How Eroding Trust in Social Media Might Affect Ad Revenue

Faith in Facebook and other platforms has been shaken, which could alter their money-making models. September 10, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. When the concept of “influencer marketing” emerged, it was the first time in decades that advertising seemed authentic. This was particularly timely, given how most people had been avoiding paid promotion by any means necessary (ad blockers on the internet, time-skipping DVRs on television, etc.). But in the wake of revelations like Facebook’s Cambridge Analytics privacy scandal, social media — the primary vector by which influencers plied their trade — became less trustworthy than ever, leading many to wonder about the impact on ad revenue and how social media on the whole would respond. The Lack-of-Trust Effect The 2018 Edelman Trust Barometer presents a stark picture of just how much trust was lost. In the United States alone, user confidence in social-media platforms declined 11 points over […]

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The 4 Big Reasons Apps Fail

And how to ensure yours doesn’t. September 3, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. According to Statista, there are more than 2.2 million apps available for iOS users and more than 2.1 million on the market for Android users. A report published by App Annie found that the average smartphone owner uses an average of 30 apps each month and nine per day, with most users spending well over two hours each day on their apps. Needless to say, apps have become an integral part of our daily lives, so it’s no surprise that major corporations and small startups alike have made their development a central part of doing business. Alas, not all apps can be successful. In fact, there is a very high chance that yours will fail to generate purchases or even the downloads needed to thrive. After all, while there are millions of apps […]

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Now Is the Time to Future-Proof Your Data Privacy

Safeguarding has always been a must, but it’s a legal obligation too. August 19, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The ever-growing need for businesses to safeguard and manage the sensitive data they collect and use should not be overstated, especially in today’s climate of eroding trust. This sentiment became a mandate overseas late last May, when the EU’s General Data Protection Regulations (GDPR) went into effect. GDPR compels organizations to prevent data from getting into the wrong hands and ensure that it’s obtained through consent. It also places a strong onus on companies to respect the rights of individuals as data owners, such as adhering to requests for access. However, more than one year since its introduction, and a further two since the regulations were announced, an alarming number of businesses have yet to comply. Only 35 percent of European companies provided personal […]

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Is Your Business Idea Any Good? 5 Indicators That It Isn’t …

Remember fidget spinners? Be careful not to build your business around a fad — and four other important tips. July 9, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Given your entrepreneur’s spirit, you likely have more business ideas than you have time to pursue. Every new consumer pain, every new piece of technology, every up-and-coming sales trend: They all seem to spark a new, ambitious, seemingly fool-proof business idea. Related: How to Come Up With Startup Business Ideas in the Digital Era And while you’d love to pursue all of those ideas at once, face it: You don’t have the time (and your energy, anyways, is more effectively spent on a single business venture). So, amidst that raging sea of different business ideas, how can you determine which one is worth pursuing… and which ones are bound to fail? Well, there are always exceptions to the rule, of […]

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Does Your Startup Need a Competitive Advantage? Here Are 4 Things That Every Consumer Craves

Fulfilling customers’ needs and desires should always be job No. 1 for your business. July 2, 2019 8 min read Opinions expressed by Entrepreneur contributors are their own. Are you struggling to find your competitive advantage and win your market? Well, you’re hardly alone. Many startup entrepreneurs are battling to find their own place among the top-tier companies.  Related: 10 Reasons Why Good Customer Service Is Your Most Important Metric But what determines which businesses succeed, and which ones never see the light of day? Lots of things, to be sure. The top strategy, though, is a constant focus on fulfilling customers’ needs and desires. As Jeff Bezos said in regards to his company Amazon in September at the Economic Club of Washington, “The number one thing that has made us successful by far is an obsessive-compulsive focus on the customer, as opposed to obsession over the competitor.” The best way to gain […]

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6 ‘Win-Win’ Ways to Deal With Toxic Employees (Without Causing Lasting Damage)

