackers actually consider retention the most important aspect of the funnel. There are a number of reasons for this: If your retention is low then all of the ingenious growth hacks that you apply to your product are basically meaningless. Your members will leave your product at the 11th hour (the very end of your funnel). Leaky buckets […]

Read more

Viral Hacking to Get Hypergrowth

The ability to use the product itself to get new visitors is one of the most exciting aspects of growth hacking. Pulling visitors into the top of your funnel is good, and so is pushing them in, but there is something magical about using the product itself to drive traffic. When done well, it can have a compounding effect which cannot be replicated with push and pull methods alone. For instance, if you utilize the pull method of creating an infographic then you can expect to get traffic, but the inbound visitors to that infographic will decrease each day and eventually level out at a relatively low number. Compare that with some of the product tactics listed in this chapter. It’s possible, using the product itself, that each time someone comes to your site they bring their own network of relationships into your funnel as well. This is where the […]

Read more

The Growth Hacking Process to Supercharge Your Revenue

Every world-class growth hacker relies on a series of steps in their growth process. We’ve broken down the six core steps below. Define Actionable Goals Everything begins by focusing on a narrow, actionable goal. This is important because a growth hacker can easily have a focus that is so broad it becomes meaningless. Yes, the overall goal is growth, but you don’t attain that kind of end-result without breaking it into smaller, achievable, tasks. Let’s say you have a product and you want your DAU (daily active users) to increase, but that’s too broad of a goal. Then you decide to focus just on the retention of existing users since this will increase the DAU, but retention is still too broad. Then you decide to focus on helping current users create content because your numbers show that when someone becomes a content creator (and not just a consumer) within your […]

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How to Activate Users

Now you have visitors to your product, but that’s the problem. They are just visitors. You’ve found a way to get them to come to your product, but if this is all you do then they will bounce at an incredibly high rate. Your goal is to activate them. Activation is the act of getting them to take an action in your product that you are guiding them toward. Activation is not just the act of them clicking around randomly and not bouncing. Activation is when they do something that you’ve decided beforehand that they should do, something which furthers your goals. Here are some possible activation goals: Email address Create an account Read something Comment on something Share something Buy something Fill out something Watch something Interact with someone Friend request someone Some of these activation goals may seem silly, while others seem relevant, but your particular goals will […]

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Pull Strategies for Getting More Visitors

So, you want to get new visitors to your site? There are three fundamental ways to get traffic. No more. No less. You can pull people in, push people in, or you can use the product to get people in. These are the 3 p’s of getting traffic. What’s the difference in these methods? I’m glad you asked. PullThe first way to get visitors to your site is to pull them in. This is where you give them a reason to come to you. You entice them, incentivize them, and draw them to you. This book is an example of the pull methodology. You were drawn to us. We didn’t have to go find you online, but rather, you found us. PushAs the name implies, this is a bit more aggressive than pulling. Instead of enticing people, you just go get them and push them onto your site. Someone may […]

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Push Strategies for Getting More Visitors

A push strategy usually involves interrupting the content that is being consumed. You aren’t the tweet they want to read, but instead, you’re the tweet ad that they read on their stream. You aren’t the YouTube video they want to watch, but you are the pre-roll ad that they watch to get to the content they were after in the first place. Pull is analogous to Hansel and Gretel. The sweets lure the children into the house on their own accord. Push is analogous to the Three Little Pigs. The wolf just huffs and puffs and breaks into their homes. You can pull them into your world, or you can push yourself into their world. That’s the main difference between pull and push tactics for getting visitors. Understanding Lifetime Value of a Customers The lifetime value of a customer (LTV) is basically the amount of money that you are going […]

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Get the Word Out With Public Relations

You’ve launched an amazing product or service. Now what? Now, you need to get the word out. But you’re on a budget and can’t afford the $10K a month to hire a fancy agency and put out press releases. That’s fine. You’re better off executing you’re on strategy or hiring a really awesome consultant. When done well, good PR can be much more effective and less expensive than advertising. For cost-conscious businesses, ROI is crucial. Every penny spent on marketing should generate revenue. PR is no different. Here are the steps you should take to form a successful strategy for your business: 1. Let go of the agency allure The sad truth about PR is that existing process are broken. They’re outdated, costly, and inefficient. Many agencies are still buying very expensive ‘media lists’ and blasting our press releases and pitches to hundreds of journalists at a time. It’s hard […]

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How to Tell Your Brand’s Story

Human-to-human connections are the heart and soul of business. At the end of the day, you’re dealing with people — your company is solving problems, alleviating pain points, and providing delightful customer experiences. Revenue is something that happens as a byproduct of a sound business model and a positive customer experience. Storytelling is a powerful technique for building relationships. It’s an age-old concept that brings people together and keeps them engaged. It doesn’t matter where in the world you’re based or how much funding your startup has. Good stories give big voices to small ventures. That’s why it’s mission-critical that companies take the time up front to fully develop their approaches to storytelling. Storytelling and marketing go hand-in-hand. Just think about it. Whether you’re producing infographics, writing copy for a Facebook ad, or writing a free online guide (like this one), you need to capture your audience’s attention. On a […]

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Drive Sales With Affiliate Marketing

