3 Tips to Keep Millennials Engaged

They may seem fickle, but they’re also a crucial customer base. August 7, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. In today’s marketing, technology, retail and media space, Gen Z is the hot topic. As business leaders and brand marketers, it’s crucial that we pay attention to this budding generation, especially as their spending power and influence continues to grow. However, it’s also crucial to remember another often-misunderstood, yet still incredibly relevant, generation: millennials.  These days, millennials are the most represented generation in the workplace, and despite what headlines say, many are starting families and buying houses. Within a diverse and continually aging generation, the question remains: How do we keep millennials engaged? I spoke with four startup-founder friends, all of whom service different aspects of the millennial marketplace, about what millenials spend money on, what grabs their attention and what has changed now that […]

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6 Steps to Building a Successful Online Drop Shipping Business

Want to start a drop shipping business? Here’s how. May 16, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Drop shipping is an extremely popular business model for new entrepreneurs, especially gen Zers and millennials, due to internet marketing skills far outweighing financial capacity. Since you don’t need to stock or handle the items you are selling, it’s possible to start a drop shipping business with limited funds. An ecommerce website that operates a drop shipping model purchases the items it sells from a third-party supplier or manufacturer, who then fulfills the order. This not only cuts operational costs, but it also frees up your time to focus all of your efforts on customer acquisition. If you are ready to start a business that can compete with retail giants, and do so on a limited budget, then follow the six steps below. While it doesn’t take […]

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25 Ways to Lead, Inspire and Motivate Your Team to Greatness

Sitting back and focusing only on your personal goals will not benefit your team or help your brand grow. March 18, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. You are only as good as your team. It is your job as a leader to set the bar, inspire, and motivate your team to reach greatness. Sitting back and focusing only on your personal goals will not benefit your team or help your brand grow. Here are 25 ways to steer your team to greatness.   Read_More Related posts: 6 Ways Emotionally Attuned Leaders Motivate Team Members 5 TED Talks by Powerful Women Leaders That Inspire and Motivate Inspire Your Team by Living This One Leadership Principle From the U.S. Marines Engage and Inspire Your Team by Talking to Them Outside of Formal Settings 3 Ways Authentic Leaders Inspire and Retain Employees Become a More Effective […]

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10 Online Careers You Can Start Today With Basically No Money

It doesn’t require much capital to become a business consultant, virtual assistant or freelance content creator. March 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Imagine working from home or any remote location of your choice, while dictating your schedule and having complete control over your career. If that sounds up your alley, you should consider starting an online career. It can be a lot easier — and require much less startup capital — than you might think, thanks to the internet. With a combination of drive, determination and skill, your online career can start almost immediately. Here are ten options to consider starting today.   Read_more Related posts: The 7 Biggest Myths About Changing Careers Why You Need to Make Money Online (Even If It’s Not Full-Time) My Greatest Make Money Online Tool How Much Money Does It Take to Start an Online Business? Best Ways to […]

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A 5-Step Approach to Commanding More Attention in a Competitive Industry

Here’s how to position yourself and your business. February 21, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. There is only so much attention to go around in any industry, so positioning both your personal brand and company correctly is extremely important if you want a piece of the action. It becomes even more difficult in ultra-competitive industries like real estate and online marketing. So, how do you break through all of the noise and be seen and heard in a competitive industry? Many experts simply say you should become a thought leader or an influencer, but you can’t just label yourself a thought leader. That isn’t how it works. Your actions make your audience view you as a thought leader or influencer. When I started my company, I spent a lot of time developing my personal brand in order to stand out. The online marketing industry was (and still is) very […]

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4 Young Marketing Influencers You Can Learn From

Whether you’re a CMO or just trying to build your own brand, these influencers can help you reach your goal. November 1, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Today, social media is a very crowded and competitive ecosystem — it can be extremely difficult for brands to break through and spread their message to a large number of potential new customers. Marketing via social media has become a necessity. According to a post by DMA, 45 percent of surveyed marketers are looking to increase brand awareness through social media. The same post stated that spending via social media is expected to increase 18.5 percent in the next five years. Social media influencers provide an ideal avenue for reaching a younger audience. An influencer marketing survey by Collective Bias of 14,000 respondents stated that 70 percent of millennial customers are influenced by the recommendations of their peers […]

