How to Land Your Dream 100 Clients for $5 of Ad Spend a Day

Focus on just those you really want, and quickly reach them without wasting time or money on others. May 7, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. Throwing spaghetti against the wall to see what sticks, aka let’s try a bunch of things and see what works and what doesn’t. That’s how most entrepreneurs would describe the way they market. Thankfully, there is a better way. Let me ask you a question: Ever get an email, DM or text where you almost couldn’t believe that person wanted to work with you? A dream come true? Perhaps you text your loved ones to share the news before you even hit reply because you are so freaking psyched and still can’t believe it, but yes, it is indeed happening. Best of all, you didn’t even have to chase this prospect. They came to you. Well, what if I you could get […]

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Flipping a Follower into a Client

Create posts that feature you, your clients and how you can work together. April 30, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. “What the heck am I supposed to post today?” If you have ever created content for social media, this thought has surely crossed your brain at least 43,879,098 times. And besides being engaging (hello likes, comments, and shares … we see you and we love you), how do you take all those clicks and turn them into cash? How do you flip a social media follower into a client? Thankfully, it doesn’t have to be complicated. You just make it about You, Me and Us. While this would make for a great sitcom title, it’s actually a posting formula to ensure engagement and uo your odds of flipping your followers into clients. In this formula, you are building trust and engagement 85 percent of the time […]

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Why You Must Follow These 6 Basic Marketing Rules

April 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Dan S. Kennedy and Kim Walsh Phillips’s No B.S. Guide to Direct Response Social Media Marketing, Second Edition. Buy it now from Amazon | Barnes & Noble | IndieBound There are just a few plain and simple direct-marketing rules to follow, and by committing to them, you’ll reap the long-term benefits you desire and develop a long-lasting business foundation. These basics are skipped by most businesses using Facebook, Twitter and LinkedIn as their primary sources of communication. Realize you have choices, and you can make your marketing dollars work harder for you by offering people more than one reason and more than one means of responding to you. However many channels you market in, there are six basic rules you need to understand in order to succeed. These foundational concepts must be fully comprehended, practiced, managed and enforced. […]

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Increase Sales With ‘The Dessert Pitch’

Your energy alone will help increase sales. April 5, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. A while back, the “Tall One,” aka my husband, some good friends and I went out for an “it’s-been-way-too-long” double date. As always, the best part was our conversation — which was proven hysterical because I collected at least 20 southern stares while my loud and proud NJ-self bellowed with laughter. A good night indeed. But the grand finale was the sales pitch the waiter gave for the dessert. As he shared the sugary treats, he seemed uninterested and sleepy. I thought he might lay down in the booth next to us and call it a night. But then, all of a sudden, he came to life. (It’s a miracle!) As he shared the final option, he sounded like a kid on Christmas morning with the first peek of […]

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4 Things You Can Do Right Now to Generate Leads and Sales Online

Some timely advice for restaurants and retailers struggling to stay open during the pandemic. March 22, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Panic or prosper. We’ve got two choices when it comes to how to react to the current state of affairs. (If you are currently panicking, you can make the switch. Pretty sure I was a combination of meltdown/nervous breakdown before the calm took over.) The good news is, while customers aren’t coming in and to-go orders are down, you can still generate sales to provide cash flow right now. Here are some strategies you can implement immediately. 1. Pre-sell gift certificates Give folks at home an incentive to buy a gift certificate right now for future use. This not only generates more cash flow, which is super important, but ensures the customers come back in when your location reopens. Big, glaring asterisk on […]

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How to Uncover Hidden Sales

There’s a method for making sure you don’t miss an opportunity at converting. February 7, 2020 3 min read Opinions expressed by Entrepreneur contributors are their own. As your number-one ROI chaser, I’m here with another tale of a business getting it wrong. You see, I am trying to sign up my daughter for dance classes. Four of them. She loves dance, has been on company teams before and is ready to go “all in” (i.e. they’re about to get a payday from me over and over again). The problem is, I can’t get the dance studio to take my money. I’ve tried emailing, calling, showing up in person only to find it closed, showing up in person when they are open. None of it has worked so far. The latest exchange involved the owner telling me to use a different email address because the one that I used requires him to log in, and he always has […]

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The Lo Mein Hit the Floor

A lesson in not letting everyday stress get the best of you. December 20, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. I don’t say this often, but I am glad yesterday is over. It started early as normal, and the morning was fine. I didn’t even mind that I had to run out in the rain with my kids in my pajamas in order to get them to the bus on time. Work was great, with a live training of our 10,000-plus Facebook Fans workshop and a productive staff meeting. But then everything got harder, because my kids re-entered the picture. First, why is running a multi-million-dollar company so much easier than raising two kids? Second, here’s what happened: As I greeted my kids and started to put out crafts for a pre-planned play date we were hosting for both of them, one of my […]

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