How To Make The Holidays Happy With Seasonal Promotions That Work

In addition to guest posting on the UpCity blog, Boostability is featured as one of the Top Web Designers in Salt Lake City. Check out their profile here. The ho-ho-holidays are here again! It’s time to ring in the cheer with a new wave of seasonal marketing campaigns. The major problem, of course, is that everyone else is rolling out their campaigns at the same time. Competition is fierce, so you need to find a way to make your brand stand out. A Changing Market Presents New Holiday Challenges Making things more complicated than ever, the market is changing (again). Digital commerce grew by a whopping 34% last year, with mobile traffic being the most important. “Black Friday” has largely been replaced by “Black November,” with shoppers now spreading out their spending over the month — although the week ending with Cyber Monday accounted for 35% of the revenue brands saw for the entire 2017 season. […]

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How to Build a Highly Effective Lead Magnet Page

In addition to guest posting on the UpCity blog, Boostability is featured as one of the Top Web Designers in Salt Lake City. Check out their profile here. One of the keys to generating more leads is to use lead magnets. A lead magnet can be anything that provides value to your prospects and that will persuade them to part with their contact information. Figuring out what to use as a lead magnet is just half the battle; next, you need to design a page that encourages prospects to take advantage of your offer. Why Build a Lead Magnet Page? An alternative to a lead magnet is to ask prospects to contact your company. For users who have already decided that they are interested in what your business has to offer, this may work. However, it will mean that you are missing out on all the other prospects who need a little more convincing. This is […]

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How to Get Your Client On Board With Social Media

In addition to guest posting on the UpCity blog, Boostability is featured as one of the Top Digital Marketing Agencies in Salt Lake City. Check out their profile here. Some industries may feel that social media is irrelevant for them. Whereas it may be easy to understand how industries like entertainment, sports, and food can utilize social media to their advantage, they aren’t the only ones who can benefit. Even “old school” industries can (and should) get on board with social media marketing. Whereas you, as a digital marketing services provider, know this, it can be hard to communicate this to potential clients. You need to know how to convince even the most skeptical company — say a plumbing service — that their business needs social media marketing. What follows is just an example — all these tips are applicable to more than just plumbing clients. You can adapt the ideas to any clients in non-social-media-friendly […]

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How to Get Executive Support for SEO

In addition to guest posting on the UpCity blog, Boostability is featured as one of the Top Digital Marketing Agencies in Salt Lake City. Check out their profile here. You can’t sell SEO to the C-suite. You simply can’t. Think about it for a second, because this is probably something you already intuitively know but just haven’t consciously considered. When you buy something, there’s a sense of immediate wish-fulfillment and gratification that isn’t delayed. SEO, on the other hand, isn’t a purchase, it’s an investment. This means you can’t talk sales when you’re trying to pitch SEO to a potential client. Instead, you have to convince them that this intangible thing has value and ask them to invest in their own future by investing in your services. And — somehow — you have to do this without sounding like you’re selling high-tech snake oil. Listen to Your Executives Nobody is going to invest in something they […]

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