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5 Tips to Help Entrepreneurs Successfully Manage Multiple Ventures

It’s okay to work on more than one business idea if you’re smart about it. October 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. I’ve pivoted my company before, but nothing like what I am currently going through. When I started my marketing agency, it was a service-provider. Years later, it pivoted into a consulting agency. Now, I’m in the middle of another pivot — transitioning into a brand umbrella. So, I’ve gone from providing online marketing services to other businesses, to consulting with in-house marketing teams, to now creating e-commerce brands and marketing them exclusively. While it’s exciting, it’s also put me in an extremely overwhelming position — dealing with multiple ventures, all of which need my time and focus. I’ve met a lot of great people in the marketing world, and have a circle of agency owners that I communicate with on a […]

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10 Inspirational and Motivational YouTube Channels You Should Watch

Looking for a new YouTube channel? Try watching one of these entrepreneurs. October 11, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. Being an entrepreneur isn’t easy. The media often likes to glorify it, but it’s not always sunshine and rainbows. There are ups and downs that both new and seasoned entrepreneurs experience, and sometimes a little inspiration and motivation helps. With video content exploding in popularity over the years, it’s resulted in many entrepreneur-focused YouTube channels being launched. My favorite time to consume YouTube content is in the morning during cardio. Over those 60 minutes each morning, I’ve come across a lot of channels — here are ten worth checking out and what you can learn from each one. Related: 5 Social Media Rules Every Entrepreneur Should Know 1. Casey Neistat Neistat’s channel is a great example of how building a loyal following can be […]

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4 Ways to Turn Your Blog or Website Into Revenue

Use these tips and tricks to maximize your digital content. September 20, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Every business has a blog these days, so it requires effort to stand out from the crowd and convert readers into leads. You can publish compelling content that attracts traffic to your website, but if your blog isn’t optimized for conversions, those visitors are essentially useless. All the website traffic and blog pageviews in the world mean zilch unless they are converting into leads and, ultimately, revenue for your business. Aside from content that will hold your reader’s attention, you need to focus on providing a simple user interface (UI) and pleasant user experience (UX). Here are a few simple tips to help you optimize your blog, turning it into a lead generation machine. 1. Design your layout to hold your user’s attention. A nice simple layout that allows the visitor to quickly […]

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5 Online Marketing Tips for Small Businesses in Competitive Service Industries

Here are five quick or cheap tips you can use to gain an advantage. September 18, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Brands have multiple ways to market their services these days, and online methods are among the most effective. But with many different options available, it leaves many companies allocating (and wasting) their limited budgets toward campaigns that don’t produce a return. Small online marketing budgets are common among service providing brands, but that doesn’t mean the results have to be small. Little things like knowing which channels are best and what tweaks can help you increase conversion rates go a long way. I am friends with several small- and medium-size-business owners operating in service-providing industries. One of them, Lyuda Ksenych, CEO of H2H Movers, a moving company located in Chicago, attributes a large portion of their recent growth to small yet effective changes to the company’s online marketing efforts. Here are […]

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5 Quick Tips That Can Improve Your Personal Credit by 50 Points or More

Here’s how to prepare your personal credit for your future business financing needs. July 26, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. It often requires funding to take your business to the next level, whether it’s capital to purchase more inventory required to scale, or make an acquisition that will contribute to your growth. The last thing you want to hear when applying for a business loan or credit card is, “Denied!” Most business funding, from SMB loans to credit cards, will require a personal guarantee. This holds you personally liable in the event that the business goes belly up, and your personal credit score is taken into consideration when evaluating the credit application. A low personal credit score can prevent you from taking advantage of opportunities you encounter. Those magic three-digit numbers from Equifax, Experian and TransUnion hold a lot of weight — and […]

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5 Lessons I’ve Learned While Transitioning From Working at Home to a Physical Office

