How to Use Tools to Determine Which Content to Re-Optimize: A Step-by-Step Guide

Why is everyone and their grandparents writing about content re-optimization? I can’t speak for the people writing endless streams of blogs on the subject, but in Brafton’s case, it’s been the fastest technique for improving rankings and driving more traffic. As a matter of fact, in this previous Moz post, we showed that rankings can improve in a matter of minutes after re-indexing. But why does it work? It’s probably a combination of factors (our favorite SEO copout!), which may include: Age value: In a previous study we observed a clear relationship between time indexed and keyword/URL performance, absent of links: More comprehensive content: Presumably, when re-optimizing content you are adding contextual depth to existing topics and breadth to related topics. It’s pretty clear at this point that Google understands when content has fully nailed a topic cluster. It’s a known quantity: You’re only going to be re-optimizing content that […]

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This Is What Happens When You Accidentally De-Index Your Site from Google

Does reading that title give you a mini-panic attack? Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted. If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically. Are you ready? August 4th, 2019 It was a Sunday morning. I was drinking my coffee and screwing around in our SEO tools, like normal, not expecting a damned thing. Then … BAM! What. The. Hell? As SEOs, we’re all used to seeing natural fluctuations in rankings. Fluctuations, not disappearances. Step 1: Denial Immediately my mind goes to one place: it’s a mistake. So I jumped into some other tools to confirm whether or not Ahrefs was losing its mind. Google Analytics also showed a corresponding drop in traffic, confirming something was definitely up. So as an SEO, I […]

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7 Search Ranking Factors Analyzed: A Follow-Up Study

Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up… A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton’s blog between January and June of 2018. We used a technique of writing these articles published earlier on Moz that generates some seriously awesome results (we’re talking more than doubling our organic traffic in the last six months, but we will get to that in another publication). We pulled this data again… Only I updated and reran all the data manually, doubling the dataset. No APIs. My brain is Swiss cheese. We wanted to see how newly written, original content performs over time, and which factors may have impacted that performance. Why do this the hard way, dude? “Why not just pull hundreds (or thousands!) of data points from search results to broaden […]

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Ranking the 6 Most Accurate Keyword Difficulty Tools

In January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the top ten results by 130%. But we got a whole lot more than just traffic. From planning to execution and performance tracking, we meticulously logged every aspect of the project. I’m talking blog word count, MarketMuse performance scores, on-page SEO scores, days indexed on Google. You name it, we recorded it. As a byproduct of this nerdery, we were able to draw juicy correlations between our target keyword rankings and variables that can affect and predict those rankings. […]

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How a Few Pages Can Make or Break Your Website

A prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry? Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business. Most of your content won’t do anything In order to have this conversation, we really need to deal with this fact. Most content created lives deep on page 7 of Google, ranking for an obscure keyword completely unrelated to your brand. A lack of scientific (objective math) process is to blame. But more on that later. Case in point: Brafton used to employ a volume play with regard to content […]

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