10 Tools for Social Media Managers in 2020

An updated list of tools to help manage posting on social media. December 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The social media landscape shifts on a regular basis, but it has changed dramatically since Entrepreneur’s 2016 article, “6 New Social Media Marketing Tools The Experts Use,” and so too have the services around it. Some tools are still very much relevant — Buffer, for example — but four years is a lifetime in social media, so it’s high time for a refreshed version. Here is my list of social media management tools that will ensure you’re equipped with the latest technology as we enter 2020.  Social media post-scheduling tools 1. Buffer Buffer, chosen by Neil Patel in the 2016 list, is still as relevant today as it has ever been. With powerful drag-and-drop scheduling features across nearly all social media platforms, it’s one of the most useful tools […]

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What Is An Exponential Organization?

Silicon Valley heavyweight Salim Ismail explains how some companies achieve exponential growth. October 29, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Presented by Not too long ago, companies like Google, Airbnb, Uber and Facebook started out with a few developers scrapping together code from their garage-turned-office. Now they’re defining the way we live our lives. It seems a new business-building model — one some are deeming a Fourth Industrial Revolution — has risen, characterized by intense technological innovation and whirlwind growth. And without a doubt, the following statement has echoed through boardrooms across the world: “How are these new companies growing exponentially when we aren’t?” Well, Salim Ismail may have cracked it. The former Head of Innovation at Yahoo and founder of Silicon Valley innovation hub Singularity University lays out what he believes makes an exponential organization (or, as he calls them, an ExOs) in his Amazon best-seller, Exponential Organizations.  Related: Lessons in Entrepreneurship […]

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Focusing on a Single Product May Be the Key to Dropshipping

How the trending e-commerce practice can work for you. October 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. One out of every ten dollars spent around the world this year will be paid online, according to new research. But what’s more impressive is that within just three years, that number is expected to nearly double, accounting for $5.8 trillion of transactions conducted via e-commerce. So it comes as a surprise to me to see so many commentators disparaging dropshipping, a form of e-commerce where the merchant doesn’t stock inventory, but mediates the transaction between the customer and the factory supplier for a profit. The most significant criticism directed at the dropshipping industry stems from its apparent lack of good customer experience. That’s because the factory ships the goods directly to the customer, by nature of the business model. As a result, they incur high shipping durations and the quality […]

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How to Use Your Instagram to Create a Lucrative Career

Influencer Luke Bakhuizen breaks down the ways he turned his photography profile into a thriving business. October 7, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. There are just short of 1.5 million accounts on Instagram that boast more than 15,000 followers. According to one study, 39 percent of these qualify as active “influencers.” For brands looking to invest in influencer marketing, that’s a lot of choices. For influencers, that translates to competition. While there’s a wealth of information on how to grow an authentic following, there’s little on helping those who already have a following leverage it into a lucrative career. Fortunately, I had the pleasure of interviewing one of my favourite influencers, Luke Bakhuizen, a South African-born commercial pilot-turned-influencer, on how to turn your Instagram following into a steady living. Early on, Bakhuizen posted photos and short travel films to his few followers. As a keen paraglider, scuba diver and […]

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8 Companies Utilizing AI to Tackle Climate Change

A look to how the private sector is responding to our environmental crisis. September 27, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. A week ago today, millions of students took to the streets to protest the lack of action governments are taking to combat climate change. On Monday, 16-year-old Swedish campaigner Greta Thunberg made an intense and emotionally charged speech at the United Nations, begging world leaders to step up their commitment to protecting the planet’s future. Headlines around the world echo her rallying cry, accusing our leaders of failing us.  I wholeheartedly agree that governments can, and should, do more to confront climate change. But I have been equally curious about how cutting-edge technology is being used to fight and shelter against the effects of global warming. After all, history has taught us that governments aren’t always as productive as the private sector. That interest led to […]

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Why You Need to Start Automating Repetitive Tasks

Get more productive using this hat trick of hacks. September 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Ping, ding, clickety-clack and swoosh. Then repeat: again, and again, and again. Sound familiar? It should. According to a McKinsey study, 28 percent of the average workweek is spent answering emails. Similarly, a further 19 percent is spent gathering information and data and 14 percent on communication and collaboration, leaving a meager 39 percent actually spent on a person’s role-specific activity. Perhaps you can relate to this. I certainly can.  As a marketer, I often find myself pulling data from different tools and building reports that are then sent off to stakeholders all before I even have a chance to get on with my own work. It’s mundane and repetitive, but it’s also important. And in my never-ending quest to become more productive (and perhaps less frustrated), I was referred to Ross Jenkins, founder of […]

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How to Plan a Viral Marketing Campaign

Social-media maven Denis Piszczek helps break down the ins and outs. September 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a dollar on it. That’s the power of viral marketing. Denis Piszczek is an entrepreneur widely known for coordinating powerful, branded viral marketing campaigns on Facebook and Instagram, including the example above, which he coordinated on behalf of Kinder Bueno. I sat down with him to understand how he formulates viral campaigns, both on his own Facebook pages, such as Faktglaublich and Video Trends — two of the largest viral pages in Germany — and for clients all over the world. Understanding Virality In order to tap into the exponential […]

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How Physical Stores Can Survive E-Commerce

Size Up Supplements’s CEO helps break down three ways for brick-and-mortar businesses to take advantage of the digital landscape. July 31, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As a digital marketer, I often rub shoulders with e-commerce tacticians lining up the next growth hack designed to undercut the competition and win the customer’s sale. Indeed, e-commerce is an intensely competitive space, where online advertising is auctioned to the highest bidder and conversion optimization is studied strenuously. As a consumer, we have unprecedented access to a global catalogue, complemented by powerful algorithms guaranteeing we only pay the cheapest price. With cut-throat competition and acute price sensitivity, a race to the bottom is in full swing, and I couldn’t help but consider the effect on brick-and-mortar businesses. Consequently, I decided to investigate how entrepreneurs running physical stores are staying in the fight.  Over the next three years, e-commerce retail […]

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It’s Not Just for Personal Questions Anymore

You can tap into one of the fastest-growing Q&A websites to connect your brand with relevant traffic. February 12, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Questions are the seed of human knowledge: If it weren’t for the classic questions “What if I do this?” or “How can I do that?” we wouldn’t be where we are now. So it is natural that, with the development of technology and the democratization of the internet, people have more access to answers than ever before, which in turn increases their thirst to question. And that’s an important consideration because questions are sustainable; we’ll never run out of them; and everyone’s got at least one. That is why user-run Q&A platforms like Quora (“a place to gain and share knowledge”) pop up at the top of so many Google searches. Related: Beginner’s Guide to Quora: The Most Helpful Uses for Marketers Although science […]

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