The Anti-Cyberbullying Movement That Is Spreading Like Wildfire

Entrepreneur and #CYBERBYTE founder Andrew Rossow on combating this societal epidemic. February 14, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Online toxicity has become a rising global concern, with cyberbullying thriving on social media and gaming platforms and researchers finding a direct correlation with rising suicide rates. Thanks to these findings and the efforts of high-profile activists like Monica Lewinsky, the world has started to take a closer look at this epidemic. But one social-media movement, #CYBERBYTE, has taken anti-bullying awareness to the next level and onto the red carpet. The campaign was established four years ago by millennial internet and technology attorney Andrew Rossow, and it aims to bring Hollywood and Silicon Valley closer to its fanbase and consumer network, creating an opportunity for the public to really listen, absorb insights and collectively help combat cyberbullying. “We idolize these individuals so much that we often don’t know why we look up to them,” says […]

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How to Plan an Initial Sales Strategy That Hits the Ground Running

Mentorship and malleability are among the main tenets for strong results out the gate. February 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Starting a business or launching a new product is both exciting and daunting, and many entrepreneurs feel a lack of clarity as to how to first create a sales strategy to hit the ground running with sales. After all, they never have opened it to a market before and seldom have all of the insights to know how it will perform. The creation of a sales strategy is a critical beginning step before the product ever becomes available. Sit down with your team months ahead of the launch date and work through the strategy. Planning can take longer than expected, especially when outsourcing or hiring help in the form of salespeople or advertising firms. Here are four tips to help you plan your […]

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How Creating a Long-Term Business Plan Can Help Prevent Burnout

Big-picture goal-setting can stop future stress before it starts. January 30, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Starting a businesses can be like throwing spaghetti at the wall and seeing what sticks. Even if goals were initially clear, once the rubber hits the road, things continue to change and morph, keeping us reactive and out of the driver’s seat. It makes sense then, that one of the most common causes of burnout — according to Pi Slice founder and CEO and Entrepreneur contributor Genny Ghanimeh — is “working hard with the inability to shut off.” Many entrepreneurs find themselves doing just this: working long, laborious hours around the clock to make their business click in this period of chaos, when the real work should start with one intensive strategy session to create a business plan. Now, this isn’t just a business plan in the traditional sense. This a plan for […]

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How to Manage Multiple Companies at Once (And Still Feel On Top of It)

Key advice for serial entrepreneurs who find themselves working on multiple projects at a time. January 28, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Although most entrepreneurs start with just one business, as they scale operations and build out a team, they’re often able to start other businesses, too. Inevitably, this is the ultimate form of multi-tasking and must be done tactfully with the right infrastructure within each company. Just ask Joshua Gould — with four portfolio companies on his plate, he learned how to master this intensive form of multitasking early. He is now the CEO of both The Big Word Group and a new company called TBW Global.  We sat down so I could better understand how exactly he manages all of them from a high level and how other entrepreneurs can walk in his footsteps and build their own empires.  1. Groom a qualified team member to […]

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Can Hollywood Survive Streaming?

Entrepreneurs are creating Hollywood funding platforms for the new wave of creators. January 24, 2020 8 min read Opinions expressed by Entrepreneur contributors are their own. This past decade is the one that altered the very definition of Hollywood. (Verb: to stream.) Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began streaming movies and television shows in 2007 and has grown into a giant, spending $12 billion on programming, in 2019 alone, to entertain more than 158 million subscribers worldwide. There are 271 online video services available in the United States, according to the research firm Parks Associates.  The business of Hollywood is rife with problems and I’m not just talking about the #metoo movement that has brought awareness to an underlying issue that needs to be resolved. But, more business-centric issues that affect production companies, investors and the general public, whether they realize it […]

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Top 3 Obstacles Entrepreneurial Women Must Overcome

Hurdles still remain before females gain true parity in business. January 21, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. There’s plenty of reason to believe 2020 is going to be the year of the female entrepreneur. The workforce is becoming increasingly diverse as more women, including women of color, seek to make their visions a reality and capitalize on it. A study commissioned by American Express reported that, as of January 2017, an estimated 11.6 million female-owned businesses generated more than $1.7 trillion collectively in revenue.  However, it’s worth noting that while startup life is obviously never easy, tackling it head-on as a female entrepreneur presents its own unique set of challenges. Thankfully, we are at the cusp of a shift, and these obstacles should soon be a thing of the past. But until then, here are three hurdles worth looking out for, and how to leap over […]

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Top 5 Must-Attend Events for Startups

Gain actionable insights and network with brilliant minds at these upcoming conferences and summits. January 17, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. While startup life presents many hurdles, it’s perfectly possible for goals to be achieved at an accelerated rate upon gaining the right insights from the right people and implementing them the right way. It all starts by expanding your social circle and making connections with people who’ve achieved the goals you’re trying to reach.  Events, conferences, summits and expos oriented toward startups serve as a great starting point. It’s empowering to hear experts speak on their path to accomplishment, and their actionable insights might provide shortcuts that spare your team from having to learn things the hard way. Plus, the networking opportunies are priceless. Here’s a list of some of the top events for startups that are absolutely worth attending in 2020. Related: 6 Tactics to Get […]