Connections are the heart of online marketing. Affiliate programs take that concept to the next level. Let’s say that you’re running a company that specializes in shoes. Your customer base knows that you’re a shoe expert but also values your input on other high quality products — like handbags. Maybe your customers have asked you about handbags, and you find yourself recommending the same options over and over again. As a shoe vendor, you’re acting as a marketer for the handbag company. Wouldn’t it be great if you could finalize the deal? With affiliate marketing, you can. Company A directs Customer to Company B where the transaction occurs. Company A then earns a commission from the transaction on Company B. Affiliate Marketing Quick Facts The earliest days of affiliate marketing stem back to the 1990s, around the time that Amazon launched its Associates Program (which still exists). Affiliate marketing as […]

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Digital Marketing – Everything You Need to Know

Unlike many of the old marketing channels that have enormous barriers to entry, every single business can use digital marketing to grow their business. Even better, the more you put into it, the more you get. If you’re just starting to explore digital marketing, start with our Beginners Guide to Online Marketing. It covers all the core topics that you’ll need to get going. If you only read one guide, I’d make it this one. When you’re ready to go deeper, we’ve put together hundreds of guides across the site, including the guides below that cover every aspect of digital marketing. Marketing Foundations Digital marketing changes fast but the fundamentals always stay the same. That’s why I always recommend getting a good understanding of marketing fundamentals first. Once you have completely internalized these core concepts, you’ll be able to quickly stay on top of the tactics as they evolve. It’ll […]

Read more

Conversion Optimization – Permanently Grow Your Business

Conversion optimization gives you more customers with the traffic and marketing budget you already have. Even better, once you find these conversion wins, you get to benefit from those wins day in and day out. These are permanent increases to your business. Start with our Beginners Guide to Conversion Optimization which breaks all this down in detail. To simplify everything, we put together an extremely detailed guide on How To Double Your Conversions in 30 Days. It’s a step-by-step process for making an immediate improvement to your conversion rates. Before jumping into all the conversion tactics, we recommend getting a strong foundation with how conversion optimization works. By knowing how customer personas and conversion funnels work, you’ll know which conversion tricks to use for your business: Website Optimizations The first step of any conversion optimization program is to optimize your website. There’s tons of improvements that you can ship today. […]

Read more

Social Media – Everything you need to know

Before jumping into specific channels, it’s best to look at social media as a whole. While all the social media channels have their quirks and differences, there’s also a lot of overlap in how you approach them. Should you even be using social media at all? When does it make sense to make social media part of your marketing strategy? How do these channels fit into the rest of your market funnel? What are the trends sweeping across all social media channels? I recommend getting a solid grounding in how social media works, then going through the different channel options to pick the one’s that are right for you. Facebook Facebook has definitely gone through a period of ups and downs over the years. For a long time, lots of businesses invested heavily into building their pages and audiences. Then Facebook completely changed how those posts end up in the […]

Read more

Paid Marketing – The Key to Effortless Growth

There is possible nothing else in marketing more magical than getting a paid marketing funnel to work. Think about it. You put $1 in and you get $2 out. At that point, you’re printing money for your business, getting bigger with every cycle of your paid marketing. Now the bad news, paid marketing is really difficult to make work. There’s a lot of serious players that are all trying to convert the same prospects. So ads get bid up quickly. It’s still possible to win but you want to take paid marketing seriously. First, go through our guide on PPC. That’ll give you a really strong foundation so you can compete with the paid marketing pros. Once you’re ready to go through some of the core tactics for paid marketing, read through our post 7 Ways to Get High Quality Paid Traffic with Rock-Bottom CPCs. For B2B marketers, definite go […]

Read more

9 Tactics to Fix Your User Retention

Retention is the act of getting your members to use your product in such a way that it becomes habitual. That’s why we call them users at this stage. if you retain them then they are literally using your product often. If you are a SaaS company then this means lowering your churn. If you are an ecommerce site then this means helping people become repeat buyers. If you are a content company then this means getting people to consume your content on a regular basis. You get the point. Many growth hackers actually consider retention the most important aspect of the funnel. There are a number of reasons for this: If your retention is low then all of the ingenious growth hacks that you apply to your product are basically meaningless. Your members will leave your product at the 11th hour (the very end of your funnel). Leaky buckets […]

Read more

Viral Hacking to Get Hypergrowth

The ability to use the product itself to get new visitors is one of the most exciting aspects of growth hacking. Pulling visitors into the top of your funnel is good, and so is pushing them in, but there is something magical about using the product itself to drive traffic. When done well, it can have a compounding effect which cannot be replicated with push and pull methods alone. For instance, if you utilize the pull method of creating an infographic then you can expect to get traffic, but the inbound visitors to that infographic will decrease each day and eventually level out at a relatively low number. Compare that with some of the product tactics listed in this chapter. It’s possible, using the product itself, that each time someone comes to your site they bring their own network of relationships into your funnel as well. This is where the […]

Read more

The Growth Hacking Process to Supercharge Your Revenue

Every world-class growth hacker relies on a series of steps in their growth process. We’ve broken down the six core steps below. Define Actionable Goals Everything begins by focusing on a narrow, actionable goal. This is important because a growth hacker can easily have a focus that is so broad it becomes meaningless. Yes, the overall goal is growth, but you don’t attain that kind of end-result without breaking it into smaller, achievable, tasks. Let’s say you have a product and you want your DAU (daily active users) to increase, but that’s too broad of a goal. Then you decide to focus just on the retention of existing users since this will increase the DAU, but retention is still too broad. Then you decide to focus on helping current users create content because your numbers show that when someone becomes a content creator (and not just a consumer) within your […]

Read more
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