How Student Athletes Can Prepare to Become Entrepreneurs

New rules regarding name, image and likeness will create monetization opportunities. December 20, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. In September, California signed into law a bill that, effective 2023, will allow student athletes to profit off their own name, image and likeness. Although student athletes are currently prohibited from such pursuits, the NCAA’s board of governors voted unanimously in October to direct each of its divisions to update bylaws and policies to permit students the opportunity to benefit. With monetization opportunities seemingly inevitable at this point, social media is being pointed to as one of the easiest ways for student athletes to begin generating revenue as soon as new rules are in place. So, what can student athletes — both at the collegiate and high school level — begin doing today to put themselves in the best position to become influencers and entrepreneurs under the new […]

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As the Sports-Betting Industry Transforms, Entrepreneurs May Find It Hard to Get in on Gambling Profits — but Related Businesses Will Thrive

There are opportunities for entrepreneurs as states begin allowing regulated sports betting. May 21, 2018 5 min read The legal sports-betting market in the U.S. was worth an estimated $270 million in 2017 — with another $2.5 billion to $3 billion in black market betting, according to research firm Eilers & Krejcik Gaming, LLC. Accordingly, the recent Supreme Court decision in Murray v. NCAA that effectively lifts the federal ban on sports betting, allowing states to make their own laws and regulations, has captured the attention of businesses and entrepreneurs across the nation. Current gambling operators are racing to take advantage of the potential windfall headed their way, but experts say it could be a long time before new ventures can benefit from this decision. That’s because most of the existing state bills already circulating specifically limit the number of companies that can work directly with casinos or race tracks. “This […]

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How to Create Socially Aware Video Content Without Coming Across as Fake

Make sure your video goes viral for the right reasons. March 22, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Content marketers are always looking for ways to increase brand awareness and engagement. With the increase in popularity of using video to communicate a message, many have taken the approach of creating socially aware video content with the hope that what they create will be the next great viral video. With an ever-changing landscape, however, what worked a year ago won’t necessarily work now. Related: 5 Tips for Creating Quality Video Content Even If You’re Clueless How to Begin “Large volume spam campaigns are falling away from productivity,” Michael Litt, co-founder and CEO of Vidyard, told me when asked about the latest trends, noting that marketing automation is becoming a victim of its own success. Instead, brands must seek authentic ways to piggyback off trending news while […]

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