4 Questions to Ask Yourself While Writing a Speech

July 6, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. So, you’re about to take a stage soon. Whether it be for a work presentation, a book tour or as the keynote speaker for a conference in your industry, an engaging talk should hit on all the right components. It should be educational, honest, surprising, vulnerable and witty. Whew! That’s a lot to pack in.  Albert Einstein famously said, “If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask … for once I know the proper question, I could solve the problem in less than five minutes.” Writing a speech is somewhat the same. If you know what it is you’re asking of yourself — or that which the audience is asking of you — the speech will roll off your tongue […]

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3 Key Ways Live Streaming Video Has Come Through in the Clutch

From continuity in business to easing mental-health burdens, the multipurpose tech has proved more essential than ever. July 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. We’re only halfway through 2020, yet we’ve already endured a crisis that even the best-prepared businesses couldn’t have seen coming. Though amid all this unexpected disruption, live video streaming has emerged as a surprising agent of adaptation, saving the day by allowing individuals and companies to maintain contact and some degree of normalcy. But its impact has transcended Zoom calls, touching all areas of daily life and aiding in our recovery. Here are three primary pillars of live streaming video’s extraordinary usefulness over these past several months. Maintaining continuity in business operations For entrepreneurs, live streaming video has been essential for keeping things organized as their companies shift to a remote work model. Not only does this keep everyone on track, but it […]

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4 Lessons Entrepreneurs Can Learn From Filmmakers

June 29, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Filmmakers are a force to be reckoned with, as it is not an easy feat to put their productions together. In fact, there is much entrepreneurs can stand to learn from filmmakers, considering that they not only have to bring their creative idea to life, but then have to market it, get distribution, find an audience and pay back investors. Their role is ultimately quite similar to that of an entrepreneur.  Here are the top four lessons any founder can learn from filmmakers.  Marketing and distribution for films needs to be strategically planned out and executed during production, not once the project is complete. “Marketing your film requires a long-term strategy,” confirms Jia Wertz, a documentary filmmaker whose recent release, Conviction, has played at numerous worldwide festivals. “It takes a significant amount of pre-planning, including identifying who your audience is, what their interests are and where they […]

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A New Growth Model for the Sharing Economy

June 22, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. As the sharing economy has increased in recent years, there’s a new growth model for many companies to jump on the bandwagon and adopt, especially as the world continues to shift and change in the post-COVID era. With the overwhelming shift to virtual work because of continued social-distancing guidelines, there’s an opportunity for companies to become even more decentralized. And heightening accessibility to products and decentralizing operations can lead to incredible, Uber or Airbnb-like growth. Should your company consider this model, too? Why Reinvent the Wheel? The companies that began the wave of the shared economy are the ridesharing platforms Uber and Lyft and housing giant Airbnb. Since then, the sector has continued to grow thanks to the boom of coworking spaces and even clothing and furniture rentals. It comes down to this: Companies do less by decentralizing […]

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4 Questions to Ask Yourself to Make Sure Your Brand Is Resonating

It’s essential to take something customers care about and make it the epicenter of your company’s purpose. Free Book Preview No BS Guide to Direct Response Social Media Marketing The ultimate guide to – producing measurable, monetizable results with social media marketing. June 15, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. Let’s talk about your company’s brand. Is it resonating? How can you know for sure? The importance can’t be understated. Recent statistics show that brands that show up consistently across all mediums see a revenue increase of about 23 percent. Why? Well, some would say that a company’s brand is what makes customers care. If you offer a product or service in a heavily saturated market, the customer can find what you’re selling anywhere. But if you’ve nailed your brand, they’re more likely to buy from you.  That’s if, of course, your brand resonates with […]

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The 4 Most Common Business Setbacks and How to Recover

Many entrepreneurs will face at least one of these over the course of their career. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 8, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Setbacks are bound to happen at one time or another, rendering our businesses vulnerable. While they can be challenging and disorienting, they also present a powerful opportunity to bounce back, with newfound perspective and wisdom. Some of these setbacks are so common in an entrepreneur’s journey that they may as well be archetypes, but knowing how to handle them can prevent any sense of devastation. Resiliency is a key component of entrepreneurship, and how we show up to these setbacks shows a lot about our moxie as founders. Here are four of the most common setbacks and how to bounce back from them.  Common Setback #1: Loss of Reputation A loss […]

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4 Businesses That Have Pulled Off Feel-Good Pivots on the Fly

Their actions prove that every dark cloud can indeed have a silver lining. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! June 1, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Humanitarian actions often sprout from unexpected places in the most unexpected ways. Of late, that includes companies temporarily pivoting in an effort to assist the masses out of goodwill and augment the efforts of first responders and essential workers who are keeping their respective communities running. Here’s a look at four select companies among many that have gone out of their way to do their part. From Table Covers to Face Covers Textile fabrication shop LA Linen is best known for its table covers and event linens. But once it became clear that COVID-19 was a very serious matter, owner Danny Levy stepped up. “In order to ease fears and panic within […]

