5 Lessons That Will Help Your Business Get Through a Crisis

May 22, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. The coronavirus outbreak has thrown us all for quite a loop. What could have been an exciting and prosperous year has quickly turned into overwhelming feelings of uncertainty, fear, and anxiety.  With major corporations in the travel and retail sectors letting go of workers and the media reporting a picture of doom and gloom, CEOs and owners are hitting the panic button. I get it. As a leader in your business, you are facing big decisions that shouldn’t be taken lightly. Should you lay off staff? When should you pull back on expenses? There are tons of questions looming around the relentless mystery of when things will get back to normal. If anything is for certain, it’s that this pandemic won’t last forever. It’s important that we look at past recessions to gain some perspective and remember how […]

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The Top 5 Perks of Marketing Automation

There are no downsides to getting on board with the right software. March 19, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. By now, most business leaders and marketers fully understand the importance of having a marketing-automation software. However, that doesn’t mean all of us are actually using one. Being an entrepreneur means you have your hand in basically everything happening within your company. This gives you little time to research enabling tools and products. But if you want your teams to save time, nurture leads effectively, track success from their efforts and consolidate materials and strategy into a comprehensive, linear space, it’s time to take the plunge. Entrepreneurs, in particular, need to maximize every effort, every second and every person on the payroll. That makes marketing automation a critical tool when running a tight budget. Whether your marketing is account-based, B2B or B2C, you can almost certainly implement a […]

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Is Your Employee Training Program Up To Snuff?

Training makes better, happier employees. Opinions expressed by Entrepreneur contributors are their own. In today’s job market, most businesses are choosing between hiring for culture and hiring for skill. And culture seems to be winning. It makes sense. Company culture isn’t trainable. Prospective new hires are either a fit or they aren’t. Skills, however, are something that can be sharpened over time. And if you want innovative, talented people who will add to your strong company culture, you need to stop worrying about whether or not they possess every single skillset. If you hire the right people, they’ll be eager to learn and prove themselves. It’s a great approach, but it comes with some baggage — training. Your training needs to be exceptional. After all, if you’re willing to overlook the fact that your new hire might be a bit more green, but a fit culturally, then you have to also be willing […]

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Why Your Business Needs a Great Employee Training Program

Investing in employee training can lead to a high-performing team, a boost in company morale and a lower turnover rate. Here’s how to get started. February 21, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In today’s job market, most businesses are choosing between hiring for culture and hiring for skill. And culture seems to be winning. It makes sense. Company culture isn’t trainable — either prospective new hires are a fit, or they aren’t. But skills are something that can be sharpened over time. And if you want innovative, talented people that will add value to your company culture, you need to stop worrying about whether or not they possess a perfect skillset. If you hire the right people, they’ll likely be eager to learn and prove themselves. This approach does, however, come with some baggage: training. Your training needs to be exceptional. After all, if […]

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The Dangers of Overpromising and Under-Delivering

Seven potentially perilous outcomes of making careless assurances. January 20, 2020 7 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the saying, “Act now, apologize later.” In fact, a lot of us might even live by that motto, believing that our intuitions know best and that if things don’t pan out later, we can always apologize and make up for everything. But when action looks like overpromising, which later results in under-delivering, an apology might not cut it. At the core of what makes entrepreneurs great is the ability to dream big and cast a vision of what could be. But when you aren’t able to deliver on your ideas and promises, your reputation will suffer, which is bad for you and bad for business. So before you promise the moon, beware of these seven potentially perilous outcomes when you under-deliver.  Related: Overpromising Is the Worst Mistake an Entrepreneur […]

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5 Unmistakeable Benefits of Being a Solo Entrepreneur

Going at it alone might be the best fit for your goals and personality. February 12, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. One of the biggest decisions you’ll have to make when starting a business is whether to go it alone or to find a partner. Creating a partnership can be a great move if you want to quickly scale the business, because you’ll both bring your talent, know-how, networks and financial resources to the endeavor. Plus, there are other benefits, like having backup if you get sick or want to go on vacation.  However, partnerships are not for everyone. As with all relationships, partnerships can be challenging — and when you add a financial component, even more so. As a result, it’s important to weigh the pros and cons. Sometimes, a sole proprietorship makes more sense. Here are five benefits that going at it alone […]

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Want Your Own Chatbot? Don’t Move Forward Without Taking These 3 Steps

The buzz died down, but chatbots are still an amazing tool. July 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. For years, tech enthusiasts, innovators and entrepreneurs have painted a bright future for chatbot technology. But the road to mass adoption hasn’t been without its speed bumps. Related: The Definitive Guide to Chatbots: These Bots Are Here to Serve Facebook’s massive Messenger bot rollout a few years ago left a lot to be desired, and we’ve seen myriad me-too companies flood the market with less-than-stellar technology. Still, when they’re done well, chatbots can be amazingly innovative. For instance, Amazon’s Alexa has the ability to give users personalized gift recommendations. And recently, Google unveiled a chatbot that was so lifelike it actually fooled testers into thinking they were speaking with a real human. Thankfully, entrepreneurs don’t have to get on Google or Amazon’s level to drive business results with chatbots. But implementing them the wrong […]

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4 Pitfalls to Avoid When Choosing Tech for Your Business

When you’re chasing new tech for your business, consider these four tips to finding the right technology to propel your business forward. June 17, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Technology is often thought of as the antidote to business woes. Once you get the right tech in place, the thinking goes, you’ll start doing whatever it is you do much faster, better and more efficiently. The thing about technology, though, is that new advancements hit the market daily. Just think about how much artificial intelligence has advanced in a very short period of time. We went from Microsoft’s now-iconic Clippy to Google unveiling a chatbot with humanlike tendencies, Apple releasing an augmented reality upgrade to counter smartphone addiction and researchers from Cornell and the University of Pennsylvania developing an autonomous robot that can complete high-level tasks by sensing its surroundings. Innovations such as these aren’t just fueling competition in the […]

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This Marketing Strategy Is a Game Changer for Resource-Strapped Startups

Tech-powered ABM is the future of marketing. Is your startup prepared for the transition? March 25, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Take a look around any city sidewalk, classroom, restaurant or waiting room, and you’ll see how prevalent technology has become in our society. In fact, according to a 2018 survey by Pew Research Center, just more than a quarter of consumers say they’re “constantly online.” But technology could never eclipse real human conversations and interactions, could it? According to Daryl Plummer, managing VP at Gartner, that reality is just a few years away. Plummer believes that by 2020, artificial intelligence tech (such as chatbots) will dominate both our social and business cultures, heading up everything from customer service interactions to lead discovery conversations. And because bots will be trained to deliver targeted messages, have personality and incorporate hyperlocal nuances into conversations, people could find great joy in engaging […]

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