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20 Podcasts That Will Help You Grow in 2020

Spend some time this holiday season tuning in to what the experts have to say. December 21, 2019 11 min read Opinions expressed by Entrepreneur contributors are their own. To be a well-rounded business owner today, one must master not only business and finance, but other areas like mental and physical health, family, spirituality and sustainability. And as we approach the next decade, it seems like every self-proclaimed successful entrepreneur has a new weekly podcast offering guidance on these and other topics. So how do you sort through the fluff to find real, honest, useful advice that will help you on your own path? Here’s a list of podcasts worth downloading or streaming, including both familiar names and smaller, up-and-coming series that deserve recognition.   Do you ever observe these massive billion-dollar empires and find yourself asking, “But how?” Well, this podcast is your new best friend. Its host, Guy Raz, masterfully facilitates intimate conversations with all-star founders, focusing on […]

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What Every Entrepreneur Needs to Know About Visual Search

From Amazon to Pinterest, the entire e-commerce ecosystem is making the switch. December 19, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Presented by E-commerce businesses live and breathe by keyword searches, but new technology is causing the industry to think outside the written word, and all in the name of efficiency. When you’re searching for a Roomba or a smartphone, a keyword search works pretty well. But if you’re looking for something specific and unique, like a particular article of clothing or a coffee table, it’s much more efficient to search by picture. That’s why visual search is making such a huge splash in the retail industry. It taps into the idea that sometimes words fail, but a picture says it all. Keyword failure was the genesis for the entrepreneurial tech company, Syte, which is one of the major providers of visual-search technology. The company’s co-founder, […]

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How to Position Your Product in a Niche Market

Just because what you’re selling is unique doesn’t mean it can’t find its audience. December 14, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figure out your place in the product landscape and market competitively to your target customer. And despite the specificity of your business, you’re still likely to have some competition. So, what’s the best way to position your product in a niche market? 1. Thoroughly assess the competition.  Although you’ve likely already perused their websites and gotten the inside scoop on who comprises your competition, you won’t learn much unless you do a full-blown deep dive. Create an entire document dedicated to competitor analysis. BDC recommends looking mainly at the following categories: products and services, pricing, positioning and branding and market reputation. You may […]

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6 Variables To Assess When Building a CBD Brand

Don’t be among the bad actors flooding this busy market. December 6, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Since its legalization in 2018, the CBD retail industry has experienced explosive growth. Brightfield’s 2019 U.S. CBD report predicts that the market will grow to an astonishing $23.7 billion by the end of 2023. That’s led to a flood of entrepreneurs looking to make a profit in this lucrative space. Unfortunately, the abundance of businesses has made it difficult to choose a trustworthy brand or go-to CBD product — especially for newcomers. Although there are several great companies in the CBD industry, sadly, there is also an overwhelming number of bad actors producing low-grade products. According to the Journal of the American Medical Association, 69 percent of online CBD products are mislabeled; some had extra CBD, some had less, and some contained hidden cannabinoids. As a consumer, you do not […]

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Yes, AI Can Make Company Websites Accessible to All

Three takeaways from sitting down with accessiBe CEO Shir Ekerling. November 27, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Presented by Most of us take Internet connectivity and accessibility for granted. As active members of the digital age (with an ever-growing number of people being born into it), the connected life has truly become a normal part of our every day. However, that is not necessarily the case for people with disabilities. As Brian Wang writes for Next Big Future, “Web design and other elements managed to build a wall between online platforms and those with disabilities, making them only half as likely to access technology and creating a significant data divide for more than 56 million people in the U.S. with a disability.” It’s an oversight that has neglected a powerful customer base by restricting its access to platforms due to limited navigation capabilities. Business owners carry a […]

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Top Fintech Trends Entrepreneurs Must Watch in 2020

Whether it’s online trading or crypto conversions, the future of finance is fluid. November 21, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Presented by Financial technology (fintech), for all of its faults, helps us get more things done more efficiently. Artificial Intelligence (AI) takes it even further, allowing us to conduct business and have conversations when there isn’t even another human involved. We can have online chats with bots, for example, to accomplish or learn myriad things. Innovation is always on the horizon, though, especially in the fintech realm.  As more fintech options become commonplace, every industry must either adapt or be phased out. With the turn of the new year, 2020 promises big changes in how we manage, spend and access our money, so you’ll want to keep an eye on some of these emerging trends as you make financial decisions regarding partnerships and investments. Minimizing Traditional Institutions Several […]

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10 Non-Psychoactive CBD Oils to Try This Holiday Season