Here’s what you need to know before you open a brick-and-mortar location. June 11, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Remote setups give startups and small businesses the luxury of operating from anywhere in the world with a team of remote employees, in addition to eliminating a large monthly expense. They can be great — many companies thrive using this setup and I’ve run a remote setup for years, but as I’m currently pivoting my company, it requires that I transition to a physical office. I’m converting a new industrial shell into an office/warehouse combination that will allow us to store and fulfill all of the new consumer brands we are launching and do all of the marketing in-house as well. It’s been both exciting and overwhelming. During this period I’ve encountered some realities of transitioning from a remote organization to a physical office. […]

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5 Innovative Ways Artificial Intelligence Is Advancing Technology

Artificial intelligence is moving forward in these five important ways. Are you ready for it? May 24, 2018 5 min read Bots are dominating online communication, and most consumers don’t even realize the number of times they have interacted with a bot while browsing their favorite website or completing an online purchase. Bot technology is far from a new concept, though, as its origins date all the way back to 1966 with the invention of Eliza, a bot that managed to mimic a natural conversation through programmed responses. With no sign of slowing down, here are five innovative ways bot technology is advancing. 1. The implementation of artificial intelligence Artificial intelligence (AI) is a push toward being able to accomplish things that require human intelligence without needing humans. In the world of bots, the implementation of AI is geared toward creating environments where the bot you are speaking to is indistinguishable from […]

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5 Common Mistakes That Keep Venture Capitalists From Investing

Want to attract venture capitalist funding? Make sure you aren’t making these five self-inflicted errors. May 10, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs rely on support and funding from venture capitalists (VCs) to kickstart their businesses and take them to the next level. But the VC world is a cutthroat one, and vanilla presentations that lack value, potential profit and that “spark” VCs crave won’t result in anything more than a deleted email and ignored pitch deck. Entrepreneurs need to position their pitch decks in a way that creates the “perfect formula” — the combination of business idea and presentation that venture capitalists are looking for. Sean Brown is the founder and CEO of GO VC. Brown breaks down some of the top reasons why VCs aren’t responding to your pitch deck and what you can do to not only catch their eye, but also leave them wanting […]

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4 Everyday Industries Blockchain Technology Is Changing

May 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. We are currently in the midst of the second dot-com-type boom — this time it’s “the blockchain boom.” Just as the internet changed every aspect of the business world, many believe blockchain technology is the next breakthrough. Not only is blockchain altering industry norms, but it’s also challenging organizations to re-think how and why they implement new projects. The decentralized philosophy behind blockchain technology is flowing into team structures — for the better. Ivan Goldensohn, CMO of Dispatch Labs, a blockchain architecture which facilitates the development of secure, decentralized, peer-to-peer applications, believes that taking a decentralized approach to leading newly-formed blockchain team efforts is integral to success. Goldensohn says, “I’m all about autonomous elements on my team. By establishing trust and granting autonomy, people tend to be more creative, more engaged and do better work.” As organizations […]

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4 Ways to Automate Your Sales Team’s Pipeline

Keep up with the times with these sales tips. March 27, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. It’s 2018, which means if you are still implementing traditional old-school sales tactics, you are more than likely miles behind your competition. In a technology-focused world where answers are expected immediately, your sales process must function similarly. Using automation to accelerate and streamline your sales process not only results in increased lead generation, but it will also make the jobs of your sales reps easier. Automation tactics such as email drip campaigns, call tracking and chatbots are allowing companies to save time, while creating a laser-targeted sales pipeline that delivers relevant content to prospective leads, while nurturing them until they convert into a closed customer. A white paper published by amoCRM highlights several ways a business can automate its sales pipeline to ensure a more streamlined sales process […]

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5 Things to Consider When Selecting a Website Theme

Here’s how to pick your website theme out of the thousands of options. March 1, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Selecting a website theme can be overwhelming — there are literally thousands of free and paid options available to download and purchase. Your theme is the overall look, feel and style of your website. This includes things like the color scheme, layout and style elements. In essence, your website theme is a direct representation of your brand and has a direct impact on your users’ experience. Admittedly, I was never a fan of pre-built website themes back when my agency provided web design services. Years ago, most out-of-the box themes were clunky, provided SEO nightmares and just weren’t as effective as a fresh custom design. Times have changed, though, and now there are plenty of good-looking themes — but don’t judge a book by its […]

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