How to Plan a Viral Marketing Campaign

Social-media maven Denis Piszczek helps break down the ins and outs. September 10, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a dollar on it. That’s the power of viral marketing. Denis Piszczek is an entrepreneur widely known for coordinating powerful, branded viral marketing campaigns on Facebook and Instagram, including the example above, which he coordinated on behalf of Kinder Bueno. I sat down with him to understand how he formulates viral campaigns, both on his own Facebook pages, such as Faktglaublich and Video Trends — two of the largest viral pages in Germany — and for clients all over the world. Understanding Virality In order to tap into the exponential […]

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How Physical Stores Can Survive E-Commerce

Size Up Supplements’s CEO helps break down three ways for brick-and-mortar businesses to take advantage of the digital landscape. July 31, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. As a digital marketer, I often rub shoulders with e-commerce tacticians lining up the next growth hack designed to undercut the competition and win the customer’s sale. Indeed, e-commerce is an intensely competitive space, where online advertising is auctioned to the highest bidder and conversion optimization is studied strenuously. As a consumer, we have unprecedented access to a global catalogue, complemented by powerful algorithms guaranteeing we only pay the cheapest price. With cut-throat competition and acute price sensitivity, a race to the bottom is in full swing, and I couldn’t help but consider the effect on brick-and-mortar businesses. Consequently, I decided to investigate how entrepreneurs running physical stores are staying in the fight.  Over the next three years, e-commerce retail […]

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It’s Not Just for Personal Questions Anymore

You can tap into one of the fastest-growing Q&A websites to connect your brand with relevant traffic. February 12, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Questions are the seed of human knowledge: If it weren’t for the classic questions “What if I do this?” or “How can I do that?” we wouldn’t be where we are now. So it is natural that, with the development of technology and the democratization of the internet, people have more access to answers than ever before, which in turn increases their thirst to question. And that’s an important consideration because questions are sustainable; we’ll never run out of them; and everyone’s got at least one. That is why user-run Q&A platforms like Quora (“a place to gain and share knowledge”) pop up at the top of so many Google searches. Related: Beginner’s Guide to Quora: The Most Helpful Uses for Marketers Although science […]

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