Take Your @YouTube Broadcasts Live with Ultimate Guide to #YouTubeforBusiness

There are good reasons for broadcasting live on YouTube as opposed to simply posting a pre-recorded video. Read on to find out more. May 9, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound One approach to sharing YouTube content with your audience is to stream live broadcasts. As the name implies, a live broadcast happens in real time — there’s no delay, editing, or redos, so anything you say or do on camera is transmitted via the internet and is seen by your audience as it happens. Hosting a live broadcast has several potential advantages: A live broadcast can be any length. You can have real-time interaction with audience members. There’s no post-production (editing) unless you opt to […]

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Using @Instagram to Promote Your @YouTube Videos

Use these smart tips for using Instagram to get the word out about your videos. May 2, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound You may be familiar with promoting your business and your YouTube video on Twitter, and if you are, you’re a step ahead of the game when it comes to promoting your video on Instagram. That’s because, in many ways, Twitter and Instagram are very similar. However, while Twitter focuses on each tweet’s text-based message (that can include a photo or video clip), the focus of Instagram is on showcasing photos or video clips that can be accompanied by a short, text-based caption or message. Instagram is also designed to be accessed primarily from […]

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How a Facebook Page Can Help Promote Your YouTube Videos

If you haven’t already set up a Facebook page for your business, now’s the time to set one up: It can help easily increase page views of your YouTube videos. April 25, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound According to YouTube, more than 500 years’ worth of YouTube video content is watched on Facebook every day, and 40 percent of people who watch these videos share video links with their online friends. You’ll discover it’s easy to promote your YouTube channel and its content on Facebook by announcing new YouTube videos on your Facebook page and providing a link that leads to your YouTube channel. Alternately, you can embed your latest YouTube videos in your Facebook […]

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5 Ways to Continuously Expand Your Online Following

Try these five methods for drawing more and more viewers to your business’s YouTube videos and growing your business in the process. April 11, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound There are many ways to increase viewer/subscriber loyalty on YouTube. Many of these activities will require time to manage but are free or inexpensive to use. 1. Include accurate and relevant keywords in your video’s title, description and tags As you’re uploading and publishing each new video, compose a creative, well-thought-out, informative and captivating title for each video, as well as a detailed description that’s short, direct and enticing. Equally important are the tags you associate with your videos. Every word in a video’s title, description or tag(s) becomes keyword […]

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How to Monetize Every @YouTube Video

Selling your products and services is just the first way to make money from your YouTube videos. Here are a few other ways to generate a profit. April 4, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound As you’re filming your YouTube videos, you can opt to accept money and/or products from companies, then highlight those products within your video in exchange for a paid endorsement. This is considered a paid product placement or a sponsored video, and it’s a smart way to earn money with your YouTube videos. You can also pay other YouTubers and YouTube Channel operators to incorporate your product placements into their videos, or somehow showcase or talk about your products. Some YouTubers will do […]

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Smart Advice for Professionally Editing Your YouTube Videos

Once you’re in the post-production phase, these tips can help you craft a video that looks like it’s straight out of a Hollywood production studio. March 28, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Virtually every video you produce will require at least some level of editing and post-production, even if you’re going for a grass-roots, low-budget look. Plan on spending considerable time editing and re-editing your videos until every second, scene and shot work together to achieve your goals, adhere to your company’s image and cater to your audience. Editing a video is a technical as well as creative process. Before you start, back up all raw footage and pre-produced elements on an external hard drive or cloud-based file […]

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6 More Ways You Can Use YouTube to Reach Your Intended Audience

YouTube can help spread the word about your business. Read more about using YouTube as a low-cost marketing tool in this second part of our two-part series. March 21, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Take a look at the following six ideas for using YouTube as part of your overall online business and marketing strategy. 1. Showcase Customer Testimonials If you’ve been in business for a while and have earned the respect of many loyal customers or clients, using a YouTube video to showcase some of these people or companies providing real testimonials for your products/service can be a highly effective and low-cost promotional and sales tool. 2. Present a Call to Action Because YouTube allows […]

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Determining Your YouTube Strategy and Core Message

Before you jump in and start creating videos that help market your business, find out what strategies you should consider and how to develop your primary message. March 7, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Jason Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Before you create a YouTube channel and start producing videos for your business, take some time to really focus on what the objective of your company’s YouTube channel will be. Why do you want to create video-based content in the first place? In other words, what do you want your company to get out of it? Possible answers might be: Boost your company’s brand awareness and enhance its credibility. Share details about your company and what it offers with a local, regional, […]

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