Dealing with difficult employees is tough. Tougher? Dealing with them without causing harm to your team as a whole. June 28, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Is one employee dragging your company down? It’s absolutely critical that you know how to both spot and deal with toxic employees. A single bad employee can ruin the work experience for everyone else, creating issues with absenteeism, killing useful initiatives, increasing turnover and generally making your workplace a hostile environment. Related: 5 Types of Toxic Employees and How to Deal With Them (Infographic) A seminal, often-quoted Harvard Business Review study noted that a toxic employee can cost your business more than $12,500. That doesn’t include costs that might result from poor handling of a toxic situation, such as litigation, penalties and even the reduced morale a toxic coworker can cause. One Cornerstone On Demand report found that good employees […]

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4 Tech Trends Shaping the Future of Media and Entertainment

We’ve all heard about AR, VR and blockchain, but what exactly are entertainment and media businesses doing with these technologies? June 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The last decade has seen massive changes in how consumers view media, how businesses create those media and how marketers advertise on them. Cable TV, for example, lost an unprecedented number of customers in Q3 of 2018, according to The Wall Street Journal, as people opted for subscription-based TV services. And live video streaming is captivating viewers and marketers alike, with adoption rates at 35 percent in 2018, up from 28 percent in 2017, according to Social Media Examiner. Related: 3 Startups That Are Using Technology to Reinvent Entertainment Even cryptocurrency has found its footing in the media and entertainment world, operating as a more decentralized mode of payment that many creators and users prefer. The platforms through which we […]

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5 Highly Effective, Time-Saving Ways For Founders To Get Free PR

Stop! Step away from that press release, and instead consider … video. June 7, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. For many startups, the founder is the most effective PR person on board. Due to a deep knowledge of, and keen enthusiasm for, the business, this is the person best situated to share the company’s story. Related: The How-To: Harnessing The Power Of Public Relations And sharing its story is essential for any business’s success. Good PR can provide value in multiple ways, from encouraging fund-raising to hiring the right people, to retaining the right people, to driving the volume of sales, customers and users. But when founders aren’t experts at gaining PR, this task can be daunting. As competition among startups increases year after year and online audiences are inundated with more and more media options, crafting a compelling story for a business and pushing that tory out to social channels is […]

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Will Your Product Launch Be a Success? 4 Signs It Won’t Be.

The truth is, most product launches fail for two very simple reasons, both of which you’ve heard about time and time again. May 21, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. That big red button is just waiting to be pushed: Maybe it’s the Facebook Ad “Start” button, intended to drive leads to the sales funnel for your brand new product. Maybe it’s the AdWords “Start” button, intended to collect search engine leads for your sales funnel. Maybe it’s something else. Related: 8 Steps for the Perfect Product Launch But whatever the case, you’ve been working toward this moment for months, maybe even years. And it all comes down to this moment: Will your product-launch succeed? Or will it fail terribly? The truth is, most product launches fail for two very simple reasons: Either the messaging for your product doesn’t clearly explain what problem you’re solving […]

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How to Build a Reliable (and Profitable) Affiliate Network From Scratch

Many brands remain uncertain of just what exactly affiliate marketing is. Here is Lesson One. April 18, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. According to industry expectations, by the year 2020, total spending on affiliate marketing will reach $6.8 billion, according to a recent article in Inc. Despite the increasing prevalence of this advertising tactic, however, many brands remain uncertain of just what exactly affiliate marketing is — or how they can leverage it in their own strategies. Related: Affiliate vs. Influencer Marketing: Which Should Your Company Use? In a nutshell, affiliate marketing is a method in which brands team up with third-party channels to promote their products. These affiliates share links to products and earn a small commission for sales or web traffic generated by their content. Unlike standard ad placements, your brand isn’t responsible for producing the ad content. Rather, the affiliates create the content […]

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5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z

This age cohort already boasts $500 billion in buying power. What have you done to appeal to them? February 15, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Whether you’re prepared for their impact or not, Gen Z is already here. This group, which makes up over one-fourth of the U.S. population and includes those born from the mid-1990s to the early 2000s, has already begun to enter the workplace and is becoming powerful consumer group. Related: How Millennials are Marketing to Gen Z For entrepreneurs who want their business to stick around for the long haul, understanding how to connect with and appeal to this increasingly important demographic group will be vital for future success. It shouldn’t come as much of a surprise that Gen Z’s marketing and media consumption preferences differ from those of the generations that have come before. This doesn’t mean they’re impossible […]