There are more no- and low-THC options than ever before, for both consumers and entrepreneurs. November 16, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. Thanks to legalization, we’re officially in the age of the green rush. Not to be confused with THC though, CBD doesn’t have the pyschoactive components that would make someone “high.” In fact, CBD has been around and used in society since long before your neighborhood entrepreneur decided to create a Shopify store. History has even documented that ancient Native Americans used CBD for all different types of applications, including joint pain.  If you have spent any amount of time on social media in the past couple of years, you will inevitably have seen someone sharing their latest CBD brand. Even Dan Bilzerian recently unveiled an IPO for his CBD company called Ignite. If you’re a consumer shopping online for CBD oils, or an […]

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Can AI Save Kids? A Former California Entrepreneur of the Year Says Yes

Zohar Levkovitz offers insight into how tech can shield youth from online toxicity. October 28, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. For most of us, online interactions slowly became an accepted norm. For children who were born into it, online interactions are the norm. While social networks, messaging services and gaming platforms all present their own set of perks, there is a dark side we cannot keep ignoring: online toxicity.  AI has managed to disrupt every industry under the sun due to its efficiency and scalability, but can it help shield children from online toxicity before it starts? According to Zohar Levkovitz, absolutely. Levkovitz, a former Entrepreneur of the Year in California, is known for building and selling Amobee to Singtel for over $350M, in addition to investing in hundreds of startups, contributing to charitable causes and starring in the Israeli edition of Shark Tank. But now he is pursuing a mission to save kids […]

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5 Hit Business Trends to Keep an Eye on in 2020

From social apps to machine learning, a handful of buzzing innovations with no signs of slowing down. October 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Presented by If you are an entrepreneur, you know how competitive the business world can be. In order to stay on top, you need to have your finger on the pulse of modern technology and keep up with the latest innovations. With that in mind, here are five unique trends that are expected to drive business growth in the coming year and beyond. 1. Capturing the Youth Demographic Older readers may remember a time before the internet, but for younger generations, it’s an essential part of everything they do. And as they age and make up more of the consumer market, companies must do their best to relate by moving their marketing to a digital platform. Take TikTok, the mobile-centric video […]

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5 Non-Invasive Ways to Succeed at Customer Retention

Customer retention is easier than finding new customers. October 21, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. You want your customers to keep coming back for more. And for good reason! A 5 percent increase in customer retention typically results in 25 percent more business profit, according to research by Bain & Company. Existing customers are easier to keep, they buy more often, and they already trust your brand. But how can you consistently stay at the forefront of your customer’s minds without annoying them? Won’t it get old, after all, if you send the same email over and over again to your audience? How can you keep your customers engaged without making them enraged?  To help, here are five non-invasive tactics that other successful businesses use to keep their customers coming back for more. Feel free to steal these strategies and make them your own.   Related: This $10 […]

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3 Purpose-Driven Ways to Increase Your Company’s Productivity

Meaningful missions and profitable work needn’t be mutually exclusive. September 26, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Adaptability, hustle and momentum are everything, especially in today’s competitive, ever-changing technological environment. If only your employees would spend fewer hours on social media and more time perfecting their individual crafts, your business would easily outpace less efficient competitors, allowing you to live the entrepreneurial dream you’ve always wanted.  But how can you instill a greater sense of urgency without making everyone miserable at work? Well, several pieces of research suggest that adding meaning and purpose to their tasks has everything to do with increasing productivity. For instance, the 2016 Global Purpose Index reported that 58 percent of companies with a clear mission and purpose grew by 10 percent or more versus only 42 percent of companies lacking one. Even more surprising, 42 percent of non-purpose-driven companies evinced a yearly decrease in revenue, while 85 percent of purpose-driven companies […]

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How to Turn Your Hobby Into Your Job (Without Losing Your Passion)

All it requires is following three crucial guidelines. September 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s the dream, isn’t it? We all want to wake up excited on Monday, enjoy the work we do and come home invigorated to do it all again tomorrow. The obvious answer is to turn your hobby — the passion you already have — into a career or a business, into your main source of income. If you did that, then work and play would become one and the same. You’d enjoy your Monday-Friday just as much as the weekend and your entire life would revolve around doing the things that you naturally love doing.  At least, that’s the idea. The only problem is, as one naysaying contributor over at YourStory concludes, “When that hobby becomes a job, it becomes too tedious and you will not enjoy it as much […]

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How Eroding Trust in Social Media Might Affect Ad Revenue

Faith in Facebook and other platforms has been shaken, which could alter their money-making models. September 10, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. When the concept of “influencer marketing” emerged, it was the first time in decades that advertising seemed authentic. This was particularly timely, given how most people had been avoiding paid promotion by any means necessary (ad blockers on the internet, time-skipping DVRs on television, etc.). But in the wake of revelations like Facebook’s Cambridge Analytics privacy scandal, social media — the primary vector by which influencers plied their trade — became less trustworthy than ever, leading many to wonder about the impact on ad revenue and how social media on the whole would respond. The Lack-of-Trust Effect The 2018 Edelman Trust Barometer presents a stark picture of just how much trust was lost. In the United States alone, user confidence in social-media platforms declined 11 points over […]

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