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Why a Strong Mindset is the Foundation of a Successful Entrepreneurial Career

Words like optimistic, determined, persistent and unwavering tend to define established entrepreneurs, but what about the resolve required to just get started? Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! May 28, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. It’s often the case that when one wants to start a business, they think it should begin with an idea and a business plan. But while these are necessary ingredients in entrepreneurship, they overlook the most necessary ingredient of all: their own mindset. There’s a quote from author and entrepreneur Idowu Koyenikan that says, “The mind has a powerful way of attracting things that are in harmony with it  — good or bad.” And it’s true. If you hit one obstacle in building your business and believe it’s a sign that you should give up now, you likely will. But […]

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4 Fun Ways for Millennials to Dip Their Toes Into Investing

Convertible loans, DIY platforms and methods for building that nest egg today. Grow Your Business, Not Your Inbox Stay informed and join our daily newsletter now! May 18, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. Calling all millennials: How much of your money is in equity or invested somewhere? Sure, there may be a savings account in a mutual fund somewhere nice and safe that your parents set up for you on your 18th birthday, but knowledge about investing and the stock market isn’t as widespread as you’d think. In fact, a recent study found that less than half of affluent (i.e. money-making, employed and educated) millennials feel knowledgeable about investing at all. That includes setting aside money for retirement. While knowledge about how to navigate the stock market is nebulous, there’s also a gap in how to acquire knowledge, and 21 percent of non-investors say that they don’t […]

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When Your Business Runs Out of Your Home, How Do You Restore Work-Life Balance?

Whether it’s delegating better or streamlining communication, there are accessible ways to avoid blurring the lines. May 11, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve never spent more time at home than we are spending right now. And although this may mean we have more available hours for our spouses, kids and other family members than ever, is that really quality time? Before, it was easier to have a clear separation between work and home life. Work would end promptly around the time that we got home from the office. Even if we had late-night emails or ancillary work to complete, that boundary still existed. It may have been blurred at times, but it was easier to disconnect and be present with family or friends.  With most non-essential workers still operating from home, schedules can get a bit fuzzy. For one, you may sleep in a tad later, thanks to […]

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6 Ways to Grow Your Business By Focusing on Personal Health

May 4, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2018, Elon Musk famously said that people need to work “80 to 100 hours per week” if they want to change the world. His comments are a reflection of the view that it is not enough to work smart — you have to work hard, too.  Unfortunately for Mr. Musk, while working those kinds of hours helped him create successful businesses, they may take a terrible toll on his health and future ventures. Working 80-plus-hour weeks is not sustainable for most and leads to poor concentration and high levels of unsustainable stress.  From a health perspective, therefore, Musk is not a model for entrepreneurs to follow, and even he admits that. Entrepreneurs need to guard against personal health issues so that they can guide their businesses through tough times. Working long hours is not out of […]

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Decentralization Can Be Your Friend

We’ve all been forced to tele-everything, but the best solution is to embrace it. Read_More Related posts: Meet the Lazy Marketer’s Best Friend: The Email Autoresponder How Blockchain’s Decentralization Narrative Can Redefine Data Privacy Why This CEO Fired Himself and Asked His Friend to Take Over How to Fire Your Best Friend How to Look at Change as Your Friend, Not Your Enemy Why Your Friend with a Creative Job Isn’t the Village Idiot I Was Ripped Off by Someone I Thought Was a Friend. Here’s What I Learned. Why Your Friend with a Creative Job Isn’t the Village Idiot

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How Event Organizers Can Cultivate Resiliency

Proving your loyalty and flexibility can make up for short-term losses. April 17, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. It was just over a month ago that SXSW organizers called off the annual music, tech and culture showcase, causing a projected $355.9 million blow to Austin’s ecosystem. It was one in a painful series of similar cancellations, leaving event promoters and producers — and the artists and communities they offered a platform to — reeling from tremendous losses. Nevertheless, many leaders in the events and hospitality spaces are demonstrating true resiliency amid an ever-changing situation that threatens the livelihoods of their companies and employees. Here’s how others facing comparable challenges can follow suit. 1. Community remains at the core Ultimately, what brings an event together is the community of people who want to attend for a shared purpose. In the week that SXSW was cancelled, GritDaily, a news source for millennial and Gen Z […]

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What They Are, Why They Matter and How to Best Build One

Fictional representations of customers can help you get a deeper understanding of who’s purchasing your products. April 3, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. If you’ve spent time around any marketers, you might have heard the phrase buyer persona thrown around, but having a thorough understanding of what a buyer persona is and how to build one is one of the most important aspects of building a successful brand, period. So what do people mean when they talk about buyer personas? Personas Are Characters Best-selling authors have nothing on marketers when it comes to creating characters. Buyer personas are fictional people created to represent certain groups of customers that allow companies to get a deeper understanding of the people buying their products. They’re commonly used in marketing departments, but they help the entire company. As Raphi Mahgereft, founder and CEO of jewelry retailer Allurez, recently explained via email, […]

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When It Comes to Work-Life Balance, Do Boomers Have It Better?