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5 Simple Ways to Identify Business Ideas That Could (Really) Change the World

Want to come up with a world-changing business idea? First step, think locally. What exactly does your community need? January 9, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s one thing to be able to identify industries and businesses that are poised for major market success. But entrepreneurship requires more than just finding an idea that can make a lot of money. For entrepreneurs to tap into the motivating power that drives lasting success, the ideas they conceive must be powerful enough to change the world through major economic, social or environmental impact. Related: Want a Brilliant Business Idea? Wash the Dishes. If your idea meets that criterion, quite simply, you’ll be far more motivated to get through the entrepreneurial challenges that will follow if your product or services are a force for good. The reason is that it will be something you can truly become emotionally […]

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3 Ways Companies Are Analyzing Social Media To Make Hiring Decisions

Remember Juli Briskman giving ‘the finger’ to President Trump’s motorcade? Companies care about that kind of employee behavior. November 14, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. With social media becoming such a big part of our everyday lives, it’s no surprise that employers are increasingly using social networks to research potential hires and gather more information than they would otherwise obtain during the interview process.  In fact, 70 percent of employers use social media to screen candidates during the hiring process, and about 43 percent of employers use social media to check on current employees, according to a 2018 CareerBuilder survey.  Related: What You Should Be Looking at in Potential Hires’ Social Media Posts As with most things, the more information you have, the better decisions you can make. Here’s a look at how companies are analyzing social media to make hiring decisions, and the […]

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The Future of Social Media Platforms and Ways in Which Businesses Can Utilize Them

September 26, 2018 7 min read Opinions expressed by Entrepreneur contributors are their own. Ever since the Cambridge Analytica scandal and the resulting backlash from the media about the negative effects of social media on our lives, users have been flocking from Facebook in droves. In fact, according to Pew Research as much as 40 percent of U.S. users have taken a break — sometimes for weeks on end — from checking their account. Related: When You Say You Need to Quit Social Media Everyone Rolls Their Eyes Not only are these users concerned about corporations’ misuse of their data, but they’re tired of watching other people’s life highlight reels. Those highlights often come across as a fabricated reality that makes many of us doubt our own life choices and compare our achievements and happiness to others’. Cyberbullying has become a growing concern among teens, as well, and studies have found that […]

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Steven Jobs’s Wisdom Lives On

Here is what a crypto PR specialist learned from the most iconic American entrepreneur of our time. June 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. We’ve all heard of the late Steven Jobs. He is famous for innovation, marketing and design. And who knows how much he was worth. You might think Jobs was on a totally different level than you are, but we all have so much we can learn from him. I learned an important lesson from his wisdom, and once applied to my own business, the results spoke for themselves. I used to spend hours and hours, week after week, interviewing people from my target audience. I knew that I needed to know them inside and out — from what they ate for breakfast to what kept them up at night. The reason we must be in tune to their lives […]

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Military Vets Increasingly Look to Solve Tech’s Chronic Shortage of Skilled Workers

Tech has been slow to recognize how much vets have to offer, but vets are taking the lead to change that. May 9, 2018 8 min read Opinions expressed by Entrepreneur contributors are their own. When Mike Slagh told the military he was interested in working in Silicon Valley after finishing his service, they were shocked. Prior to the military, Slagh had helped start a company as a school project (now ID.me), but he had no idea how the skills he had learned in the military translated into something of value for future Silicon Valley employers. Since Slaugh had worked as a bomb disposal officer, his exit interviewers encouraged him to take a job with a nuclear power plant. However, Slaugh suspected that his experiences could help him succeed in other areas. He had attended the ultra-competitive Naval Explosive Ordnance Disposal School, where he had learned to disable mines underwater. […]

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