There’s something to be said for having some money saved up while being able to telecommute. April 1, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Work-life balance is often an accurate barometer for both physical and emotional health. Gone are the punchcard days of the first half of the 20th century and the strict 9-to-5 office regimen of the early baby boomer generation.  The internet has guided the transition to a heavier emphasis on the “life” aspect of work-life balance. Internet self-service products like Zoom have replaced in-person meetings, which are surprisingly inefficient. Communication apps like Slack have made person-to-person and group chats trivial. And project-management tools such as Trello or Asana manage workflows digitally and effectively.  Naturally, with all their distinct preferences and technological savvy, millennials and Gen Z would appear to be on the receiving end of the early transition to improved work-life balance, right?  Not quite.  […]

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4 Secrets to Becoming an (Even Higher) Achiever

Updating some habits we take for granted can get us to our goals that much quicker. March 28, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. We all strive to be prolific, sharp and creative high achievers. And each of us has that capacity, so long as we’re maintaining habits that ensure we reach peak potential.  So if you’ve been feeling a bit “blah” lately or realize something needs to shift to help you power through a busy Q2, try making these minor adjustments to your daily routine, and note the positive changes that occur. The sooner you can get started on these habits, the better.  1. Eliminate your phone and other distractions during work With so much outer stimuli, we have been programmed to believe that we can multitask. We think that checking our phone to reply to a text then returning to the email we were writing is helping us get […]

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4 Strategies for Better Email Marketing

Proven strategies to get your ecommerce brand on track. Opinions expressed by Entrepreneur contributors are their own. While there is no denying that email marketing has incredible potential for ecommerce brands, many struggle to generate the sales results they’d like to see. Research from Adestra reveals that 73 percent of millennials list email as their preferred method of getting contacted by a business. A study from Campaign Monitor found that more than 50 percent of American adults check their email upwards of 10 times each day. Needless to say, there are a lot of opportunities for reaching customers, but you’ll only accrue email opens and conversions if you use a multi-faceted strategy like the one outlined below to help your messages stand out. 1. Use double-open emails to extend your reach Worried because the email highlighting your newest product didn’t have a very high open rate? The work that went into crafting that email […]

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3 Ways Entrepreneurs Can Maintain Balance

What we can learn from the collected insights of CrowdOptic CEO and serial entrepreneur Jon Fisher. March 23, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. The rise of internet connectivity and accessibility has led to a corresponding uptick in serial entrepreneurship over the past decade. Defining success in that context is a whole other topic. Some would tie it to monetary gain, while others might point to innovation or positive global impact.  All in all, the best serial entrepreneurs aren’t solely driven by money. They also enjoy the challenges that lead to success, and get a thrill out of processes such as product development and the creation and unification of teams. But there are only 24 hours in a day, fewer waking hours and even fewer hours that can solely be designated for work-related purposes. Entrepreneurs are still human beings that need to maintain balance, despite their tendency to […]

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3 Things to Consider When Creating a Spinoff Company

From Ferrari to Trello, some of the business’s most recognizable names were offshoots of established companies. March 13, 2020 4 min read Opinions expressed by Entrepreneur contributors are their own. When your company has grown significantly and a new product or service has scaled within the larger operation, it’s tempting to turn that unit into a spinoff company. Many successful companies are spinoffs. Take software giant Trello, which originated as a subsidiary of Atlassian, or Ferrari, which spun off from Fiat. The decision to break out a sector of your business on its own depends on a number of factors, including available talent and resources. But despite any challenges, there are three compelling reasons to say yes to spinning off. 1. Customers connect better with focused brands Matt Mickiewicz, the founder of SitePoint, created a spinoff because, in his words, “People can only associate one thing with a name.” And it’s true; if you originally purchased from a company because they […]

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7 Tips to Improve Your Sleep While Business Traveling

Don’t let rest deprivation spell doom for your bottom line. February 28, 2020 6 min read Opinions expressed by Entrepreneur contributors are their own. For some, traveling has the power to throw off their sleep schedule, which is something you can’t afford to have happen when people expect you to be on your A-game. A recent Biz Women article detailed data from NexTravel showing that one in five business travelers say traveling for work negatively impacts their mental health, finances, productivity and relationships. The World Health Organization has classified burnout as an actual syndrome resulting from chronic, unmanaged work stress. That NexTravel survey also shows that the global cost of burnout is estimated as high as $323 billion, with an extra $125 billion to $190 billion in associated health care costs. Traveling for work is not just bad for your sleep, but it’s bad for the bottom line. The good news is there are ways to […]

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